a leading global authority on consumer innovation, emerging markets and the digital future
// M A N I F E S T O
HE FUTURE IS NOW. All the traditional industries we grew up with are all in the process of being turned upside down and re-invented. At the heart of this revolution is not just a transformation in technology, but a revolution in anthropology. When every consumer on the planet is connected to each other - the network is more than just a business tool, it becomes the ultimate lab for bringing new ideas to life. After all, as interesting as it is when things change, the real magic happens when people do.
MIKE WALSH PREPARES BUSINESS LEADERS FOR WHAT’S NEXT
// B A C K G R O U N D
EST SELLING AUTHOR OF FUTURETAINMENT and CEO of
audience to not only understand, but also start to inﬂuence the future direction of their industry. Mike is an expert on emerging markets. Mike's new book THE DIVERGENCE, charts the rise of online consumers in the fast growth emerging markets. His central contention is that tomorrow's Web will be radically different to conventional Western models and will require entirely new engagement strategies. Mike previously ran the market leading consumer insights house Jupiter Research in the Asia Paciﬁc, and held senior strategy roles at News Corporation in both the Australian and Asian markets. In his current role at Tomorrow, Mike has advised the CEOs and senior management teams of companies such as the BBC, Fujiﬁlm, Cartier, IWC, MSN, Star TV, P&G, Televisa, Hutchinson, Philips, Grey Advertising, Schwarzkopf, Roche Pharmaceuticals, BT Financial and HSBC. Mike is a dynamic and high energy presenter, blending a cinematic feast of original video, award winning visual design and mind blowing case studies of innovation from his personal experiences in the field. Whether a conference, strategy offsite or an intimate boardroom discussion - Mike's presentations act as a powerful catalyst for innovation, strategic planning and brand inspiration.
consumer innovation research lab Tomorrow, Mike Walsh is a leading authority on the digital future. Mike's expertise is explaining new patterns of consumer behaviour and disruptive technologies in emerging markets. His advisory work and keynote presentations provide unique insights into the growing influence of new markets and generational change on breakthrough innovation and business transformation. Mike Walsh prepares business leaders for what's next. Rather than focusing on the distant future, Mike takes an anthropological approach - scanning the near horizon for disruptive technologies and consumer innovations on the verge of hitting critical mass, and then translating these into usable business strategies. A global nomad constantly traveling the world for the best ideas – Mike distills the most relevant insights into tailored keynotes that allow any
Rather than a technologist, I see myself as an anthropologist looking at the disruptive impact of consumer behaviour an innovation.
// P R O G R A M S
Mike Walsh has four core programs, which are constantly updated with the latest case studies and field reports from his extensive global research program. With a background in strategic advisory and consumer research, Mike takes the time to study each client engagement in depth to tailor his speeches to directly address your specific industry dynamics and corporate opportunities. Each program can be delivered as either a one hour keynote, or as an extended half day workshop with interactive exercises.
THE THEMES OF THE FOUR PROGRAMS ARE:
1. Media, Marketing, Consumer Engagement, Generational Change (FUTURETAINMENT) 2. Emerging World, New Growth, Disruptive Innovation (THE DIVERGENCE) 3. Mobile, Marketing, Consumer Behaviour (UBIQUITOUS) 4. Innovation, Strategy, Business Transformation (NEXTLAB)
// F U T U R E T A I N M E N T
YESTERDAY THE WORLD CHANGED, NOW ITS YOUR TURN
Welcome to the Revolution. From the wild copyright warzones of Asia to the newly colliding forces of Silicon Valley and Hollywood, there is a new generation of young consumers challenging what it means to live in a digital world. Smart, connected, and mobile – the 'Naturals' have never known a world without the Web. The big idea at the heart of FUTURETAINMENT is that we have moved from an era of broadcast networks to audience networks, through which consumers have now taken charge of how brands are discovered, shared and popularized. Forget technology - the future of your business will be being shaped by anthropology. For marketers and business leaders alike, understanding the new patterns of online consumer behavior will be essential for both success and survival. Mike's FUTURETAINMENT keynote can be tailored to address the future of consumer and employee engagement in a variety of industries from finance and retail, to travel and pharmaceuticals. In this session you will: - Discover the top five consumer shifts with the potential to transform your industry - Rethink your core business strategies and HR policies to both engage the next generation of consumers and manage the Naturals in your business - Leverage radical new thinking and digital business models from the emerging world - Go beyond conventional social media tactics to harnessing the true power of 'audience networks' - Gain insights into the power of content driven, transmedia brand platforms to activate the stories beyond your brands..
