Millann - The Cultural Wedding Planners
Content
Millann – The Cultural Wedding Planners
Business Plan
Owners Miss Salmana Sadaf Miss Nida Khalid Waraich Miss Sidra Tul Ain Miss Labeeda Farid Miss Adeela Yousaf Miss Zirwa Taskeen Zahra
Millann – The Cultural Wedding Planners Address City ZIP Code Mobile – E-mail – Visit us – Shop No # 25 Basement ChenOne Tower, Sargodha Sargodha 40100 0333-1234567 [email protected] www.millann.weebly.com
Telephone – 043-1234567
Facebook - www.facebook.com/millan.cultural.wedding.planners
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Title Executive Summary Company’s Description Our Services Marketing Plan Operational Plan Management and Organization Personal financial statement Startup expenses and Capitalization Financial Plan
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Executive summary
We are six partners Miss Salmana Sadaf, Miss Nida Khalid Waraich, Miss Sidra Tul Ain , Miss Labeeda Farid, Miss Adeela Yousaf, Miss Zirwa Taskeen Zahra. We provide the services of cultural wedding planners. Our company name is Millann – The cultural wedding planners. We thought of this idea as previously there are no wedding planners in the city and there is a need of wedding planners in the market. Our customers will be young adults and old adults having family income 60,000+ belong to upper middle or elite class of Punjabi, sindhi, balochi or pakhtun culture living in Sargodha and have broad minded behavior. We made these segments because it is a new concept for the area so only broad minded people having enough income to spend on a new thing which they do not know and on their side it is a risk of investing. In the company, in future will get growth because the concept of wedding planners is initiated by us but when others will see attraction in the industry they will surely start this business. Millann – The cultural wedding planners is a full service company that provides complete consulting services for weddings. Millann – The cultural wedding is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients' wishes become our commands. Our goal is to give each & every event a different Meaning, Identity and a Vision with true professionalism to chart the roads of informative & entertaining events. Our services include weddings, receptions, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc. In future we would like to expand our business city by city.
Company’s Description
We provide services of CULTURAL WEDDING PLANNERS Weddings are meant to be breathtakingly beautiful, classy and elegant, suffused with solemnity; a reflection of one’s rich cultural traditions. A Wedding ought to be truly special, the one and only one of its kind. You only get married once and it should be a day when you and your special one can concentrate on the love your share for each other. On perhaps one of the biggest days of your life, why leave anything to chance? Our team of Cultural Weddings Planners and weddings coordinators will take care of all the details, such as the wedding music, photographer / videographer, food and drinks, locations for weddings ceremonies, wedding dresses, wedding gifts, decoration etc. Wedding Planning is something that should be left to professionals who have the experience of coordinating all the event-related activities.
Our Scope of services
• • Ideas on venue, theme decoration, deal with suppliers and caterers according to their budgets. We deal with Vendors Caterers Transporter Florist Decorator Note: Our clients can use suppliers suggested by us or they can refer their own. • • • Design and print the invitation card Plan the guest list. Plan the guest activities Number of guest Guest tragectary through wedding ceremony Entertainment activities Setting the venue on the day.
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Take responsibility of decoration and coordinate with suppliers and make the perfect wedding happen. Organizing hair making and wedding costume. Get Bride getting groom and their relatives for the big event. Taking care of uncertain factors. Keep a sharp eye for any problem that might occur.
Mission
We will help to make your wedding ceremony perfect and memorable for all who come and provide quality and standard services
Vision
Be the most helpful wedding planning resource in Sargodha. Create services for the market place that add value for both couples and wedding professionals.
Objectives
Whether this is our client's first wedding, a renewal of their vows or their anniversary, we want every detail of their event to be both a pleasurable and a memorable experience. Therefore we offer a host of packages and services specifically tailored to the needs of each couple. We are confident that this business venture will be a success and we estimate that our net income will increase modestly by the second year.
Business Philosphy
Planning a wedding or event can be fun, but stressful at the same time. We help alleviate the stress involved with event planning and bring our clients perfect event into a reality. Our main goal is to make our clients day as special as they have envisioned. We strive to make the event planning experience enjoyable. We handle the little details so our clients can enjoy the event as much as their honored guests. We work to make sure no detail is overlooked. We leave the planning decisions up to our clients. This is their event, not ours. We are here to reduce the anxieties of planning an event, not add to them. We will remain open to our clients dreams and ideas, ultimately creating an event that fits their vision of the perfect event.
Our client’s introduction
Young adults and old adults having family income 60,000+ belong to upper middle or elite class of Punjabi, Sindhi, Balochi or Pakhtun culture living in Sargodha and have broad minded behavior.
We expect that our company will grow faster as previously there is no wedding planner in the city and marriage industry is an industry which will run even in economic instability because whatever the situation people will marry.
