Mba Syllbus

THE PROGRAMME
The Master of Business Administration (MBA) is a two—year full—time programme. The course
structure of the programme is given hereunder
FIRST YEAR
SEMESTER-I
T= Theory, = ractical
!The "eminar will #e presented #y each student on any topic relating to $ndian %thos and &alues and
current "ocio—%conomic conte't
SEMESTER-II
(ourse
(ode
(ourse Title )ivision of Mar*s )uration of %'ams
%'t. $nt. Total
(+,-. Management "cience /- 0- .-- 0 1rs.
(+,-, Mar*eting Management /- 0- .-- 0 1rs.
(+,-0 1uman 2esource Management /- 0- $-- 0 1rs.
(+,-3 4inancial Management /- 0- .-- 0 1rs.
(+,-5 Business 2esearch Methodology /- 0- .-- 0 1rs.
(+,-6 roduction and 7perations Management /- 0- .-- 0 1rs.
(+,-/ %+(ommerce /- 0- .-- 0 1rs.
(+,-8 (omprehensive &iva 9&oce 5- + 5-
(ourse
(ode
(ourse Title )ivision of Mar*s )uration of %'ams
%'t. $nt. Total
(+.-. Management rocess
and 7rganisational Behaviour
/- 0- .-- 0 1rs.
(+.-, Business "tatistics /- 0- .-- 0 1rs.
(+.-0 Managerial %conomics /- 0- .-- 0 1rs.
(+.-3 Business %nvironment /- 0- .-- 0 1rs.
(+.-5 Business communication /- 0- .-- 0 1rs.
(+.-6 Accounting for Managers /- 0- .-- 0 1rs.
(+.-/ (omputer Applications in Management 5- (T)
5- ()
.-- 0 1rs.
(+.-8 "eminar 5-! 5-
Summer Training
At the end of second semester, all students will have to undergo summer training of 6—8 wee*s with an
industrial, #usiness or service organisation #y ta*ing up a pro:ect study. The condition of successfully
completing the programmes shall not #e deemed to have #een satisfied unless a students undergoes summer
training under the supervision of the department in the organi;ations as approved #y the
)epartment<4aculty from tune to time. %ach student will #e re=uired to su#mit a pro:ect report to the
)epartment for the wor* underta*en during this period within one month of the commencement of the third
semester for the purpose of evaluation in the third semester.
SECOND YEAR
)uring "econd year, in addition to compulsory papers and pro:ect studies, students shall have to choose si'
optional papers in third and si' in fourth semester from the list of optional papers announced at the
#eginning of each semester. The list of optional papers for third and fourth semesters shall confine to the
availa#ility of teachers. A student will speciali;e in two areas (7ne Ma:or and other Minor) #y opting at
least four papers (in ma:or area) instead of three papers and two papers from (in minor area) in third and
fourth semester.
SEMESTER—III
(ourse
(ode
(ourse Title )ivision of Mar*s )uration of %'ams
%'t. $nt. Total
(+0-. Business olicy and "trategic Management /- 0- .-- 01rs.
(+0-, Business >egislation /- 0- .-- 01rs.
(+0-0 "ummer Training 2eport 5- 5-! .--
(lus 6 7ptional apers #y selection 0 apers each from two areas)
!$nternal evaluation will #e #ased on seminar presentation.
SEMESTER-IV
(ourse
(ode
(ourse Title )ivision of Mar*s )uration of
%'ams
%'t. $nt. Total
(+3-. %ntrepreneurship )evelopment /- 0- .-- 01rs.
(+3-, 2esearch ro:ect .-- .--
(+3-0 (omprehensive &iva &oce (including viva+
voce on research pro:ect)
5- + 5-
(lus 6 7ptional apers #y selecting 0 papers each from two areas)
>ist of 7ptional ipers of various speciali;ations
FINANCE
3rd Semeser
4M—0-. 4inancial )ecisions Analysis
4M—0-, 4oreign %'change Management
4M—0-0 $nternational Accounting
4M—0-3 (orporate Ta'ation
4M—0-5 ?or*ing (apital Management
4M—0-6 Management of 4inancial $nstitutions
4M—0-/ "ecurity Analysis and $nvestment Management
!" Semeser
4M+3-. rinciples of $nsurance and Ban*ing
4M+3-, $nternational 4inancial Management
4M+3-0 Management (ontrol "ystem
4M+3-3 4inancial )erivatives
4M+3-5 Management of 4inancial "ervices
4M+3-6 ro:ect Management
4M+3-/ ortfolio Management
MAR#ETING
3rd Semeser
MM+0-. Advertising Management
MM+0-, "ales Management
MM+0-0 roduct and Brand Management
MM+0-3 (onsumer Behaviour
MM+0-5 )istri#ution and >ogistics Management
MM+0-6 2etailing
MM+0-/ Mar*eting 2esearch
!
"
Semeser
MM+3-. $nternational Mar*eting
MM+3-, $ndustrial Mar*eting
MM+3-0 "ervice Mar*eting
MM+3-3 )irect Mar*eting
MM+3-5 2ural and Agricultural Mar*eting
MM+3-6 Mar*eting (ommunication "trategy
HRM
3rd Semeser
12M+0-. Management of industrial 2elations
12M+0-, Management of (omparative $ndustrial 2elations
12M+0-0 Manpower )evelopment for Technological (hange
12M+0-3 (ompensation Management
12M+0-5 Managing $nterpersonal and @roup rocesses
12M+0-6 1uman 2esource lanning and )evelopment
!" Semeser
12M+3-. (ounselling "*ills for Managers
12M+3-, >egal 4ramewor* @overning 1uman 2elations
12M+3-0 Management Training and )evelopment
12M+3-3 7rganisational (hange and $ntervention "trategies
12M+3-5 1uman 2esource Management A "trategies and "ystems
12M+3-6 @lo#al 1uman 2esource Management
DETAI$ED SY$$A%&S FO$$O'S(
CP-)*) ( Managemen Pr+,ess and Organi-ai+na. %e"a/i+ur
Ma'. Mar*sA .--
%'ternal A /-
$nternal A0-
TimeA 0 1ours
N+e(- The e'aminer will set eight =uestions in all. Buestion Co. ., comprising of seven short answer type
=uestions, shall #e compulsory. There would #e one =uestion in the form of case study. $n all, the students
would #e re=uired to attempt five =uestions. All =uestions will carry e=ual mar*s.
O01e,i/es
The o#:ectives of the paper are to familiari;e the students with #asic management concepts and #ehavioural
processes in the organi;ation.
C+urse C+nens
%volution of management thought A "ystems and contingency approach for understanding organi;ationsD
Managia. processes, functions, s*ills and roles in an organi;ationD "ocial 2esponsi#ility of BusinessD
Enderstanding and Managing individual #ehaviourD ersonalityD erceptionsD AttitudesD >earningD
)ecision+ma*ingD Management #y 7#:ectivesD Enderstanding and managing group processes+ interpersonal
and group dynamicsD Applications of %motional $ntelligence in organi;ations. >eadership and influence
processD ?or* Motivation. Enderstanding arid Managing organi;ational system—7rgani;ational design
and structure, ?or* stress, 7rgani;ational (hange and developmentD (onflict ManagementD "tress
Management.
Suggesed Reading(
.. Foont;, 1. arid ?echrich, 1.A Management, .-th ed., Cew Gor*, Mc@raw 1ill, .HH5.
,. >uthans, 4. A 7rgani;ational Behaviour, /th ed., Cew Gor*, Mc@raw 1ill, .HH5.
0. 2o##ins, "., A Management, 5th ed., Cew Iersey, %nglewood (liffs, rentice 1all $nc., .HJ.
3. 2o##ins, ". A 7rgani;ational Behaviour, /th ed., Cew )elhi, rentice 1all of $ndia, .HH6.
5. "taw, B.M. sychological )imensions of 7rgani;ational Behaviour, hi ed., %nglewood (liffs, Cew
Iersey, rentice Cail $nc., .HH5.
6. "toner, 0 etc. A Management, 6th ed., Cew )elhi, rentice 1all of $ndia, .HH6.
/. "ingh, )alipA %motional $ntelligence at ?or*, 2esponse Boo*s, "age u#lications, )clii, ,--..
M.B.A. "ylla#us ..
The list of cases and specific references including recent articles will #e announced in the class at the tine
of launching of the course.
CP—)*2 ( %usiness Saisi,s
Ma'. Mar*sA .--
%'ternalA /-
$nternal A 0-
Time A0 1ours
Cote A—The e'aminer will s eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/e
The o#:ectives of this course is to ma*e the students learn a#out the application of statistical tools and
techni=ues for decision+ ma*ing.
C+urse C+nens
Enivariate Analysis A An overview of central tendency, dispersion, aid s*ewness.
pro#a#ility TheoryD (lassical, relative and su#:ective pro#a#ility,
+ Addition and multiplication pro#a#ility modelsD (onditional pro#a#ility and BayeKs Theorem.
ro#a#ility )istri#utionsA Binomial, oisson, and normal distri#utionsD Their characteristics and
applications. "ampling and sampling methodsD "ampling and non+s "ampling errosKsD >aw of >arge
Cum#er and (entral >imit TheoremD "ampling distri#utions and their characteristics.
"tatistical %stimation and TestingD oint and interval estimation of population mean, proportion, and
varianceD "tatistical testing of hypothesis and errorsD >arge and small sampling tests—L, t and 4 tests.
Con—arametric TestsA (hi+s=uare testsD "ign testsD ?ilco'on "igned— 2an* testsD Frus*al—?allis test.
(orrelation and 2egression Analysis A Two varia#les case.
$nde' Cum#ers A Meaning and typesD ?eighted aggregative indices+>aspeyreKs and aaschKs indicesD
>aspeyreKs and aasthKs indices compared, indices of weighted average of (price and =uantity) relativesD
Tests of ade=uacy "pecial pro#lems—shifting the #aseD splicing, overlapping inde' seriesD Eses and
pro#lems of $nde' num#erD Time "eries AnalysisD Trend Analysis.
"tatistical Buality (ontrol A (auses of variations in =uality characteristics, Buality control charts, + purpose
and. logicD (onstructing a control chart computing the control limits (M and 2 charts)D rocess under
control and out of control, ?arning limitsD (ontrol charts for attri#utes +fraction defectives and num#er of
defects Acceptance sampling.
Suggesed Readings(
.. 1ooda, 2.. A "tatistics for Business and %conomics, Macmillan, Cew )elhi.
,. 1ein;D Fohler A "tatistics for Business N %conomics,. 1arper (ollinsD Cew Gor*.
0. 1ein;, >? A Buantitative Approach to Managerial )ecisions, rentice 1all, CI.
3. >awrence, B. MorseA "tatistics for Business N %conomics, 1arper (ollins, CG.
5. >evin, 2ichard $ and )avid " 2u#in A "tatistics for Management rentice 1ail, )elhi.
6. ?atsnam Terry I. and Feith arramorA Buantitative Methods in 4inance international, Thompson
Business ress, >ondon.
The list of cases and specific references including recent articles will #e announced in the class at the time
of launching of the course.
CP— )*3 Manageria. E,+n+mi,s
Ma'. Mar*s .--
%'ternalA /-
$nternalA 0-
TimeA 0 1ours
CoteA+ The e'aminer will set eight =uestions in all Buestion Co.., comprising of seven short answer two
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The o#:ectives of this course is to ac=uaint the students with concepts and techni=ues used in Micro—
%conomic Theory and to ena#le them to apply this *nowledge in #usiness decision+ ma*ing. %mphasis is
given to changes in the nature of #usiness firms in the conte't of glo#ali;ation.
C+urse C+nens
Cature and scope of Managerial %conomics. $mportance of Managerial decision—ma*ingD Marginal
analysisD 7#:ective of a finn, )emand function, %lasticity of demand and its significance in Managerial
decision+ma*ingD (onsumer e=uili#rium+utility and indifference curve approachD rice, income and
su#stitution effectsD 4undamentals of demand estimation and forecastingD "hort+run and long+run
production functionsD (ost curves and economics of scaleD rice and output determination under perfect
competition, monopoly, monopolistic, competition, and oligopolyD ricing strategies and tacticsD Cational
$ncome— alternative concepts aid measurement of Cational incomeD $nflation—types, measurement and
controlD Balance of aymentsD Monetary and 4iscal olicies.
Suggesed Readings(
.. eterson, >ewis, Managerial %conomics, rentice 1all of $ndia, C. )elhi.
,. "alvatore, Managerial %conomics in @lo#al %conomyD Thomson learningD Bom#ay.
0. %4. Brigham And I,>. appas, Managerial %conomics, )ryden ress, illinois.
3. )wivedi, ).C. Managerial %conomics, &i*as u#lishing 1ouse, Cew )elhi.
5. Me#ta, .>. Managerial %conomics, "ultan (hand, Cew )elhi.
The list of cases and specific references including recent articles will #e announced in the class at the time
of launching of the course.
CP-)*! %usiness En/ir+nmen
Ma'. Mar*sA .--
%'ternal A /-
$nternal A 0-
TimeA 0 hours
CoteA — The e'aminer will set eight =uestions in all, Buestion Co.., comprising of seven short answer
types =uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The primary o#:ectives of this course are to ac=uaint the students emerging glo#al trends in #usiness
environment.
C+urse C+nens
Cature, components and determinants of #usiness environment, dynamics of #usiness environment, *ey
indicatorsD 2is* in #usiness environment, Assessing #usiness environment — country ris* and political
ris*.
(urrent stale of #usiness environment in lndia %conomic reforms — >i#eralisation, privatisation,
glo#alisation, industrial policy and industrialisation trends, pu#lic enterprise reforms and disinvestment
programmesD competitive environmentD financial environment
$ndiKs current #alance of payment position, glo#alisation trends, Trade reforms N trends, 4$I$ po*y N
trends, $ndiaKs share iii world economy.
Trends in glo#al trade N investmentD Cature N operations of multilateral economic institutions+ ?orld
Ban*, ?T7 $M and their impact on $ndian #usiness environment. 4actors of glo#al competitiveness.
Suggesed Reading(
.. )aniel, Iohn ) and 2ade#angh, >ee 1 A $nternatinal Business, 5th ed., Cew Gor*, Addison ?eley, .H8H.
,. (harles ?. 1ill, $nternational Business, fourth edition, Tata M(@ra? 1ill u#lications (ompanies
0. AF. "undaram I. "temart Bloc* A The $nternational Business %nvironment 1$
The list of cases and specific references including recent articles will #e announced in the class at the time
of lunching of the course.
CP—)*3 %usiness C+mmuni,ai+n
Ma'. Mar*sA .--
%'ternalA /-
$nternal A 0-
TimeA 0 1ours
N+e (- The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
Buestion shall #e compulsory. $n all, the students w.d #e re=uired to attempt five =uestion All Buestions
will carry e=ual mar*s.
O01e,i/es
The course is aimed at e=uipping the students with the necessary techni=ues and s*ills of commEfli-hl to
inform others inspire them and enlist their activity and willing cooperation in the performance of their :o#s.
C+urse C+nens
$mportance and nature of #usiness communication, %ffective communication s*illsD rocess of
communication 7ral and Con+&er#al communication, Barriers and gateways in communication and )oKs
and )onKt of #usiness writing, (ommercial lettersD ?riting #usiness and academic reportsD resentation of
reportsD u#lic spea*ing, listening and CegotiationsD conducting and attending interview and meetings.
Suggesed Readings(
.. etett N >esi*arA Business (ommunication.
,. etett N >esi*arA %ssential of Business (ommunication.
0. Bowman, Ioel and Branchaw, Bernadine . A OBusiness (ommunicationA 4rom rocess to roductP,
.H8/, )ryden ress, (hicago.
3. 1atch, 2ichard A O(ommunication in BusinessP, .H//, "cience 2esearch Associates, (hicago.
5. Murphy, 1erta A and ec*, (harrles %. A O%ffective Business (ommunicationsP, ,nd ed., .H/6, Tata
Mc@raw 1ill, Cew )elhi.
6. earce, ( @lenn etc. A OBusiness (ommunications rinciples and ApplicationsP, ,nd ed., .H88, Iohn
?iley, Cew Gor*.
/. Treece, Maira, O"uccessful Business (ommunicationsP, 0rd ed., .H8/, Allyn and Bacon, Boston.
The list of cases and specific references including recent articles will #e announced in the class at the time
of launching of the course.
CP—)*4( A,,+uning 5+r Managers
Ma'. Mar*sA .--
%'ternal /-
$nternal A0-
Time A 0 1ours
N+e (- The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestion, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The #asic purpose of this course is to develop an insight of postulates, principles and techni=ues of
accounting and application of financial and accounting information for planning decision—ma*ing and
control.
C+urse C+nens
4inancial Accounting + Meaning, scope and importanceD Accounting concepts and conventionsD 4ormation
and importance of accounting "tandardsD Accounting processD )epreciation accounting and policy,
reparation of final accounts of non—corporate entities, roforma of Balance "heet of Ioint—stoc*
(ompanies, (ost+accounting A nature and scope of costingD (ost concepts and (lassificationsD Esefulness
of (osting to ManagersD reparation of (ost+"heet.
Management Accounting A Cature, scope and tools of Management AccountingD Management Accounting
vs. 4inancial accountingD 4inancial analysis, 2atio analysis, 4unds+4low "tatement, (ash+flow "tatement
BudgetingA Types of #udgets and their preparation, erformance #udgeting and Lero+#ase #udgeting.
Marginal costing A Brea*—even analysis. )ecision involving alternative choices.
"tandard (ostingA An 7verview
Suggesed Readings(
.. Anthony, 2C. and 2eece, I.". Accounting rinciples, 6th ed, 1omewood, illinois, 2ichard ). irwin,
.HH5.
,. Bhattachaiya A 5.F. and )earden I. A Accounting for Management, Te't and (ases, Cew )elhi, &i*as,
.HH6.
0. @upta, 2$. and 2a'naswamy A Advanced Accountancy, &olume $ N $$, "ultan (hanc N "ons.
3. 1ingorani, C.>. and 2airanathan, A.2. A Management Accounting, "thed., Cew )elhi, "ultan (hand,
.HH,.
5. Iawahar >aQ A (ost Accounting , &i*as u#lishing 1ouse, Cew )elhi.
6. Maheshwari, ".C. A Advanced Accounting, &i*as u#lishing 1ouse, Cew )elhi.
The list of cases and specific references including recent articles will #e announced in the class at the time
of launching of the course.
CP-)*6( C+m7uer A77.i,ai+ns in Managemen
Ma'. Mar*sA .--
Theory A 5-
ractical A5-
Time A 0 1ours
N+e(- The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The o#:ectives of this course include developing an appreciation of different software and hardware
systems availa#le in the industry among the students and #uild up the e'perience of computer usage in
#usiness organi;ations with specific reference to commercial data processing systems.
C+urse C+nens
(omputersA An introductionD (omputes in #usinessD %lements of computer system set+upD $ndian
computing environmentD components of a computer system (omputer languagesD Cum#er system (+
"oftware ac*ages + An $ntroduction + )is* 7perating "ystem and ?indowsD $ntroduction to ?ord
rocessor. $ntroduction to a spreadsheet softwareD (reation of spreadsheet applicationsD 2ange, 4ormulas,
4unctions, )ata Base 4unctions in spreadsheetD @raphics on "preadsheetD )ata 4iles+ Types<7rgani;ationD
Master N Transaction 4ileD 2elevance of )ata Base ManagementD "ystems and $ntegration of ApplicationsD
Basics of )ata rocessingD )ata 1ierarchy N )ata 4ile "tructures. Cetwor* 4undamentals, Analog and
)igital "ignals, Band width, Cetwor* Topology, Cetwor* Applications.
Suggesed Readings(
.. @ill, C.". A (omputer Cetwor* Frishna u#lishing 1ouse, Cew )elhi.
,. &.2a:a 2eman 4undamentals of (omputers, 1$, Cew )elhi.
0. ?hiteA )ata (ommunications and (omputer Cetwor*, Thomson >earning, Bom#ay.
3. B.2anuA (omputer 4undamentals, Cew Age >dt.
5. >eon N >eonA $ntroduction to (omputerrs, &i*as u#lishing 1ouse, Cew )elhi.
6. )ouglas, %. (orner A (omputer Cetwor* and $nternet, earson %ducation, Cew )elhi.
The list of cases and specific references including recent articles will #e announced in the class at the time
of launching of the course.
CP-)*8( Seminar
Ma9: Mar;s 3*
SEMESTER-II
CP—2O)( Managemen S,ien,e
Ma'. Mar*sA .--
%'ternalA /-
internal A 0-
Time A0 1ours
N+e (- The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type =uestions,
shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All Buestions will carry e=ual
mar*s.
O01e,i/es
The o#:ectives of this course is to develop an understanding of #asic management science techni=ues and their role in
managerial decision—ma*ing.
C+urse C+nens
Management "cience + Basic concepts and its role in decision+ ma*ingD >inear programming, meaning, scope N
assumptions. 4ormulation of linear programming pro#lem N solution #y graphical N "imple' methods. "ome special
cases li*e degeneracy, un#ounded ness, infeasi#ility and multiple optimal solutions. "ensitivity analysis. $nteger
programming, goal programming, dynamic programming and non+linear rogramming. Transportation and Assignment
models including trans+shipment and routing pro#lemsD "ome special cases li*e minimi;ation , un#alanced pro#lems,
degeneracy in transportation models. Bueuing theoryD $nventory management techni=uesD %2T<(MD )ecision theory
and decision treesD @ame theoryD "imulation.
Suggesed Reading (
.. Budni*, 4ran* ". )ennis Meleavey, 2eichard A rinciples of 7perations 2esearch, ,
nd
ed., 2ichard $rwin,
$llinois 9 All $ndia Traveller Boo*seller, Cew )elhi, .HH5.
,. @ould, 4.I. etc. A $ntroduction to Management "cience, %nglwood (liffs, Cew Iersey, rentice 1all $nc.,
.HH0.
0. Mathur, F and "olow, ). A Management "cience, %nglewood, Cew Iersey, rentice 1all $nc., .HH3.
3. Carang A.". A >inear rogramming )ecision+Ma*ing. Cew )elhi, "ultan (hand, .HH5.
5. "harma, I.F. A 7perations 2esearch A Theory and Applications, Cew )elhi, Macmillian $ndia >td., .HH/.
6. Taha, 1.A. A 7perations 2esearch 9 An $ntroduction, Cew Gor*, Macmillan, .H8H.
/. Theirouf, 2.I. and Fle*amp, 2(. A )ecision+Ma*ing Through 7perations 2esearch, Cew Gor*, Iohn ?iley,
.H8H.
8. C.). &ohra A Buantitative Techni=ues in Management, Tata Mc@raw 1ill, ,--..
The list of cases and specific references including recent articles will #e announced in the class at time of
launching of the course.
CP—2*2 ( Mar;eing Managemen
Ma'. Mar*sA .--
%'ternalA /-
$nternalA 0-
TimeA 0 1ours
N+e-The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type =uestions,
shall #e compulsory. There would #e one =uestion in the form of case study. $n all, the students would #e re=uired to
attempt five =uestions. All Buestions will carry e=ual mar*s.
O01e,i/es
The purpose of this course is to develop an understanding of the underlying concepts, strategies and issues involved in
the mar*eting of products and services.
C+urse C+nens
Cature, scope and concept of mar*eting, (orporate orientations towards the mar*etplaceD The Mar*eting environment
and %nvironment scanningD Mar*eting information system and Mar*eting researchD Enderstanding consumer and
$ndustrial mar*etsD Mar*et segmentation, Targeting and positioningD roduct decisions —product mi', product life
cycle, new product development, #randing and pac*aging decisionsD ricing methods and strategiesD romotion
decisions— promotion mi', advertising, sales promotion, pu#licity and personal sellingD (hannel management + Types
and functions, "election, (ooperation and conflict management, vertical mar*eting implementation and systems,
Mar*eting >ogisticsD 7rganising and implementing mar*eting in the organisationD %valuation and control of mar*eting
effortsD %thics in Mar*etingD Cew issues in mar*eting + @lo#alisation, (onsumerism, @reen Mar*eting, )irect
Mar*eting, Cetwor* Mar*eting, %vent Mar*eting.
Suggesed Readings(
.. Fotler, hil and Armstrong, @. A rinciples of Mar*eting, Cew )elhi, rentice 1all of $ndia, ,--,.
,. Fotler, hilip A Mar*eting Management, ..th %dition, Cew )elhi, rentice 1all of $ndia, ,--,
0. erreault, ?illiam ). and Mc(arthy, Ir. %. Ierome, Basic Mar*eting, .3th edition, TM1. ,--,.
3. 2a:an "a'ena A Mar*eting Management, ,nd edition, Tata Mc@raw 1ill, ,--,.
5. (;in*ota N Fota#e Mar*eting Management, &i*as u#lishing, Cew )elhi.
6. 2amaswamy, &.". and Cama*umari, ". Mar*eting ManagementD lanning, (ontrol, Cew )elhi, Macmillan., .HH-.
/. Li*mund Mar*eting, /th edition, Thomson >earing, Mum#ai.
The >ist of cases and specific references including recent articles will #e announced in the class at the time of
launching of the course.
CP-2*3( Human Res+ur,e Managemen
Ma'. Mar*sA .--
%'ternal A/-
$nternal A 0-
Time A0 1ours
N+e+The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type =uestions,
shall #e compulsory There would #e one =uestion in the form of case study. $n all, the students would #e re=uired to
attempt five =uestions. All Buestions will carry e=ual mar*s.
O01e,i/es
$n a comple' world of industry and #usiness, organisational efficiency is largely dependent on the contri#ution made #y
the mem#ers of the organisation. The 7#:ective of this course is to sensiti;e students to the various facts of managing
people and to create an understanding of the various policies and practices of human resource management.
C+urse C+nens
(oncepts and erspectives on 1uman 2esource ManagementD 1uman 2esources Management in a changing
environmentD (orporate o#:ectives and 1uman 2esource lanningD (areer and succession planningD :o# analysisD
Methods of manpower searchD Attracting, "electing and retaining human resourcesD $nduction and sociali;ationD
Manpower training and developmentD erformance appraisal and potential evaluationD Io# evaluation and
compensationD %mployee welfareD $ndustrial relations N trade unionsD )ispute resolution N grievance management,
%mployee empowerment.
Suggesed .eadingsA
$ Aswathappa, F. A 1uman 2esource and ersonnel Management, Tate Mc@raw 1ill, Cew )elhi, .HH/.
,. )c (en;o, ). A. N 2o##ins ".. A 1uman 2esource Management, 5th ed, Cew Gor*, Iohn ?iley, .HH3.
0. @uy, & N Mattoc*, .. A The Cew $nternational Manager, >ondon, Fogan age, .HH0.
3. 1olloway, $. %d A erformance Measurement and %valuation, Cew )elhi, "age, .HH5.
5. Monappa, A N "aiyadain M. A ersonnel Management, ,nd., Cew )elhi, Tata Mc@raw 1ill, .H66.
6. "tone, >loyd and >eslie ?. 2ue A 1uman 2esource and ersonnel Management, 2ichard ). $rwin, $llinois, .H83.
The list of cases and specific references including recent articles will #e announced in the class at the tune of
>aunching of the course.
CP—2*! ( Finan,ia. Managemen
Ma'. Mar*s .--
%'ternalA /-
$nternalA 0-
Time A01ours
N+e+The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type =uestions,
shall #e compulsory There would #e one =uestion in the form of case study. $n all, the students would #e re=uired to
attempt five =uestions. All Buestions will carry e=ual mar*s.
O01e,i/es
The purpose of this course is to ac=uaint the students with the #road framewor* of financial decision—ma*ing in a
#usiness unit
C+urse C+nens
$ntroduction to financial management 7#:ectives of financial managementD Time value of money, sources of finance,
$nvestment decisionsA $mportance, )ifficulties determining cash flows, methods of capital #udgeting 2is* analysis A
(ost of capitalD (oncept and importance, (omputations of cost of various sources of financeD ?eighted Average (ost
of (apitalD (apital "tructure decisionsD Theories of capital structure, 4actors determining capital structure. 7ptimum
capital structureD Management of wor*ing capital + (ash, 2eceiva#les and $nventory Management, $nternal 4inancing
and )ividend olicyD 4inancial Modelling.
Suggesed Readings(
.. 1amton, IohnD 4inancial )ecision+Ma*ing, %nglewood (liffs, Cew Iersey, rentice 1all $nc., .HH/.
,. Fhan, M.G. and Iam, .F. A 4inancial Management, Mc@raw 1ill, ,--..
0. rasanna (handra A 4inancial Management, Mc@raw 1ill, ,--,.
3. andey, $M. A 4inancial Management, &i*as u#lication 1ouse, ,---.
5. &an 1ome, Iames (. A 4inancial Management and olicy,.-th ed., Cew )elhi, rentice 1all of $ndia, .HH/.
6. ?inger, Bemard and Mohan, CancyA rinciples of 4inancial Management, Cew Gor*, Macmillan u#lishing
(ompany, .HH..
/. Fishore, 2avi M. A 4inancial Management, Ta'mann u#lishers, Cew )elhi.
The list of cases and specific references including recent articles will #e announced in the class at the time of launching
of the course.
CP-2*3( %usiness Resear," Me"+d+.+g<
Ma'. Mar*sA .--
%'ternalA /-
internal A 0-
TimeA 0 1ours
N+e+The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type =uestions,
shall #e compulsory There would #e one =uestion in the form of case study. $n all, the students would #e re=uired to
attempt five =uestions. All Buestions will carry e=ual mar*s.
O01e,i/es
To e=uip the students with the #asic understanding of the research methodology and to provide an insight into the
application of modern analytical tools and techni=ues for the purpose of management decision+ma*ing.
C+urse C+nens
Cature and "cope of 2esearch Methodology ro#lem 4ormulation and "tatement of 2esearch 7#:ectivesD &alue and
(ost of $nformationD Bayesian )ecision TheoryD 2esearch rocessD 2esearch )esigns + %'ploratory, )escriptive and
%'perimentalD Methods of )ata (ollection — 7#servational and "urvey MethodsD Buestionnaire and $nterviews.
Attitude Measurement Techni=uesD Administration of "urveysD "ample )esignD "electing an Appropriate "tatistical
Techni=ue. 4ield ?or* and Ta#ulation of )ataD Analysis of )ataD Ese of """ and other "tatistical "oftware ac*ages
Advanced Techni=ues for )ata Analysis — AC7&A. )iscriminate Analysis, 4actor Analysis, (on:oinA Analysis and
(lustering Methods.
Suggesed Readiigs(
.. Andrews, 4.M. and "B. ?itheyD "ocial indicators of ?ellBeing, lenum ress, C.G., .H/6
,. (ooper N "indler A Business 2esearch Methods, TM1, 6th edition.
0. 4owler, 4loyd I Ir D "urvey Methods, ,nd ed., "age u#D.HH0.
3. 4o', I. A. and .%. Tracy 2andomi;ed response A Method of "ensitive surveys. "ate u#D, .H86.
5. (2. FothariD 2esearch Methodology, ?ishawa ar*ashan, ,nd edition.
6. @olden, Biddle, Foren and Maren ). >oc*e (omposing Bualitative 2esearch, "age u#., .HH/.
/. "al*ind, Ceil A %'ploring 2esearch, 0
rd
ed., rentice 1all, CI, .HH/.
8. Bery @.(. A Mar*eting 2ese0arch, Tata Mc@raw 1ill, ,--..

