MicroStrategy Industry Solutions Retail
Content
Business Intelligence Solutions for Retail
MOBILE INTELLIGENCE
Leader in Business Intelligence for Over 20 Years
Business Intelligence (BI) The process of transforming raw data into meaningful information to enable more effective business insight and decision-making
MicroStrategy, Incorporated (NASDAQ: MSTR)
• Founded in 1989 • Leading independent business intelligence software vendor • Over 1 million business users at over 3,000 organizations • Direct operations in 42 cities in 23 countries around the world • Over 50 patents pending or issued
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Leader in Retail Business Intelligence
8 of the Top 10 Global Retailers Use MicroStrategy MicroStrategy Supports Over 300 Retail Companies Around the World
• Aéropostale • Ahold • Applebee’s International Inc. • Border’s Group, Inc. • Burlington Coat Factory • Cabela’s • Carrefour • Charming Shoppes • The Container Store • C VS Caremark • Darden Restaurants • David’s Bridal • Dick’s Sporting Goods • eBay • GUESS?, Inc. • Hallmark Cards • Hard Rock Café • Harris Teeter • Hudson’s Bay Company
• Limited Brands • Liz Claiborne • Lowe’s Companies • Michaels Stores • Micro Electronics, Inc. • Netflix • O’Reilly Automotive • Overstock.com • Pacific Sunwear • Petco Animal Supplies • Priceline • Shoppers Drug Mart • Skechers USA • Starbucks Corporation • Sterling Jewelers • Victoria’s Secret, Inc. • Whole Foods Market • Yahoo!
Recreated PMS
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Retail Customer Success Stories
Driving Customer Analytics and Vendor Management at a Global Supermarket Chain
Netherlands-based Ahold uses MicroStrategy to conduct sales and customer analyses at its Albert Heijn supermarkets and other Ahold holdings in Europe and the United States. Approximately 3,000 employees at Albert Heijn use MicroStrategy to analyze more than 18 terabytes of data, running 150,000 reports each week. Albert Heijn also provides an extranet for suppliers to run daily sales analyses, and its customers can shop online and review their purchase history for the previous three months.
Gaining Valuable Insight Into Retail Sales Trends and Performance Using Mobile Technology
GUESS employees receive business-critical information via BlackBerry devices and access dynamic dashboards to track customer buying patterns, enabling them to respond quickly and identify new opportunities for business growth. Today, instead of receiving cumbersome Excel spreadsheets, the sales force is able to open up a PDF document on their BlackBerry devices, get a quick operational snapshot of the business, and make immediate decisions that impact sales and revenue growth.
Providing Insight Into Customers and Store Operations Across the Company
MicroStrategy’s integrated business intelligence platform supports a wide range of reporting and analysis applications for Hallmark, providing insights into business performance across the company. Retail and sales productivity applications provide company-wide insight into product performance across various channels, product groups, and business units. MicroStrategy-based applications also analyze the effectiveness of consumer marketing campaigns, and consumer market basket and cross-buying behavior.
Gaining Customer Insight to Promote High Customer Satisfaction
Netflix uses MicroStrategy for reporting and analysis of financial data and marketing campaigns. With MicroStrategy, Netflix users gain valuable insight into critical data to enhance its marketing programs and better serve its subscriber base of more than 20 million members.
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Retail Customer Success Stories
Improving Merchandising, Customer Analytics, and Vendor Management for a Global Retailer
Over 10,000 users across METRO Group perform reporting and analysis against a 70 TB data warehouse. MicroStrategy supports numerous business intelligence applications, encompassing merchandising, marketing, market basket analysis, category management, reporting and strategic business planning, and advertising effectiveness studies. METRO Group leverages MicroStrategy within an extranet to perform in-depth operations, sales, product, and supply chain analyses.
Using the Full Power of MicroStrategy for Merchandising, Operations, Customer Analysis, and Vendor Management
Lowe’s currently has a number of MicroStrategy-based BI applications that support thousands of employees across a variety of business functions. Lowe’s employees use the data to manage inventory, improve margins, review market specificity, and identify sales opportunities. Lowe’s also uses BI to track millions of store items against billions of transaction records to assist in the management of stock levels at its stores. In addition, Lowe’s uses BI to help its suppliers and vendors monitor the performance of their products.
ROSS Stores, Inc.
Multiple BI Applications for Insightful Operational Reports and Dashboards
Analyzing Sales and Operational Data, Improving Connections to Suppliers
Whole Foods Market is using MicroStrategy to analyze sales and operational data across its 275 stores in North America and the United Kingdom. MicroStrategy is being utilized by BI users throughout the organization for detailed insights into product sales. In addition, Whole Foods Market has enabled its suppliers and vendors to view sales data for their specific product lines through a MicroStrategy-based application.
Ross Stores, Inc. is recognized in the Enterprise Deployment category. Across its enterprise, Ross Stores has deployed eight large-scale MicroStrategy applications, primarily focused on Merchandising, Store Operations, Store Score Carding, Loss Prevention, and Supply Chain Efficiencies. In addition, Ross Stores relies on the MicroStrategy platform to provide labor management reporting. Ross Stores, Inc., a Fortune 500 and NASDAQ 100 (ROST) company headquartered in Pleasanton, California, is the nation’s second largest off-price retailer with more than 1,000 stores in 27 states and fiscal 2008 revenues of $6.5 billion.
