Mastering Business Analytics 2013

ENABLING BETTER BUSINESS DECISIONS

Business Analytics
5 - 7 August 2013
Crown Promenade Melbourne

with SAP & SAP BusinessObjects BI

Premier Partners:

Supported by:

Produced by:

Introducing Mastering Business Analytics
We are proud to produce Mastering Business Analytics 2013, incorporating the long-standing SAP Business Intelligence and SAP BusinessObjects communities at one annual major event. The content will reflect the similar issues that SAP ERP, BW and BusinessObjects BI customers face, whilst appreciating their unique backgrounds and needs. Together they will open up conversations and opportunities for you to learn, network, share, grow and excel together. Empowering and arming you to fully realise a truly integrated Business Analytics strategy.

40+ Sessions in 4 Tracks Over 3 Days
Expertly guided by the Conference Advisory Team, more than 100 organisations have collaborated in a series of Round Table Discussions to create this year’s Conference.

with SAP & SAP BusinessObjects BI

Immerse and Network Within a Thriving Community
Tap into the collective wisdom of 100s of Business Analytics professionals during breaks, at speakers’ corner, over a drink at the community networking drinks and beyond. Someone in this community has the answer to your most pressing challenge!

Attain Professional Development and Improve Your Skills
Return to the office with new knowledge, enhanced skills and a renewed sense of confidence in your abilities and your organisation’s direction. You’ll hear essential tips from leading experts, designed to help sharpen your skills and accelerate your career growth.

Engage With Business Analytics Partners
Speak frankly with leading vendors who understand the business of companies using SAP for Business Analytics.

Register Early to Secure Substantial Savings
Online or over the phone, plus special super saver and early bird packages and group rates.

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Hot Topics
The depth and breadth of the content is a result of 6 months of careful research and development. SAP Business Analytics Professionals from more than 100 organisations across Australia have collaborated with the Mastering Business Analytics with SAP & SAP BusinessObjects BI Advisory Team in a series of Round Table Discussions to create this program around 13 Hot Topics.

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1

Enhancing user Engagement
• Building a Business Analytics driven culture in your organisation • Creating your BI brand internally • The importance of creating and managing business expectations • Learn how to speak the business lingo • How to conduct ROI and TCO studies to communicate to the business • The value of participating in formal BI benchmarking • Best practice business requirements gathering • How to focus on what the business needs not what it wants • Real-life examples from organisations with successful user adoption strategies • Guerrilla tactics to overcome user resistance • Identifying the steps required to build a BI Centre of Excellence and the potential benefits of doing so • Realising the benefits of self-service reporting, both internally and externally • Allowing your self-service customers to import their own data and understanding the challenges and solutions of doing so • How to provide high level support and continuous improvement for your project • Using Business Analytics as a catalyst for cultural change

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Data Management strategies
• Building a data strategy for your organisation • Obtaining executive buy-in to dedicate resources to data management • Understanding the value that employing a Data Scientist might bring • Using technology to enable data driven change • Addressing the data governance debate - who owns the data? • Examining a case study of SAP Information Steward - did it live up to expectations? • Discuss data management issues, experiences and ideas with your peers

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Moving towards Complex analytics

• How to prepare you organisation for large data volumes, real-time analytics and complex data sources • Identifying the skills required to take analytics a step further in your organisation • Exploring key business decisions that need to be made for complex analytics projects • Discover how SAP HANA can be leveraged to perform advanced analytics • Learn about SAP’s new Predictive Analytics tool including fun ways to apply it • How to measure the success of an advanced analytics project

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optimal business analytics team structures

• Strategies to assist your team in working better together • Understanding the dynamics of individuals and how they collaborate • Identifying the characteristics you should be looking for when recruiting new team members • How to interact better with different character types • Transforming your team from being reactive to being proactive • Defining new roles such as Data Scientists and identifying whether you need them in your organisation

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understanding saP’s latest business analytics toolset

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gaining & Maintaining Executive support
• Learn why executive support is so crucial • Building executive dashboards to demonstrate the value of Business Analytics • Find out what a ‘social’ BI launch is and how it will keep your project visible on the top floor • Learn the business lingo to use with executives • Developing a strategy for continued engagement with executives • How to translate the initiatives you take from this conference into tangible projects that will gain buy-in from business executives

1 1 1 2 1 3

integrating saP bW & saP businessobjects bi

• Learn technical best practices for integration of the tools • Exploring data connectivity options • Identifying which elements of BW can be leveraged in the BusinessObjects BI environment and which are not supported

• A back-to-basics look at SAP’s extensive tool suite • Establish product roadmaps for both SAP and non-SAP ERP customers • Identifying new and existing technologies to apply to the latest analytical demands • Customer view of the distinction, commonality, capability and constraints of each tool • A deep-dive into new features and functionality • How to build your team capability and maturity levels around the toolset • Unveiling new technologies on the horizon

2 3

Visualization techniques & tools
• Dashboard design tips for world-class visualization • SAP’s roadmap and latest updates on visualization technologies • A hands-on look at SAP’s new Visual Intelligence tool • Understanding how you might leverage Visual Intelligence in your organisation • Tips and tricks on how to best utilise Visual Intelligence • Hear from an early adopter of SAP Design Studio

budgeting & Planning reporting

• How to bring control and data integrity to your annual budgeting process • Understanding the business benefits of moving to SAP BPC (Budgeting, Planning and Consolidation) • Comparing SAP BPC to other similar tools • Use case of SAP BPC in action and customer views on its efficacy

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leveraging Mobile bi
rd

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Creating a business analytics strategy
• A framework for creating a Business Analytics roadmap • How to create a standard strategy for a complex and diverse organisation • Enabling a seamless user experience • Examining your implementation options - big bang vs. incremental • Identifying what technologies you should be looking at next • Discover which BI tools are best suited to your organisation • Learn how to prepare for HANA and how it will affect your overall strategy • Find out how to keep costs down whilst delivering high-value to the business • Creating a strategy for upgrading to BI 4 and using this opportunity to ‘clean up’ your system

• Defining use cases for mobile BI • Creating a strong mobile strategy • Live demos of all SAP and 3 party mobile BI technologies • Understanding how SAP Design Studio will affect mobile BI capabilities • Examining native, cross-platform native, hybrid and HTML5 application frameworks • Best ways to manage your devices • Considering application gateways and security • Discuss customer ideas, experiences and successes of mobile BI

leveraging saP Hana
• Understand how HANA will affect your overall Business Analytics design and strategy • Building a business case for HANA • Steps to integrate BI 4 and SAP BW with HANA • Understanding the challenges of introducing HANA into an enterprise environment • Ways to best leverage HANA to obtain the optimal ROI • Case studies from early adopters of HANA - did it meet expectations?

Harnessing business analytics via the Cloud

• Understand SAP’s roadmap for technologies in the cloud and how this will affect their on-premise portfolio • Discover the benefits and drawbacks of implementing an application in the cloud • Exploring the accessibility and security of data in the cloud • Learn how leveraging cloud infrastructures can speed up your implementation ROI • Examining hybrid clouds and their uses

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Keynote Speakers

JASON ROSE

Vice President Business Intelligence Product Marketing, SAP (USA)

DOUG WHITTLE

President, Whittle Consulting Group, LLC (USA)

PETER O’DONNELL

Lecturer, Decision Support Systems Laboratory, Monash University

MICO YUK

Founder & Director of Business Development, BIDashboardFormula.com (USA) (SAP Mentor Alumni)

HARJ CHAND

Enterprise Information Strategy Architect, AGL Energy Limited

LESTOR MEADOWS

Manager, Business Intelligence Asia Pacific, Kimberly-Clark Asia Pacific

Culture Eats Strategy for Lunch: How to Create an Analytics Driven Culture
Organisations are facing a wider and wider gap between newly available technologies and their organisation’s ability to apply and use this technology for advantage. This keynote will explore the role culture plays in the implementation and adoption of new technologies such as In-Memory computing, application of big data, predictive analytics and mobile BI. However, all the new technology in the world does not help if it is not adopted. We will further explore the strategies and cultural shifts successful organisations have applied to ensure adoption and used to create a culture where analytics is core to every decision. • How to spur cultural change using analytics • Which new and existing technologies to apply to new analytical demands • How to drive adoption and ensure a solid ROI on investments • Where to start and how to build a successful analytics strategy • Practical examples of successful companies

Managing the SAP Marathon Using Working Styles Knowledge to Build and Maintain a Winning Project
A SAP project is not a sprint, it’s a marathon! The very nature of SAP projects requires a team that works well together. Understanding the dynamics of individuals and teams will not only improve productivity, but ultimately ensure a greater project success. Your effectiveness in the team begins with an awareness of your personal working and communication styles and how they can impact your team. Next is to better understand how the styles of those around you can impact you and others. In the end, it’s a matter of learning how to harness the collective energy of these diverse styles to become a truly high-performing team. This fun and interactive keynote will present you with practical ways to apply working style concepts to your professional and personal relationships. Learn how using a practical model and simple language for understanding workplace dynamics can help you reach the SAP finish line as a strong, united, energised and winning team!

