Magento Enterprise Edition Development

www.brainvire.com | © 2013 Brainvire Infotech Pvt. Ltd


Page 1 of 1





















































Case Study

Epicor – Enterprise Magento Powered
Online Store for Retailers
www.brainvire.com | © 2013 Brainvire Infotech Pvt. Ltd


Page 2 of 2








Epicor Software Corporation a global leader in business software solutions for manufacturing,
distribution, retail and services organizations introduced its new Epicor Retail Cross-Commerce
offering a flexible, advanced e-commerce platform that enables retailers to personalize the
shopping experience across channels to support increased revenue and customer loyalty. We have
worked with the client as their Magento Ecommerce Consultant for Epicor’s cross-commerce
product.

While ecommerce has been utilized by retailers for many years, Epicor aims to offer a solution
that bridges the gap between traditional ecommerce and other sales channels -- enabling
customers to interact and transact with their favorite retail brands in a seamless fashion that is
integrated across all channels. Powered by the Enterprise Magento E-Commerce Platform and
integrated with Merchandising and Enterprise Selling, Cross-Commerce communicates with
physical stores (Store POS), mobile devices, call center, kiosk and social media to improve
engagement through personalized sales, targeted promotions, recommendation engines, contact
centers etc.




















Client Requirement
Project Challenges
Team faced the following challenges:

• Integrated Epicor CRM system with Magento. The team faced problem while importing
millions of customers from CRM to Magento.

• Keeping syncs between the CRM and Cross-Commerce System.

• For every order placed in Epicor ecommerce system from Cross-Commerce, fetching
of price from the system and also the updation of price in Cross-Commerce live
application was a big challenge.

• Import products from Epicor system required configuration changes. We have used
Magmi for import product feature.

• Once the order is placed in the Cross-Commerce is then passed to the Epicor
ecommerce system in the backend as well as assigned to the particular POS.
www.brainvire.com | © 2013 Brainvire Infotech Pvt. Ltd


Page 3 of 3



Technologies Used

Operating System Linux Cent OS, Apache Web Server, Multi-Server Architecture with
Staging & Production environment through Version controlling releases
Load Balancer, Apache optimization, security and SSL implementation,
scheduler for backups, alert monitoring system integration, server
performance tuning at regular intervals, software firewall configuration
and maintenance, email server configuration etc.
Development Environment PHP, Magento EE 1.13, Zend Framework, Jquery, Prototype.js, TFS,
Ngnix, Solar Search Engine, Third Payment Gateway Integration ,
Integration with Microsoft based home grown ERP system for Taxing,
Billing & Accounting, Integration With Pos System Or Customer Orders
etc.
Database MySQL, DB Clustering, DB Optimization, High Availability, Master –
Slave Replication, Query optimization, Slow Query Optimization,
scheduler for backups, Alert Monitoring System integration, Percona
Server Integration etc.


Man Power









Planning


Keeping in mind the enormous structure of the website and the challenges involved a
3-tier development approach was adopted consisting of:

• The Data Access layer containing the libraries responsible for accessing data from the database.

• The Business Logic layer consisting of all business logic procedures for modules like user
profiles, groups and registration info etc.

• The User Interface Layer which forms the Graphical User Interface of the website.


Project Leader

1

Developers

3

Designers

1

Quality Assurance Testers

1
www.brainvire.com | © 2013 Brainvire Infotech Pvt. Ltd


Page 4 of 4




Architecture


We are using 3- tier architecture which consists of Presentation layer (PL), Business Access layer
(BAL) and Data Access layer (DAL).

BAL: Business Access layer contains business logics and validations related to the data.

DAL: Data Access layer contains methods which help the business layer to connect the data and
perform required action via returning data or manipulating data (insert, delete, update).

PL: Presentation layer contains .phtml where data is presented to the user and inputs are taken
from the users.

Deployment Architecture

For deployment we are using Linux Cent OS 6.0. We are also using MVC architecture.

The benefits of MVC are given below:

1. Enables the full control over the rendered HTML
2. Easy integration with JavaScript frameworks
3. Follows the design of stateless nature of the web
4. Restful URLs that enables SEO
5. Provides RAD development


Development Highlights

Cross-Commerce gives retailers the rich functionality along with complete flexibility and control to
customize their online channels. Search engine optimization, catalog management and powerful
marketing tools support the creation of websites providing a rich value added shopping
experience for the customers and which can be tailored to meet the retailers’ unique business
requirements. Integration with the Epicor Retail Suite enables retailers to drive more online
traffic, transform store visitors into lucrative multi-channel shoppers and convert browsers into
buyers across all the sales channels. Other exclusive features include a rich merchandising suite,
dynamic rule-based product relations, persistent shopping, private sales, gift registry, gifting
options, rewards points, merchandise credits and many more.

The solution is highly scalable to accommodate high traffic volume and large product catalogs.
Additionally, it is IDEAL to support retailers’ international expansion plans, supporting localization
via support for native languages, multiple currencies and tax rates. Retailers can also benefit
from the ability to launch mobile-optimized storefronts via a mobile HTML5 interface that
supports iPhone, Android™ and Opera Mobile browsers.