Microsoft Corporation being an American multinational corporation that develops, manufactures, licenses and supports a wide range of products and services relat ed to computing, is the world's largest software maker measured by revenues. “It's been 25 years since we've updated the Microsoft logo and now is the perfect time for a change,’’ said Microsoft brand strat egy manager Jeff Hansen “This is an incredibly exciting year for Microsoft as we prepare to release new ve rsions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office.” Microsoft with its new logo will be displayed with its tag line “Be What’s Next”. “This wave of new releases is not only a reimagining of our most popular products, but also represents a New Era for Microsoft.” “The symbol is important in a world of digital motion. The symbol s Squares of Col our are intended to express the Company s Diverse Portfolio Of Products.’’ Apple and Google are dominating the smartphone and tablet market. Microsoft s br owser Internet Explorer is being run over by alternatives and also the X-box i s struggling to survive fierce competition.
On the contrary, they now seem to care for Aesthetics and for the user at the ce ntre of it all. New Logo has come to use from 24th august,2012 onwards.