Lead Management
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LEAD MANAGEMENT
MAIN PROCESS
SERVICE INTERFACES
Generate highly qualified, prioritized leads and automate the lead distribution process to handle leads faster. SAP CRM enables companies to align marketing and sales organizations -- and extend the lead management process to partner organizations -- to increase conversion rates. The solution provides full visibility into the lead management process, enabling companies to optimize all activities.
Increasing Revenue Develop new markets Extend market share Improve sales lead generation and process
Im proving Custom er Service Collaborate w ith business partners
Multiple Interaction Channels
Manages leads via all interaction channels as w ell as w ith partners.
Automated Qualification
Qualifies leads automatically based on survey results.
Rule-Based Distribution
Automatically distributes leads to employees and partners based on flexible, end user definable rules using attributes like geography, qualification level, product, etc. The softw are automatically directs each lead to the right employee or partner best qualified to follow up on the lead.
product, etc. The softw are automatically directs each lead to the right employee or partner best qualified to follow up on the lead.
Lead Dispatching
Routes leads or lead bundles to the appropriate/responsible person internally or externally.
Web-Based Lead Generation
Generates leads w ith customer self-service interactions via the w eb.
Lead Partner Management
Allow s collaboration of leads and lead process w ith channel partners, including the ability to measure the effectiveness of leads sent to partners.
Mass Generation
Mass generate leads from marketing campaigns or from acquired lists.
Response Recording
Fast-entry function to record responses to a campaign, such as paper-based responses from a trade fair or advertisement campaign. Responses include any inbound campaign response data related to existing or prospective business partners. Response data can include business partner details such as answ ers to campaign survey questionnaires, notes, or comments.
Lead Surveys
Generates and qualifies leads automatically from surveys that can be utilized on the Web or Interaction Center.
Automatic Generation of Follow -Up Activities
Utilizes rules to determine follow -up activities.
Lead Analysis
Analyzes closed-loop lead management including Channel Analysis, Efficiency Reporting, Historical Analysis, Lost Leads, and Pipeline and Funnel Analysis. Automates the initial pre-sales process, freeing up the sales department to focus on the most valuable prospects and opportunities.
SAP Product Available
Partner Product Available
SAP Product Available w ith Future Releases
Partner Product Available w ith Future Releases
Future Focus
Enterprise Service Available
Home | SAP Customer Relationship Management | Marketing | Lead Management
Powered by SAP Solution Composer
SEARCH >
LEAD MANAGEMENT
MAIN PROCESS
SERVICE INTERFACES
Generate highly qualified, prioritized leads and automate the lead distribution process to handle leads faster. SAP CRM enables companies to align marketing and sales organizations -- and extend the lead management process to partner organizations -- to increase conversion rates. The solution provides full visibility into the lead management process, enabling companies to optimize all activities.
Increasing Revenue Develop new markets Extend market share Improve sales lead generation and process
Im proving Custom er Service Collaborate w ith business partners
Multiple Interaction Channels
Manages leads via all interaction channels as w ell as w ith partners.
Automated Qualification
Qualifies leads automatically based on survey results.
Rule-Based Distribution
Automatically distributes leads to employees and partners based on flexible, end user definable rules using attributes like geography, qualification level, product, etc. The softw are automatically directs each lead to the right employee or partner best qualified to follow up on the lead.
product, etc. The softw are automatically directs each lead to the right employee or partner best qualified to follow up on the lead.
Lead Dispatching
Routes leads or lead bundles to the appropriate/responsible person internally or externally.
Web-Based Lead Generation
Generates leads w ith customer self-service interactions via the w eb.
Lead Partner Management
Allow s collaboration of leads and lead process w ith channel partners, including the ability to measure the effectiveness of leads sent to partners.
Mass Generation
Mass generate leads from marketing campaigns or from acquired lists.
Response Recording
Fast-entry function to record responses to a campaign, such as paper-based responses from a trade fair or advertisement campaign. Responses include any inbound campaign response data related to existing or prospective business partners. Response data can include business partner details such as answ ers to campaign survey questionnaires, notes, or comments.
Lead Surveys
Generates and qualifies leads automatically from surveys that can be utilized on the Web or Interaction Center.
Automatic Generation of Follow -Up Activities
Utilizes rules to determine follow -up activities.
Lead Analysis
Analyzes closed-loop lead management including Channel Analysis, Efficiency Reporting, Historical Analysis, Lost Leads, and Pipeline and Funnel Analysis. Automates the initial pre-sales process, freeing up the sales department to focus on the most valuable prospects and opportunities.
SAP Product Available
Partner Product Available
SAP Product Available w ith Future Releases
Partner Product Available w ith Future Releases
Future Focus
Enterprise Service Available