The list of cases and specific references including recent articles will #e announced in the class at the time of launching
of the course
CP-2*4 ( Pr+du,i+n and O7erai+ns Managemen
Ma'. Mar*sA .--
%'ternalA /-
internal A 0-
TimeA 0 1ours
N+e+The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type =uestions,
shall #e compulsory There would #e one =uestion in the form of case study. $n all, the students would #e re=uired to
attempt five =uestions. All Buestions will carry e=ual mar*s.
O01e,i/e(
The (ourse is designed to ac=uaint the students with decision ma*ing in A lanning, scheduling and control of
roduction and 7peration functions in #oth manufacturing and servicesD roductivity improvement in operation
through layout engineering and =uality management etc.A %ffective and effective and efficient flow, replenishment and
control of materials with reference to #oth manufacturing and services organi;ation.
C+urse C+nens(
Cature and "cope of roduction and 7perations ManagementD 4acility >ocationD Types of Manufacturing "ystems and
>ayoutsD >ayout lanning and AnalysisD Material 1andling A rinciples N %=uipmentsD >ine BalancingD roduction
lanning and (ontrol in Mass roduction, in Batch and Io# 7rder manufacturingD (apacity lanningD roduct lanning
and "election, rocess lanning, Aggregate lanning and Master roduction "chedulingD Maintenance Management,
?or* "tudy A Method "tudy and ?or* Measurement, Material Management, Material ManagementD An 7verview of
Material Management, Material 2e=uirement lanning and $nventory (ontrolD I$TD urchase ManagementD "tores
ManagementD Buality Assurance A Acceptance "ampling, "tatistical Buality (ontrol, Total Buality ManagementD $"7+
H---.
Suggesed Readings(
.. Admn, %. %. N %#ert, 2I. A roduction and 7perations Management, 6
th
ed., Cew )elhi, rentice 1all of
$ndia .HH5.
,. Buffa, %. ". N "areen A Modern roduction Management, Cew Gor*, Iohn ?iley, ,--,.
0. (hary, ".C. A roduction and 7perations Management, Cew )elhi, Tata Mc@raw 1ill, ,
nd
%dition.
3. )o#ler, (onald ? and >ee, >amar A ruchasing and Materials Management, Cew Gor*, Mc@raw 1ill, .H83.
5. Corman @aither, roduction and 7perations Management Thomson learning, Bom#ay, ,--,.
6. (hange, A=uilano N Iaco#s A 7perations Management for (ompetitive Advantage, TM1, H
th
edition.
/. (hunawalla N atel A roduction and 7perations Management, 11.
8. CairA roduction and 7perations Manageemnt, TM1.
The list of cases and specific references including recent articles will #e announced in the class at the time of launching
of the course.
CP = 2*6( E = C+mmer,e
Ma'. Mar*sA .--
%'ternalA /-
internal A 0-
TimeA 0 1ours
N+e+The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type =uestions,
shall #e compulsory There would #e one =uestion in the form of case study. $n all, the students would #e re=uired to
attempt five =uestions. All Buestions will carry e=ual mar*s.
O01e,i/es
The o#:ective of the course is to ac=uaint the students with the use of %—(ommerce competing mar*ets.
C+urse C+nens
$ntroduction to %lectronic (ommerceA 4ramewor*, applicationsD networ* infrastructure (including internet). $nternet
commercialisation.
%lectronic payment system, inter+organi;ational commerce N intra—organisational commerce, %)$, value+added
networ*, digital li#raryD
"ecurity, advertising N mar*eting on the internet, introduction to e (2.M. consumer search N resource discovery,
computer #ased education N training, digital copyrights.
4undamental of mo#ile computation and wireless computation, multimedia N digitsR video, software agentsD
characteristics N properties, technology, tote—script, agent language, applets N #rowsers.
Suggesed Readings(
$. Fienam A Managing Gour %+(ommerce Business, rentice 1all of $ndia, C. )elhi.
,. FosiurA Enderstanding %—(cmmerce, rentice 1all of $ndia, C. )elhi.
0. Fala*ota, ?hinston, 4rontiers of %lectronic (ommerce, Addison ?esley.
3. "chneider . @rey, erry T. Iames A %—(ommerce, Thomson >earning, Bom#ay.
5. "hurety A %+#usiness with Cet (ommerce (with ()), Addison ?esley.
6. CapierA (reating a ?inning %+#usiness, &i*as u#lishing 1ouse, Cew )elhi.
/. )idar "ingh A %+(ommerce for Manager, &i*as u#lishing 1ouse, Cew )elhi.
8. ?hitely )avid A %lectronic (ommerce, TM1, C )elhi.
H. %fraim Tur#an, Iay >ee, )avid Fing N 4t Michael (hang, %lectronic (ommerceD A Managerial erspective,
earson %ducation, C. )elhi
The list of cases and specific refence" including recent articles will #e announced irs the class at the time of launching
of the course
CP = 2*8( C+m7re"ensi/e Vi/a-V+,e
Ma9: Mar;s( 3*
CP-3*)( %usiness P+.i,< and Sraegi, Managemen
Ma'. Mar*sA .--
%'ternalA /-
$nternalA 0-
TimeA 01ours
N+e (-The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestions, shall #e compulsory. There would #e one =uestion in the form of case study. $n all, the students
would #e re=uired to attempt five =uestions. All Buestions will carry e=ual mar*s.
O01e,i/es
The course aims at imparting *nowledge of formulation. implementation and evaluation of Business
"trategies.
C+urse C+nens
An $ntroduction to #usiness policy — Cature, 7#:ective and importance of #usiness policyD An overview of
strategic managementD "trategic decision ma*ingD rocess of strategic 3ecision ma*ing.
Types of planning systems + corporate planning, strategic planning and long range planningD "trategy
4ormulation, (ompanyKs mission, purpose and o#:ectivesD (orporate strategy + concept, significance and
o#:ectivesD types of strategiesD %nvironmental and organi;ational appraisal ($nternal N e'ternal) techni=ues
of #usiness environment analysis. "trategic alternatives and choiceD Business ethics and corporate strategy
(oncept of value chair and competitive advantage.
"trategy implementation + )esigning organisational structure and activating strategiesD Matching structure
and activating strategy, "tructural, Behavioural and 4unctional implementation. concept of synergy.
"trategy %valuation + "trategic evaluation and (ontrol, "trategic and 7perational (ontrolD techni=ues of
evaluation and control, 2ole of organisational system in evaluation.
Suggesed Readings(
.. Iauch N @luee* A Business olicy and "trategic
Management.
,. Thampson >A. and "tic*land A.I.A "trategic Management +
(oncept and cases.
0. Michael otterA (ompetitive Advantage of Cations.
3. A;har Fa;mi A Business olicy and "trategic Management.
5. Fennth, A. Andrews A (oncepts of corporate "trategy.
6. Melvin I. "tanfordA Management olicy
/. Iohn A. earce 1and 2.B. 2o#inson "trategic Management
"trategy 4ormulation and $mplementation.
The list of cases and specific references including recent articles will #e announced in the class at the time
of launching of the course.
CP-3*2( %usiness $egis.ai+n
Ma'. Mar*s A .--
%'ternalA /-
lnternalA0-
TirneA01ours
N+e( - The e'aminer will set eight =uestions in all. Buestion Co.., comprising of sewn short answer type
=uestions shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The course is designed to assist the students in understanding #asic laws affecting the operations of a
#usiness enterprise.
C+urse C+nens
The $ndian (ontract Act, .8/, A %ssentials of a &alid (ontract, &oid Agreements erformance of
(ontracts, Breach of (ontract and its 2emedies, Buasi+(ontracts, The "ale of @oods Act, .H0-A 4ormation
of a (ontract, 2ights of an Enpaid "ellerD The Cegotia#le $nstrument Act, .88. A Cature and Types,
Cegotiation and Assignment, 1older+in+)ue (ourse, )ishonour and )ischarge of a Cegotia#le $nstrument,
Ar#itrationD The (ompanies Act, .H56 A Cature and types of (ompanies, 4ormation, Memorandum and
Articles of Association, prospectus Allotment of "hares, "hare and "hare (apital, Mem#ership, Borrowing
owers, Management and Meetings, Accounts and Audit, revention of 7ppression and Mismanagement,
?inding up.D An 7verview of (onsumer rotection Act and (y#er >aws.
Suggesed Readings(
.. Avtar "inghA (ompany >aw, ..th ed., >uc*now, %astern,
.HH6.
,. Fhergamwala, I" A The Cegotia#le $nstrument Acts, Bom#ay, C.M. Tripathi, .H8-.
0. 2amaiya, A. A @uide to the (ompanies Act, Cagpur, ?adhwa, .HH,.
3. "hah, " M.A >ectures on (ompany >aw, Bom#ay, C.M. Tripathi, .HH-.
5. Tute:a, " F A Business >aw for Managers, Cew )elhi, "ultan (hand, .HH8
The list of cases and specific references including recent articles will #e announced in the class at the time
of launching of the course.
CP-3*3 ( Summer Training Pr+1e,
Ma9: Mar;s( 3*
At the end of second semester, all students will have to undergo "ummer training of 6+8 wee*s with
industrial, #usiness or service organi;ation.
CP = !*) ( ENTREPRENE&RSHIP DEVE$OPMENT
Ma' Mar*s. .--
%'ternal A /-
$nternal A 0-
TimeA 01ours
N+e( - The e'aminer will set eight =uestions in all. Buestion Co.., (omprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The o#:ective of this course is to e'pose the students to the growth of entrepreneurship in developing
countries with special reference to $ndia.
C+urse C+nens
"ignificance of %ntrepreneur in %conomic )evelopmentD %conomic, "ocial and psychological need for
entrepreneurshipD (haracteristics, =ualities and pre 9 re=uisites of entrepreneurD The function of the
entrepreneur in economic development of a (ountryD Methods and procedures to start and e'pand oneKs
own #usinessD >ife cycle of new #usiness and relationship with large enterprisesD Achievement motivationD
%nvironmental 4actors affecting success of a new #usinessD 2easons for the failure and visi#le pro#lems for
#usiness.
4easi#ility "tudy 9 reparation of 4easi#ility 2eports A "election of factory location, )emand Analysis,
Mar*et potential measurement, (apital saving and pro:ect costing, ?or*ing capital re=uirements, profit and
ta' planningD %conomic, Technical, 4inancial and Managerial 4easi#ility of ro:ect.
@ovt. support to new enterpriseD $ncentivesD source of 4inanceD 2ole of @ovt. and romotional agencies in
entrepreneurship development.
%nterpreneurship )evelopment rogrammesD 2ole of various institutions in developing entrepreneurship in
$ndia (A #rief description only).
Suggesed Reading(
.. (liffton, )avis " and 4yfie, )avid %.A Oro:ect 4easi#ility AnalysisP . .H// Iohn ?iley, Cew
Gor*.
,. )esai, A.C. A O%ntrepreneur N %nvironmentP. .HH-. Ashish, Cew )elhi.
0. )ruc*er, eter A O$nnovation and %nterpreneurshipP, .H85 1einemann, >ondon.
3. Iain 2a:iv. A Olanning a "mall "cale $ndustry A A @uide to %ntrepreneursP. .H83. ".". Boo*s,
)elhi.
5. Fumar, ".A. A O%ntrepreneurship in "mall $ndustryP. .HH-, )iscovery, Cew )elhi.
6. Mc(lelland, )( and ?inter, ?@. A OMotivating %conimic AchievementP. .H6H. 4ree ress, Cew
Gor*.
/. aree*, Edai and &en*ateswara 2ao, T. A O)eveloping %nterpreneurship 9 A 1and#oo* on
>earning "ystemsP, .H/8, >earning "ystems, )elhi.
The list of cases and specific references including recent articles will #e announced in the class at the
time of launching of the course.
CP = !*2 Resear," Pr+1e,
Ma9: Mar;s( )**
The final pro:ect will #e evaluated at the end of the fourth semester #y the e'ternal e'aminer. This
would #e e=uivalent to the mar*s of the one paper.
CP = !*3 C+m7re"ensi/e Vi/a = V+,e
Ma9: Mar;s( 3*
$IST OF OPTIONA$ PAPERS OF VARIO&S SPECI$ISATIONS
FINANCE
FM—3*) Finan,ia. De,isi+ns Ana.<sis
Ma'. Mar*sA .--
%'ternal A /-
$nternal A0-
TimeA0 1ours
N+e (-:The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestions, shall #e compulsory. There would #e one =uestion in form of case study. $n all, the students
would #e re=uired to attempt five =uestions. All Buestions will carry e=ual mar*s.
O01e,i/es
The #asic o#:ective of this course is to impart an intensive, *nowledge a#out the use of =uantitative
techni=ues in specified financial decision—ma*ing areas.
C+urse C+nens
Application of >inear rogrammingD @oal rogrammingD 2egression analysis and "imulation Techni=ue in
4inancial )ecisions Ma*ing AreasD (orporate )e#t (apacity Management )ecisionsD Business 4ailure and
2eorganisation— Application of Multiple )iscriminant analysisD )ecision Tree AnalysisD (apital
%'penditure )ecision Ender (onditions of 2is* and EncertainlyD (ost+&olume+rofit Analysis under
conditions of EncertainlyD "e=uencing of )ecisionsD 2eplacement )ecisionsD Mergers and Ac=uisitionsD
Ta*eover codeD )ividend &aluation ModelD )etermination of the %'change ratioD >egal and rocedural
aspects of Merger )ecisionD %stimation and ro:ection of ?or*ing (apital )ecisions,
Suggesed Readings(
.Bierman, 1arold. >ease &s. A Buy )ecision. %nglewood (liffs, Cew Iersey, rentice 1all $ns., .H8,.
,. 4ogler, 1 and @anpathy A 4inancial %conometrics %nglewood (liffs, Cew Iersey, rentice 1all $nc.,
.H8,.
0. $evy, 1. and "arnat 1. (apital $nvestment and 4inancial )ecision, %nglewood (liffs Cew Iersey,
rentice 1all $nc., .H8,.
3. &an 1ome, Iames (. A 4inancial Management and olicy, %nglewood (liffs, Cew Iersey. rentice 1all
of $ndia, iHH-
5. "apirio, %dverd, 4inancial )ecision Analysis.
The >ist of cases and specific references including recent articles will #e announced in the class at the time
of announced of the course.
FM = 3*2 ( F+reign E9,"ange Managemen
Ma'. Mar*sA .--
%'ternalA /-
$nternal A 0-
Time A 0 1ours
N+e (— The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer
type =uestions, shall #e compulsory hi all, the students would #e re=uired .- attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
To ac=uaint the students with the mechanism of the foreign e'change mar*ets, measurement of the foreign
e'change e'posure, and hedging against e'posure ris*.
C+urse C+nens
Types of 4oreign %'change Mar*ets and Transactions, Buoting 4oreign %'change 2ates, "pread, 7fficial
and 4ree Mar*et 2ates, (ross (urrency 2ates, 4orward 2ates, Buoting 4orward 2atesD 7rganisation of the
foreign %'change Mar*etsD (urrency 4uturesD (urrency 7ptionsD (urrency "wapsD (orporate %'posure
managementA 4oreign %'change 2is*, Alternative "trategies for %'posure Management, %'posure
Management Techni=ues, 7rganisation of the %'posure Management 4unctionD arameters aid constraints
on %'posure ManagementA 4orecasting %'change 2ates A %conomic 4undamentals, 4inancial and "ocio+
olitical 4actors, Technical AnalysisD Ta' Treatment of 4oreign %'change @ains and >osses.
Suggesed Readings(
$ "haranA $nternational 4inancial Management, rentice 1all of $ndia, C. )elhi.
,. "hapiroA Multinational 4inancial Management, rentice 1all of $ndia, C. )elhi.
0. aul %in;ip A A Te't#oo* on 4oreign %'change.
3. Maurice ). >eviA $nternational 4inance, Mc@raw 1all, C.G.
5. A. Buc*leyA Multinational 4inancial, rentice 1all of $ndia, Cew )elhi.
6. aul 2oth A Mastering 4oreign %'change and Money Mar*ets, itman, >ondon.
The list of cases and specific reference including recent articles will #e announced in the class at the time of
launching of the course.
FM—3*3( Inernai+na. A,,+uning
Ma'. Mar*sA .--
%'ternalD /-
$nternal A 0-
TimeA 0 1ours
N+e(- The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestions, shall #e compulsory $n all, the students would #e re=uired to attempt five =uestions. All
=uestions will carry e=ual mar*s.
O01e,i/es
The o#:ective of this course is to ac=uaint the students with the accounting needs of international financial
Mar*ets and to analysis the accounting measurement and reporting issues uni=ue to multinational #usiness
transactions
C+urse C+nens
$nternational dimensions of accountingD conceptual development and comparative development patternsD
foreign currency translationD international audit environment international accounting standardsD concept
and mechanism of setting international standards disclosure re=uirements of international accounting
standards. Managing international information systemsD international perspective on inflation accountingD
international dimensions of financial reportingD harmoni;ation of accounting practices.
Analy;ing foreign financial statementsD accounting for environmental protection measures.
Transfer pricing and international accounting A performance evaluationD foreign e'change ris* management
Suggesed Readings(
.. Arpon, Ieffrey " and 2ade#augh, >ee 1. A $nternational Accounting and Multinational %nterprises, Cew
Gor*, Iohn ?iley, .H85.
,. (#oi, 4rederic* ) " and Mueller @erhard @. A $nternational Accounting. %nglewood (liffs, Cew Iersey,
rentice 1all $nc., IHg3.
0. %vans, Thomas @. A $nternational Accounting N 2eporting >ondon. MacMillan, .H85.
3. @ray, " i. A $nternational Accounting and Transnational )ecisions, >ondon, Butterworth, . H0.
5. 1ol;er, 1 eter A $nternational Accounting, Cew Gor*, 1arperN 2ow, .H83.
6. rodhan, Bimal. A Multinational Accounting, >ondon, (room+1e$m, .H86.
/. 2athore, "hirin. A lnternational Accounting, %nglewood (liffs, Cew Iersey, rentice 1ail $nc., .HH6.
The list of cases and specific references including recent articles will #e announced in the class at the time
of launching of the course.
FM—3*!( C+r7+rae Ta9ai+n
Ma' Mar*s. .--
%'ternal A /-
$nternal A 0-
TimeA 01ours
N+e( - The e'aminer will set eight =uestions in all. Buestion Co.., (omprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The o#:ective of the course is to ac=uaint the participant with the implications of ta' structure and corporate
ta' lanning in operational as well as strategic terms.
C+urse C+nens
Basic (oncepts of $ncome Ta'D 2esidential status of a (ompany (omputation of $ncome under )ifferent
1eads of $ncome, "et off and (arry forward of >osses, )eductions and %'emptionsD Additional Ta' on
Endistri#uted rofitsD (ompanies rofit "urta' ActD (omputation of Ta' >ia#ilityD Meaning and "cope of
Ta' lanning and >ocation of Enderta*ing, Ta' lanning regarding )ividends olicy, $nter (orporate
)ividends and TransfersD Ta' (onsiderations in 2espect of "pecific Managerial )ecision li*e Ma*e of
Nmy, 7wn or >ease, (lone or (ontinue, "ale in )omestic Mar*ets or %'portsD 2eplacements aid (apital
Budgeting )ecisions, etcD Ta' lanning in respect of Managerial 2emuneration.
Suggesed Readings(
.. Ahu:a, @.F. N @upta 2avi A "ystematic Approach to $ncome Ta', Allaha#ad, Bharat >aw 1ouse, .HHH.
,. lyengar, A (.A "ampat >aw of $ncome Ta', Allaha#ad, Bharat 1ouse, .H8..
0. Fanga, 0 B and al*hivala, C A. A $ncome Ta' Bom#ay, &ol. l+0, C.M. Tripathi.
3. 2anina, 1 . A (orporate Ta'ation A A 1and#oo* ,nd Cew )elhi, 7nental >aw $+louse, .H85
5. "inghania, & F. A )irect Ta'esA >aw and ract$ce, )elhi, Ta'man, .HH..
6. "rinivas, % A. A 1and#oo* of (orporate Ta' lanning, Cew )elhi, Tata Mc@raw 1ill, .H86.
The list of cases and specific references including recent articles will #e announced in the class at the time
of launching of the course
FM = 3*3( '+r;ing Ca7ia. Managemen:
Ma' Mar*sA .--
%'ternalA/-
$nternalA 0-
Time A0 1ours
N+e (—The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer
type =uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
uestions will carry e=ual mar*s.
O01e,i/es
The o#:ective of the course is to ac=uaint the students with the importance of the wor*ing capital and the
techni=ues used for effective wor*ing capital management.
C+urse C+nens
(oncept of ?or*ing (apital Management, $mportance of ?or*ing (apital, Finds of ?or*ing (apital,
4actors )etermining ?or*ing (apital, %stimating ?or*ing (apital 2e=uirementsD Management of (ash
+Motives for 1olding (ash and mar*eta#le securitiesD (ash "ystem, Managing the (ash 4lows. Tupes of
(ollection "ystems. (ash (oncentration "trategies, )is#ursement tools, $nvestment in Mar*eta#le
"ecuritiesD 4orecasting (ash 4lowsD Managing (orporate >i=uidity and 4inancial 4le'i#ilityD Measures of
>i=uidity, )etermining the 7ptimum >evel of (ash Balances 9 Baumol Model, Berane* Model, Miller—
7r Model, "tone ModelD 2eceiva#le Management+ )etermining the appropriate 2eceiva#le olicy,
Marginal Analysis, (redit Analysis and )ecision, 1euristic Approach, )iscrminant Analysis, "e=uential
)ecision of analysis, $nventory Management+*inds of $nventories, Benefits and (osts of 1olding
$nventories, $nventory Management and &aluation. $nventory (ontrol Models, "hort+term financingD
rogramming ?or*ing (apital ManagementD $ntegrating ?or*ing (apital and (apital $nvestment
rocesses.
Suggesed ReadingsA
.. Bhalla,l & F, A ?or*ing (apital Management, Te't and (ases, 3th ed. )elhi, Anmol, ,--..
,. 1ampton I. I. and (. > A ?agner ?or*ing (apital Management, Iohn ?iley N "ons, .H8H.
0. Mannes, T.". and I.T. Lietlow A "hort+tens 4inancialK Management, ?est u#. (o., .HH0.
3. "cherr, 4.(. Modern ?or*ing (apital Management, rentice 1all, .H8H.
5. "mith, Feith &. and @. ?. @allinger A 2eadings on "hort+ term 4inancial Management 0rd ed., ?est
u#. (o., .H88.
The >ist of cases and specific references including recent articles will #e announced in the class at the tune
of launching of the course.
FM-3*4( Managemen +5 Finan,ia. Insiui+ns
Ma', Mar*s .--
%'ternalA /-
$nternal A 0-
TimeA0 1ours
N+e(- The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestion, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will (arry e=ual mar*s.
O01e,i/es
The o#:ective of this course is to discuss the specific financial management pro#lems of financial
institutions including a detailed study of the wor*ing of the leading financial institutions in $ndia.
C+urse C+nensA+
The Cature and 2ole of 4inancial "ystemD %valuating 2is*s and 2eturns of Assets and >ia#ilities of
4inancial $nstitutionsD $nterest 2ite AnalysisD $nterest 2ates in the 4inancial "ystemD Gield (urveD 2is* and
$nflationD rovisions of 2B$Ks 7perationsD (redit and Monetary lanningD $nsurance (ompaniesD Thrift
institutions (apital Ade=uacy and (apital lanningD "trategy of @rowthD ro#lems of Time and (ost 7ver
2unsD 4inancial
lanning of 4inancial $nstitutionsD 4inancial @oals and erforma "tatements )evelopment Ban*sD 2ole of
)evelopment Ban*s in $ndustrial 4inancing in $ndiaD 7#:ectives and 4unctions of )ifferent 4inancial
$nstitutions in $ndia >i*e $4($, $($($, $)B$, ET$, >$(, Mutual 4unds, international Aspects of 4inancial
$nstitutions.
Suggesed Readings(
.. 2ose, eter ". And 4raser, )onald 2. A 4inancial $nstitutions. 7ntario, $rwin )orsey. .H85
,. &i: Madhu. A Management of 4inancial $nstitutions in $ndia, Cew )elhi. Anmol, .HH..
0. Geager, 4red (. and "eit;, Cail %. A 4inancial $nstitution ManagementA Test and (ases. 0rd ed.,
%nglewood (liffs, Cew Iersey, rentice 1all $nc., .H8H.
3. Bhole >.M. A Management of 4inancial $nstitutions. Tata Mc@raw 1ill, ,--..
5. Fhan MG. $ndian 4inancial "ystemD Tata Mc@raw 1ill,,---.
The list of cases and specific references including recent articles will #e announced in the class at the time
of launching of the course.
FM-3*6( Se,uri< Ana.<sis and In/esmen Managemen
Ma'. Mar*sA .--
%'ternalA /-
$nternal A 0-
Time A0 1ours
N+e (- The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The o#:ective of this course is to impart *nowledge to students regarding the theory and practice of
"ecurity Analysis and ortfolio Management.
C+urse C+nens
$nvestment+return and ris*D 7perations of $ndian "toc* Mar*etD Cew $ssue Mar*etD >isting of "ecurities,
7T(%$. (ost of investing in securitiesD mechanics of investingD mar*ets and #ro*ersD investment
companiesD mar*et indices and return.
7#:ectives of security analysisD investment alternatives, valuation theories of fi'ed and varia#le income
securities, government securitiesD non 9 security forms of investmentD real estate investmentD investment
instruments of the money mar*etD 4undamental and technical approach, efficient mar*et theory, recent
developments in the $ndian stoc* mar*et.
Suggesed Readings(
.. andian A "ecurity Analysis and ortfolio Management, &i*as u#lishing 1ouse, Cew )elhi.
,. 2aman $nvestmentD rinciples and Tehcni=ues, &i*as u#lishing 1ouse, Cew )elhi.
0. 4ischer, )onald %. And Iordan, 2onald I. A "ecurity Analysis and ortfolio Management. rentice
1all of
3. $ndia, Cew )elhi.
5. 4uller, 2ussell I. and 4arrell, Iames >A Modern $nvestment and "ecurity Analysis. Cew Gor*,
Mc@raw 1ill.
6. Ale'ander, @orden I. and Bailey, Ieffery &. A $nvestment Analysis and ortfolio Management,
)ryden ress, Thomson >earning, Bm#ay.
/. Machira:u, 1.2. A $ndian 4inancial "ystem. &i*as u#lishing 1ouse, Cew )elhi.
The list of cases and specific references including recent articles will #e announced in the class at the time
of launching of the course.