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Solutions for Retail
Merchandising
Eliminate Stockouts and Overstocks Anywhere, Anytime
Retailers face immense pressure to balance inventory levels with in-stock positions while maintaining assortments that are relevant and fresh. Buyers and merchandise managers need to be constantly on-thego either in team meetings, traveling overseas for a buying trip, or working hand-in-hand with vendors. Whether at their desk or on-the-go, this job requires mobility and constant connectivity to respond to consumer demand, seasonal trends, and fashion styles, all to ensure that customers get the right products. The Merchandise Analysis app is designed to improve inventory decisions. Users can quickly accelerate shipments by evaluating top-selling products, make markdown decisions based on seasonal sell-through, cancel shipments for bottom-selling products, and communicate more effectively with vendors. Significantly reduce costs, eliminate the expense of stock-outs and overstocks, and make powerful, rapid decisions from the palm of your hand!
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Solutions for Retail
Store Operations
Keep Store Managers on the Selling Floor, Not Behind a Desk. Give Them the Right Information at the Right Time to Make the Right Decisions.
Store managers are more effective when they are out on the selling floor, not in a back office. The old paradigm of paper reporting or even web/desktop is now becoming obsolete. Mobility empowers field managers in stores to make near real-time decisions regarding inventory, promotions, pricing, staffing, and store design. Mobile store operations reporting keeps the store managers where they should be: in the store, on the selling floor. Store managers can see, at regular intervals throughout the day, how their sales are performing compared to last year, giving them the information and tools to improve performance. Store traffic information delivers detail on a store’s performance: Units per Transaction, Average Transactions (Units and $), Conversion Rates, and Sales per Payroll Hour are all provided in the mobile BI app. Relevant, filtered information delivered when and where it is needed helps store personnel identify anomalies in their operations and drive immediate action in the areas of labor scheduling, customer service, merchandise display, promotional signage, potential stock shortfalls caused by local market conditions, and more.
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Solutions for Retail
Customer Analytics
Understand Your Most Valuable Customers. Target Them to Maximize Profits and Loyalty
World-class retailers are increasingly focused on understanding and leveraging all customer touch points, from granular in-store transactional data to online store and web search information to mobile data, in order to most effectively target customers to maximize profits and customer loyalty. Providing state-of-the-art customer analytics, MicroStrategy enables retailers to integrate and analyze the ever-expanding universe of data to obtain valuable insights about customer behavior, buying patterns, and consumer preferences. What Can You Do With Customer Analytics? Discover who your customers are. Identify their unique characteristics, and know what products they purchase and why. Track the impact of promotions on customer baskets as they move through your stores and provide a holistic view of all of their behaviors. Tap into their transactional data to connect the dots between customers, stores, products, and promotions. Move beyond basic segmentation, personas, and list pulls to create targeted microOnce you understand your customer at this level, you can align effective tactics to tailored customer segments to surround them with a holistic shopping segments – highly-refined groups of customers based on user-defined characteristics. experience. Enable business users in marketing and merchandising to seamlessly integrate insight with promotion planning, weekly flyers, planograms, store assortments, and more. Boost offer performance. Drive larger baskets. Increase sales, customer profitability, and customer loyalty.
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Solutions for Retail
Vendor Management
Analyze Vendor Performance, Drive Improvement, and Strengthen Negotiations. Improve Performance Across the Supply Chain
MicroStrategy is committed to helping retailers realize value across the entire product supply chain. Managing vendors in today’s environment requires you to know what is happening in the supply chain real-time, enabling you to make rapid decisions to optimize performance and to strengthen your negotiations on price and quality. A comprehensive Vendor Scorecard gives you the right information to take the right action at the right time. A Vendor Portal provides a platform for collaborating with vendors, enabling timely, valuable business insight, driving efficiencies in cost containment and improving sales performance. All controlled by you. Revitalize your approach to vendor intelligence with MicroStrategy’s Retail Vendor Portal Solution. Jointly improve performance by providing a common view of the following: • How are my products / categories performing? • Where do I have issues with product sales, returns, or excess inventory? • How am I performing operationally in delivering product? • What is the true profit contribution of each product? • What are the results of my promotion efforts? • How can I be more effective with the use of promotional funds? • How are my products forecasted to sell? How many products to produce? • What is the profit contribution of private label products?
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The MicroStrategy Difference
The MicroStrategy Platform is Uniquely Suited to Meet the Complex and Varied Needs of the Retail Industry
MicroStrategy Retail Solution Map
Customer Solutions
Market Basket Analysis Loyalty Management Promotional / Ad Effectiveness Call Center Management Lifetime Value Analysis Cross Channel Marketing Campaign Management Customer / Market Insights
Channel / Store Solutions
Loss Prevention / Fraud Detection Store Performance Store Operations Reporting e-Commerce Portal Workforce Optimization Distribution Order Management
Execution Solutions
Warehouse Mgmt Dock & Yard Mgmt Transport Supply Chain Mgmt Visibility Effectiveness Network Design & Analysis RFID / EIS
Trade Promotions
Planning Solutions
Demand Management Revenue Price Optimization Category Management Assortment Planning Promotion Management Inventory & Replenishment Merchandise Financial Plans Product Lifecycle Management Allocation Management
Vendor / Buyer Solutions
Vendor Performance Vendor Portal Extranet Import / Export Compliance Supplier Relationship
Shelf and Space Planning Mfg Planning & Scheduling
Corporate Solutions
GAAP Financial Reporting Corporate Performance Management Enterprise Risk Management PR / Investor Relations Regulatory / Compliance HR / IT Real Estate Planning Accounting
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Why Do Tier One Retailers Turn to MicroStrategy?
Turn large amounts of complex data into a single version of the truth...
SAP BW
on the fastest, most robust BI platform...
to complete any type of analysis...
when and where you need it.