For marketers and business leaders alike, understanding the new patterns of online consumer behavior will be essential for both success and survival.
EMERGING WORLD, NEW GROWTH, DISRUPTIVE INNOVATION
// T H E D I V E R G E N C E
WHEN THE EMERGING WORLD RULES THE WEB
What we think of the Web today is only a fraction of its future potential. THE DIVERGENCE marks the point where everything we know about the digital world will change. Soon emerging markets will not only overtake the West in terms of economic growth, but also as the dominant commercial and cultural influence on the development of the Web. How we interact, transact and entertain ourselves in the future will be shaped by a billion new digital consumers coming online from Brazil, Russia, India and China.. Forget the Web of the West, and begin to understand the Web of the Rest. Tomorrow's digital world will be a milieu of competing cultures - simultaneously a source of conflict and also unprecedented new consumer innovation. THE DIVERGENCE is your roadmap to understanding and accessing the growth potential of these new digital markets. In this session you will: - Learn where many of today's major online trends (such as social networking, social gaming and group buying) actually came from, and identify some of the next big online ideas currently incubating in emerging markets - Explore the 3 Crowns of Power which are fueling the growing influence of BRIC nations on the future of the Web - Discover how differently online consumers behave in Divergence markets, and what you can learn from them - Harness the ‘constraint-led’ models of innovation in emerging markets - Leverage the best success and survival strategies for companies operating in the Divergence Age
The Divergence marks the point where everything we know about the digital world will change
MOBILE, MARKETING, CONSUMER BEHAVIOUR
// U B I Q U I T O U S
ENGAGING TOMORROW'S MOBILE CONSUMER
While faster processors, bigger screens and more powerful features steal the headlines - the true mobile revolution plays out daily in its continuing impact on the way we live, work and play. The next generation of phone technology will be less about innovative hardware, and more about providing consumers with ubiquitous, high speed access to our social, professional and entertainment networks. From location based technologies, to gesture based interfaces and integrated financial services - the future of your phone may be no phone at all. For advertisers and platform providers alike - to really understand the mobile business of tomorrow you have to first step inside the lives of the consumers that will inhabit it In this session you will: - Experience a unique immersion format that tells the individual stories of five consumers in a mobile world over a 24HR day - Understand next generation mobile technologies and their impact on your business and marketing strategies - Examine the potential impact of new mobile applications and platforms evolving from China and other emerging markets - Explore opportunities to extend your products and services as mobile applications - Rethink your business to engage tomorrow’s mobile centric generation
To really understand the mobile business of tomorrow you have to first step inside the lives of the consumers that will inhabit it.