FM-!*) Prin,i7.es +5 Insuran,e and %an;ing
Ma' Mar*s. .--
%'ternal A /-
$nternal A 0-
TimeA 01ours
N+e( - The e'aminer will set eight =uestions in all. Buestion Co.., (omprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The #asic o#:ective of this course is to apprise the students with the #an*ing law and practice and develop
and understanding of various laws affecting #an*s.
C+urse C+nens
$ntroduction to insuranceD &arious types of insuranceD principles of insuranceD important insurance policies
in life and non+life insuranceD $2)A and its role in insurance sector in $ndiaD privati;ation of insurance
industry in $ndiaD insurance #usiness operationsD recent trends in insurance and universal #an*ing in $ndia.
$nsurance %nvironment A $nternal, %'ternal, >egal and (ommercial. (omparative %nvironment of $nsurance
#usiness, $nsurance procedure 9 "ettlement of (laims under life and non life insurance.
%volution of Ban*ing >awD Main provisions of Ban*ing 2egulation Act, .H3HD and 2B$ Act, .H03 and
Cegotia#le $nstruments Act, .88..
"ecurities for Ban* Advances A 4orms of securities and precautions ta*en #y Ban*s in accepting these
securities.
@uarantees A (ontract of @uarantee and contract of indemnity, @uarantee as Ban*erKs "ecurity. ?riting
2eports in Ban* visitsD revailing practices in Ban*ing 9 (ase "tudies. Ban*er (ustomer 2elationshipD
(ontemporary $ssues in Ban*ing A CA and (apital Ade=uacy in $ndian Ban*s.
Suggesed Reading(
.. @ulshan, ".". A >aw and ractices of Ban*ing in $ndia.
,. )avr, ".2. A >aw and ractice of Ban*ing.
0. Tandon, 1.>. A Ban*ing >aw N ractice in $ndia.
3. &arshney, .C.A Ban*ing >aw and ractice.
5. (o', )avidA %lements of Ban*ingD Iohn Murray, >ondon.
6. Bodla, B.". @arg, Mahesh and Faram al A $nsurance 4undamentals, rocedures and environment.
/. Mehta, 2.2.". A 4undamental of Ban*ingD 1imalaya u#lishing 1ouse (o., Cew )elhi.
8. Cigam, B.M.>. A Ban*ing >aw and ractive, Fonar* u#lishers, )elhi.
The list of cases and specific references including recent articles will #e announced in the class at the
time of launching of the course.
FM- !*2 ( Inernai+na. Finan,ia. Managemen:
Ma' Mar*s. .--
%'ternal A /-
$nternal A 0-
TimeA 01ours
N+e( - The e'aminer will set eight =uestions in all. Buestion Co.., (omprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The o#:ective of this paper is to give students an overall view of the international financial system and how
multinational corporations operate.
C+urse C+nens
4inance function in multinational firmD $nstitutional structure of international financial mar*etsD cost and
availa#ility of international financial flowsD international financial instruments. $nternational ?or*ing
capital ManagementD Aspects of international cash managementD international receiva#les managementD
securiti;ation of receiva#les.
$nternational investment A factors and #enefitsD direct and portfolio investmentD international (AMD
(apital #udgeting for foreign direct investmentD assessing and managing political ris*. $nternational aspects
of raising capitalD determining financial structure of foreign su#sidiaries of MC(sD financial choices for an
MC( and its foreign affiliatesD cost and ris*s of financing.
Suggesed Reading (
.. Maurice ). >evi A $nternational 4inance, Mc@raw 1ill, CG.
,. A Buc*ley A Multinational 4inance, rentice 9 1all, C. )elhi.
0. .@. Apte A $nternational 4inancial Management, TATA Mc@rraw 1ills, Cew )elhi
3. A.(. "hapro A Multinational 4inancial Managemeent rentice 1all, C. )elhi.
The list of cases and specific references including recent articles will #e announced in the class at the time
of launching of the course.
FM = !*3 ( Managemen C+nr+. S<sem
Ma' Mar*s. .--
%'ternal A /-
$nternal A 0-
TimeA 01ours
N+e( - The e'aminer will set eight =uestions in all. Buestion Co.., (omprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es (
The Main o#:ective of the course is to appraise the students the a#out the concept of management control
system as well as its role in efficient management of pu#lic system organi;ations.
C+urse C+nens (
Management (ontrol 9 (oncept, Cature and "copeD 7rganisation @oals, "trategic lanning and
$mplementations, 7rganisation "tructure, (ontingency Theory, 7rgani;ational (limate, osition of
(ontroller in the 7rganisation "tructure of an 7rganisationD Management (ontrol rocessD rogramming,
Budgetary lanning and rocedures. Budgetary (ontrolD 4le'i#le Budgeting, Lero 9 #ase Budgetting,
erformance Budgeting, Accounting Aspects of (ontrol including $nternal Audit and (ontrol, Analysis and
2eporting, &ariance 2eporting Management (ontrol "tructureD 2esponsi#ility (entre, 2esponsi#ility
Accounting, (osts (entre, rofit (entre, $nter 9 divisional Transfer ricing, Measurement of )ivisional
erformance including erformance %valuation 9 Bualitative and Buantitative, $nvestment (entreD
Behavioural Aspects of Management (ontrolD Motivation and Morale, @oal (ongruence, Management
(ontrol in "pecialised 7rgani;ationA "elected (ase studies on Con+profit and u#lic "ervice 7rganisations.
Suggesed Readings (
.. "uggested, 2.C. and @ovindra:an & A Management (ontrol "ystems, 8
th
ed., Taraporevala,
(hicago, $rwin, .HH5.
,. %mmanuel, ( and otley, ). A Accounting for Management (ontrol, >ondon, Costrand 2ienhold,
.H85.
0. @hosh, .F. and @upta, g.". A (ost Analysis and (ontrol Cew )elhi, &ision .H85.
3. @lynn, II. A &alue for Money, Auditing in u#lic "ector. >ondon, rentice 1all $nc., .H85.
5. 1orsey, and Blanchard, 1.B. A Management of 7rganisation Behaviour A Etilising 1uman
2esources, Cew )elhi, rentice 1all of $ndia. .HH8.
6. Maciariello I. A. and Fir#y (.I. A Management (ontrol "ystem. %nglewood (liffs, Cew Iersey,
rentice 1all $nc. .HH3.
The list of cases and specific references including recent articles will #e announced in the class at the time
of launching of the course.
FM-!*!( Finan,ia. Deri/ai/es
Ma' Mar*s. .--
%'ternal A /-
$nternal A 0-
TimeA 01ours
N+e( - The e'aminer will set eight =uestions in all. Buestion Co.., (omprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The o#:ective of this course is to give an in depth *nowledge of the functioning of derivative securities
mar*et.
C+urse C+nens(
4inancial )erivatives 9 An $ntroduction. 4orward (ontractsD 4uture (ontractsD 7ther )erivative "ecuritiesD
types of TradersD 4utures Mar*ets and the use of 4utures for 1edgingD forward and future pricesD $nterest
2ate 4uturesD "wapsD 7ptions Mar*etsD roperties of "toc* 7ption ricesD Trading "trategies $nvolving
7ptionsD Blac* 9 "choles 7ption ModelD Binomial ModelD 7ptions on "toc* indicesD (urrencies 4utures
(ontractsD @eneral Approach to ricing )erivatives "ecuritiesD )erivatives Mar*et in $ndia.
Suggesed Reading (
.. Bhalla, &. F. A $nvestment ManagementD "ecurity Analysis and ortfolio Management, Cew
)elhi, ". (hand, ,--..
,. 4inancial )erivatives A )elhi, ". (hand, ,--..
0. Brennet, M. A 7ption ricing A Theory N Applications, Toronto, >e'ington Boo*s, .HH0.
3. (o', Iohn ( and 2u#instein A Mar* 7ptions Mar*ets, %nglewood (liffs, Cew Iersey, rentice
1all $nc., .H85.
5. 1uang, "tanley ".(. and 2andall, Maury 2. A $nvestment analysis and Management, >ondon,
Allyn and Bacon, .H8/.
6. 1ull, Iohn (.A 7ptions, 4utures and 7ther )erivative "ecurities ,
nd
ed., Cew )elhi, rentice 1all
of $ndia, .HH6.
/. "harpe, ?illiam 4. etc. A $nvestment, Cew )elhi, rentice 1all of $ndia, .HH/.
The list of case and specific references including recent articles will #e announced in the class at the time of
launching of the course.
FM- !*3( Managemen +5 Finan,ia. Ser/i,es
Ma' Mar*s. .--
%'ternal A /-
$nternal A 0-
TimeA 01ours
N+e( - The e'aminer will set eight =uestions in all. Buestion Co.., (omprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es(
The main o#:ective of this course is to help students to learn the various financial services and their role in
the overall financial system.
C+urse C+nens
4inancial "ervices A Meaning, Cature and Types.
>easing A (oncept, (lassification, Accounting, >egal and Ta' Aspects of >easingD 4inancial %valuation of
leasing.
4actoring A Meaning, (haracteristics and Types of 4actoring arrangements, 4actoring in $ndia, 4actoring vs.
4orfeiting. 1ire urchase 4inance and (onsumer (redit A (onceptual 4rame?or*D >egal AspectsD
Ta'ationD Accounting and 2eportingD 4inancial %valuation of 1ire urchase 4inance, 4eatures of
(onsumer (redit.
1ousing 4inance A $ntroduction, C1BKs 1ousing 4inance (ompanies )irections, rudential Corms,
1ousing 4inance "chemes.
(redit 2atingA Meaning and TypesD Benefits of (redit rating to investors and companies. (redit 2ating
AgenciesD 7#:ectives and 4unctions.
(redit (ardsA (oncept and "ignificanceD Types of (redit (ards, (redit (ard Business in $ndia.
Boo* BuildingA (oncept and Mechanism of Boo* BuildingD "ignificance and Benefits of Boo* Building.
Bought 7ut )ealsA Meaning and CatureD Mechanisms of Bought out )ealsD AdvantagesD The resent
"cenario.
"ecuritisationA (oncept, Mode, Mechanism and Beneficiaries of "ecuritisationD "ecuritisation in $ndia.
)epository systemD Benefits of depositoryD )epository system in $ndia.
&enture (apital A Meaning, Modes of 4inancing.
2ole and 4unctions of Merchant Ban*ers.
Suggesed Reading (
.. Fhan, M.G.A Management of 4inancial "ervices, Mc@raw 1ill, ,--..
,. @ordan, % and F. Catra:an A %merging "cenario of 4inancial "ervices. 1imalaya u#lishing
1ouse, .HH/.
0. Meidan, Arthur Brennet, M. A 7ption ricingA Theory N Applications, Toronto, >e'ington Boo*s,
.H80.
3. Fim, "u* and Fim, "eung A @lo#al (orporate 4inanceA Te't and cases, ,
nd
ed., Miami 4lorida,
Fot#, .HH0.
The list of case and specific references including recent articles will #e announced in the class at the time of
launching of the course.
FM- !*4 ( Pr+1e, Managemen
Ma' Mar*s. .--
%'ternal A /-
$nternal A 0-
TimeA 01ours
N+e( - The e'aminer will set eight =uestions in all. Buestion Co.., (omprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The #asic purpose of this course is to understand the framewor* for evaluating capital e'penditure
proposals, their planning and management in the review of the pro:ects underta*en.
C+urse C+nens
@eneration and "creening of ro:ect $deaD (apital %'penditureD $mportance and )ifficultiesD Mar*et
)emand and "ituational AnalysisD Technical AnalysisD 4inancial AnalysisD Analysis of ro:ect 2is*sD 4irm
2is* and Mar*et 2is*D "ocial (ost and Benefit AnalysisD Multiple ro:ects and (onstraintsD Cetwor*
Techni=ues for ro:ect ManagementD ro:ect 2eview and Administrative AspectsD ro:ect 4inancing in
$ndiaD ro#lem of Tiem and (ost 7verrun in u#ic "ector %nterprises in $ndiaD Assessment of the Ta'
BurdenD %nvironment Appraisal of ro:ects.
Suggesed Reading
.. w. Ahu:a, @.F. N @upta, 2avi A "ystematic Approach to $ncome Ta', Allaha#d, Bharat >aw 1ose,
.HH/.
,. Bhalla, &.F. A 4inancial Management and olicy, ,
nd
ed., Cew )elhi, Anmol, .HH8.
0. (handra, rasanna A ro:ects A reparation, Appraisal, Budgeting and $mplementation, 0
rd
ed., Cew
)elhi, Tata Mc@raw 1ill, .H8/.
3. )han*ar, 2a: ".A 4inancial Management of u#lic "ector Enderta*ings. Cew )elhi, ?estville,
.HH5.
The list of case and specific references including recent articles will #e announced in the class at the time of
launching of the course.
FM- !*6 ( P+r5+.i+ Managemen
Ma' Mar*s. .--
%'ternal A /-
$nternal A 0-
TimeA 01ours
N+e( - The e'aminer will set eight =uestions in all. Buestion Co.., (omprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
C+urse C+nens
$ntroduction 9 Meaning, Ceed, ris* N return determination of a portfolio, Mar*owit; portfolio theory,
"harp simple inde' model and ATD 7ptimal portfolio A selection N pro#lemsD %fficient 4rontierD Meaning
N (onstruction ad investors utilityD %fficient frontier (i) ris* 9 free and (ii) ris*y lending and #orrowing,
leveraged portfolioD mar*et portfolioD capital mar*et lineD (AMD security mar*et lineD characteristic lineD
ortfolio revision 9 Meaning, need and constraintsD formula planD constant 9 dollar 9 value plan, constant
ratio plan, varia#le ratio plan. Bond portfolio management strategies 9 passive portfolio strategies, active
portfolio strategiesD portfolio performance evaluation, ris* ad:usted performance measures.
Suggesed Reading (
.. Ale'ander, @ordon I. and "harpe, ?illiam 4. A 4undamentals of $nvestment, %nglewood (liffs,
Cew Iersey, rentice 1all $nc.
,. Fevin A ortfolio Management, rentice 1all of $ndia, Cew )elhi.
0. "harpe A $nvestments, rentice 1all of $ndia, Cew )elhi.
3. "trong A ortfolio Management, Thomson >earning, Bom#ay.
5. %lton, %dwin I. and @ru#er, Martin I.A Modern ortfolio Theory and $nvestment Analysis, Cew
Gor*, Iohn+?iley.
6. 2eily, 4ran* F. A $nvestment Analysis and ortfolio Management, )ryden ress.
/. 4ischer )onald %. and Iordan, 2enold I. A "ecurity Analysis and ortfolio Management.
The list of case and specific references including recent articles will #e announced in the class at the time
of launching of the course.
MAR#ETING
MM-3*)( Ad/erising Managemen
Ma'. Mar*sA .--
%'ternal A /-
$nternal A 0-
Time A 0 1ouse
N+e(- the e'aminer will set eight =uestions in all. Buestion no. ., comprising of seven short answer type
=uestions, shall #e compulsory. There would #e one =uestion in the form of case study. $n all, the students
would #e re=uired to attempt five =uestions. All =uestions will carry e=ual mar*s.