The User Engagement Paradox
Business Analytics systems have the potential to make fundamental and positive changes to the way organisations work. Our end-users know this and there has probably never been a time when user demand for access to the data they need to make decisions has been greater. Users want effective and easy to use Business Analytics systems. The problem is when we build those systems, we have a hard time getting people to use them! This keynote will explore the paradox of contemporary BI: that two of the major challenges facing BI developers are meeting end-user demand for systems, while at the same time fighting to get end-users to use the systems and data that are provided for them. • Active requirements gathering and its role in building user engagement • How to focus on user needs and not user wants • The value of a scientist/practitioner approach to performing business needs analysis • How to harness the hype around “big data” and not lose your soul • Using the “visualization” debate to your advantage • Building your BI “brand”

Three Keys to Unlock Your Executive BI Chequebook… Before it’s all Gone!
With so many priorities and a tight economy, executives are now more than ever focused on investing in areas that will show true value to their business. Hence the key to opening the executive chequebook is simply by focusing on adding value, and then finding key ways to highlight it in your organisation. Join Mico, as she teaches you proven techniques to engage an executive audience in your BI project and more importantly, maintaining their buy-in. • Show me the money - learn why executive buy-in is important… and why your team can’t live without it • Business users are key - learn one key thing that your BI app must accomplish… to help the business gain true value • Do a ‘social’ BI launch - learn why doing a social launch will keep your BI project visible on the top floor

Reflections and Predictions: What the Hell am I Doing Here?
After a rebranding, 44 presentations and 35 speakers from across a range of industries and regions it’s time to kick back and reflect. Join two experienced practitioners in an interactive discussion on: • What are some of the challenges facing us in the Business Analytics domain? • Some of the key takeaways from the conference • Where to next? Bring your questions and opinions on where you are taking your organisation. More importantly take some time to reflect before heading back into your daily routine. Facilitated by: Peter O’Donnell - Lecturer, Decision Support Systems Laboratory, Monash University

Mico is the founder of the highly-rated BI
Dashboard Formula (BIDF) coaching series. The only coaching program focused on teaching BI teams how to successfully engage their business users and show true value from their BI deployments. Mico is also an SAP Mentor Alumni and is most well known as the founder of the popular weblog, Everything Xcelsius and the ‘XcelsiusGurus’ Network. As a well-regarded influencer in the SAP Analytics ecosystem, she is a well sought after speaker and BI influencer.

Jason is head of BI product marketing at SAP and leads the go-to-market activities for the industry’s leading on premise and cloud based BI solutions: SAP BusinessObjects. With over 12 years of experience in BI and performance management, Jason is responsible for driving crisp customer communications and growing SAP’s thought leadership position in BI. Since joining BusinessObjects in 2005 Jason has been helping customers solve critical business issues through the application of information and driving analytics adoption.
Hot Topics Covered: 1 www.masteringsap.com/ba
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Doug is a corporate strategist and change
architect who helps organisations and teams manage the transition from current to desired state. He has over 30 years of experience leading training, service and support organisations in a corporate business environment. In addition, Doug facilitates and coaches executives, employees and teams in the areas of leadership, team building, negotiation and workplace relationships.
Hot Topics Covered: 8 10

Harj is the Enterprise Information Strategy Architect at AGL Energy. His role encompasses the development and maintenance of IT strategy for the information domain. The information domain includes Business Analytics, Data Management and Information Governance. Harj is relatively new to the Utilities industry and learning the complexities of the Australian market, but has been able to leverage his customer domain experience from Australia Post combined with asset domain experience from Rio Tinto. Harj has over 10 years data warehousing experience predominantly utilising SAP technologies. Outside of work, Harj enjoys cycling and scuba-diving and has recently developed a keen interest in kayaking.

Lestor provides leadership and strategic direction in Business Intelligence for Kimberly-Clark Asia Pacific. With over 35 years in IT, including 13 years in Business Intelligence, his work passions include; developing high performing teams, BI strategy, innovation, data visualization and guided analysis. For the last 3 years, Kimberly-Clark has been implementing BOBJ reporting on top of SAP BW implementing innovative solutions for Dashboard, Webi, mobile BI and BO Explorer..
Lestor is currently leveraging his MBA thesis in developing IT strategies that KimberlyClark is now ready to launch in their next 3 year BI strategy for 2013-2015. As a known conference speaker in Australia, New Zealand and South Africa, Lestor bring insights in thought leadership, strategy and innovation. He is honoured to be on several regional and global advisory councils that not only build his skill, but gives him the opportunity to give back to the Business Intelligence community. Outside of work, Lestor is married with two kids and enjoys surfing and swimming.

Peter is a Lecturer in the Decision Support
Systems Laboratory at Monash University in Melbourne, Australia. His current research interests include conceptual modelling for decision support systems and the usability of Business Intelligence interfaces. He maintains close links with the Business Intelligence industry in Australia and is regularly invited to speak at trade seminars and user group meetings.
Hot Topic Covered: 1

Hot Topics Covered: 8 9

Meet the Speakers
Visit www.masteringsap.com/ba for more information
SHREERAM VENKATDAS
SAP Business Intelligence Supervisor & Project Manager, City of Tacoma (USA)

INGO HILGEFORT
Director, Customer Engagement and Projects, SAP (Canada) (SAP Mentor)

KURT J. BILAFER
Regional Vice President - Analytics, SAP (Singapore)

DAVE RATHBUN
Enterprise BI Solutions Architect, PepsiCo, Inc. (USA)

ERIC SCHEMER
Senior Director Product Management, SAP (Germany)

“Walk away with a master-plan for managing the softer side of BI”

“Practical oriented guidance and best practices that you can leverage right away”

“Now’s your chance to get answers on the burning issues in your organisation”

“Review IDT from an experienced designer’s perspective“

“The future roadmap of Design Studio and Dashboards”

DOUG WHITTLE
President, Whittle Consulting Group, LLC (USA)

MICO YUK
Founder & Director of Business Development, BIDashboardFormula.com (USA) (SAP Mentor Alumni)

JÖRG STEINHORST
Head of Enterprise Architecture, German Armed Forces (Bundeswehr) (Germany)

HARJ CHAND
Enterprise Information Strategy Architect, AGL Energy Ltd

LESTOR MEADOWS
Manager, Business Intelligence Asia Pacific, Kimberly-Clark Asia Pacific

JORGEN RASMUSSEN
Director, Dolphin Dynamics

GARY HOOKER
SAP Administrator, Department of Immigration and Citizenship (DIAC) (SAP Mentor)

MARK CULLEN
SAP BI Team Lead, Woolworths Limited

MATT GRYGORCEWICZ
Senior Business Intelligence Analyst, SA Power Networks

CRAIG NICHOLLS
Manager SAP Services Section, Department of Families, Housing, Community Services & Indigenous Affairs (FaHCSIA)

