Marketing Strengths: Creative, resourceful, and results-driven marketing professional with proven suc cess creating and executing B2B marketing plans for hi-tech and start-up compani es. Skilled in reducing marketing costs, collaborating with cross-functional tea ms, and communicating effectively both internally and externally. Additional cap abilities include: * Lead Lead Gene Genera rati tion on * Even Event t Coor Coordi dina nati tion on * Coll Collat ater eral al Deve Develo lopm pmen ent t * SEO/Online Marketing * Social Media Tactics * Prod uct Launc aunche hes s * Budg Budget et Manag anagem emen ent t * Cli Client ent Comm Commu u nication Technical Skills: * Microsoft Microsoft Office Office Suite *Constant Contact * SilverPop Engage k, Link Linked edIn In, , Twit Twitte ter r
* SmartWebs SmartWebs (CMS)
* Google Google AdWords/An AdWords/Analyti alytics cs
* Cvent Software *Web *WebEx Ex, , Goto GotoWe Webi bina nar r
* Faceboo
Professional Experience: Capital IQ, A Standard & Poor's Business - Boston, MA; New York, NY (September 2007- Present) Marketing Manager * Revamp sales collateral, presentation materials, and marketing programs to he lp client development team move buyers through various sales processes. * Develop and implement multi-channel, segment-based campaigns for product laun ches and corporate announcements. * Establish relationships with industry press, consultants, and analysts, garne ring positive media coverage. * Co-manage proprietary event series, achieving an 83% yield for attendance, ge nerating over 600 qualified leads and $5.9M in potential revenue, and closing $3 00K in new sales in 2010. * Co-manage website restructuring initiative, responsible for all content, SEO, and keyword creation; assist designer with new product framework and site archi tecture (expected to launch January 2011). * Assist with development and internal roll-out of strategic corporate messagin g initiative. * Develop an approach to measure marketing program effectiveness, as well as a process for targeting, nurturing, and managing contacts. * Train, mentor, and delegate tasks and responsibilities to Marketing Specialis t and interns. * Create and manage a half million dollar budget. ClariFI, a Standard & Poor's Capital IQ business - Boston, MA (February 2007 - September 2007) Marketing Specialist * Managed participation in tradeshows, proprietary events, and webinars, genera ting brand awareness, plus over 1,000 qualified leads, $980K in potential revenu e, and $175K in new sales. * Revamped client training program, assisted with market research project, and coordinated all client communication efforts, resulting in positive feedback and increased client engagement. * Wrote, edited, pitched, and distributed press releases and media alerts, obta ining notable coverage in industry publications and analyst reports. * Executed several targeted email campaigns in the US, Europe, and Asia reachin g several thousand clients, prospects, and new contacts, resulting in a signific
ant number of qualified leads and meetings. * Wrote and maintained website copy, analyzed traffic, and optimized search cap abilities, lowering bounce rate and increasing impressions, cost-per-click effec tiveness, and average keyword position. Dilworth Paxson, LLP - Philadelphia, PA (May 2006 - February 2007) Marketing Communication & Hiring Coordinator * Wrote, edited, and distributed press releases, newsletters, professional anno uncements, bios, and legal updates. * Tracked, analyzed, and reported on media coverage; maintained clip-book; and developed and updated media guide database. * Created firm advertisements for sponsorships, events, and seminar programs. * Designed all marketing materials, including invitations, stationery, template s, signage, and newsletters. * Coordinated all firm events, including holiday party, seminars, and charity g olf outings. * Maintained firm website content; assisted with the website re-launch initiati ve. * Supported firm recruitment efforts; coordinated interviews and Summer Associa te Program logistics. Education: Temple University, Philadelphia, PA (Fall 2002 - May 2006) B.A. degree, summa cum laude, Communications - Public Relations Cumulative GPA: 3.96 Professional Achievements/Activities: Academic Achievement s/Activities: * Member of Public Relations Society of America (PRSA) (PRSA) * Capital IQ Annual Employee Award Winner Rookie of the Year '07; Most Dedication '08 * Member of the Delaware Valley Group of Legal Marketing 2006-07 * Member of the Philadelphia Public Relations Association (PPRA), Web Committee , 2006 07 * Participate annually at Alzheimer Association 5K * Participate annually at ALS Association Walk * Volunteer for Corpus Christi Church Senior Citizen Thanksgiving Dinner 2000-2 006 * Temple University Class rank #1 of 847 students * Temple University Dean's List 2002 through 2006 * Recipient of the Cliff Brenner Award for Outstanding Achievement in the field of PR * Member of the Public Relations Student Society of America (PRSSA) * Lifetime member of the National Society of Collegiate Scholars (NSCS) * Lifetime member of Kappa Tau Alpha * Nominated to Gold Key International Society * Elected to Public Relations Coordinator of NSCS 2003