O01e,i/e(
The aim of the paper is to ac=uaint the students with concepts, techni=ues and give e'perience in the
application of concepts for developing an effective advertising programme.
C+urse C+nens(
Advertising A (oncepts, Types, forms and $mportance. 2ole of advertising in the Mar*eting rocessA legal,
%thical and "ocial Aspects of AdvertisingD rocess of (ommunication 9 ?il#ur "chrammKs Model, Two 9
"tep 4low of (ommunication, theory of (ognitive )issonance and (lues for Advertising "trategistD
"timulation of rimary and "elective )emand 9 Advertising, lanning and 7#:ective "ettingA )agmar
Approach. )etermination of Target AudienceD Building of Advertising rogramme 9 Message, 1eadlines,
(opy, >ogo, $$$ustration, Appeal, >ayoutD (ampaign lanningD Media lanningD BudgetingD %valuation 9
2ationale of Testing 7pinion and Aptitude Tests, Measurement of Advertising %ffectivenessD Advertising
of an AgencyD %lectronic Media Buying. Advertising and (onsumer BehaviourA 2ole of (reativity in
Advertising.
Suggesed Readings(
.. Belch, @eorge % and Belch, Michael A. A $ntroduction to Advertising and romotion, 0
rd
ed,
(hicago, $rwin, ,--,.
,. Arens and Bovee A (ontemporary Advertising, $rwin, .HH5.
0. "andage and 4ry#erger A Advertising, A$TB", )elhi, ,---.
3. Batra, 2a:eev, Myers, :ohan @. and Aa*er, )avid A. Advertising Management, 3
th
ed., Cew )elhi,
prentice 1all of $ndia, ,--,.
5. 7, @uinn A Advertising N $ntegrated Brand roduction, &i*as u#lishing 1ouse, Cew )elhi.
6. Fleppner, 7tto A Advertising rocedure, %nglewood (liffs, Cew Iersey, rentice 1all $nc., .H86.
/. ?ells, ?illiam, Burnett, Iohan N Moriarty "andara, 1$, ,--,.
The list of cases and specific specific references including recent articles will #e announced in the class
at the time of launching of the course.
MM-3*2 ( Sa.es Managemen
Ma'. Mar*s A .--
%'ternal A /-
$nternal A 0-
Time A 0 1ours

