JDM Module 2 _ Assignment 4

Published on January 2017 | Categories: Documents | Downloads: 68 | Comments: 0 | Views: 561
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Storyboard: The MANG TOMAS Customer Experience

Sales Funnel and Storyboard
Stage1 Customers are always curious with their first encounters with the product. They want to know a product’s taste, look, and feel. Trial and error is one of the common ways they engage to before appreciating a product. This is when they do first-time purchasing, first-time tasting, looking, and observing how it feels to purchase and test that product. When he is satisfied, he has the tendency to share his experience with the product. He becomes a loyal customer and he tends to recommend the brand. Usually, people nowadays share it through text, e-mail, IMs, tweets, phone calls and Facebook statuses. It is also evident that most satisfied customers post photos with their favorite products and brands. They also recommend it through letting their friends taste Mang Tomas in their gatherings. After their get-togethers, they usually have conversations online about their experience and follow the product’s fan page on Facebook. There will be brand mentions and more readers because the product becomes exposed to the friends of their friends and the like.

Stage2

Stage3

Stage4

Stage5

Engagement
ADVERTS: We will target potential customers through Facebook Ads and Adwords. INFORM: For curious potential customers, we will make sure that our website and Fan pages will provide enough information for the customer to investigate and know our product. OFFERS: we will conduct contests wherein they can express their endeavor and experience with the product. Prizes would be give certificates depending on their awards. For instance, we will launch a “Kasalo niyo ni Mang Tomas short film contest,” submission of entries will be from October 21 to December 10. Announcement of winners will be on December 20 based on the criteria: Authenticity, Style, Language and theme. The grand prize would be 5,000 worth of gift certificate, the runner-ups will receive 3,000 to 500 gift certificate. NEGOTIATION: In this competition, Mang Tomas will keep in touch with the contestants through email, text, and Facebook. This enriches Mang Tomas’ relationship with its customers. We will also utilize e-mail subscriptions to provide and promote recipes with Mang Tomas. PURCHASE ONLINE: Customers will be allowed to pay online through credit cards. An online receipt will be given upon purchase which includes date of product delivery and delivery charge based on location.

Monitor, Measure, Analysis
Equipment: Facebook Analytics, Google Analytics, Mailchimp, Open Cart, Social Media Mang Tomas can monitor and measure its all-around sarsa in Facebook Analytics based on the Fan page likes, mentions and visits weekly and monthly. Through social media, Mang Tomas can know the suggestions and comments of its consumers. These are Facebook, Twitter, Wordpress and Blogspot blogs, etc. We will evaluate and investigate on different complaints and praises accordingly. Empirical results will also be evaluated in different categories and criteria. Sales platforms will be reviewed in a day-to-day to an annual basis. We will check: Traffic Statistics, Daily unique visitors, Audience Interests, and Sites also visited of our audience. In line with this, we want to see the big picture. We will compare the criteria thereabove with: Website maintenance costs, product costs, product and campaign proposals and monthly financial costs. For contingencies, we will provide a revised marketing plan which will have mechanisms for further statistical analysis and research. Monthly, we will conduct a survey regarding our product and customer service. Constant review and evaluation with the website performance will be done further with comparison to our competitors as well as the factors that influence consumers.

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