Jet Airways Pvt ltd is India s leading private airline. It boasts the market share of about 42 percent . Jet operates a relatively young fleet of Boeing 737 & 777. Its reputation for punctuality and outstanding service attracts a large customers.
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Strategies to manage capacity and demand
Check fares Automated rostering system Planning & scheduling system Outsourcing ramp handling, passenger handling ,cargo loading & unloading Automation to drive efficiency and improve response time.
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Principal competitors International
British airways South west airlines
Domestic
Kingfisher Spice jet Go air Indian airlines
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Marketing strategy Market segmentation First class Business class Economic class Target segment Business class---contributes 48% of passengers & 66% of revenues, ready to pay higher prices, last time booking don t like transit . Economy class Leisure travelers, prefer low cost airlines, ready for transit if there is cost advantage , large & of passengers
Positioning- high value for price Unique selling price customer relationship and punctuality
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PEST Analysis
Political issue License issue for international Operations Infrastructure constraint ATF price policy Social Effects Sound pollution Plane hijacking 9/11 Incident
Economic Effects Rising income level Reduced fare but yet not enough
Technological Effects Modernization of aircrafts Modern technology like CAT 3 &ILS
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Successful Strategies
Service Quality Several Fare Option (APEX, Night saver, US Dollar, visit India) Utilizing Aircraft Efficiently Selecting Brussels as International Hub Outsourcing of Boeing 777 to reduce cost Service Tracker Instrument Choosing code share partners(AC,SN,AA,CO) Quick network expansion Kingfisher Jet airways Alliance Tapping the NRI market Prime time utilization( Jet Konnect) Focus on Gulf countries Quick network expansion
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Failures
Sacking Staff Acquisition of Air Sahara Operating San Francisco Rapid speed of Fleet Expansion