N+e (- The e'aminer will set eight =uestions in all. Buestions Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/e
The purpose of this paper is to ac=uaint the students with the concepts which are helpful in developing a
sound sales and distri#ution policy and in organi;ing and managing sales force and mar*eting channels.
C+urse C+nens
Cature, "cope and 7#:ectives of "ales ManagementD Theories of sellingD 4unctions of "ales MangerD
"elling 7perationsD ersonal selling, "alesmanshipD "ales forecastingD )etermination of si;e of sales forceD
"ales organi;ationA 2ecruitment and conducting sales training programmesD )esigning and Administering
(ompensation planD Motivating and supervising sales personnelD "ales Meetings and (ontestsD )esigning
Territories and allocating sales #udgeting and (ontrolD $nternational "ales Management.
Suggesed Readings(
.. Anderson, 2. N 1air A rofessional "ales Management, Tata Mc@raw 1ill, Cew )elhi, ,---.
,. Manning N 2eece A "elling Today, earson %ducation Asia, 8
th
%dition.
0. )alrymple, ).I. A "ales Management A (oncepts and (ases. Cew Gor*, Iohn+?iley, .H8H.
3. "till, 2 N @ovoni A "ales Management, rentice 1all $nc., .H88.
5. >ancaster N Io##er A "elling and "ales Management, Macmillan $ndia, 0
rd
edition.
6. (alvin A "ales Management. Tata Mc@raw 1ill, Cew )elhi.
/. 4utrell, (harles A "ales Management. Thomson >earing Mum#ai.
The list of cases and specific references including recent articles will #e announced in the class at
the time of launching of the course.
MM-3*3( Pr+du, and %rand Managemen
Ma'. Mar*s A .--
%'ternal A /-
$nternal A 0-
Time A 0 1ours

N+e (- The e'aminer will set eight =uestions in all. Buestions Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The o#:ective of this course is to impart in 9 depth *nowledge to the students regarding the theory and
practice life cycle and roduct and Brand Management.
C+urse C+nens
roduct lanning and ManagementA roduct concepts and levelsD roduct line and mi' decisionsD roduct
life cycle and mar*eting strategy implications. Cew roduct )evelopment rocess A )eveloping roduct
"trategyD 4inancial Analysis of roduct Management. Branding "trategiesD $mportance of #randingD
Branding terminologyD Basic #randing concepts+ Brand awareness, #rand personality, #rand image, #rand
identity, #rand loyalty, #rand e=uityD roduct versus (orporate Branding.
Ma:or Branding )ecisions A "electing a #rand nameD Brand e'tension decisionD 4amily versus individual
#rand names, Multiple #randingD rivate versus national #randing, 1anding #rand name changes.
Brand ositioning and 2e+launch A Brand #uilding and communication.
Branding in "pecific "ectorsA (ustomer, industrial, retail, service #rands, %+#randing, Branding for
international mar*eting.
rogramme to #uilt Brand %=uity, Measurement of Brand %=uity.
Suggesed Readings A
.. >ehmann, )onald 2. and ?iner, 2ussel ". A roduct Management, Tata Mc@raw 1ill,0
rd
edition,,--,.
,. Aa*er, )avid, A.A Managing Brand %=uity, Cew Gor*, 4ree ress, .HH..
0. (pwley, )on. A Enderstanding Brands, >ondon, Fogan age, .HH..
3. (;emiaws*d, 2ichard ). N Michael ?. Maloney A (reating Brand >oyalty, AMA(7M, CG,
.HHH.
5. Fapferer, I C. A "trategic Brand Management, Cew Gor*, 4ree ress, .HH,.
6. Ep shaw, >yhh B. A Building Brand $dentityA A "trategy for "uccess in a 1ostile Mar*et place,
Cew Gor*, Iohn ?iley, .HH5.
/. Feller, Fevin >ana A "trategic Brand Management, rentice 1all, .HH8.
The list of cases and specific references including recent articles will #e announced in the class at
the time of launching of the course.
MM-3*! ( C+nsumer %e"a/i+ur
Ma'. Mar*s A .--
%'ternal A /-
$nternal A 0-
Time A 0 1ours

N+e (- The e'aminer will set eight =uestions in all. Buestions Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The #asic o#:ective of this course is to develop an understanding a#out the consumer decision 9 ma*ing
process and its applications in mar*eting function of firms.
C+urse C+nens
$ntroduction to (onsumer Behaviour, (onsumer Behaviour and Mar*eting "trategyD (onsumer
$nvolvement and )ecision+Ma*ingD $nformation
"earch rocessD %valuative (riteria and )ecision 2ulesD (onsumer Motivation, $nformation rocessing and
(onsumer erceptionD (onsumer Attitudes and Attitudes (hangeD $nfluence of ersonality and "elf+
(oncept on Buying BehaviourD sycho+graphics and >ifestyleD $nfluence of (ulture, "u#culture and social
classD 2eference @roup $nfluence, )iffusion of $nnovation and 7pinion >eadershipD 4amily )ecision 9
Ma*ingD $ndustrial Buying BehaviourD Models of (onsumer BehaviourD (onsumer Behaviour Audit.

