Maruti has launched the latest addition to its Nexa lineup – the Ignis with prices ranging between 4.59 lakhs & 7.80 lakhs (ex-showroom, Delhi). The Ignis is available in four variants – Sigma, Delta, Zeta & Alpha
Need Solutions of this Question paper, Visit: www.mbaassignmentsolutions.com Email ID: [email protected] PRAKASH - 09741410271/ 08722788493 Public Relations Theory & Practice 1. Design a CRM strategy for any Service industry brand of your own choice. 2. A leading brand of departmental stores (Organized Retail Sector) intends to create a buzz in the market through Social Media. List down with justifications the choice of Social Media Channels. 3. Maruti has launched the latest addition to its Nexa lineup – the Ignis with prices ranging between 4.59 lakhs & 7.80 lakhs (ex-showroom, Delhi). The Ignis is available in four variants – Sigma, Delta, Zeta & Alpha. The Maruti Ignis goes up primarily against the Mahindra KUV 100, Hyundai Grand i10, & its own sibling – The Maruti Suzuki Swift. (a) Prepare a Strategic communication Plan focusing on creating a strong awareness. (b) If Maruti Ignis intends to focus on Sponsorships, which events/programs shall it sponsor? Justify. Need Solutions of this Question paper, Visit: www.mbaassignmentsolutions.com Email ID: [email protected] PRAKASH - 09741410271/ 08722788493
