Lead Generation

Published on April 2017 | Categories: Documents | Downloads: 43 | Comments: 0 | Views: 469
of 3
Download PDF   Embed   Report

Comments

Content


Lead generation
From Wikipedia, the free encyclopedia
In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a
business. Leads can be generated for purposes such as list building, e-newsletter list acquisition or for sales leads.
The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid
sources such as organic search engine results or referrals from existing customers.
[1]
Businesses strive to generate
"quality" leads.
[2]
Quality is usually determined by the propensity of the inquirer to take the next action towards a
purchase.
Contents
1 Service industries
2 Social media
3 Lead generation organizations
4 See also
5 References
6 Further reading
Service industries
Lead generation is the process of creating sales leads which might convert into sale for the company. The leads may
come from various sources or activities, for example, digitally via the Internet, through calls, through advertisement
and list purchase.
[3]
Companies may also rely on referrals, telemarketers, and advertisements to generate leads.
Lead Generation is a very popular practice of generating leads in the Business to Business type of sales. Lead
Generation, unlike Demand Generation, is more about actual opportunities (Leads) than creating awareness or
demand.
Some use a phony local address to fool the search algorithm, as is liberal posting of the lead generator's. Similar
practices are used in Yellow Pages ads as well.
[4]
Social media
With growth of social networking websites, they are primarily used by organizations and individuals to generate
leads or gain business opportunities. The company actively participate on social networks including linkedin, twitter
and facebook to find talent pool or market their new products and services.
[5]
Lead generation organizations
BuyerZone
Eloqua
HubSpot
Marketo
Pardot
PointClear
QuinStreet
RapidBuyr
Radius
Resource Nation
Business.com
See also
Online lead generation
Sales lead
References
1. ^ Shanaka Thanapathy (23 February, 2014). "How lead generation services can help your business".
http://www.australiantimes.co.uk/jobs-money/australia-uk-business-news/how-lead-generation-services-can-help-
your-business.htm.
2. ^ Kaw, Prashant. "4 Ways to Generate Higher Quality, Sales-Ready Leads"
(http://blog.hubspot.com/blog/tabid/6307/bid/5863/4-Ways-to-Generate-Higher-Quality-Sales-Ready-Leads.aspx).
HubSpot.
3. ^ "Using A Lead Generation System To Grow Your Business" (http://www.workwithclintbutler.com/lead-
generation-system). Retrieved 3 March 2014.
4. ^ David Segal (July 9, 2011). "Picking the Lock of Google’s Search" (http://www.nytimes.com/2011/07/10/your-
money/lead-gen-sites-pose-challenge-to-google-the-haggler.html). The New York Times. Retrieved July 10, 2011.
".. They are phone banks, typically set up in far-off places, often in other countries. Call them and they’ll dispatch
a locksmith."
5. ^ Gregg Schwartz (February 21, 2014). "Are You Wasting Time with Social Media for Lead Generation?"
(http://smallbusiness.foxbusiness.com/marketing-sales/2014/02/21/are-wasting-time-with-social-media-for-lead-
generation/). Foxbusiness.com. Retrieved 3 March 2014.
Further reading
The B2B Refinery by J. David Green & Michael C. Saylor (ISBN 0976864703)
Lead Generation for the Complex Sale by Brian J. Carroll (ISBN 0-07-145897-2)
Marketing Management by Philip Kotler (ISBN 0-13-033629-7)
Marketing for Dummies (ISBPN 5-7645-562-0)
Retrieved from "http://en.wikipedia.org/w/index.php?title=Lead_generation&oldid=597912646"
Categories: Sales Marketing Personal selling
This page was last modified on 3 March 2014 at 04:48.
Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply.
By using this site, you agree to the Terms of Use and Privacy Policy.
Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.

Sponsor Documents

Or use your account on DocShare.tips

Hide

Forgot your password?

Or register your new account on DocShare.tips

Hide

Lost your password? Please enter your email address. You will receive a link to create a new password.

Back to log-in

Close