Suggesed Readings (
.. Assael, 1. A (onsumer Behaviour and Mar*eting Action, Asian Boo*s vt.>td., Cew )elhi, ,--..
,. %ngle, I. %. etc. A (onsumer BehaviourA (hicago, )ryden ress, .HH0.
0. 1aw*ings, ). $. etc. A (onsumer BehaviourA $mplications for Mar*eting "trategy, TM1, ,--,.
3. "chiffman, >@ and Fanu*, >. >. A (onsumer Behaviour. Cew )elhi, rentice1all of $ndia, .HH3.
5. >oudon N >oudon A (onsumer Behaviour, TM1, Cew )elhi.
6. "oloman, Michael %. (onsumer Behaviour, BuyingD 1aving, Being, 1$<rearson %du., Cew
)elhi.
The list of cases and specific references including recent articles will #e announced in the class at
the time of launching of the course
MM-3*3 ( Disri0ui+n and $+gisi,s Managemen
Ma'.Mar*s A .--
%'ternal A /-
$nternal A 0-
Time A 0 1ours

N+e (- The e'aminer will set eight =uestions in all. Buestions Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The o#:ective of this course is to ena#le students understand the importance and dynamics of a firmKs
physical distri#ution functions and management of its supply chain.
C+urse C+nens
)istri#ution (hannels A 2ole of Mar*eting (hannels, (hannel "tructure, 4actors affecting choice of
)istri#utionD (hannels #ehaviour and 7rganisationD (hannels (ooperation and (hannels (onflictD
)istri#ution $ntensity. $ntroduction to )istri#ution >ogistics A Cature importance and scope of logistic
decisionsD $ntegrated logisticsD Total cost conceptD "upply chain management 9 nature importance and
interface with logisticsD (oncept of (ustomer service.
Transportation and hysical )istri#utionD $mportance and modes of transportationD "election of
transportation modesD Multi 9 modal transportationD )ocumentation and carrier lia#ilitiesD $nter 9 state good
movement and pro#lemsD Transportation management. $nventory (ontrol A %conomic order =uantity under
conditions of certainty and uncertaintyD $nventory re=uirements as function of num#er of stoc* locationsA
Techni=ues of inventory control.
?arehousing A 2ole and modem concept of warehousingD rivate &<s pu#lic warehousingD lanning
warehousing operationsD "ite selection, warehouse layout, material handlingD Management of receipts and
issuesD computers and warehouses management 7rder rocessing A $mportance to customers serviceD
ac*aging and utili;ation. )istri#ution (ontrol and erformance %valuation.
Suggesed Readings (
.. Bowerso' and 7thers A hysical )istri#ution Management, Tata Mc@raw 1ill, Cew )elhi.
,. "tern, >ouis ?. Adel, $.%.>. Ansary, Anne T. (oughlan A Mar*eting (hannels, rentice 1all, Cew
)elhi.
0. @las*ows*y, C.A. A Business >ogistics, )ryden ress, 7hio.
3. Fhanna, F.F. A hysical )istri#ution Management, 1imalaya u#lishing 1ouse, Cew )elhi.
5. >am#ert, ). et. Al. A "trategic >ogistics Management, Tata Mc@raw 1ill, Cew )elhi.
6. Ballu, 2onald 1. A Business >ogistics Management, %nglewood (liffs, Cew Gor*, rentice 1all
$nc., .HHH.
/. Martin, (hristopher and @ordon ?ills A Mar*eting >ogistics and )istri#ution Management.
The list of cases and specific references including recent articles will #e announced in the class at
the time of launching of the course.
MM = 3*4( Reai.ing
Ma' .Mar*sA .--
%'ternalA /-
$nternalA 0-
Time A 0 1ours

N+e( - The e'aminer will set eight =uestions in all. Buestions Co.., comprising of seven short answer
type =uestions, shall #e compulsory. $n all the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es ( The course will focus on manufactures, perspective on retailers and understanding of the
retail #usiness.
C+urse C+nens
An $ntroduction to the 2etailing "ystem. 2etailing mi' 9 "ocial forces, %conomic forces,
Technological forces, (ompetitive forceD 2etailing definition, "tructure, )ifferent formatsD mar*eting
(oncepts in 2etailing 9 (onsumer purchase #ehaviour, (ultural and "ocial group influence on
consumer urchase BehaviourD 2etail "tore location 9 Traffic flow and analysis, population and its
mo#ility, e'teriors and layout, (ustomer traffic flows and pattern, (reative displayD Merchandise
planning 9 "toc* turns, (redit Management, 2etail ricing, 2eturn on per s=. feet of spaceD 2etail
promotions 9 "taying ahead of competitionD "upply (hain ManagementD 4ranchising, )ircet
Mar*eting<)irect "elling, %'clusive "hops, )estination "tores, (hain "tores, )iscount "tores and
other current and emerging formats 9 $ssuse and 7ptionsD 2etail %=uityD Technology in 2etailingD
2etailing through the $nternet.
Suggesed Readings (
.. Berman, Berry N %vans, Ioel N 2. A 2etail Management A A "trategic Approach, 1$<earson
%ducation, Cew )elhi.
,. >evy Michael N ?eit; Barten ?. A 2etailing Management, Tata Mc@raw 1ill, Cew )elhi.
0. Cewiman, Andrew I. N (ullen, eter A 2etailing %nvironment N 7perationsD &i*as u#lishing
1ouse, Cew )elhi.
3. )uaneA 2etailing Thomson >eaming, Mum#ai.
5. @il#er, )avid A 2etail Mar*eting Management, aerson %ducation, Cew )elhi.
6. )iamond, Iay and @erald intel A 2etailing, rentice+1all, CI, .HH6.
/. Morgenstein, Melvin and 1arriat A "trong in Modern 2etailing, rentice+1all, CI,.HH,.
The list of cases and specific references including recent articles will #e announced in the class at the time
of launching of the course.
MM-3*6 ( Mar;eing Resear,"
Ma'.Mar*s A .--
%'ternal A /-
$nternal A 0-
Time A 0 1ours

