Mar ket Se gmentation
Age, Life Cycle, Social Group, Lifestyle.
Market Segmentation
Allows organisations to slice up the market into groups and therefore target products at customers more effectively.
Age
Products for older people Products for younger people Products for Kids E.g. Holidays
Lifecycle
Young singles Newlyweds/people living together Full Nest1 Full Nest2 Full Nest3 Empty Nest1 Empty Nest2 Solitary Survivor Task*** in pairs work out what these mean…