Non-stop Operations
Alerts & Monitoring
Web
Multi-Dimensional Databases
Oracle Essbase
Dashboards
iPad
Mobile
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Microsoft Analysis Services
In-memory Performance
Card Home
Welcome Joyce L. Fowler Summary as of April 1, 2010
Consolidated Balance: Next Payment Due: Due Date: $ 6,798.11 $ 1,699.53 April 15, 2010 See card details
1 card close to limit
Channel Overview
450,000,000 Traditional Full Price Stores 400,000,000 350,000,000 300,000,000 250,000,000
Series: Web Category: Revenue Value: 186,810M Total Visits Under-driven Purchases Offer-driven Purchases Top Buyers Request Visits Series: Repeat Visits Category: 20092 Value: 348,604,353
Pay Bill
200,000,000 150,000,000
Large Charges
7 charges in this period
Web Off-Price Stores
100,000,000 50,000,000 0
Spend by expense category
Catalog 100,000,000,000
Rewards Information
Location Income <15k 15k-25k City 25k-50k 50k+
Current Conversion % 3.92% 3.92% 3.93% 3.79% 3.00% 3.09% 3.00% 2.99%
Other Conversion % 54.34% 54.32% 54.25% 47.79% 39.69% 39.67% 39.67% 36.45%
Other Trend
80,000,000,000
60,000,000,000
50+ 35-50
Special offers just for you
Rural
<15k 15k-25k 25k-50k 50k+
40,000,000,000
25-35 16-25
20,000,000,000
Trend and per-Channel Ranking
Current, Last, Last Year’s Quarter
0 <15k 15k-25k 25k-50k 50k+
Data Warehouses
Reporting
Desktop
Relational Databases
Highest Scalability Analysis
January 6, 2006 Page 1 of 2
DataMarts
Printers
6/15/2009
Salesforce.com
Operational Databases
Complete Security Predictive Analytics Fax
Spreadsheets, Text Files
All Data Sources
Accessing All Enterprise Data
Industrial Strength
High Performance Delivered Even at the Highest Scale
All Styles of BI
Evolving Requirements Fully Supported Out-of-the-Box
All Interfaces
Information Delivered Where and When Users Need It
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The Platform for Retail Business Intelligence
MicroStrategy Mobile Business Intelligence
FASTER TO DEVELOP – Quickly design apps that offer a superior user experience, knowing that infrastructure code such as networking, security, data management, and sensor integration is already built-in. NO CODE REQUIRED – Customize the look, feel, and behavior of your app using an array of finely-designed, iPhone-optimized displays and controls. MicroStrategy’s intuitive point-and-click interface makes configuration easy. EASIER TO MAINTAIN – Accelerate deployment of new apps and stream app updates with the MicroStrategy Mobile application platform, so users always have easy access to the latest, most up-to-date information.
MicroStrategy’s Extensive Platform Experience Conveys Directly to Mobile BI
The MicroStrategy platform is built on one unified, organicallydeveloped architecture. This platform provides a number of critical capabilities to ensure that it is truly enterprise-class: Rapid Development and Deployment using WYSIWYG pointand-click design in the MicroStrategy integrated development environment.
Desktop / Laptop email
Mobile
High Scale and High Performance across user scale, data scale, and application scale on the fastest, highest performing business intelligence server.
x
x
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Economies of Scale as the system grows with the minimum number of IT personnel and the fewest servers.
Portals Browser iPhone iPad BlackBerry
Windows
Office
‘Write once, run anywhere’ Flexibility from a single serviceorientated architecture to satisfy multiple devices and clients without additional integration or device-specific translation.
Full Spectrum of Full Spectrum of
Developer Tools
Web Professional Desktop Designer Architect MicroStrategy Web MicroStrategy Mobile
Admin Tools
Enterprise Manager Command Manager Object Manager Integrity Manager Databases Cube Databases Transactional Applications Website Content
Openness and Extensibility via MicroStrategy’s SDK and extensive library of APIs. Secure Data Access Model designed to provide robust data protection using a full range of technologies and security models. Comprehensive Administrative Control consistent with mission-critical system operation. Unmatched Analytical Power against entire data warehouses using data mining, predictive, statistical, financial, and mathematical analyses.
MicroStrategy Transaction Services MicroStrategy Intelligence Server
SDK
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Mobile Intelligence for the iPhone®, iPad®, and BlackBerry
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Native App Experience
Purpose-built, workflow-driven apps that quickly and easily guide users through their data to discovery, analysis, or decision. Apps fully leverage mobile device capabilities, including the multi-touch interface, sensors (GPS or camera), communications (voice, email, text), and more.
Enterprise Grade
Designed to deliver the higher levels of performance and scalability demanded by mobile apps. MicroStrategy delivers in-memory, multi-level caching, ROLAP analytics, robust security, easy extensibility, and comprehensive administration features designed for enterprise deployments.
Fast to Develop
Fast, code-free app development via MicroStrategy’s metadata-driven, point-and-click paradigm. Build rich, interactive BI apps in just days. Speed deployment by building once and deploying across platform to iPhone, iPad, BlackBerry, browsers, Microsoft Office, or portals.
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Visualize Patterns and Trends in Your Data
An Extensive Library of Graphs Time Series Visualizations
Bubble Chart
BoxPlot
Bar and Line Chart
Area and Line Chart
3D Bar Graph
Histogram
Gantt Chart
Line Chart
Radar Chart
Waterfall Chart
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Capabilities Finally Made Possible with Mobile Technology
Camera
Use what you can see around you
Maps
Visualize location-specific data, trends, and analyses
Snap product barcodes and use as inputs to focus your analysis
Capture and store ‘GPS tagged’ pictures of shelf sets which complement your analysis
Plot your data onto maps for stores, districts, zones, or regions. Use thresholds to color pins, and select pins to explore the information
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Act on Information
MicroStrategy Transaction Services™
From Insight to Action.