N+e (- The e'aminer will set eight =uestions in all. Buestions Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The purpose of this course is to ena#le students learn the process, tools and techni=ues of mar*eting
research.
C+urse C+nens
$ntroduction to Mar*eting 2esearch, $mportance, nature and scope of mar*eting researchD mar*eting
information system and mar*eting researchD Mar*eting research process, 7rgani;ation of M2 )epartment,
%thical issues in M2, M2 in $ndia, 2ole of M2 Agencies.
ro#lem $dentification and 2esearch )esign A ro#lem identification and definition A )evelopment of a
research proposalA Types of research designs.
)ata 2esourceA "econdary data sources and usageD 7nline data sourcesD rimary data collection methods 9
=uestioning techni=ues, online surveys, o#servation methodD Buestionnaire preparation.
Aptitude measurement and scaling techni=ues 9 elementary introduction to measurement scales. "ampling
lan A Eniverse, sample frame and sampling unitD "ampling techni=uesD "ample si;e determination.
)ata (ollection A 7rganisation of field wor* and survey errors 9 "ampling and non 9 sampling errors.
)ata AnalysisA 1ypothesis testing, tests of significance (arametric N non 9parametric) Enivariate,
#ivariate and multivariate data analysisD 2eport preparation and presentation. Mar*eting 2esearch
ApplicationsA roduct researchD Advertising researchD "ales and Mar*et researchD $nternational mar*eting
research.
Suggesed Reading (
.. Boyd. 1.?. 2alph ?estfall and ".4. "tarsh A Mar*eting 2esearchA Te't and (ases, 2ichard ). $rwin,
Boston.
,. (hisnall, peter MA The %ssence of Mar*eting 2esearch, rentice 1all, Cew )elhi.
0. (hurchill, @il#ert. A A Basic Mar*eting 2esearch, )ryden ress, Boston.
3. @reen aul %. )onald ". Tull and @erald Al#aum A 2esearch for Mar*eting )ecision, rentice 1all, Cew
)elhi.
5.>uc*, ).I. A Mar*eting 2esearch, rentice 1all, Cew )elhi.
6. Tull, )onald and 1aw*in, )el A Mar*eting 2esearch A Measurement and Method, rentice 1all, Cew
)elhi.
/. Beri, @.(. A Mar*eting 2esearch, Tata Mc@raw 1ill, Cew )elhi.
The list of cases and specific references including recent articles will #e announced in the class at the time
of launching of the course.
MAR#ETING
MM-!*) ( Inernai+na. Mar;eing
Ma' Mar*s. .--
%'ternal A /-
$nternal A 0-
TimeA 01ours
N+e( - The e'aminer will set eight =uestions in all. Buestion Co.., (omprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es (
The #asic o#:ective of this course is to ac=uaint the students with environmental, procedural, institutional
and decisional aspects of international mar*eting.
(ourse (ontents
$nternational Mar*etingA )efinitions, nature, scope and #enefitsD reasons and motivations underlying
$nternational Trade and $nternational BusinessD #asic modes for entryD process of $nternational Mar*etingD
)omestic Mar*eting versus $nternational Mar*eting.
$nternational Mar*eting %nvironment, ?T7 4ramewor* and $nternational Mar*etingD 4actors influencing
$nternational Mar*et selection and segmentation, "election strategies. $nternational Mar*eting lanning and
(ontrol.
$nternational Mar*eting Mi'A $nternational product policy and planning $nternational product mi',
Branding, la#eling, pac*aging and organi;ation of product warranties and services. $nternational pricing
policies strategies, the process of price setting, pricing decisions, information for pricing decisions.
$nternational AdvertisingA $nternational advertising strategy, elements of advertising strategy, media
strategy. $nternational )istri#ution ManagementA $nternational )istri#ution (hannels, $nternational
distri#ution policy, selecting distri#ution channels.
"uggested 2eading
.. &ern Terpestra and 2avi "arthy A $nternational Mar*eting, Thosmson.
,. "imon Ma:aro A $nternational Mar*eting.
0. Iohn, 4ayerweather A $nternational Mar*eting.
3. 2. >. &arshney and B. Bhattacharya A $nternational Mar*etingD "ultan (hand u#lication, C.
)elhi.
5. "a* 7n*visit and Iohn "haw A $nternational Mar*eting ( Analysis and "trategy), 1$, C. )elhi.
The list of case and specific references including recent articles will #e announced in the class at the time
of launching of the course.
MM-!*2 ( Indusria. Mar;eing
Ma' Mar*s. .--
%'ternal A /-
$nternal A 0-
TimeA 01ours
N+e( - The e'aminer will set eight =uestions in all. Buestion Co.., (omprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The o#:ective of this course is to lay a foundation for an understanding of the comple' dimension of the
$ndustrial Mar*eting
C+urse ,+nens
Cature and scope of $nternational Mar*etingA )ifferences #etween $ndustrial Mar*eting and consumer
mar*etingD understanding $ndustrial Mar*etsD 7rgani;ational (ustomersD (lassifying $ndustrial productsD
nature of demand in $ndustrial Mar*etsD $ndustrial Buyer BehaviorD $ndustrial urchasing "ystemA
$ndustrial Mar*eting 2esearchA $ndustrial Mar*eting "trategyA "trategic planning. Assessing Mar*eting
7pportunities, segmentation of $ndustrial Mar*ets, roduct ositioningA roduct )ecision and "trategiesD
$ndustrial "ervicesD $ndustrial ricingA rice )eterminants, ricing olicies, ricing )ecisions,
4ormulating (hannel "trategyD >ogistics ManagementD $ndustrial Mar*eting (ommunicationA "ales force
Management, Advertising and sales promotion.
Suggesed readings
.. 2eader 2o#ert 2. $ndustrial Mar*eting Analysis, lanning and control %nglewood (liffs, Cew
Iersey, rentice 1al $nc. .HH..
,. &italeD Business to Business Mar*etingD Thomson >earning, Mum#ai.
0. 1avalder Frishna F, $ndustrial Mar*eting, TM1, Cew )elhi.
3. (orey % 2aymond, $ndustrial Mar*etingA (ases and concepts, 0
rd
ed. %nglewood cliffs, Cew
Iersey rentice 1all $nc. .H80.
5. @ross A( Business Mar*eting Boston, 1oughton Mifflin, .HH0.
6. 1ill, 2ichard etc. $ndustrial Mar*eting. 1omewood $llinois, 2ichard ). $rwin, .H/5.
/. ?e#ster, 4%. $ndustrial Mar*eting "trategy, ,
nd
ed. Cew Gor* Iohn ?iley, .H/H.
8. Ale'ender ". 2alph cross 9 $ndustrial Mar*eting.
H. 2eeder 2o#ert 2., O$ndustrial Mar*etingP 1$.
The list of cases and specific references including recent articles will #e announced in the class at the
time launching of the course.
MM !*3( SERVICE MAR#ETING
Ma'. Mar*sA .--
%'ternalA /-
internal A 0-
Time A0 1ours
N+e (- The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The o#:ective of this course is to develop insights into emerging trends in the service in a developing
economy and tac*le issues involved in the management of services on national #asis.
C+urse ,+nens
The %mergence of "ervice %conomy, Cature of "ervices, )ifference in @oods and "ervices Mar*eting,
Mar*eting (hallenges in "ervice BusinessesD Mar*eting 4ramewor* for "ervice BusinessesD The "ervice
(lassificationD "ervice roduct )evelopmentD The "ervice (onsumer BehaviourD "ervice Management
TrinityD "ervice &ision and "ervice "trategyD Buality $ssues and Buality ModelsD Managing roductivity
and )ifferentiation in "ervice 7rgani;ationsD )emand+supply ManagementD AdvertisingD Branding and
ac*aging of "ervicesD 2ecovery ManagementD 2elationship Mar*etingD %mployee %mpowerment.
(ustomer $nvolvement in service.
Suggesed readings
.. Leithaml & A and Bitner, M I. "ervices Mar*eting 0
rd
editionD Mc@raw 1ill, Cew )elhi,
,--,.
,. >oveloc*, (hristopher 1. "ervice Mar*etingA eople, Technology "trategyD 3
th
edition
earson %ducation, Cew )elhi.
0. 1offman N Bateson, %ssentials of "ervice Mar*etingD Thomson >earningD Mum#ai.
3. "han*ar, 2avi, "ervice Mar*eting, %'cel, ,--,.
5. 2ampal M.F. N @upta "(D "ervice Mar*etingD @algotia u#lishing (ompany, Cew )elhi.
6. 2ust, Lahori* and Fenningham, "ervices Mar*eting.
/. Medonald, Malcom and ayne, A Mar*eting lanning for services. Butterworth 1einemann,
.HH6.
8. 2ampal N @upta, O"ervice Mar*etingP
H. "C Iha, O"ervice Mar*etingP 11.
.-. "arinivasan 2., O"ervice Mar*etingP 1$.
... (haudhary Cimit N Moni*a (haudhary, OA te't #oo* of Mar*eting N "ervicesP McMillan.
.,. 2ama F., 2ao Mohana, O"ervice Mar*etingP earson.
The list of cases and specific references including recent articles will #e announced in the class at the
time launching of the course.
MM-!*!( Dire, Mar;eing
Ma'. Mar*sA .--
%'ternalA /-
internal A 0-
Time A0 1ours
N+e (- The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
This course ac=uaints students with the need, significance, and operation of direct mar*eting.
C+urse C+nens
)irect Mar*eting A )efinition, scope and importance of direct mar*eting D )irect Mar*eting Modes 9 Tele
Mar*eting, (atalogue Mar*eting Cetwor* Mar*eting, )ata+#ase Mar*eting, (hanging face of )irect
Mar*eting.
%lements of )irect Mar*eting A lanning a direct mar*eting programmeD )irect Mar*eting and developing
new #usinessD @uidelines for effective direct mar*eting 9 li*ely pitfalls, rules for success.
$nstitutional )irect Mar*eting A $ndustrial )irect Mar*etingD 2etail )irect Mar*etingD )ealer 9 identified
direct mar*eting. "egmentation and Target Mar*etingD Mar*eting Mi' for )irect Mar*etingD roduct, price,
place and promotion strategies.
)irect Mar*eting 7perations A lanning direct mar*eting campaignD (ommunication for direct mar*etingD
Media planningD 4ulfilment and customer service 9 receiving and processing orders, inventory and
warehousing decision, and customer service.
Tools and Techni=ues A 2ole of information technology in direct mar*etingD )eveloping customer data
#aseD cost analysis and cost control of direct mar*etingD %valuation effectiveness of )irect mar*eting.
Application of )irect Mar*etingA 4inancial services mar*eting, 4und raisingD (ustomer loyalty
programmes.
Suggesed Reading
.. Mc)onald, ?illiam I. A )irect Mar*eting, TM1, Cew )elhi, .HH8.
,. Bird )ryayton A (ommon "ense )irect Mar*eting, Fogan age, >ondon.
0. Bo# "tone A "uccessful )irect Mar*eting Methods, CT(, (hicage.
3. %dward, Cash A The )irect Mar*eting 1and#oo*, Tata Mc@raw 1ill, Cew )elhi.
5. %dward, Cash A )irect Mar*eting, TM1, Cew )elhi, .HH,.
6. 2o#erts, M.>. and .). Berger A )irect Mar*eting Management, rentice 1all, Cew Iersey.
/. "tone, Martin, )ere* )avies and Alison Bond A )irect 1it, Macmilian, Cew )elhi.
The list of cases and specific references including recent articles will #e announced in the class at the time
launching of the course.
MM !*3( R&RA$ AND AGRIC&$T&RA$ MAR#ETING
Ma'. Mar*sA .--
%'ternalA /-
internal A 0-
Time A0 1ours
N+e (- The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The o#:ective of the course is to e'press the students to the rural mar*et environment and the emerging
challenges in the glo#ali;ation of the economies.
C+urse ,+nens
Cature, characteristics and the potential of 2ural Mar*ets in $ndia, "ocia+cultural, economic N other
environmental factors affecting rural mar*etingA attitudes and #ehaviour of the rural consumers and
farmersD Mar*eting of consumer dura#les and non+dura#le goods and services in the rural mar*ets with
special reference to product planningD media planningA planning of distri#ution channels and organi;ing
personal selling in rural mar*ets in $ndia. Mar*eting of agricultural inputs with special reference to
fertili;ers, seeds, 4arm input N pesticidesA 7rgani;ation and function of agricultural mar*eting in $ndia.
(lassification of agriculture product with particular reference to seasonality and perisha#ilityD Mar*eting
structure and performanceD rocessing facilities for different agricultural products. 2ole of warehousingD
)etermination of agricultural prices and mar*eting marginsD 2ole of agricultural price commission. 2ole of
(entral and state @overnments. $nstitutions and organi;ation in agricultural mar*etingD Eni=ue features of
commodity mar*et in $ndiaD ro#lems of agricultural mar*etingD Cature, scope and role of co+operative
mar*eting in $ndia.
Suggesed readings
.. Arora 2( $ntegrated 2ural )evelopment, .H/H, "charnd, Cew )elhi.
,. )esao. &asat. 2ural )evelopment .H88, 1imalaya Bom#ay.
0. Mishar, "C olitics and "ociety in 2ural $ndia. .H8-, $nter $ndia, )elhi.
3. orter, Michaei, %. (ompetitive "trategy. .H8- 4ree ress, Cew Gor*.
5. 2udra Asho*. $ndian Agricultural %conomics. Myths and realities, .H8, Allied Cew )elhi.
6. "tal*, @eorge, (ompeting Against Time .HH-, 4ree ress Cew )elhi.
/. @opalaswamy T.. 2ural Mar*eting, ?heeler u#., Cew )elhi.
8. "u*hpal "ingh, O2ural Mar*eting+ 4ocus on Agricultural $nputsP &i*as u#lication.
H. 2ama*eshary G., O2ural Mar*eting+ 4ocus on Agricultural $nputsP Iaico# u#lication.
.-. ".1. Acharya N C> Aggarwal, OAgricultural Mar*eting in $ndiaP $B1.
... 2ama*rishanayn, O2ural Mar*etingP earson.
.,. "> @upta, O2ural Mar*eting + Te't N (asesP ?.
.0. Awadesh Fumar "ingh, "atya ra*ash andey, O2ural Mar*eting $ndian erspectiveP Cew
age.
The list of cases and specific references including recent articles will #e announced in the class at the
time launching of the course.
MM-!*4 ( Mar;eing C+mmuni,ai+n Sraeg<
Ma'. Mar*sA .--
%'ternalA /-
internal A 0-
Time A0 1ours
N+e (- The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The o#:ective of this course is to ma*e the students understand the intricate process of mar*eting
communication, and how each tool of communication contri#ute to the overall communication strategy.
(ourse (ontents
The (ommunication rocess 9 The nature of communication. A Basic Model of (ommunication 9 source
%ncoding, Message, (hannel, 2eceiver<)ecoding, noise, 2esponse<4eed#ac*. Analysing the 2eceiver, the
2esponse rocess, (ognitive rocessing of (ommunications 9the cognitive 2esponse Approach, the
%la#oration >i*elihood Model.
%sta#lishing o#:ectives for integrated Mar*eting communication programs 9 The value of o#:ectives 9
communications, planning N decision ma*ing, determining romotional 7#:ectives 9 Mar*eting versus
communication o#:ectives, "ales versus (ommunication 7#:ectives 9 sales+oriented o#:ective,
communication o#:ectives.
(reative "trategy, lanning and )evelopment, The importance of (reativity in Advertising, Advertising
(reativity, lanning (reative "trategy 9 The creative challenge, Ta*ing (reative 2is*s, creative ersonnel,
the (reative rocess, (reative "trategy )evelopment.
(reative "trategyA $mplementation and %valuationA Appeals and %'ecution "tyles, (reative Tactics 9
(reative Tactics for print advertising, (reative Tactics for Television.
The $nternet and integrated mar*eting communications Advertising, "ales romotion on the $nternet,
ersonal "elling on the $nternet, u#lic 2elations on the $nternet, )irect Mar*eting on the $nternet.
The rocess of u#lic 2elations+)eveloping N %'ecuting the 2 rogramme, u#licity.
"uggested 2eading
.. @eorge %. Belch N Michael A. Belch A Advertising N romotion 9 An $ntegrated Mar*eting
(ommunications erspective.
,. Fotler hilip A Analysis, lanning, $mplementation N (ontrol, earson %ducation, )elhi.
0. Blythe A Mar*eting (ommunication, earson %ducation, Cew )elhi.
3. Tom )uncan A $ntegrated Mar*eting (ommunication, TM1, Cew )elhi.
5. 7K@uinn, A Advertising, &i*as u#lishing 1ouse, Cew )elhi.
The list of cases and specific references including recent articles will #e announced in the class at the time
launching of the course.
H&MAN RESO&RCE MANAGEMENT
HRM-3*)( Managemen +5 Indusria. Re.ai+ns
Ma' Mar*sA.--
%'ternal A/-
$nternal A 0-
Time A 0 1ours
N+e(- The e'aminer will set eight =uestions in all. Buestion, Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s
O01e,i/es
7rganisational efficiency and performance are intricately interlin*ed with industrial relations. This course
is an attempt to appreciate the conceptual aspects of industrial relations at the macro and micro levels.
C+urse C+nens
$ndustrial relations erspectivesD $ndustrial 2elations and the emerging socio+economic scenarioD $ndustrial
2elations and the "tateD >egal 4ramewor* of $ndustrial 2elationsD 2ole of trade unionsD Trade union and
the employeesD Trade union and the managementD )iscipline and grievance managementD Cegotiation and
collective settlementsD articipative management and co+ownershipD roductive #argainingD %mployee
empowerment and =uality managementD $ndustrial relations and technological changeD $>7 and industrial
relations.
Suggesed Readings(
.. Fochan. T.A. N Fat; 1enry A (ollective Bargaining and $ndustrial 2elations, ,
nd
ed.,
1omewood, $llinois, 2ichard ) $rwin, .H88.
,. Mam*oottam, F A Trade Enionism, Myth and 2eality, 7'ford Eniversity ress, Cew )elhi, .H8,.
0. Ciland, I.2. etc. A The 4utute of $ndustrial 2elations "age Cew )elhi, .HH3.
3. apola, T " N 2oger, @. A >a#our $nstitutions and %conomic )evelopment in $ndia, $>7, @eneva,
.HH,.
5. 2amaswamy, %. A. 9 The 2ayon "pinners A The "trategic Management of $ndustrial 2elations,
7'ford Eniversity ress, Cew )elhi, .HH3.
6. &irmani, B.2. A articipative Management vs. (ollective Bargaining, Cew )elhi, &ision Boo*s,
.H88. ?e##, "idney N ?e##, Beatrice. $ndustrial )emocracy, >ognman, Mel#ourne .H8/.
The list of cases and specific references including recent articles will #e announced in the class at time
of launching of the course.
HRM-3*2( Managemen +5 C+m7arai/e Indusria. Re.ai+ns
Ma'.Mar*s A .--
%'ternal A /-
$nternal A 0-
Time A 0 1ours
N+e (- The e'aminer will set eight =uestions in all. Buestions Co.., comprising of seven short answer type
=uestions, re=uired to attempt five =uestions. All Buestions will carry e=ual mar*s.
O01e,i/es
2ecent years have witnessed an increasing degree of glo#ali;ation of economies. Appreciation of industrial
relations policies and practices of ma:or economies would #e necessary to perform efficiently in the
li#erali;ed environment. This course aims to familiari;e students in the ma:or industrial relations systems
operating in different economic, political and cultural conte'ts.
C+urse C+nens
$ndustrial relations glo#ali;ationD %merging Trends in industrial relationsD Trade union strategies towards
li#erali;ation and technological changeD %mployee response to industrial restructuring and organi;ational
re+engineeringD %merging trends in collective #argaining and negotiationsD roductivity #argaining and
wage negotiationsD %mployee empowerment and participative decision+ma*ingD (hanging role of the "tate
and industrial relations in the developed newly developed and developing economies.
Suggesed Readings
.. Adams, 2.I. N Melt; C. M. ed. A $ndustrial 2elations Theory, $ts Cature, "cope N edagogy,
>M2 ress<2utgers Eniversity, .HH0.
,. Bam#er, @. I. N >ans#ury 2.). ed. A $nternational and (omparative $ndustriali;ed Mar*et
%conomies, 2outlege, >ondon, .HH0
0. )avis, %. M. N >ans#ury, 2.). ed. A Managing 2ogether (onsultation and articipation in the
?or*place, >ongman, Mel#ourne, .HH6.
3. 4ran*el, ". N 1arrod, I. A $ndustriali;ation and >a#our 2elations A (ontemporary 2esearch in
"even (ountries, $>2 ress, $thaca, .HH5.
5. @ardner, M N 1arrod, I. A $ndustriali;ation and >a#our 2elations A (ontemporary 2esearch in
"even (ountries, $>2 ress, $thaca, .HH5.
6. Iaco#y, ". MA The ?or*ers of CationsA $ndustrial 2elations in @lo#ali;ed %conomy, 7'ford
Eniversity ress, 7'ford, .HH3.
/. >oc*e, 2. etc.A %mployment 2elations in a (hanging ?orld %conomy, M$T ress, (am#ridge,
.HH5.
The list of cases and specific references including recent articles will #e announced in the class at
the time of launching of the course.
HRM-3*3( Man7+>er De/e.+7men 5+r Te,"n+.+gi,a. C"ange:
Ma'.Mar*s A .--
%'ternal A /-
$nternal A 0-
Time A 0 1ours
Time A 0 1ours
N+e (- The e'aminer will set eight =uestions in all. Buestions Co.., comprising of seven short answer type
=uestions, re=uired to attempt five =uestions. All Buestions will carry e=ual mar*s.
O01e,i/es(
2ecent years have withnessed rapid technological changes affecting industry and #usiness in different
ways. This course aims to discuss the ma:or aspects of technological change and the *ind of human
resource management strategies and steps which may e=uip the organi;ation and its human resources to
ade=uately cope with such change.
C+urse C+nens
Manpower management in the ,.
st
(enturyD %nvironmental conte't of human resource
managementD the emerging profile of human resourcesD (hanging technologyD (oncept and process of
technological innovationD 7rganisational implications of technological changeD TransformationD 1uman
resources implications of technological changeD erformance<potential evaluation in the conte't of new
technologyD Technology transfer with human faceD Cew issues in manpower training and career
development.
Suggesed Reading(
.. (lar*, Ion A Managing $nnovation and (hange, Eniversity of "outhampton, .HH5.
,. (lar*, Ion A 1uman 2esource Management and Technology (hange, "age, >ondon, .HH0.
0. @amp#ell, A and ?arner, M. A Cew Technology, "*ills, and Management, 2outledge, >ondon,
.HH,.
3. 2astogi, .C. A Management of Technology and $nnovation, "age, Cew )elhi, .HH5.
5. ?arner, M. A Cew Technology and Manugacturing Management, ?iley, >ondon, .HH-.
6. ?omac*, I.. etc. A The Machine That (hanged the ?orld, Ma'well Macmillan, Cew Gor*,
.HH-.
/. "hitta*er, ). 1. A Managing $nnovation, (am#ridge Eniversity ress, (am#ridge, .HH-.
The list of cases and specific references including recent articles will #e announced in the class at the
time of launching of the course.
HRM-3*!( C+m7ensai+n Managemen.
Ma'.Mar*s A .--
%'ternal A /-
$nternal A 0-
Time A 0 1ours

N+e (- The e'aminer will set eight =uestions in all. Buestions Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es(
The course is designed to promote understanding of issues related to the compensation or rewarding human
resources in the corporate sector, pu#lic services and other forms of organi;ations and to impart s*ills in
designing, analy;ing and restructuring reward management systems, policies and strategies.
(ourse (ontents
Enderstanding of economic theory related to reward managementD (ompetitive imperativesD productivity,
=uality, service, speed, learningD lanning for improved competitivenessD )etermination of inter and intra+
industry compensation differentialsD $nternal and e'ternal e=uity in compensation systemsD Enderstanding
and compensation pac*agesD compensation of chief e'ecutives, senior managers, 2 N ) "taff, etc.D
Enderstanding different components of compensation pac*agesD compensation practices of multinational
corporatins and tragegic compensation systemsD "tatutory provisions governing different components of
reward systemsD ?or*ing of different institutions related to reward system li*e wage #oards, pay
commissions.
Sugges Reading(
.. Armstrong, Michel and Murlis, 1elen A 2eward ManagementA A 1and#oo* of "alary
Administratin, >ondon, Fegan aul, .H88.
,. Bergess, >enard 2. A ?age and "alary Administration, >ondon, (harles %+Merril, .H83.
0. (apeman, @eorge A %mployees "hare 7wnership, Cew Gor*, Fogan age, .HH..
3. 1art, 2o#ert A A %conomics of Con+?age >a#our (osts, >ondon, @eorge Alen and Enwin, .H83.
5. 1enderson, 2ichard $ A (ompensation Management A 2ewarding erformance, 6
th
ed., %nglewood
(liffs. rentice 1all $nc., .HH3.
6. Micton, 2oc*. A 1and#oo* of ?age and "alary Administration, .H83.
The list of cases and specific references including recent articles will #e announced in the class at
the time of launching of course.
HAM-3*3 ( Managing Iner7ers+na. and Gr+u7 Pr+,esses
Ma'.Mar*s A .--
%'ternal
A /-
$nternal A 0-
Time A 0 1ours