“Leading yourself and others through change: An organisational change model for guiding your SAP project”

“Proven techniques to engaging an executive audience in your BI project”

“The integrated project controlling solution using Analysis Office, Design Studio and Crystal Reports”

“Surviving and thriving with HANA and smart meter analytics”

“Understand the distinction, commonality, capability and constraints within each of the SAP BI tools”

“Options for delivering mobile experiences on SAP BW from simple no frill models to comprehensive mobile strategies”

“An introductory walk through of a BI 4 system”

“How to make your SAP BI mobile project successful from two leaders who have a proven approach”

“This methodology became a model of excellence for all future dashboard projects”

“Sitting at the boardroom table partnering with the business to add value”

JACK STEELE
BI Lead, British American Tobacco (Holdings) Limited

CAMERON VAGG
BI Analytics Lead, AGL Energy Limited

DAMIAN LARKINS
Business Analyst, Clifford Hallam Healthcare

GLENN ROBERTSON
Senior Budget Analyst, Vale Australia

GRAEME NEILL
SAP BI Program Development Lead, Woolworths Limited

IAN THOMPSON
Business Analyst, Clifford Hallam Healthcare

PAUL PEKELHARING
Principal Developer, RBM, Office of State Revenue, Queensland Treasury and Trade

JEREMY YOUNG
Manager Information Management, TIO

ILAN FRANK
GM of BI - Net New and Emerging, SAP (USA)

JENNI LEWIS
Senior Solution Architect, SAP (Australia)

“Which technologies you should be leveraging for particular situation”

“Many organisations are putting data science front and centre in their business strategy”

“Capability for suppliers to import their own product and customer data”

“Understand the business benefits Vale derived from moving to BPC from legacy planning systems”

“How to make your SAP BI mobile project successful from two leaders who have a proven approach”

“Capability for suppliers to import their own product and customer data”

“Helped OSR recover the cost of the HANA implementation within months”

“Transition the responsibility of data quality away from the BI team and into the hands of the business”

“Which technologies you should be leveraging for particular situation”

“Fun real world examples and a live demo of Predictive Analysis”

TUOMAS KORPPOO
Manager, SAP Technology Delivery, Accenture Australia

DIMITRI ZARGANAKIS
National Practice Manager, NTT DATA Business Solutions

DAVID SIMPSON
National Practice Manager, NTT DATA Business Solutions

DAVID McAMIS
BI Evangelist, PwC Avantis

BLAIR WHEADON
GM of BI for SAP (Canada)

MALCOLM CLARK
Solution Lead - Business Analytics & Information Management, HCL Enterprise Application Services

MARTIN RENNHACKKAMP
CIO, PBT Group

RICHARD WILLIAMS
BusinessObjects Principal Consultant, UXC Oxygen

AINSLEY O’SULLIVAN
BusinessObjects Principal Consultant, UXC Oxygen

ERIC VALLO
Chief Architect, EV Technologies (USA)

“Telstra HANA hybrid cloud for a scalable HANA solution”

“How HANA affects overall BI design and strategy”

“Ensure that your current roadmap and design approach is ready for the new world”

“A hands-on look at this powerful visualization tool”

“Which technologies you should be leveraging for particular situation”

“The landscape and approach for delivering solutions using SAP technologies has shifted dramatically”

“A tried and tested guide to creating a BI strategy that will reach the very core of your organisation”

“Prototyped, developed and deployed an award winning mobile BI solution on a shoe string budget”

“A BI solution that surpasses their expectations and not overcommitting what can actually be delivered”

“Empower yourself towards a successful BI 4 upgrade”

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Conference Overview
Sunday 4 August 2013
09.30 10.00 Workshop Registration/Arrival Tea & Coffee Workshop 1: SAP BusinessObjects BI with SAP NetWeaver BW and SAP NetWeaver BW on SAP HANA Led by: Ingo Hilgefort - SAP (Canada) (SAP Mentor) Workshop 2: BI Dashboard Formula Led by: Mico Yuk - BIDashboardFormula.com (USA) (SAP Mentor Alumni) 17.00 18.00 18.30 Workshops Close Pre-Conference Registration Mastering Business Analytics Demo Jam & Networking Welcome Drinks

Tuesday 6 August 2013
08.00 Breakfast Session 1: How to Mobilise Your Executive in Under 50 Days Richard Williams & Ainsley O’Sullivan - UXC Oxygen Breakfast Session 2: Smoothing the Road to SAP BusinessObjects BI 4 Eric Vallo - EV Technologies (USA) 08.30 09.00 Tea & Coffee/Exhibition Viewing Keynote Presentation: The User Engagement Paradox Peter O’Donnell - Monash University Keynote Presentation: Three Keys to Unlock Your Executive BI Chequebook… Before It’s All Gone! Mico Yuk - BIDashboardFormula.com (USA) (SAP Mentor Alumni) Morning Tea & Coffee/Exhibition Viewing TRACK A 11.40 Best Practices for Integrating SAP BI 4 with SAP BW and SAP BW on SAP HANA Ingo Hilgefort - SAP (Canada) (SAP Mentor) TRACK B Visualizing Supplier Performance with BI 4.0 Dashboards - Using Best Practice Design Methodologies Matt Grygorcewicz - SA Power Networks Leading Yourself and Others Through Change: An Organisational Change Model for Guiding Your SAP Project Doug Whittle - Whittle Consulting Group, LLC (USA) TRACK C Enabling Data Driven Change at TIO with SAP Information Steward Jeremy Young - TIO TRACK D Implementing an Effective Business Intelligence Strategy Martin Rennhackkamp - PBT Group

10.00

Monday 5 August 2013
08.00 08.30 09.00 09.20 Registration/Arrival Tea & Coffee/Exhibition Viewing Opening and Chairperson’s Welcome Opening Address: Kurt J. Bilafer - Regional Vice President - Analytics, SAP (Singapore) Opening Keynote Presentation: Culture Eats Strategy for Lunch: How to Create an Analytics Driven Culture Jason Rose - SAP (USA) Morning Tea & Coffee/Exhibition Viewing TRACK A 11.00 The Anatomy of a Mobile App - Tapping Into the Mobile Revolution Jorgen Rasmussen - Dolphin Dynamics TRACK B SAP BusinessObjects BI 4.x Roadmap - Features and Functions Ingo Hilgefort - SAP (Canada) (SAP Mentor) TRACK C Obtaining and Maintaining Business Engagement When You Return to the Office Craig Nicholls - Department of Families, Housing, Community Services & Indigenous Affairs (FaHCSIA) Panel Discussion: Business Analytics From Both Sides: Experiences and Perspectives From BW and Non-BW Customers TRACK D What Can I Do Now to Prepare for the World of Real Time BI Powered by SAP HANA? Dimitri Zarganakis & David Simpson - NTT DATA Business Solutions SAP HANA as a Service Leveraging Scalable Cloud Infrastructures for Rapid Adoption Tuomas Korppoo - Accenture Australia

11.00

10.20

12.35

Making the Best Choice Out of the SAP BO Front-End Zoo Jörg Steinhorst - German Armed Forces (Bundeswehr) (Germany)

SAP BI Mobile at Woolworths - Elements for Success Graeme Neill & Marc Cullen Woolworths Limited

Preparing Yourself for the New Data Frontier Malcolm Clark - HCL Enterprise Application Services

13.25 14.25

Lunch & Exhibition Viewing Mastering the Softer Side of Business Intelligence Shreeram Venkatdas - City of Tacoma (USA) How OSR Queensland Created ROI with SAP HANA Within Months Paul Pekelharing - Office of State Revenue, Queensland Treasury and Trade BI 4 Information Design Tool Gotchas Dave Rathburn - PepsiCo, Inc. (USA) Extending 3rd Party Self-Service Reporting Capabilities with Customised Data Damian Larkins & Ian Thompson - Clifford Hallam Healthcare

11.55

Comparing and Contrasting the SAP BI Tool Suite to Build the Right Capability in Your Team Lestor Meadows Kimberly-Clark Asia Pacific