Monitoring your organization’s performance in the palm of your hand is a powerful business capability. Interacting with that information to approve requests, submit orders, change plans, and capture information at the moment of insight takes that power to a new level. MicroStrategy Transaction Services lets people act on business information from a mobile device such as the iPad® and iPhone®, as well as from a dashboard on any web browser.
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Empower Your Staff to Take Action on the Move
Move Forward. Request Management in Real Time.
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Review all business items requiring your action
Approve requests based on information presented
Deny requests at the tap of a button
Reassess ongoing requests by asking the requestor for more information
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Partners in Retail Solutions
Strong Partnerships with Over 200 World-Class Providers
System Integrators
Found from website Modify PMS
The business intelligence experts.
Applications
Database / Technology
PMS 200 Red PMS 424 Gray
The Data Virtualization Gold Standard
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What MicroStrategy Customers are Saying: The Buzz
Focus on Customers
MicroStrategy allows us to understand how recent product innovations, such as our ‘Cards with Sound’ line are performing in the marketplace. The scalability and usability of MicroStrategy enables us to distribute performance information throughout the organization so our business users can focus on our mission of delivering products and services that enrich people’s lives. - Hallmark
Realize Significant Benefits
As a result of using the MicroStrategy platform, Lowe’s is realizing significant benefits through improved merchandising decisions, more timely responses to information requests, cost reduction initiatives, enhanced employee productivity, and better service to our customers. - Lowe’s Companies
Give Customers a New Kind of Shopping Experience
With RFID and vital business intelligence data from MicroStrategy, we can run our operations more efficiently and give our customers a completely new kind of shopping experience. - METRO Group
Gain a Competitive Edge
With our daily merchandise reports, we gain a competitive edge over other retailers who wait for weekly or month-end reports. MicroStrategy gives our buyers and executives an up-to-date picture of our business and enables us to better understand what we sell, when we sell it and where we sell it, which ultimately influences our high levels of customer service. Our buyers count on this information to make knowledgeable decisions about when to add or retire products, which has a positive impact on our bottom line. - The Container Store
A Huge Opportunity
Deploying dynamic dashboards to our traditional and non-traditional users of Business Intelligence was a huge opportunity for us to contribute to our revenues and global sales growth, and it wasn’t that hard to do. - Guess?, Inc
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Join our LinkedIn Group: linkd.in/MicroStrategy Follow us on Twitter: twitter.com/microstrategy Like us on Facebook: facebook.com/microstrategy
Copyright Information All Contents Copyright © 2011 MicroStrategy Incorporated. All Rights Reserved. Trademark Information MicroStrategy, MicroStrategy 6, MicroStrategy 7, MicroStrategy 7i, MicroStrategy 7i Evaluation Edition, MicroStrategy 7i Olap Services, MicroStrategy 8, MicroStrategy 9, MicroStrategy Distribution Services, MicroStrategy MultiSource Option, MicroStrategy Command Manager, MicroStrategy Enterprise Manager, MicroStrategy Object Manager, MicroStrategy Reporting Suite, MicroStrategy Power User, MicroStrategy Analyst, MicroStrategy Consumer, MicroStrategy Email Delivery, MicroStrategy BI Author, MicroStrategy BI Modeler, MicroStrategy Evaluation Edition, MicroStrategy Administrator, MicroStrategy Agent, MicroStrategy Architect, MicroStrategy BI Developer Kit, MicroStrategy Broadcast Server, MicroStrategy Broadcaster, MicroStrategy Broadcaster Server, MicroStrategy Business Intelligence Platform, MicroStrategy Consulting, MicroStrategy CRM Applications, MicroStrategy Customer Analyzer, MicroStrategy Desktop, MicroStrategy Desktop Analyst, MicroStrategy Desktop Designer, MicroStrategy eCRM 7, MicroStrategy Education, MicroStrategy eTrainer, MicroStrategy Executive, MicroStrategy Infocenter, MicroStrategy Intelligence Server, MicroStrategy Intelligence Server Universal Edition, MicroStrategy MDX Adapter, MicroStrategy Narrowcast Server, MicroStrategy Objects, MicroStrategy OLAP Provider, MicroStrategy SDK, MicroStrategy Support, MicroStrategy Telecaster, MicroStrategy Transactor, MicroStrategy Web, MicroStrategy Web Business Analyzer, MicroStrategy World, Application Development and Sophisticated Analysis, Best In Business Intelligence, Centralized Application Management, Information Like Water, Intelligence Through Every Phone, Intelligence To Every Decision Maker, Intelligent E-Business, Personalized Intelligence Portal, Query Tone, Rapid Application Development, MicroStrategy Intelligent Cubes, The Foundation For Intelligent E-Business, The Integrated Business Intelligence Platform Built For The Enterprise, The Platform For Intelligent E-Business, The Scalable Business Intelligence Platform Built For The Internet, Industrial-Strength Business Intelligence, Office Intelligence, MicroStrategy Office, MicroStrategy Report Services, MicroStrategy Web MMT, MicroStrategy Web Services, Pixel Perfect, Pixel-Perfect, MicroStrategy Mobile, MicroStrategy Integrity Manager and MicroStrategy Data Mining Services are all registered trademarks or trademarks of MicroStrategy Incorporated. All other company and product names may be trademarks of the respective companies with which they are associated. Specifications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products or versions that may be planned or under development. Patent Information This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161, 7,861,253 and 7,881,443. Other patent applications are pending.