N+e (- The e'aminer will set eight =uestions in all. Buestions Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The purpose of this course is to advance understanding regarding interpersonal and group processes and
help the student to e'amine and develop process facilitation s*ills mainly through la#oratory and other
e'perience+#ased methods of learning.
C+urse C+nens
@roup as a medium of learning A )eveloping and chargeD @roup cohesivenessD $nfluence processesD
communicationD $nterpersonal awareness and feed#ac* processD $nterpersonal trustD @roup decision+
ma*ingD @roup synergyD Team #uildingD 4undamental interpersonal relations orientation ?FIRO-%@A (areer
roles and identityD (ompetition and cooperation.
Suggesed Readings (
.. Bennis, ?.@. A %ssay in $nterpersonal )ynamics, E.".A., )orsey ress, .H/H.
,. Fol#, ). etc A 7rgani;ational BehaviourA An %'periential Approach 5
th
ed., %nglewood (liffs, Cew
Iersey, 1all $nc., .HH..
0. Fol#, ). etc A 7rgani;ational Behaviour A ractical 2eadings for Management, 5
th
ed., %nglewood
(liffs, Cew Iersey rentice 1all $nc.,.HH..
3. Mainiero, >.A. N Tromley (.>. A )eveloping Managerial )*ills in 7B, Cew )elhi, rentice 1all of
$ndia, .H85.
5. Moore, M.). etc. A $nside 7rgani;ations A Enderstanding the 1uman dimensions, >ondon, "age, .H88.
The list of cases and specific references including recent articles will #e announced in the class at the
time of launching of the curse.
HRM-3*4 ( Human Res+ur,e P.anning and De/e.+7men
Ma'. Mar*s A .--
%'ternal
A /-
$nternal A 0-
Time A 0 1ours

N+e (- The e'aminer will set eight =uestions in all. Buestions Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The o#:ective of this paper is to develop a conceptual as well as a practical understanding of 1uman
2esource lanning, )eployment and )evelopment in organi;ations.
C+urse C+nens
Micro level manpower planning and la#our mar*et analysisD 7rganisational human resource planningD
?or*force flow mappingD Age and grade distri#ution mappingD Models and techni=ues of manpower
demand and supply forecastingD Behavioural factors in human resource planning 9 ?astage analysisD
2etentionD 2edeployment and e'it strategiesD (areer Management and career planningD erforemance
planningD otentials appraisal and career developmentA 12) (limateD (ultureD B?>D 12) strategiesD
12) in strategic organi;ationsD 1uman resource information systemD 1uman resource valuation and
accounting.
Suggesed Readings (
.. Arthur, M. A (areer Theory 1and#oo*, %nglewood (liffs, rentice 1all $nc., .HH.
,. Bel*aoui, A. 2. and Bel*aoui, I.M. A 1uman 2esource &aluationA A @uide to "trategies and
Techni=ues, @reenwood, Buorum Boo*s, .HH5.
0. )ale, B. A Total Buality and 1uman 2esourcesA An %'ecutivew @uide, 7'ford, Blac*well, .HH,.
3. @reenhaus, I.1. A (areer Management, Cew Gor*, )ryden, .H8/.
5. Favanagh, M. I. etc. A 1uman 2esource $nformation "ystemA )evelopment and Applications, Boston,
?"+Fent, .HH0.
6. Ma#ey, ( and "alama, @. A "trategic 1uman 2esource Management, 7'for, Blac*well, .HH5.
/. Thomson, 2 and Ma#ey, (. A )eveloping 1uman 2esource 7'ford, Butterworth+ 1einemann, .HH3.
The list of cases and specific references including recent articles will #e announced in the class at the time
of launching of the course.
HRM = !*)( C+unse..ing S;i..s 5+r Managers
Ma'. Mar*sA .--
%'ternalA /-
internal A 0-
Time A0 1ours
N+e (- The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
7#:ectivesA
To develop #asic s*ills among students to independently handle a wide range of employee counseling and
performance counseling.
(ourse (ontents
%mergence and growth of counseling servicesA Approaches to counellingD (ounselling process 9 #eginning,
developing and terminating a counseling relationship and follow up counselorKs attitude and s*ills of
counselingD cooping with occupational stress in the organi;ationsD Assessing clientKs pro#lemsD "election
counseling strategies and interventions 9 changing #ehaviour through counselingD "pecial pro#lems in
counselingD Application of counseling to organi;ational situations with a focus on performance counseling.
"uggested 2eading
.. (ormenr, >.". and 1ac*ney, 1. A The rofessional (ounsellorKs rocess @uide 1elping,
%nglewood (liffs, Cew Iersey , rentice 1all $nc., .H8/.
,. Maclennan, Cigel A (ounselling for Managers, Aldershot, @rover, .HH6.
0. Moursund, I. A The rocess of (ounselling and Therapy, ,
nd
ed., %nglewood (liffs, rentice 1all
$nc., Cew Iersey, .HH-.
3. Munro, (. A., etc. A (ounselling A A "*ills Approach, Methuen, .H8-.
5. 2eddy, Michael A (ounselling at ?or* British sychological "ociety and Methuen, >ondon and
Cew Gor*, .H8/.
The list of cases and specific references including recent articles will #e announced in the class at the time
launching of the course.
HRM !*2( $EGA$ FRAME'OR# GOVERNING H&MAN RE$ATIONS
Ma'. Mar*sA .--
%'ternalA /-
internal A 0-
Time A0 1ours
N+e (- The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
Enderstanding of the legal framewor* is important for the efficient decision ma*ing relating to human
resource management and industrial relations. The course aims to provide an understanding, application
and interpretation of the various la#our laws and their implications for industrial relations and la#our
issues.
C+urse ,+nens
%mergence and o#:ective of la#our laws and their socio+economic environmentD laws relating to industrial
disputes, trade unionsD social security laws+ laws relating to wor*menKs compensation, employees state
insurance, wages and #onus laws 9 the law of minimum wages, payment of wages, laws relating to wor*ing
conditions 9 the laws relating to factories, interpretations of la#our laws, their wor*ing and implications for
management , union wor*menD The economy and the industry.
Suggesed readings
.. @haiye B2 >aw and rocedure of )epartment %n=uiry in rivate and u#lic "ector, %astern
>aw (ompany, >uc*now, .HH3.
,. Malhotra, 7.. the >aw of $ndustrial )isputes, &ol. . and , CM Tripathi, Bom#ay .H85.
0. Mali* .>. 1and#oo* of $ndustrial >aw, %astern Boo* >uc*now, .HH5.
3. "aini, )e#i ". >a#our Iudiciary, Ad:udication and $ndustrial Iustice. 7'ford, Eniversity
ress Cew )elhi, .HH3.
5. "aini )e#i. ". 2edressal of >a#our @rievances, (laims and disputes. 7'ford N $B1 Cew
)elhi. .HH5.
6. "eth ). ). $ndustrial )ispute Act .H3/ &ol. $ N $$ CM Tripathi, Bom#ay, .HH5.
/. "rivastava "( O$ndustrial 2elations and la#our >awP, &i*as, Cew )elhi, .HH3.
8. Fapoor C)., (hand and "ons "ultan, OMercantile >awP Cew )elhi, ,--..
H. (hha#ra TC, "uri 2F, O$ndustrial 2elationP )hanpat 2ai.
The list of cases and specific references including recent articles will #e announced in the class at the
time launching of the course.
HRM !*3 ( MANAGEMENT TRAINING AND DEVE$OPMENT
Ma'. Mar*sA .--
%'ternalA /-
internal A 0-
Time A0 1ours
N+e (- The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The purpose of this paper is to provide and in+depth understanding the role of Training in the 12), and to
ena#le the course students to manage the Training systems and processes.
C+urse ,+nens
Training rocess 9 an overviewD role responsi#ilities and challenges to training manager organi;ation and
management of training functionD Training needs assessment and action researchD $nstructional o#:ectives
and lesson planningD learning processD Training climate and pedagogyD Training methods and techni=uesD
Training aidsD Training communicationA Training evaluationD Training and development in $ndia.
Suggesed readings
.. Beunet, 2oger ed. $mproving Training %ffectiveness. Aldershot, .H88.
,. Buc*ley 2 N (aple, Iim. The Theory N ractice of Training, >ondon, Fogan N age. .HH5.
0. >ynton, 2. aree*, E. Training for )evelopment. ,
nd
ed. &ol. $, &ol+$$, &istaar, Cew )elhi,
.HH-.
3. epper, Allan ). Managing the Training and )evelopment 4unction. Aldershot, @ower, .H83.
5. 2ae, >. 1ow to measure Training %ffectiveness. Aldershot @orwer, .H86.
6. 2eid, M A etc. training $nterventionsA Managing %mployee )evelopment. 0
rd
ed. $M,
>ondon, .HH,.
/. "enge, . The 4ifth )isciplineD The art and practice of the learning organi;ation, (entury
>ondon. .HH,.
8. "ahu 2F, P Management Training for )evelopmentB %'cel u#lication.
The list of cases and specific references including recent articles will #e announced in the class at the
time launching of the course.
HRM !*! ( ORGANICATIONA$ CHANGE AND INTERVENTION STRATEGIES
Ma'. Mar*sA .--
%'ternalA /-
internal A 0-
Time A0 1ours
N+e (- The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The o#:ective of this paper is to ma*e the students learn a#out the organi;ational change and prepare them
as change facilitators using the *nowledge and techni=ues of #ehavioral science.
C+urse ,+nens
7rgani;ational change+ and overview, approaches to pro#lem diagnosisD some ma:or Techni=ues of
planned changeD "teps in 7), @eneral 7) competencies, 7) s*ills, designing interventions+interpersonal,
team, intergroup and systemD %valuation of 7)D %thics of 7) professionalD 4uture of 7)D $nternal and
%'ternal (onsultantD %'cellence of management #y chief e'ecutives.
Suggesed readings
.. A#ad, Ahmad etc. )eveloping %ffective organi;ation. "hri 2am (enter for $ndustrial
2elations. Cew )elhi. .H8-.
,. )e Citish, Alternative designs of 1uman 7rgani;ations. "age, >ondon, .H88.
0. 4rench, ? 1. and Bell, (h. 7rgani;ations )evelopment. rentice hall of $ndia. Cew )elhi,
.HH..
3. 4rench, ? >. etc. organi;ation )evelopment theory, ractice and research 0
rd
ed. Enive Boo*
"tall, Cew )elhi, .HH-.
5. 1arvey, ) 4. and Brown, ) 2. An %'periential Approach to 7rgani;ation )evelopment.
rentice 1all $nc., Iersey, .HH-.
6. 1use, 4 %. and cummings, T @. 7rgani;ations, )evelopment and (hange. 0
rd
ed. Cew Gor*,
?est, .H85.
/. )harani "inha, . etc. consultants and (onsulting styles. &ision, Cew )elhi. .HH,.
8. "ingh Favita, O7rgani;ational change N )evelopmentP %B.
The list of cases and specific references including recent articles will #e announced in the class at the
time launching of the course.
HRM !*3( H&MAN RESO&RCE DEVE$OPMENT( STRATEGIES AND SYSTEMS
Ma'. Mar*sA .--
%'ternalA /-
internal A 0-
Time A0 1ours
N+e (- The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
O01e,i/es
The purpose of this paper is to facilitate and understanding of the concepts methods and strategies for 12)
C+urse ,+nens
4ield of 12) + (oncepts, goals, challenges, 12) climate and practices in $ndiaD "taffing 12) functionD
)eveloping 12 strategiesD 12) system design principlesD )esign N administration of select 12) systemsD
12) for wor*ersD 12) interventionD 12) approaches for coping with organi;ational changes.
Suggesed readings
.. )ayal, $shwar. "uccessful Application of 12). Cew concepts, Cew )elhi. .HH6.
,. )ayal $shwar. )esigning 12) "ystems. (oncept, Cew )elhi, .HH0.
0. Fohli, Eddesh N "inha, )harni . 12) + @lo#al (hallanges N "trategies in ,--- A) $"T),
Cew )elhi. .HH5.
3. Maheshwari, B >. N "inha )harni . Management of (hange Through 12). TATA Mc@raw
1ill, Cew )elhi, .HH..
5. aree*, E. etc. Managing TransactionsA The 12) 2esponse. Tata Mc@raw hill. Cew )elhi,
.HH,.
6. 2ao, T& etc. alternative Approaches N "trategies of 1uman 2esource )evelopment. 2awat,
Iaipur, .H88.
/. "ilver, )C 12)A The $ndian %'perience. $ndia, Cew )elhi, .HH..
8. Tripathi 2(, O12)P "ultan u#lication.
H. @upta "antosh N )eep "achin @upta, O1uman 2esource )evelopmentP u#lications.
.-. "u##arao ., O1uman 2esource )evelopmentP 11.
... Faushal 1., O1uman 2esource )evelopmentP McMillan.
.,. Fundala "arinivas 2., O1uman 2esource )evelopment N ManagementP 1$.
The list of cases and specific references including recent articles will #e announced in the class at the
time launching of the course.
HRM = !*4( G.+0a. Human Res+ur,e Managemen
Ma'. Mar*sA .--
%'ternalA /-
internal A 0-
Time A0 1ours
N+e (- The e'aminer will set eight =uestions in all. Buestion Co.., comprising of seven short answer type
=uestions, shall #e compulsory. $n all, the students would #e re=uired to attempt five =uestions. All
Buestions will carry e=ual mar*s.
7#:ectivesA
The o#:ective of this course is to develop a diagnostic and conceptual underta*ing of the cultural and
related #heavioural varia#les in the 1uman 2esource Management of glo#al organisations.
(ourse (ontents
1uman and cultural varia#les in glo#al organi;ationsD (ultures in organisatiosn and 1ofstedeKs studyD
"tructural evolution of glo#al organi;ationsD (ross cultural leadershipD motivation and decision ma*ingD
(ross cultural communication and negotiationD 1uman 2esource management in glo#al organi;ationsD
selection, source criteria for international assignmentD (ompensation and appraisal system.
"uggested 2eading
.. Adler, C. I. A $nternational )imensions of 7rgani;ational Behaviour, Fent pu#. , Boston, .HH..
,. Bartlett, ( and @hoshal, ". A Transnational ManagementA Te't, (ases and 2eadings in (ross
Border Management, $rwin, (hicago, .HH5.
0. )owling, . I. etc,. A $nternational )imensions of 1uman 2esource Management, ,
nd
ed.,
?adsworth, (alifornia, .HH3.
3. 1ofstede, @. A (ultures (onse=uenceA $nternational )ifference in ?or* 2elated &alues. ,
nd
edition, "age, >ondon, ,--..
5. Marcis, ) and uffer, ". M. A Management $nternationalA (ases, %'ercises and 2eadings, ?est
u#lishing, "t. aul, .HH3.
6. Mead, 2. A $nternational Management A (ross (ultural )imensions, Blac*well, (am#ridge, .HH3.
/. 2onen, ". A (omparative and Multinational Managements, Iohn ?iley, Cew Gor*, .H86.

The list of cases and specific references including recent articles will #e announced in the class at the time
launching of the course.