Building a Cutting-Edge BI Platform - A Compelling Case Study Shreeram Venkatdas - City of Tacoma (USA)

12.45 13.45

Lunch & Exhibition Viewing SAP Design Studio Beta Program: Case Study and Roadmap Jörg Steinhorst - German Armed Forces (Bundeswehr) (Germany) & Eric Schemer - SAP (Germany) Top 5 BI Guerrilla Tactics to Overcome User Resistance! Mico Yuk BIDashboardFormula.com (USA) (SAP Mentor Alumni) SAP Budgeting, Planning and Consolidation (BPC) in Action at Vale An Interview with: Glenn Robertson - Vale Australia Surviving and Thriving with HANA and Smart Meter Analytics Harj Chand - AGL Energy Limited What Comes Next? It’s Predictive Analysis Jenni Lewis - SAP (Australia)

15.20

Closing Keynote Presentation: Reflections and Predictions: What the Hell am I Doing Here? Interactive Discussion with: Harj Chand - AGL Energy Limited & Lestor Meadows - Kimberly-Clark Asia Pacific Facilitated by: Peter O’Donnell - Monash University Mastering Business Analytics with SAP & SAP BusinessObjects BI Conference Close

16.20

14.40

Political, Financial, and Technical Challenges on PepsiCo’s Journey To Explorer Dave Rathburn - PepsiCo, Inc. (USA)

Data Scientist: Coolest Job in the World? A Silver Bullet? Cameron Vagg - AGL Energy Limited

Visualize Like a Boss with SAP Visual Intelligence David McAmis - PwC Avantis

Wednesday 7 August 2013
08.30 Workshop Registration/Arrival Tea & Coffee Workshop 1: SAP BusinessObjects BI with SAP NetWeaver BW and SAP NetWeaver BW on SAP HANA Led by: Ingo Hilgefort - SAP (Canada) (SAP Mentor) Workshop 2: BI Dashboard Formula Led by: Mico Yuk - BIDashboardFormula.com (USA) (SAP Mentor Alumni) 16.00 Mastering Business Analytics with SAP & SAP BusinessObjects BI Workshop Close 09.00

15.30 16.10

Afternoon Tea & Coffee/Exhibition Viewing Keynote Presentation: Managing the SAP Marathon - Using Working Styles Knowledge to Build and Maintain a Winning Project Doug Whittle - Whittle Consulting Group, LLC (USA) Mastering Business Analytics Community Networking Drinks Sponsored by

17.10

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Workshop 1
SAP BusinessObjects BI with SAP NetWeaver BW and SAP NetWeaver BW on SAP HANA
Led by: Ingo Hilgefort - Director, Solution Management, SAP (Canada) (SAP Mentor)
In this workshop you will learn how to use the new SAP BusinessObjects BI 4.1 suite products in combination with SAP NetWeaver BW and SAP NetWeaver BW on SAP HANA. It will provide you with practical oriented guidance and best practices that you can leverage right away at your own company. You will learn about topics such as data connectivity for SAP ERP and SAP NetWeaver BW and SAP NetWeaver BW on SAP HANA, user management, data security and portal integrations. You will get to experience the following products yourself: • • • • • • SAP BusinessObjects Analysis, edition for Microsoft Office v 1.4 SAP BusinessObjects Analysis, edition for OLAP Edition 4.1 SAP BusinessObjects Design Studio 1.1 Web Intelligence 4.1 Visual Intelligence SAP BusinessObjects Explorer 4.1

All the products are based on the latest release SAP BusinessObjects BI 4.1 in combination with SAP NetWeaver BW and SAP NetWeaver BW on SAP HANA.
Please note: All delegates attending the workshop will require their own laptop to log onto the workshop server onsite. Please ensure that your laptop meets these required technical specifications/requirements: Windows O/S; 2GB of Memory (3GB would be ideal); Administrative Rights; Remote Desktop Client.

Workshop 2
BI Dashboard Formula
Led by: Mico Yuk - Founder & Director of Business Development, BIDashboardFormula.com (USA) (SAP Mentor Alumni)
This non-technical, hands-on workshop will provide you with the foundation needed to get your BI projects off on the right foot. By learning how to effectively plan, scope and prototype your next BI project, using the BI Dashboard Formula three proven steps and templates, you will instantly increase your user engagement and adoption. Participants are encouraged to come well rested and with an open mind! Don’t miss this chance to join the BIDF (BI Dashboard Formula) Global Tour as we come to Australia for the first time during the Mastering Business Analytics Conference. Get ready for a day of fun and transformation!

Workshops
Sunday 4 August - Workshops will run from 10.00 to 17.00. Registration opens at 09.30 and lunch and afternoon tea are included. Wednesday 7 August - Workshops will run from 09.00 to 16.00. Registration opens at 08.30 and morning tea and lunch are included.

• Module #1 Planning… the most important but overlooked step! - BIDF Planning Guide Temple - BIDF ROI Calculator - BIDF Project Plan Template • Module #2 Scoping… the art of gathering requirements - Using the BIDF BI Blueprint • Module #3 Prototyping... developing the ‘perfect’ dashboard by reading your user’s minds! Pre-requisites: Attendees should have been exposed to, hosted or participated in at least one full BI project before attending course. Newbies are welcome, but are warned to keep their seat belts on. Target Audience: BI report and dashboard developers, business analysts and anyone else involved in the planning, scoping and prototyping of BI dashboards/reports, learn a proven 3-step process that will instantly boost user adoption!
Please Note: This is a hands-on workshop and attendees are expected to bring their own laptop and power cord.

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Track Presentations
TRACK A TRACK B
SAP BusinessObjects BI 4.x Roadmap - Features and Functions
Ingo Hilgefort - Director, Customer Engagement and Projects, SAP (Canada) (SAP Mentor) This session is intended as a follow-up to the keynote outlining the high level roadmap for SAP BusinessObjects BI. In this session Ingo will take a deep dive into the new functionality and will look at the upcoming features and functionality in more details. • Get the latest updates on SAP BusinessObjects Design Studio for designing mobile dashboards • Learn how SAP Predictive Analysis and SAP Visual Intelligence tools can meet the requirements of analysts and take your BI deployment to the next level • Get a sneak peek at new capabilities and functionalities to come with SAP BusinessObjects BI 4.1 and impacts on your overall BI strategy The session will provide feature level details on the upcoming releases of the SAP BusinessObjects BI portfolio.

TRACK C
Obtaining and Maintaining Business Engagement When You Return to the Office
Craig Nicholls - Manager SAP Services Section, Department of Families, Housing, Community Services & Indigenous Affairs (FaHCSIA) Attending a Mastering SAP conference is an awesome experience you leave the event on a high, feeling energised and ready to assist your organisation to solve all their issues. The days, weeks and months after the event can be a bit of a letdown as you get caught up in the internal politics of your organisation and the limitations that exist with business engagement. At FaHCSIA attempts to engage with senior managers were unsuccessful until 2010 when the SAP BW team finally broke the glass ceiling and delivered an executive dashboard. Overnight they found themselves assisting senior executives to drive organisational change, but fast forward 18 months and the dashboard was becoming stale. Discover how they reinvented themselves to again be sitting at the boardroom table partnering with business to add value. • Breaking the culture of “if you build it they will come” • Stop focusing on just emerging technologies, focus back on what business thinks is important • Engaging with key stakeholders - discussing requirements, data integrity, business value and return on investment • Develop a strategy and roadmap for the future Current SAP Release: BI 4 SP5 & BW 7.01

