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Home
Brought to you by: Home Plus Con su ltin g Te am Chia Sin Wei, Eileen Goh Mei Xuan, Casherine Koh Shu Xin Mah Ting Hui Tan Yen Ling

Banking activities

Consistent with Principles of Islamic Law (Sharia) Prohibits RIBA

Introduction … Islamic Banking

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Same purpose as conventional banking

Islamic banks formed in late 20th Century 2007 in Singapore Islamic Bank of Asis (IB Asia)

Haram (Unlawful)

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Basic Terms…

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Home
Play Video

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TARGET SEGMENT?

† Aged 25 – 35 Working Adults (Couples/Families)

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† SG Government encouraging people to get married † Tax Incentives and Rebates, Baby Bonus, Maternal Leave † Higher Risk Profile † Expenses are much higher than older

WHY?

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Marketing Strategies

Entering the Market †Large Scale Entry Mode
‡Aims to capture huge market share ‡Leader Market Dominance Strategies †Reasons ‡Create a bigger impact on customer ‡Market dominance/leadership ‡Given sufficient funds to conduct large scale ‡Achieve economies of scale in long term ‡Reduced barriers of entry

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Marketing Mix : 4 P’s

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Product

Home
Takaful Edu-Fund (Optional)

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Home Finance Insurance Premier Current Account

† Saves Time

Benefits of Our Product

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† Longer Repayment Periods † NO Late Payment Penalty † FREE Insurance Coverage on your home † Phone and Online Banking † Premier Current Account † NO MORE Worries for Minimum Account Balance † Higher Returns Upon Premier Current Account † Priority Queue

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Price

Fixed Rate

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Mortgage Takaful

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† In the event of your permanent total disability or untimely death † Assurance that outstanding balance of your housing loan will be settled in full by Takaful Islamic Global † Your Guarantor will be free of any liability from your housing loan. † Under Islamic profit sharing of al-Mudharabah, you are entitled to share profit or surplus of the operation based on actual valuation of Participant’s Special Accounts of Family Takaful Fund. † Scope of cover will be death and permanent Total Disability † The contribution payable will be based on amount of loan, repayment

For † Financing Loan Instance, of

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$100,000 † Base Financing Rate –

Total Principal Plus Profit = $207,060

Variable Rate

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† Non -Ze ro E ntr y Co st (Non – ZE C) Customer pays the legal fees, valuation fees and stamp duties. † Zer o En tr y C os t (ZEC ) (M inim um Fina nc ing Am ount S GD 100 ,000)
† Bank pays the legal fees, valuation fees and stamp duties up to 1.6% of the approved financing amount or SGD 9,999 whichever is lower.

† Zer o En tr y C os t & E xit Pe nal ty A bsor bed (ZEC & EP A)

For Instance,
with MT

for ZEC

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† Financing Loan of $100,000 † Base Financing Rate –

Total Principal Plus Profit = $200,490

Takaful Edu-Fund

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S$60 /

Place

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Branch Network

Fax

Direct Mail Road shows Online Application

Promotion

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Posters

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Promotion

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Budget

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† Gifts
† 200 $50 TANGS Vouchers (20%)* † Freebies e.g. St anley Chart ered Travel Bag, 25 Hour Wat ches et c.

† Market ing
† Press Conference – Int er Cont inent al Hot el (Half Day around 70 people) (5%)*
† Media will be invited e.g. Business Times, Straits Times, Lianhe Zaobao etc. † Provide free advertising through news releases of our products † Credibility through the news releases

† 1,000,000 Brochures (12%)* † Booth at 4 MRT Stations; Dhoby Ghaut, Jurong East, Ang Mo Kio and Tampines Saturday and Sunday for 15 Weeks † 4 Promoters per booth location for 8 hours per day † Telemarketing Interns from Ngee Ann Polytechnic for 2 months

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† Advertising
† 60 Taxis coated with Stanley Chartered Advertisement for 3 months (10%)* † 8 Single Deck Buses coated with Stanley Chartered Advertisement for 6 months Routes – CBD Area, Feeder(East and West), Long Haul, and Orchard (2 bus each route) (10%)* † Newspaper Advertising ½ page of Stanley Chartered Advertisement will be published on Straits Times for 16 weeks on alternate Saturday and Sunday (5%)* † Bus Stop Advertising at 7 Bus Stops in various locations for 3 months (10%)* Locations - Dhoby Ghaut, Jurong East, Ang Mo Kio, Tampines and Orchard *Discount are being given as our bank has long standing

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Viral Marketing •Use of mouth-to-mouth marketing
•Provide good quality service •Credibility achieve through word of mouth •As customer tried before introducing to others

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Questions

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Thank You

Islamic banking. (2009). Wikipedia The Free Encylpedia. Retrieved June 25, 2009, from http://en.wikipedia.org/wiki/Islamic_banking#Riba   No gambling picture. (2009). Free Market foundation. Retrieved June 25, 2009, from http://www.freemarket.org/Img/no%20gambling.jpg   Islamic Banking- What is Islamic Banking. (N.D.). Institute of Islamic Banking and Insurance. Retrieved June 25, 2009, from http://www.islamicbanking.com/ibanking/whatib.php   See no more pork pictures. (2009). Photobucket. Retrieved June 25, 2009, from http://media.photobucket.com/image/no%20pork/ronpitt305/Nopork.gif  