MicroStrategy Incorporated • 1850 Towers Crescent Plaza Copyright ©2011. All rights reserved.
•
Vienna, VA 22182
•
1.888.537.8135
•
www.microstrategy.com
COLL-0984 0311
MOBILE INTELLIGENCE
MOBILE INTELLIGENCE
Leader in Business Intelligence for Over 20 Years
Business Intelligence (BI) The process of transforming raw data into meaningful information to enable more effective business insight and decision-making
MicroStrategy, Incorporated (NASDAQ: MSTR)
• Founded in 1989 • Leading independent business intelligence software vendor • Over 1 million business users at over 3,000 organizations • Direct operations in 42 cities in 23 countries around the world • Over 50 patents pending or issued
2
Leader in Retail Business Intelligence
8 of the Top 10 Global Retailers Use MicroStrategy MicroStrategy Supports Over 300 Retail Companies Around the World
• Aéropostale • Ahold • Applebee’s International Inc. • Border’s Group, Inc. • Burlington Coat Factory • Cabela’s • Carrefour • Charming Shoppes • The Container Store • C VS Caremark • Darden Restaurants • David’s Bridal • Dick’s Sporting Goods • eBay • GUESS?, Inc. • Hallmark Cards • Hard Rock Café • Harris Teeter • Hudson’s Bay Company
• Limited Brands • Liz Claiborne • Lowe’s Companies • Michaels Stores • Micro Electronics, Inc. • Netflix • O’Reilly Automotive • Overstock.com • Pacific Sunwear • Petco Animal Supplies • Priceline • Shoppers Drug Mart • Skechers USA • Starbucks Corporation • Sterling Jewelers • Victoria’s Secret, Inc. • Whole Foods Market • Yahoo!
Recreated PMS
3
Retail Customer Success Stories
Driving Customer Analytics and Vendor Management at a Global Supermarket Chain
Netherlands-based Ahold uses MicroStrategy to conduct sales and customer analyses at its Albert Heijn supermarkets and other Ahold holdings in Europe and the United States. Approximately 3,000 employees at Albert Heijn use MicroStrategy to analyze more than 18 terabytes of data, running 150,000 reports each week. Albert Heijn also provides an extranet for suppliers to run daily sales analyses, and its customers can shop online and review their purchase history for the previous three months.
Gaining Valuable Insight Into Retail Sales Trends and Performance Using Mobile Technology
GUESS employees receive business-critical information via BlackBerry devices and access dynamic dashboards to track customer buying patterns, enabling them to respond quickly and identify new opportunities for business growth. Today, instead of receiving cumbersome Excel spreadsheets, the sales force is able to open up a PDF document on their BlackBerry devices, get a quick operational snapshot of the business, and make immediate decisions that impact sales and revenue growth.
Providing Insight Into Customers and Store Operations Across the Company
MicroStrategy’s integrated business intelligence platform supports a wide range of reporting and analysis applications for Hallmark, providing insights into business performance across the company. Retail and sales productivity applications provide company-wide insight into product performance across various channels, product groups, and business units. MicroStrategy-based applications also analyze the effectiveness of consumer marketing campaigns, and consumer market basket and cross-buying behavior.
Gaining Customer Insight to Promote High Customer Satisfaction
Netflix uses MicroStrategy for reporting and analysis of financial data and marketing campaigns. With MicroStrategy, Netflix users gain valuable insight into critical data to enhance its marketing programs and better serve its subscriber base of more than 20 million members.
4
Retail Customer Success Stories
Improving Merchandising, Customer Analytics, and Vendor Management for a Global Retailer
Over 10,000 users across METRO Group perform reporting and analysis against a 70 TB data warehouse. MicroStrategy supports numerous business intelligence applications, encompassing merchandising, marketing, market basket analysis, category management, reporting and strategic business planning, and advertising effectiveness studies. METRO Group leverages MicroStrategy within an extranet to perform in-depth operations, sales, product, and supply chain analyses.
Using the Full Power of MicroStrategy for Merchandising, Operations, Customer Analysis, and Vendor Management
Lowe’s currently has a number of MicroStrategy-based BI applications that support thousands of employees across a variety of business functions. Lowe’s employees use the data to manage inventory, improve margins, review market specificity, and identify sales opportunities. Lowe’s also uses BI to track millions of store items against billions of transaction records to assist in the management of stock levels at its stores. In addition, Lowe’s uses BI to help its suppliers and vendors monitor the performance of their products.
ROSS Stores, Inc.
Multiple BI Applications for Insightful Operational Reports and Dashboards
Analyzing Sales and Operational Data, Improving Connections to Suppliers
Whole Foods Market is using MicroStrategy to analyze sales and operational data across its 275 stores in North America and the United Kingdom. MicroStrategy is being utilized by BI users throughout the organization for detailed insights into product sales. In addition, Whole Foods Market has enabled its suppliers and vendors to view sales data for their specific product lines through a MicroStrategy-based application.
Ross Stores, Inc. is recognized in the Enterprise Deployment category. Across its enterprise, Ross Stores has deployed eight large-scale MicroStrategy applications, primarily focused on Merchandising, Store Operations, Store Score Carding, Loss Prevention, and Supply Chain Efficiencies. In addition, Ross Stores relies on the MicroStrategy platform to provide labor management reporting. Ross Stores, Inc., a Fortune 500 and NASDAQ 100 (ROST) company headquartered in Pleasanton, California, is the nation’s second largest off-price retailer with more than 1,000 stores in 27 states and fiscal 2008 revenues of $6.5 billion.