TRACK D
What Can I Do Now to Prepare for the World of Real Time BI Powered by SAP HANA?
Dimitri Zarganakis & David Simpson - National Practice Managers, NTT DATA Business Solutions This presentation will focus on how BW on HANA and Business Suite on HANA affects your overall BI design and strategy. It’s relevant for customers about to start HANA projects, considering a refresh of your BI strategy or those who might start projects in the next two years. See how you can ensure that your current roadmap and design approach is ready for the new world of In-Memory based Enterprise Information Management. • What reporting and analytics should be built directly on top of Business Suite? • How to design a hybrid BW/Business Suite solution that is seamless to the user yet brings together the benefits of real-time operational reporting and enterprise data warehousing • Insight into what your implementation options are from “big bang” to smaller incremental deliveries • How to design future solutions and where you can gain tangible business benefits • The change to thinking that is required once you remove the current technical constraints Hot Topics Covered: 3
9

Monday 5 August 11.00 - 11.50

The Anatomy of a Mobile App - Tapping Into the Mobile Revolution
Jorgen Rasmussen - Director, Dolphin Dynamics Mobile apps have transformed the way we perform tasks in our private life. Tapping into the mobile revolution offers a great opportunity for Business Intelligence initiatives as getting information and insight in the hands of management and decision makers is a key value driver. But exactly how do you do it? Emerging platforms and technologies make it difficult to establish firm strategies. The good news is that you most likely can get started with what you have already got. SAP has created strategic partnerships with Sencha and Appcelerator to offer broader opportunities. Join Jorgen as he explains the components that make up a mobile solution and options for delivering mobile experiences on SAP BW from simple no frill models to comprehensive mobile strategies. • The generic components of a mobile solution • Application frameworks: native, cross-platform native, hybrid and HTML5 • Exposing SAP data • Device management • Application gateways and security Hot Topic Covered: 6

Hot Topic Covered: 5

Hot Topics Covered:

1

8

Monday 5 August 11.55 - 12.45

Comparing and Contrasting the SAP BI Tool Suite to Build the Right Capability in Your Team
Lestor Meadows - Manager, Business Intelligence Asia Pacific, Kimberly-Clark Asia Pacific With a plan to build team capability, Kimberly-Clark first needed to clearly understand the distinction, commonality, capability and constraints within each of the SAP BI tools. In order to do so they initiated case studies to compare and contrast their suite of SAP BI tools. The case studies used a common set of queries to compare and contrast BEx web, Webi, Explorer, Design Studio and Dashboards under the Windows 7 and iOS platforms. This session provides insight into that journey highlighting ways to develop team skill and also understand the maturity level of the tools. • Compare and contrast across the SAP BI tool suite • Simple ways to build capability within a team • Simple techniques in implementing visual analytics and guided analysis • Points to consider for mobility Current SAP Release: BI 4 SP4-6 & BW 7.3

Building a Cutting-Edge BI Platform - A Compelling Case Study
Shreeram Venkatdas - SAP Business Intelligence Supervisor & Project Manager, City of Tacoma (USA) City of Tacoma is a complex public organisation in the USA representing Utilities, Police, Fire, Tax and other departments. Three years ago, City of Tacoma formulated a strategy and roadmap for implementing a cutting edge BI platform. They implemented a scalable, high-performance BI infrastructure and modelled large amounts of reporting data from multiple sources in a cost-effective manner. The organisation adopted a strong governance model and promoted deep adoption of BI by empowering self-service. City of Tacoma is now looking towards mobility, In-Memory computing, cloud and big data. • Framework for creating a roadmap for BI • Steps to building a scalable, high performance BI architecture • How to build comprehensive reporting content from various source systems • Mobility, In-Memory, cloud and big data capabilities • Brief introduction to tomorrow’s session including business alignment, user involvement and organisational penetration Current SAP Release: BI 4, BW 7.3

Panel Discussion: Business Analytics From Both Sides: Experiences and Perspectives From BW and Non-BW Customers
Panelists Include: Blair Wheadon - GM of BI for SAP Customers, SAP (Canada) Ilan Frank - GM of BI, SAP (USA) Jack Steele - BI Lead, British American Tobacco (Holdings) Limited Over the past few years SAP’s vision for BusinessObjects has been to standardise the user offerings for both SAP BW customers and non-SAP BW customers. After 4 years, how far along that journey have we reached today? Join this panel of SAP representatives and customers to discuss experiences from both sides of the coin. Find out how product roadmaps are planned for both parties and which technologies you should be leveraging for your particular situation. Bring your perspectives and opinions for this open, honest and interactive session.

SAP HANA as a Service - Leveraging Scalable Cloud Infrastructures for Rapid Adoption
Tuomas Korppoo - Manager, SAP Technology Delivery, Accenture Australia Ever larger data volumes and analytics needs are forcing organisations to look at new ways to process data. Still, proving a business case for addressing some of these questions can be difficult. This session presents ways to leverage cloud infrastructures in order to speed up return on investment and to manage end-to-end running costs. • Proving a business case for SAP HANA - Tools and techniques for bottom-up and top-down analysis • SAP HANA and cloud - current technical status - Accenture - Telstra HANA hybrid cloud for a scalable HANA solution • Expanding the analytical capabilities of SAP HANA - Big data connectivity to SAP HANA and SAP HANA analytical foundation • Rapid prototype to production

Hot Topics Covered: 5 10 www.masteringsap.com/ba

Hot Topic Covered: 9

Hot Topics Covered:

5

9

Hot Topics Covered: 3 13 17

TRACK A

TRACK B
SAP Budgeting, Planning and Consolidation (BPC) in Action at Vale
An Interview with: Glenn Robertson - Senior Budget Analyst, Vale Australia Headquartered in Brazil, Vale is the second largest mining company in the world. Recently, SAP BPC has become the proven platform to manage Vale’s annual budgeting system and processes. In this “interview style” session you will have the chance to the understand the business benefits Vale derived from moving to BPC from legacy planning systems. Through a series of questions and commentary hear how BPC has brought control and data integrity to the annual budgeting process as well as enabling the business to respond effectively to changes in operating environment. It has reduced the business reliance on the IT department and in an agile development environment Vale is able to quickly accommodate changes. • Overview of Vale’s business and planning requirements • Description of legacy planning process and systems • Business drivers for selecting SAP BPC • BPC implementation project challenges and lessons learned • Business uptake and user acceptance of the BPC toolset • Business benefits delivered by the solution • Future business applications to be developed Current SAP Release: ECC 6 Hot Topic Covered: 12

TRACK C
Surviving and Thriving with HANA and Smart Meter Analytics
Harj Chand - Enterprise Information Strategy Architect, AGL Energy Limited Faced with the smart meter data deluge, AGL Energy turned the challenge of data volume into an opportunity for data insights. AGL Energy embarked on a collaborative innovation journey with SAP to provide analytics and insights to customers and internal decision makers. A journey that can best be described as relentless. With many organisations talking about advanced analytics, learn about the key business decisions that had to be made when starting out to deliver an analytics solution. Understand the challenges of introducing HANA and SAP applications utilising HANA into an enterprise environment. Discover the unseen challenges that had to be overcome along the way, such as data quality and platform readiness. And ultimately answer the question of was it really worth it? See how AGL Energy will measure the success of advanced analytics using HANA/Smart Meter Analytics? • The business opportunity and burning platform faced • Business decisions to consider for delivering analytics • Architectural decisions to consider for HANA and analytics • The challenges faced along the way - lessons learnt • How to measure analytics success Current SAP Release: BI 4 & BW 7.3 Hot Topics Covered:
3 7

TRACK D
What Comes Next? It’s Predictive Analysis
Jenni Lewis - Senior Solution Architect, SAP (Australia) Now you have started your Business Analytics journey and you have your dashboards, reports and ad-hoc queries to help review your performance based on what is happening now or has happened in the past. “What comes next?” I hear you ask. All will be revealed in this Predictive Analysis session run by Jenni Lewis. • Definition of Predictive Analysis • Where does it fit in a company’s Business Analytics journey? • Why do you need it? • Fun real world examples • Live demo