Refere nces

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Refere nces

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House. (n.d.). Yahoo! Singapore search. Retrieved June 25, 2009, from http://sg.images.search.yahoo.com/images/view?back=http%3A%2F%2Fsg.imag es.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dhouse%26b%3D19%26ni% 3D18%26ei%3DUTF-8%26pstart%3D1%26fr%3Dyfp-t 101&w=691&h=518&imgurl=www.unblog.com%2Fscrapbook%2F2005%2Fimag es%2Fhouse.jpg&rurl=http%3A%2F%2Fwww.unblog.com%2Fscrapbook%2F200 5%2Fhouse.html&size=63k&name=house+jpg&p=house&oid=de72dd2276e34 a7a&fr2=&no=19&tt=73194052&sigr=11f7mr334&sigi=11enimgi3&sigb=1314 96ke6&type=JPG   Fire insurance picture. (2009.) Yahoo! Singapore. Retrieved June 25, 2009, from http://sg.images.search.yahoo.com/search/images?p=fire+insurance&fr=yfp-t101&ei=utf-8&x=wrt   Bank savings account picture. (2009). Yahoo! Singapore. Retrieved June 25, 2009, from http://sg.images.search.yahoo.com/search/images?p=bank+savings+account&fr =yfp-t-101&ei=utf-8&x=wrt&y=Search   Education funds picture. (2009). Yahoo! Singapore. Retrieved June 25, 2009, from http://sg.images.search.yahoo.com/search/images?p=education+funds&ni=18& ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=163  

Four-Ps picture. (2009). Easy-Marketing-Strategies.com. Retrieved June 26, 2009, from http://www.easy-marketing-strategies.com/   What we do picture. (2008). United Auto Credit Corporation. Retrieved June 26, 2009, from http://www.upfc.com/images/whatwedo.jpg   Directmail picture.(2007). F Space Creative Marketing Design Studio. Retrieved June 26, 2009, from http://www.fspacecreative.com/images/directmail.jpg   Darren Magic picture.(n.d.). Flickr.com. Retrieved June 26, 2009, from http://farm1.static.flickr.com/109/299276993_fbfba2a635_o.jpg   Email picture. (n.d.). Rice Unix Facility. Retrieved June 26, 2009, from http://www.ruf.rice.edu/~evolve/images/emailIcon.png   Selling picture. (n.d.). Southern Wide City Real Estate. Retrieved June 27, 2009, from http://www.southernwidecity.co.nz/site/page_teams/  

Refere nces

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Refere nces

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Press conference picture. (n.d.). Star Alliance The way the earth connects. Retrieved June 27, 2009, from http://www.staralliance.com/int/press/media_library/images/Star/largeimages/20050602_Press_Conference_1785x1187_l.jpg   Education loan picture. (2007). EMRA. Retrieved June 28, 2009, from http://www.emraloans.com/images/education_loan.jpg   Families white picture.(2007). Photography by licata. Retrieved June 28, 2009, from http://www.photographybylicata.com/images/familes_white_3.jpg   Family people.(n.d.). Writing Down Lola. Retrieved June 28, 2009, from http://writingjunkie.net/images/stlouis10-18-08/obama-family-people.jpg   Employee picture. (2009). Yahoo! Singapore. Retrieved June 28, 2009, from http://sg.images.search.yahoo.com/search/images?p=employee&fr=yfp-t101&ei=utf-8&x=wrt   Marketing strategies picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=marketing+strategies&ni=18& ei=utf-8&fr=yfp-t-101&fr2=sg-gac&xargs=0&pstart=1&b=55   Singapore bus stops picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from

Press release picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=press+release&y=Search&fr= yfp-t-101&ei=utf-8&js=1&x=wrt   Budget picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=budget&fr=yfp-t-101&ei=utf8&js=1&x=wrt   Good quality service picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=good+quality+service&js=1& ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=37   Viral marketing picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=viral+marketing&fr=yfp-t101&ei=utf-8&js=1&x=wrt   Price tag picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=price+tag&js=1&ni=18&ei=ut f-8&fr=yfp-t-101&xargs=0&pstart=1&b=19

Refere nces

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Prices picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=prices&ni=18&ei=utf8&fr=yfp-t-101&xargs=0&pstart=1&b=1   Education picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=education&js=1&ei=utf8&fr=yfp-t-101&xargs=0&pstart=1&b=19&ni=18   Banking activitys picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=banking+activities&fr=yfp-t101&ei=utf-8&x=wrt Islamic Banking picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=islamic+banking&js=1&ni=18 &ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=55   Islamic law picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=islamic+law&js=1&ni=18&ei= utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=73 Questions picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=questions&ei=UTF-8&fr=yfp-t101&xargs=0&pstart=1&b=19&ni=18

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