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Solutions for Retail
Merchandising
Eliminate Stockouts and Overstocks Anywhere, Anytime
Retailers face immense pressure to balance inventory levels with in-stock positions while maintaining assortments that are relevant and fresh. Buyers and merchandise managers need to be constantly on-thego either in team meetings, traveling overseas for a buying trip, or working hand-in-hand with vendors. Whether at their desk or on-the-go, this job requires mobility and constant connectivity to respond to consumer demand, seasonal trends, and fashion styles, all to ensure that customers get the right products. The Merchandise Analysis app is designed to improve inventory decisions. Users can quickly accelerate shipments by evaluating top-selling products, make markdown decisions based on seasonal sell-through, cancel shipments for bottom-selling products, and communicate more effectively with vendors. Significantly reduce costs, eliminate the expense of stock-outs and overstocks, and make powerful, rapid decisions from the palm of your hand!
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Solutions for Retail
Store Operations
Keep Store Managers on the Selling Floor, Not Behind a Desk. Give Them the Right Information at the Right Time to Make the Right Decisions.
Store managers are more effective when they are out on the selling floor, not in a back office. The old paradigm of paper reporting or even web/desktop is now becoming obsolete. Mobility empowers field managers in stores to make near real-time decisions regarding inventory, promotions, pricing, staffing, and store design. Mobile store operations reporting keeps the store managers where they should be: in the store, on the selling floor. Store managers can see, at regular intervals throughout the day, how their sales are performing compared to last year, giving them the information and tools to improve performance. Store traffic information delivers detail on a store’s performance: Units per Transaction, Average Transactions (Units and $), Conversion Rates, and Sales per Payroll Hour are all provided in the mobile BI app. Relevant, filtered information delivered when and where it is needed helps store personnel identify anomalies in their operations and drive immediate action in the areas of labor scheduling, customer service, merchandise display, promotional signage, potential stock shortfalls caused by local market conditions, and more.
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Solutions for Retail
Customer Analytics
Understand Your Most Valuable Customers. Target Them to Maximize Profits and Loyalty
World-class retailers are increasingly focused on understanding and leveraging all customer touch points, from granular in-store transactional data to online store and web search information to mobile data, in order to most effectively target customers to maximize profits and customer loyalty. Providing state-of-the-art customer analytics, MicroStrategy enables retailers to integrate and analyze the ever-expanding universe of data to obtain valuable insights about customer behavior, buying patterns, and consumer preferences. What Can You Do With Customer Analytics? Discover who your customers are. Identify their unique characteristics, and know what products they purchase and why. Track the impact of promotions on customer baskets as they move through your stores and provide a holistic view of all of their behaviors. Tap into their transactional data to connect the dots between customers, stores, products, and promotions. Move beyond basic segmentation, personas, and list pulls to create targeted microOnce you understand your customer at this level, you can align effective tactics to tailored customer segments to surround them with a holistic shopping segments – highly-refined groups of customers based on user-defined characteristics. experience. Enable business users in marketing and merchandising to seamlessly integrate insight with promotion planning, weekly flyers, planograms, store assortments, and more. Boost offer performance. Drive larger baskets. Increase sales, customer profitability, and customer loyalty.
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Solutions for Retail
Vendor Management
Analyze Vendor Performance, Drive Improvement, and Strengthen Negotiations. Improve Performance Across the Supply Chain
MicroStrategy is committed to helping retailers realize value across the entire product supply chain. Managing vendors in today’s environment requires you to know what is happening in the supply chain real-time, enabling you to make rapid decisions to optimize performance and to strengthen your negotiations on price and quality. A comprehensive Vendor Scorecard gives you the right information to take the right action at the right time. A Vendor Portal provides a platform for collaborating with vendors, enabling timely, valuable business insight, driving efficiencies in cost containment and improving sales performance. All controlled by you. Revitalize your approach to vendor intelligence with MicroStrategy’s Retail Vendor Portal Solution. Jointly improve performance by providing a common view of the following: • How are my products / categories performing? • Where do I have issues with product sales, returns, or excess inventory? • How am I performing operationally in delivering product? • What is the true profit contribution of each product? • What are the results of my promotion efforts? • How can I be more effective with the use of promotional funds? • How are my products forecasted to sell? How many products to produce? • What is the profit contribution of private label products?
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The MicroStrategy Difference
The MicroStrategy Platform is Uniquely Suited to Meet the Complex and Varied Needs of the Retail Industry
MicroStrategy Retail Solution Map
Customer Solutions
Market Basket Analysis Loyalty Management Promotional / Ad Effectiveness Call Center Management Lifetime Value Analysis Cross Channel Marketing Campaign Management Customer / Market Insights
Channel / Store Solutions
Loss Prevention / Fraud Detection Store Performance Store Operations Reporting e-Commerce Portal Workforce Optimization Distribution Order Management
Execution Solutions
Warehouse Mgmt Dock & Yard Mgmt Transport Supply Chain Mgmt Visibility Effectiveness Network Design & Analysis RFID / EIS
Trade Promotions
Planning Solutions
Demand Management Revenue Price Optimization Category Management Assortment Planning Promotion Management Inventory & Replenishment Merchandise Financial Plans Product Lifecycle Management Allocation Management
Vendor / Buyer Solutions
Vendor Performance Vendor Portal Extranet Import / Export Compliance Supplier Relationship
Shelf and Space Planning Mfg Planning & Scheduling
Corporate Solutions
GAAP Financial Reporting Corporate Performance Management Enterprise Risk Management PR / Investor Relations Regulatory / Compliance HR / IT Real Estate Planning Accounting
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Why Do Tier One Retailers Turn to MicroStrategy?
Turn large amounts of complex data into a single version of the truth...