Monday 5 August 13.45 - 14.35

SAP Design Studio Beta Program: Case Study and Roadmap
Jörg Steinhorst - Head of Enterprise Architecture, German Armed Forces (Bundeswehr) (Germany) & Eric Schemer - Senior Director Product Management, SAP (Germany) When SAP introduced Design Studio 1.0 to the market at Sapphire Madrid 2012, customer interest and expectations were very high. By November 2012, the product had gone through SAP’s largest beta program, reaching out to almost 400 customers. One of the first customers to take part in the beta program was the German Armed Forces and just hours after SAP announced GA at Sapphire Madrid they were able to show an integrated solution with Analysis Office and Design Studio. See how they fit only three tools (AO, DS, CR) together (without BOE server) to fulfill all business users demands for up-to-date and future-oriented reporting. Jörg will reveal DSAG’s recommendation for front-end tools and see the integrated project controlling solution using Analysis Office, Design Studio and Crystal Reports. Eric, responsible for Design Studio in SAP’s product unit will give an early glimpse of Design Studio 1.2 as well as the roadmap of Design Studio and Dashboards. Current SAP Release: BW 7.3 & ECC 6.06 Hot Topics Covered: 2
5 6

Hot Topic Covered: 7

Monday 5 August 14.40 - 15.30

Top 5 BI Guerrilla Tactics to Overcome User Resistance!
Mico Yuk - Founder & Director of Business Development, BIDashboardFormula.com (USA) (SAP Mentor Alumni) Let’s face it. IT teams are in a fight for their life to remain relevant in most organisations as they struggle to engage the business users, or show any value. Not only are the business users distracted by the buzz of big data and the IT-free promise land known as the “cloud”, but they are also resisting any IT engagement at an alarming rate. With Gartner predicting that in 2013 70% of all BI projects will be a failure, IT has to change... and quickly! Join Mico, as we she reveals her top 5 ‘BI Guerrilla’ strategies to engage business users: 1. Avoid outlook scoping - learn how to gather requirements correctly 2. Watch what you say - learn how to speak the business lingo… not BI SAPanese! 3. Stop running - learn how to embrace new BI solutions… shock the business into engaging 4. Always design mobile first - the iPhone has changed the BI game… apps are the future 5. Hurry up - long, drawn deployments are a thing of the past… deploy faster or move aside! Hot Topic Covered: 1

Political, Financial, and Technical Challenges on PepsiCo’s Journey To Explorer
Dave Rathburn - Enterprise BI Solutions Architect, PepsiCo, Inc. (USA) Sometimes there are non-technical reasons why projects get derailed. PepsiCo has been evaluating Explorer since the early days of Polestar, and they are finally putting several projects into production this year. This session will take a look back at how PepsiCo got here and discuss some of the political, financial and yes some of the technical challenges they encountered along the way. Current SAP Release: BI 4

Data Scientist: Coolest Job in the World? A Silver Bullet?
Cameron Vagg - BI Analytics Lead, AGL Energy Limited Data Science is an emerging field of work encompassing old, new and often seemingly opposing elements: from maths to hacking, structured thinking to intellectual curiosity, deep data analysis to compelling visual presentations, small samples to big data. The people that do it think it’s the coolest job in the world. A lot of business people think it’s a silver bullet. Many organisations are putting it front and centre in their business strategy. AGL Energy has embarked on the Data Science journey and will share their experiences so far and lessons learnt. • Why Data Science? - The key drivers, benefits and objectives • What is Data Science? - The key elements, capabilities and skills of a good Data Scientist, complimentary Business Analytics roles and enabling technologies • How to get it done - sponsorship, recruiting, getting started, selection of initiatives, marketing and operationalising your output • Tips and tricks, measuring success and Q&A Current SAP Release: BI 4 & BW 7.3

Visualize Like a Boss with SAP Visual Intelligence
David McAmis - BI Evangelist, PwC Avantis Join the author of the book “Mastering SAP Visual Intelligence” (Kuiper Publishing) for a hands-on look at this powerful visualization tool. We’ll dive deep into the scenarios where you would want to use Visual Intelligence, using real-world examples and visualizations. You’ll learn how to get started with the tool, as well as the tips and tricks that will make you visualization pro from the start. We’ll also look at working with SAP HANA, universes and other data sources, including live demonstrations and resources you can take away to start using SAP Visual Intelligence today. • SAP Visual Intelligence usage scenarios • Real world examples • Getting started • Tips and tricks for working with SAP Visual Intelligence • Working with SAP HANA and other data sources • Troubleshooting

Hot Topics Covered:

1

2

8

Hot Topics Covered:

4

10

Hot Topic Covered: 2 19

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TRACK A

TRACK B
Visualizing Supplier Performance with BI 4.0 Dashboards - Using Best Practice Design Methodologies
Matt Grygorcewicz - Senior Business Intelligence Analyst, SA Power Networks SA Power Networks set out to improve the organisation’s visibility and management of suppliers throughout its extensive supply chain. Discover their journey from the initial business engagement through to the successful delivery of supplier performance dashboards. See how the BI Team were able to lead this project utilising lessons learnt from previous conference attendance and BI industry thought leaders without the assistance of external consultants. The overwhelmingly positive response from the business has seen this methodology become a model of excellence for all future dashboard projects. • The importance of planning and building customer expectations • The engagement model: what worked and what didn’t • The evolution from pencil and paper to production ready dashboards providing guided analytics • Go-live support and planning for continuous improvement the real start of your dashboard project Current SAP Release: BI 4 SP4-6 & BW 7.3

TRACK C
Enabling Data Driven Change at TIO with SAP Information Steward
Jeremy Young - Manager Information Management, TIO TIO recently implemented SAP Information Steward as part of a larger strategy to transition the responsibility of data quality away from the BI team and into the hands of the business. With a high turnover of staff as the norm in the Northern Territory, the new solution needed to be intuitive, easy to use and have great visualization capacity. Discover how TIO’s implementation of SAP Information Steward has increased traceability and transparency to enable Data Stewards within the business to quickly identify anomalies and enable business driven data quality change. • The business need for a new information management strategy - TIO’s vision for data quality • Comparison of different data management tools - why TIO chose SAP Information Steward • The implementation and training phase - what worked and what didn’t? • Did the tool actually meet the requirements? • Future plans to enable data driven change at TIO Current SAP Release: Data Services 4.0 & Information Steward 4.0

TRACK D
Implementing an Effective Business Intelligence Strategy
Martin Rennhackkamp - CIO, PBT Group In order to get business value from your investment in BI, especially if you are implementing the newer technologies in the SAP stable - HANA, Visual Analytics, Predictive Analytics and In-Memory analytics - it is best implemented in alignment with a well-structured BI strategy. Your strategy needs to be agile, phased and focused on the business strategy, objectives, business outcomes and business agility. In this presentation, Martin will give you a tried and tested guide to creating a BI strategy that will reach the very core of your organisation and fully enhance the ROI of your product purchases. • BI strategy framework • Aligning the BI strategy with business strategy and objectives • BI strategy phasing and implementation • Aligning with and incorporating corporate culture

Tuesday 6 August 11.40 - 12.30

Best Practices for Integrating SAP BI 4 with SAP BW and SAP BW on SAP HANA
Ingo Hilgefort - Director Customer Engagement and Projects, SAP (Canada) (SAP Mentor) In this session you will learn a set of technical best practices, which you can use when integrating SAP BusinessObjects BI 4.x with SAP BW and SAP BW on SAP HANA. • Data connectivity options • Level of meta data support • Data level security • User management • BEx Query design Ingo will also cover other important topics when integrating BI with BW and BW on HANA. You will learn which elements from their SAP BW system can be leveraged in the SAP BusinessObjects BI environment and which are not supported. In addition the session will provide details on how to leverage BI with SAP HANA when your SAP BW system is running on SAP HANA.