INNOVATION, STRATEGY, BUSINESS TRANSFORMATION
// N E X T L A B
UNLEASHING THE FUTURE ON YOUR COMPANY AND COMPETITION
What does it take to not only be the best, but to also change the rules of the game? NEXTLAB is a high impact program designed to equip top managers with the insights, motivation and tools to transform the way they do business. The future is already here, you just need to know where to look. From social gaming in China to radical new low cost business models from India, next generation mobile banking in Africa and experiential brand platforms in Latin America - the best unorthodox thinking is taking place far from the traditional centres of innovation. The secret to seeing what's coming next is to pay close attention to the spaces where all the rules are being broken. NEXTLAB is a fast paced global tour of the disruptive technologies and new consumer behaviours that will directly impact you and your industry. By the end of this action packed keynote you will not only know what's around the corner, you will learn how to think like a futurist yourself! In this session you will: - Discover the disruptive enablers that are already changing the relationship you have with your customers and competitors - Understand and identify the 3 Waves of Innovation - Envision future consumer scenarios as a tool for product and service transformation - Build an innovation radar for your company and identify the trends most likely to impact your core business - Develop an internal scorecard to track how focused your company is on shaping the future
The secret to seeing what's coming next is to pay close attention to the spaces where all the rules are being broken
// M I K E ’ S B O O K
IKE'S NEW BESTSELLING
book Futuretainment is a perfect complement to his keynote and workshop presentations, and provides a succinct overview of the digital revolution. Futuretainment is about a world transformed by consumer connectedness. It is an indispensable handbook for anyone wanting to understand the future of media and marketing, and explains what it will take for companies and brands to thrive in this challenging new environment. With a unique focus on the dynamic markets of Japan, China and Korea - Futuretainment tells the story of disruptive consumer innovation at the cutting edge of social media The big idea at the heart of Futuretainment is that we have moved from an era of broadcast networks to audience networks. Audience networks, formed on Twitter, Facebook and platforms like QQ in China are more than mere social pastimes. They have become the new
distribution network for how media content is discovered, shared and popularised. Art directed by the award-winning Vince Frost and Quan Payne, Futuretainment is an intense visual feast, presenting its 23 unique insights with original photography, innovative graphs and data visualisations – a radical rethink of the traditional business book. Futuretainment recently won at Art Director’s Club award in New York for design.
INSIGHTFUL AND FASCINATING!
Hellen Kellie, Director of Marketing, BBC Worldwide
Santiago Kuribrena, CMO, Televisa Networks
DYNAMIC, HIGHLY RELEVANT AND STIMULATING, WITH FRESH AND UNIQUE INSIGHTS
John Kukla, VP Creative Services, Fox
ANScott, Managing Director, ABC IDEAL CONTRIBUTION Mark
YOUR SPEECH WAS GREAT! I CAME UP WITH LOTS OF IDEAS FOR MY BRAND. IT WAS A PLEASURE HEARING YOU
Juan Pablo Jim, MD Mexico, L’Oreal Paris
GREAT SESSION, REALLY INSIGHTFUL!
Joe Early, EVP Marketing, Fox
Nirvik Singh, Chairman & CEO - Grey Group Asia
YOUR PRESENTATION WAS UNBELIEVABLE. SCARY BUT ENLIGHTENING AND CHALLENGING THANK-YOU FOR CONTRIBUTING TO FOXTEL'S SUCCESS
Peter Tonagh, Chief Financial Officer - FOXTEL
KEEN INSIGHT ON SOCIAL MEDIA
Tim O’Reilly, CEO of O’Reilly Media
FASCINATING! YOU SHOULD ALSO WRITE BOOKS ON PRESENTING TECHNOLOGY TOPICS TO NON-TECHNOLOGY PEOPLE. IT’S A SKILL VERY FEW TECHNOLOGISTS HAVE. Nick Nero, Director of New Technology Strategy, Walt Disney Studios Home Entertainment
I WOULD HIGHLY RECOMMEND MIKE WALSH TO ANY COMPANY WHO WANTS TO GET A CLEARER UNDERSTANDING OF NOT WHAT MIGHT BE, BUT WHAT IS VERY LIKELY TO BE. David Marshall, Managing Director, FujiFilm Australia
AN EYE OPENER
Andrew Donohue, Director, On-Air Promotions, NYCTV/NYC Media Group
Cyril Rickelton-Abdi, Director, Technology Development- Disney ABC Television Group
Tom Lucas, Director of Marcomms, UKTV
GREAT SESSION! TO BE PERFECTLY HONEST, I’M SORT OF LOST BETWEEN BEING VERY EXCITED AND VERY FRIGHTENED.