SAP BW
on the fastest, most robust BI platform...
to complete any type of analysis...
when and where you need it.
Non-stop Operations
Alerts & Monitoring
Web
Multi-Dimensional Databases
Oracle Essbase
Dashboards
iPad
Mobile
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Microsoft Analysis Services
In-memory Performance
Card Home
Welcome Joyce L. Fowler Summary as of April 1, 2010
Consolidated Balance: Next Payment Due: Due Date: $ 6,798.11 $ 1,699.53 April 15, 2010 See card details
1 card close to limit
Channel Overview
450,000,000 Traditional Full Price Stores 400,000,000 350,000,000 300,000,000 250,000,000
Series: Web Category: Revenue Value: 186,810M Total Visits Under-driven Purchases Offer-driven Purchases Top Buyers Request Visits Series: Repeat Visits Category: 20092 Value: 348,604,353
Pay Bill
200,000,000 150,000,000
Large Charges
7 charges in this period
Web Off-Price Stores
100,000,000 50,000,000 0
Spend by expense category
Catalog 100,000,000,000
Rewards Information
Location Income <15k 15k-25k City 25k-50k 50k+
Current Conversion % 3.92% 3.92% 3.93% 3.79% 3.00% 3.09% 3.00% 2.99%
Other Conversion % 54.34% 54.32% 54.25% 47.79% 39.69% 39.67% 39.67% 36.45%
Other Trend
80,000,000,000
60,000,000,000
50+ 35-50
Special offers just for you
Rural
<15k 15k-25k 25k-50k 50k+
40,000,000,000
25-35 16-25
20,000,000,000
Trend and per-Channel Ranking
Current, Last, Last Year’s Quarter
0 <15k 15k-25k 25k-50k 50k+
Data Warehouses
Reporting
Desktop
Relational Databases
Highest Scalability Analysis
January 6, 2006 Page 1 of 2
DataMarts
Printers
6/15/2009
Salesforce.com
Operational Databases
Complete Security Predictive Analytics Fax
Spreadsheets, Text Files
All Data Sources
Accessing All Enterprise Data
Industrial Strength
High Performance Delivered Even at the Highest Scale
All Styles of BI
Evolving Requirements Fully Supported Out-of-the-Box
All Interfaces
Information Delivered Where and When Users Need It
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The Platform for Retail Business Intelligence
MicroStrategy Mobile Business Intelligence
FASTER TO DEVELOP – Quickly design apps that offer a superior user experience, knowing that infrastructure code such as networking, security, data management, and sensor integration is already built-in. NO CODE REQUIRED – Customize the look, feel, and behavior of your app using an array of finely-designed, iPhone-optimized displays and controls. MicroStrategy’s intuitive point-and-click interface makes configuration easy. EASIER TO MAINTAIN – Accelerate deployment of new apps and stream app updates with the MicroStrategy Mobile application platform, so users always have easy access to the latest, most up-to-date information.
MicroStrategy’s Extensive Platform Experience Conveys Directly to Mobile BI
The MicroStrategy platform is built on one unified, organicallydeveloped architecture. This platform provides a number of critical capabilities to ensure that it is truly enterprise-class: Rapid Development and Deployment using WYSIWYG pointand-click design in the MicroStrategy integrated development environment.
Desktop / Laptop email
Mobile
High Scale and High Performance across user scale, data scale, and application scale on the fastest, highest performing business intelligence server.
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Economies of Scale as the system grows with the minimum number of IT personnel and the fewest servers.
Portals Browser iPhone iPad BlackBerry
Windows
Office
‘Write once, run anywhere’ Flexibility from a single serviceorientated architecture to satisfy multiple devices and clients without additional integration or device-specific translation.
Full Spectrum of Full Spectrum of
Developer Tools
Web Professional Desktop Designer Architect MicroStrategy Web MicroStrategy Mobile
Admin Tools
Enterprise Manager Command Manager Object Manager Integrity Manager Databases Cube Databases Transactional Applications Website Content
Openness and Extensibility via MicroStrategy’s SDK and extensive library of APIs. Secure Data Access Model designed to provide robust data protection using a full range of technologies and security models. Comprehensive Administrative Control consistent with mission-critical system operation. Unmatched Analytical Power against entire data warehouses using data mining, predictive, statistical, financial, and mathematical analyses.
MicroStrategy Transaction Services MicroStrategy Intelligence Server
SDK
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Mobile Intelligence for the iPhone®, iPad®, and BlackBerry
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Native App Experience
Purpose-built, workflow-driven apps that quickly and easily guide users through their data to discovery, analysis, or decision. Apps fully leverage mobile device capabilities, including the multi-touch interface, sensors (GPS or camera), communications (voice, email, text), and more.
Enterprise Grade
Designed to deliver the higher levels of performance and scalability demanded by mobile apps. MicroStrategy delivers in-memory, multi-level caching, ROLAP analytics, robust security, easy extensibility, and comprehensive administration features designed for enterprise deployments.
Fast to Develop
Fast, code-free app development via MicroStrategy’s metadata-driven, point-and-click paradigm. Build rich, interactive BI apps in just days. Speed deployment by building once and deploying across platform to iPhone, iPad, BlackBerry, browsers, Microsoft Office, or portals.
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Visualize Patterns and Trends in Your Data
An Extensive Library of Graphs Time Series Visualizations
Bubble Chart
BoxPlot
Bar and Line Chart
Area and Line Chart
3D Bar Graph
Histogram
Gantt Chart
Line Chart
Radar Chart
Waterfall Chart
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Capabilities Finally Made Possible with Mobile Technology
Camera
Use what you can see around you
Maps
Visualize location-specific data, trends, and analyses
Snap product barcodes and use as inputs to focus your analysis
Capture and store ‘GPS tagged’ pictures of shelf sets which complement your analysis
Plot your data onto maps for stores, districts, zones, or regions. Use thresholds to color pins, and select pins to explore the information
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Act on Information
MicroStrategy Transaction Services™
From Insight to Action.