Hot Topics Covered: 3 11

Hot Topics Covered: 1

2

Hot Topic Covered: 4

Hot Topic Covered: 9

Tuesday 6 August 12.35 - 13.25

Making the Best Choice Out of the SAP BO Front-End Zoo
Jörg Steinhorst - Head of Enterprise Architecture, German Armed Forces (Bundeswehr) (Germany) The slow integration of BusinessObjects tools since the acquisition of BusinessObjects by SAP caused the German Armed Forces to feel insecure about their development strategy. This was further reinforced by the SAP roadmap being changed repeatedly. Increasing business demands for reporting and analysis capabilities additionally escalated the pressure to find a new solution. The demand was high to implement only a selection of tools to cover the requirements of the company, focusing rather on a long-term front-end strategy. The dilemma: a solution now - but with tools “supported” in the future. • What are the new tools and what are their capabilities? • What does this mean for the current front-end tools? • Building a powerful, long term front-end strategy with the new analysis tools • Reduce the complexity, maintenance and application support costs • Different requirements and priorities to be considered for your environment Current SAP Release: BW 7.3 & ECC 6.06 Hot Topics Covered: 2
9

Leading Yourself and Others Through Change: An Organisational Change Model for Guiding Your SAP Project
Doug Whittle - President, Whittle Consulting Group, LLC (USA) SAP projects are synonymous with “change”- bringing a flood of events and milestones that move your team and your end-users from the current state (as is) to the desired state (to be). This session will provide you with a simple change curve model that serves as a framework for guiding yourself, your project team, and most importantly, your end-uses, through the change journey. Examine the 5 key phases of change: denial, resistance, anger/ checking out, exploration and commitment. Learn how to identify the characteristics, types of conversations and specific behaviours you will encounter for each phase and alternatives for addressing and guiding individuals on a positive, forward path. Examine specific communication strategies that are effective in each phase to engage others in change dialogues and how to reinforce the behaviours that support positive movement through the change curve. People don’t resist change - they resist BEING changed. This session is all about helping your stakeholders view change as an opportunity instead of a threat. Hot Topic Covered: 1

SAP BI Mobile at Woolworths - Elements for Success
Graeme Neill - SAP BI Program Development Lead & Marc Cullen - SAP BI Team Lead, Woolworths Limited Mobile Business Intelligence is difficult to implement successfully. Many organisations never get past a proof of concept with this new technology. This presentation by two leading BI executives from Woolworths will take you through what’s required to ensure a successful project outcome. In 2012, Woolworths deployed SAP BI mobile technology to improve information for its regional managers within the Petrol division. Within two months of this initiative the technology was deployed to the Woolworths executive team. See how to make your SAP BI mobile project successful from two leaders who have a proven approach. • Role of a mobile BI strategy • Precursors to success • Project success factors • Lessons learnt and what not to do • Ongoing success factors • Measuring success Current SAP Release: BI 4 SP3 & BW 7.31 SP4

Preparing Yourself for the New Data Frontier
Malcolm Clark - Solution Lead - Business Analytics & Information Management, HCL Enterprise Application Services Whether its large data volumes, requirements for realtime analytics, or combining complex data sources, the requirements, landscape and approach for delivering solutions using SAP technologies has shifted dramatically. This session will focus on how to best approach this new world of data. Malcolm will discuss agile implementation approaches and target architectures for the following: • Complex event processing • Operational process intelligence • Sentiment analysis • Mobile analytics

Hot Topic Covered:

6

Hot Topic Covered: 4 21

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TRACK A

TRACK B
How OSR Queensland Created ROI with SAP HANA Within Months
Paul Pekelharing - Principal Developer, RBM, Office of State Revenue, Queensland Treasury and Trade OSR Queensland has commenced a journey down the SAP HANA path beginning with the completion of a successful POC around three key trial points including processing power and data modeling agility. Following the successful POC OSR developed a long-term BI strategy with HANA at the helm. The HANA implementation to date is focused on using data sourced from BW and the HANA Studio’s ability to model data in an agile environment and deliver rapid results, in this case additional compliance revenue. See how the power of HANA and the agility of data modeling in the HANA studio helped OSR recover the cost of the HANA implementation within months. • OSR - who they are and their SAP landscape • Their HANA and BI objectives • Mobility/presentation - BI on BW/HANA • Agile data modelling in the HANA Studio • HANA so far in review: successes and challenges. Did it meet expectations? • The future for HANA at OSR Queensland Current SAP Release: BI 4, BW 7.01 SP8 & HANA v1.0 Rev

TRACK C
BI 4 Information Design Tool Gotchas
David Rathbun - Enterprise BI Solutions Architect, PepsiCo, Inc. (USA) The launch of BI 4 including the new Information Design Tool provided many technical advances (multi-sourced universes!) but also presents a drastic shift in user interface and many common workflows. Designers may find that favourite features are now in a completely different area or gone altogether. This session will review IDT from an experienced designer’s perspective and cover some of the improvements, gotchas and yes even some of the annoyances after a year of working with the new tool. Current SAP Release: BI 4

TRACK D
Extending 3rd Party Self-Service Reporting Capabilities With Customised Data
Damian Larkins & Ian Thompson - Business Analysts, Clifford Hallam Healthcare In 2010 CH2 embarked on a project allowing suppliers to login to a web page, accessing data relating to products, sales and inventory data they require on a regular basis. This webpage became known as the CH2 Gateway. CH2 Gateway was a huge success but one element was missing customised supplier data in the CH2 reports. Recently, CH2 added the capability for suppliers to import their own product and customer data into CH2 Gateway and run Webi reports immediately. Listen to this case study to learn the business benefits and technical know-how of allowing third parties to customise data and run reports within your systems. • Why the need for customising the data? Business benefits of doing so • How did Clifford Hallam enable this? • What were the security concerns of combining data inside and outside of the firewall? • A real-time demonstration of how it all works • The supplier response and ideas on other use cases where this method could be useful Current SAP Release: BusinessObjects Edge BI

Tuesday 6 August 14.25 - 15.15

Mastering the Softer Side of Business Intelligence
Shreeram Venkatdas - SAP Business Intelligence Supervisor & Project Manager, City of Tacoma (USA) City of Tacoma implemented SAP BW 10 years ago, however, there was surprisingly little adoption and interest for a long time. An in-depth analysis revealed this is not because of lack of technology, but because the City had ignored the softer side of BI - the human element! They took several actions which have significantly improved participation and support from users, IT and executives. This is a story of how the City is turning the corner towards building a vibrant BI community. Walk away with a master-plan for managing the softer side of BI. • Steps to pursue a BI Centre of Excellence certification • How to conduct value engineering exercises like BI Cost of Ownership and ROI studies • How to participate in formal BI benchmarking exercises • A review of different models of governance and change management • Models to determine right tools for different classes of users • A detailed explanation of how each of the above steps will improve participation from users, executives, IT and customers Current SAP Release: BI 4, BW 7.3 & ECC 6.04

Hot Topic Covered: 1

Hot Topic Covered: 3

Hot Topic Covered: 2

Hot Topics Covered: 1

4

The return on investment in attending Mastering SAP Business Analytics is immeasurable. The value comes from the opportunity to not only learn from the relevant topics and great technical and business content but from being part of a real community. It is an environment where you will collaborate and share ideas, make connections that will last a lifetime and take back actionable insights to your organisation.
Harj Chand - Enterprise Information Strategy Architect, AGL Energy Limited

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Demo Jam
Sunday 4 August: 18.30 - 19.30
Following the success of three Mastering SAP Technologies Demo Jams, we’re excited to be bringing Demo Jam to Mastering Business Analytics in 2013! This is your chance to showcase your SAP software skills, collaborate with colleagues, learn new tips, and have a tonne of fun! Join us, and many of your colleagues, to see Business Analytics practitioners from across the region share their skills and expertise in SAP Business Analytics. Come along to see a great variety of LIVE software demos on stage, everyone competing for the ultimate glory – your vote. Demo Jam will be a nonstop, power-packed session, presented on Sunday evening. How it works: Prior to the event, all entrants will be provided a short case study presenting a real business problem, along with the source system data (in a number of formats) to be used to support your solution. In the days (or weeks!) leading up to the Demo Jam, you have time to think about the business problem, look at the source data provided, identify a potential solution and develop it using your choice of SAP products that you have available to you. On the day of the Demo Jam, each entrant will have 6 minutes to prove the supremacy of their live, hands-on demonstration to the audience. If you want the chance to be crowned Mastering SAP Business Analytics 2013 Demo Jam winner, please contact Sophie on [email protected] for more details on how to become a contestant. Submissions are welcome from all customer, partner and SAP entrants and the finalists for the night will be selected by the Mastering SAP Business Analytics Conference Advisory Committee.

