Key Performance Indicator Tracker

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[Company Name]
Key Performance Indicator Tracker
Version: [0.0]
Date published: [Date]
Presented by: [Name]
Key Performance Indicator Tracker
The Key Performance Indicator (KPI) Tracker helps you track the primary success factors for your
business. KPIs are predetermined measurements that reflect the critical success factors of an
orani!ation. KPIs differ by orani!ation" by industry" and e#en by department.
$ain indicators help you kno% ho% your company is doin at this point in time. &inancial data is
usually displayed as lain indicators" based on facts that sho% %hat you ha#e done in the past.
$eadin indicators help you kno% ho% your company %ill do in the future. &orecasts are usually sho%n as
leadin indicators. &orecasts sho% %here you see your company oin in the future" and they help you
set and modify oals.
In the follo%in table" use the sample te't as uidelines to define your lon(term stratey and related
ob)ecti#es for reachin each oal. *ach oal should yield a set of KPIs that can be measured and
monitored reularly. These KPIs should i#e you insiht into the direction that your company is headed.
+ou can then ask yourself such ,uestions as- .re %e oin to meet our oal/ .re %e makin head%ay
to%ard our oal/
P.0* 1
K*+ P*2&324.NC* IN5IC.T32 T2.CK*2
[Goal]
Objective easurement !ar"et #ction pro"ram
0ro%th • 6ales ro%th
• 4arin ro%th
• 4arket ro%th
• 6ales ro%th- 7189
• 4arin ro%th- 7:9 in
; years
• 4arket ro%th- 7<9
4ake = more sales
calls per %eek.
Percei#ed #alue for
money
Customer sur#eys 2atins consistently in
top 189
*stablish focus
roups.
2elationships at
multiple le#els
Number of contacts %ith
tareted campains
0oal of 1889 Create an account
penetration proram.
4a'imum customer
retention
>in(loss ratio 2etention of more than
?@9 in tareted sement
4ake sales support a
critical opportunity.
5e#elopment of
reional markets
Potential re#enue in
sales pipeline
2e#enue increase of
:89
2eference sell
proram.
Identification of
profitable ne%
markets
• Number of potential
customers arri#e first
• Number of surprises
• 5oublin of current
number in = years
• 2eduction of surprises
by =@9 in < years
Compare top(sellin
customers aainst
ne% opportunities.
5e#elopment of
marketin skills
Percentae of strateic
skills that are a#ailable
1889 in @ years Create a sellin skills
proram.
5e#elopment of
customer database
Percentae of customers
%ho ha#e kno%n key
attributes
A89 in < years Create customer
database.
5e#elop sales
learnin systems.
P.0* <

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