Monitoring your organization’s performance in the palm of your hand is a powerful business capability. Interacting with that information to approve requests, submit orders, change plans, and capture information at the moment of insight takes that power to a new level. MicroStrategy Transaction Services lets people act on business information from a mobile device such as the iPad® and iPhone®, as well as from a dashboard on any web browser.
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Empower Your Staff to Take Action on the Move
Move Forward. Request Management in Real Time.
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Review all business items requiring your action
Approve requests based on information presented
Deny requests at the tap of a button
Reassess ongoing requests by asking the requestor for more information
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Partners in Retail Solutions
Strong Partnerships with Over 200 World-Class Providers
System Integrators
Found from website Modify PMS
The business intelligence experts.
Applications
Database / Technology
PMS 200 Red PMS 424 Gray
The Data Virtualization Gold Standard
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What MicroStrategy Customers are Saying: The Buzz
Focus on Customers
MicroStrategy allows us to understand how recent product innovations, such as our ‘Cards with Sound’ line are performing in the marketplace. The scalability and usability of MicroStrategy enables us to distribute performance information throughout the organization so our business users can focus on our mission of delivering products and services that enrich people’s lives. - Hallmark
Realize Significant Benefits
As a result of using the MicroStrategy platform, Lowe’s is realizing significant benefits through improved merchandising decisions, more timely responses to information requests, cost reduction initiatives, enhanced employee productivity, and better service to our customers. - Lowe’s Companies
Give Customers a New Kind of Shopping Experience
With RFID and vital business intelligence data from MicroStrategy, we can run our operations more efficiently and give our customers a completely new kind of shopping experience. - METRO Group
Gain a Competitive Edge
With our daily merchandise reports, we gain a competitive edge over other retailers who wait for weekly or month-end reports. MicroStrategy gives our buyers and executives an up-to-date picture of our business and enables us to better understand what we sell, when we sell it and where we sell it, which ultimately influences our high levels of customer service. Our buyers count on this information to make knowledgeable decisions about when to add or retire products, which has a positive impact on our bottom line. - The Container Store
A Huge Opportunity
Deploying dynamic dashboards to our traditional and non-traditional users of Business Intelligence was a huge opportunity for us to contribute to our revenues and global sales growth, and it wasn’t that hard to do. - Guess?, Inc
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Copyright Information All Contents Copyright © 2011 MicroStrategy Incorporated. All Rights Reserved. Trademark Information MicroStrategy, MicroStrategy 6, MicroStrategy 7, MicroStrategy 7i, MicroStrategy 7i Evaluation Edition, MicroStrategy 7i Olap Services, MicroStrategy 8, MicroStrategy 9, MicroStrategy Distribution Services, MicroStrategy MultiSource Option, MicroStrategy Command Manager, MicroStrategy Enterprise Manager, MicroStrategy Object Manager, MicroStrategy Reporting Suite, MicroStrategy Power User, MicroStrategy Analyst, MicroStrategy Consumer, MicroStrategy Email Delivery, MicroStrategy BI Author, MicroStrategy BI Modeler, MicroStrategy Evaluation Edition, MicroStrategy Administrator, MicroStrategy Agent, MicroStrategy Architect, MicroStrategy BI Developer Kit, MicroStrategy Broadcast Server, MicroStrategy Broadcaster, MicroStrategy Broadcaster Server, MicroStrategy Business Intelligence Platform, MicroStrategy Consulting, MicroStrategy CRM Applications, MicroStrategy Customer Analyzer, MicroStrategy Desktop, MicroStrategy Desktop Analyst, MicroStrategy Desktop Designer, MicroStrategy eCRM 7, MicroStrategy Education, MicroStrategy eTrainer, MicroStrategy Executive, MicroStrategy Infocenter, MicroStrategy Intelligence Server, MicroStrategy Intelligence Server Universal Edition, MicroStrategy MDX Adapter, MicroStrategy Narrowcast Server, MicroStrategy Objects, MicroStrategy OLAP Provider, MicroStrategy SDK, MicroStrategy Support, MicroStrategy Telecaster, MicroStrategy Transactor, MicroStrategy Web, MicroStrategy Web Business Analyzer, MicroStrategy World, Application Development and Sophisticated Analysis, Best In Business Intelligence, Centralized Application Management, Information Like Water, Intelligence Through Every Phone, Intelligence To Every Decision Maker, Intelligent E-Business, Personalized Intelligence Portal, Query Tone, Rapid Application Development, MicroStrategy Intelligent Cubes, The Foundation For Intelligent E-Business, The Integrated Business Intelligence Platform Built For The Enterprise, The Platform For Intelligent E-Business, The Scalable Business Intelligence Platform Built For The Internet, Industrial-Strength Business Intelligence, Office Intelligence, MicroStrategy Office, MicroStrategy Report Services, MicroStrategy Web MMT, MicroStrategy Web Services, Pixel Perfect, Pixel-Perfect, MicroStrategy Mobile, MicroStrategy Integrity Manager and MicroStrategy Data Mining Services are all registered trademarks or trademarks of MicroStrategy Incorporated. All other company and product names may be trademarks of the respective companies with which they are associated. Specifications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products or versions that may be planned or under development. Patent Information This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161, 7,861,253 and 7,881,443. Other patent applications are pending.
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