Progression Sessions
Expand your mind with these interactive presentations. Jam-packed with live demos, deep-dives and discussions, these sessions are your opportunity to delve further into specific topics, ask questions and share ideas.

BI 4 for Dummies - An Overview for the Rest of Us!
Gary Hooker - SAP Administrator, Department of Immigration and Citizenship (DIAC) (SAP Mentor)
Monday 5 August: 11.00 - 11.50 If you are at the beginning of your BI 4 journey, or just want to get a basic understanding of the SAP BusinessObjects BI 4 Business Intelligence Platform and the various reporting tools available to you, then join Gary for an introductory walk through of a BI 4 system. Gary will explain how it works and show you the key things you need to know. • What is the SAP BusinessObjects BI 4 Platform? • An architectural overview • The backend (ie the Central Management Console) • The BI Launchpad (ie the reporting portal for end-users) • A live demonstration of some of the core BI tools, including Web Intelligence, Analysis for OLAP, Crystal Reports for Enterprise, Explorer, Dashboard Design and BI mobile • Integration with SAP Business Warehouse and SAP HANA • Lessons learned
Hot Topic Covered: 5

Technical Deep Dive Into Mobile App Development
Jorgen Rasmussen - Director, Dolphin Dynamics
Monday 5 August: 11.55 - 12.45 Following on from Jorgen’s insightful presentation on mobile Business Intelligence applications, this session will take a deep dive into the technical workings of key tools. With live demonstrations and an opportunity for discussion you will come away with practical knowledge and information you can apply in your own environment.
Hot Topic Covered: 6

Breakfast Sessions 1
Tuesday 6 August: 08.00 - 08.50
Hot Topics Covered: 6
8

How to Mobilise Your Executive in Under 50 Days
Richard Williams & Ainsley O’Sullivan - BusinessObjects Principal Consultants, UXC Oxygen
In the world of rapidly changing requirements and limited funds… Learn how Dulux Group prototyped, developed and deployed an award winning mobile BI solution on a shoe string budget without compromising quality, time and dollar constraints. This session will focus on the aspects of working with a busy executive team and asking the right questions. Converting these into must-have and nice-to-have requirements and then refining into a fully-fledged and working BI offering. A BI solution that surpasses their expectations and not overcommitting what can actually be delivered.

Data Management Discussion Session
Tuesday 6 August: 11.40 - 12.30 Bring your ideas, experiences, successes and challenges to this interactive session on data management. Led by a subject expert, this gathering of like minds will workshop ideas to best overcome your daily issues with data management. Topics will include: • Ideas on how to establish where the data issue is coming from • Strategies to get the business and your executives to understand the importance of data quality • Building a data strategy • The data governance debate: who owns the data? • Assessing Data Scientists and Data Steering Committees
Hot Topic Covered: 4

Ask Kurt
Kurt J. Bilafer - Regional Vice President Analytics, SAP (Singapore)
Tuesday 6 August: 14.25 - 15.15 This open and honest forum allows you to ask Kurt J. Bilafer, RVP of Analytics APJ, any and every question you have ever wanted to put to SAP. Now’s your chance to get answers on the burning issues in your organisation e.g. SAP’s current and future roadmaps, ongoing maintenance and support and making the tools work for you in your environment.
Hot Topic Covered: 5

2

Smoothing the Road to SAP BusinessObjects BI 4
Eric Vallo - Chief Architect, EV Technologies (USA)
Tuesday 6 August: 08.00 - 08.50 Organisations are beginning to work the migration to SAP BusinessObjects BI 4 into forecasts and project plans. There are countless discussions on the new tools, capabilities, and expected outcomes around moving to BI 4. But where do you begin? In this discussion, we’ll work together to explore the approach to planning this migration and discuss the common architecture challenges organisations may face during the process. We see the BI 4 migration as an opportune time for organisations to do some invaluable “house keeping” on their SAP BusinessObjects investment. Make sure that you take the opportunity with both hands by having the correct information up front to empower yourself towards a successful BI 4 upgrade. • Politics of the upgrade • Benefits • Lost feature and functionality and how to plan for that • Planning the upgrade • Migration strategy • Sizing your environment for BI 4
Hot Topic Covered: 9

Mobile BI Discussion Session
Tuesday 6 August: 12.35 - 13.25 Bring your ideas, experiences, successes and challenges to this interactive session on mobile BI. Led by a subject expert, this gathering of like minds will workshop ideas to get a mobile BI project up and running in your organisation. Topics will include: • Understanding the business case and use cases for mobile BI in private and public sectors • Comparing all of the tools available • Device decisions • BYOD - what are the implications and who has it worked for? • Examining security of information on mobiles
Hot Topic Covered: 6 25

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Solutions Showcase

Premier Partners

supported by
SAP® BusinessObjectsTM Business Intelligence 4.0 Solutions, empower organisations to operate in the moment with real-time, mobile, social and global, data-driven decision making. Complementing these with analytics solutions from SAP - for data warehousing; enterprise information management; enterprise performance management; and governance, risk and compliance - organisations can monitor, explore and analyse data and then use it to plan, mitigate risk and take action. They can decide better, perform better, and achieve better results throughout their business. www.sap.com/australia/solutions/technology/strategy

With more than 31,000 SAP-skilled professionals globally and a 30-year history of working with SAP, we deliver approximately 1,500 SAP projects each year for the world’s leading companies and public service organisations. These projects range from niche new products, through technical implementations to enterprise-wide transformational change initiatives To find out more, visit us at: www.accenture.com/sap

Partners
A UXC COMPANY

AN OXYGEN COMPANY

NOW BETTER TOGETHER

NTT DATA Business Solutions designs, implements, supports and hosts SAP centric business solutions for organisations of all sizes. Globally, the Solutions Group forms the largest reseller of SAP license and focuses on end-to-end solutions across the entire SAP portfolio of applications and sixteen industry domains. NTT DATA Business Solutions transforms the way our customers understand, drive and use their Enterprise Information. Our portfolio includes: Analytics, SAP HANA, Cloud Computing, Global Roll Outs, Hosting & Application Management Services, Industry Solutions, IT Architecture, Mobility and SAP RDS. www.nttdatasolutions.com.au

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Packages & Prices
Includes entry into conference and exhibition, lunches, refreshments and networking drinks, electronic access to all content and the participant contact list. Team bookings are encouraged to accelerate the spread of knowledge across your organisation.
Early-Bird (Register between 8 June & 5 July 2013) Super Saver (Register by 7 June 2013) Standard (Register after 6 July 2013)

Conference Only
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$2895 (+GST) $2795 (+GST)

$2495 (+GST)
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Conference & Workshop
1 - 4 Participants 5+ Participants $3395 (+GST)
($495 saving)

$3595 (+GST)
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$3890 (+GST) $3790 (+GST)

$3295 (+GST)
($495 saving)

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Workshop Only
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Special Interest Sessions
Demo Jam Breakfast Sessions Progression Sessions Complimentary Complimentary Complimentary Complimentary Complimentary Complimentary Complimentary Complimentary Complimentary

Accommodation
Hotel: Crown Promenade - 8 Whiteman Street, Southbank, Melbourne, VIC, 3006 $240 (+GST) /room/night (including 1 breakfast) & subject to availability

How to Register
Register Online:
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Terms and Conditions Cancellations must be advised in writing at least 21 days prior to the event. Where an alternate delegate is not possible, an administration fee of $550 (+ GST) per delegate will be incurred for cancellations. A refund will not be given if a delegate fails to attend or cancels within 21 days prior to the event. *The Eventful Group Pty Ltd reserves the right of admission

Register by Phone:
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