Short term and long term Goals
Short term goal is to increase our advertising budget each month for the next 3 months and long term business goal is that the short term goal help to achieve double business revenue by the end of the fiscal year & also to receive 95% positive feedback regarding the service. Due to advertising more customers are attracted towards business and they will choose us instead of doing marriages by themselves. Thus we will get more clients and also our revenue increase.
Strengths
We are the first wedding planners in the city and our all indirect competitors are providing only one or two services but we will give all services. We have chosen that location which will attract more potential customer. We have targeted all types of customer through our advertisements. We have a team fully dedicated to work. We have chosen the best suppliers in the city so you get quality arrangements in your budget without any headaches.
Legal form of business. We are doing partnership and we are six partners in the business. The type of business we are doing prefers partnership/
Services
We have taken photos of the location for our office. We have printed some banners, brochures for advertisement. We have also printed our visiting cards, a writing pad. We have also made a catalog of wedding invitation cards and a catalog of photos of marriages.Our copies of contracts and market research is attached in the file. Our office equipment will include 10 chairs, 5 tables, 1 sofa set, ballpoints, diaries, files, wall clock, wedding calendar, 3 landline phones, 5 laptops, 1 printer, 1 scanner, kitchen accessories 12 cups, 12 plates, 12 glasses and 12 spoons
Competitive Advantage
We are introducing our idea of launching wedding planner service in the market on the surety that is potential customers who want to make their weddings marvelous. Millann is the wedding planner service that is the need of status & role oriented people because it does not make only your wedding super but also gives you memorable moments. On the basis on
research and intelligence there are no wedding planner service available like Millann in the market at present in the city. This can give you a path. In all events of marriage we would be with you at every step and to make your wedding special like your dreams. The major difference that supports our company is that:
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Our wedding planner service would be the only option for consumers who want to make their wedding as special as they want. Millann offers helpful and informative resources for all brides and grooms. We hope you find everything you need here to plan your dream wedding
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Pricing
We will charge price per event. Our per event fee will be Rs 25000/-
Marketing Plan
Market Research
Total: 70 Male: 29 Female: 41 89% Punjabi 1) 94% people said that their culture attract them and 6% said their culture don’t attract them. 2) 19% people said that they never attend any culture based wedding ceremony while 81% said they attend. 3) 91% people want to organize their wedding based on their culture and 9% don’t like. 4) 90% people say that 20-30 years age is ideal to get married while 10% disagreed. 5) 40% people said that they can manage huge gathering by themselves and 60% can’t. 6) 60% said they want to lessen headaches and 40% don’t want. 7) 77% people want to get married in winter season and 23% want in summer season. 8) 77% peoples prefer halls and 23% like open air environment. 9) 76% prefer designer wear and 24% don’t. 10) 71% people likes formal wedding and 29 % don’t like. 11) 74% people say that culture should represent with new ideas and 28% says it shouldn’t. 12) 49% likes mix gathering and 51% like separate. 13) 11% don’t like photography/movie and 89% like.
14) 93% want secure environment and 7% don’t. 15) 19% people don’t want to include religious and family traditions in weddings while 81% want to include. 16) 51% people don’t like multiple location photography while 49% like. 17) 14% haven’t good attitude toward wedding planners while 86% have good attitude.
Economics
Our market survey shows are market size is 105000.
Percentage share of market of market 11% Current Demand in target market:
Mostly people in Sargodha are willing to consult wedding planner as families are huge and they feel it difficult to manage huge gathering by themselves. Also when people arrange marriages by themselves they can’t enjoy each and every moment of the wedding.
Trends in market:
Wedding industry is growing industry as population is increasing and all people get married, also now people are very status conscious they want all things to be perfect including marriage so they like to hire a team of professionals to arrange their marriage.
Opportunities
Little competition, spread offices in different parts of city, wedding season coming up, we can also go in event planning.
Barriers
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High marketing cost People are not aware about this it will take for consumer acceptance and brand recognition Lack of well trained staff. Training costs are high High transportation cost.
Change in technology: Now adays mostly people search on internet for planning their
marriages for inspiration, also they are looking for vendors and wedding planners on facebook pages and websites. Even one can design their own wedding cards and costumes online. They can invite friends by just sending an email.. We will provide all these services
Change in government regulations: As government legislations change rapidly in Paksitan like one dish in wedding, no late night events and no display of dowry etc, we will change our business according to rules Change in the economy: It effects our business as when labor costs is high we have to pay more to suppliers, when taxes rise it will affect our business. Change in your industry: When more competitors come then there will be more competition as new trends in wedding also effects our industry
Target Customers
Young adults and old adults having family income 60,000+ belong to upper middle or elite class of punjabi, sindhi, balochi or pakhtun culture living in Sargodha and have broad minded behavior.
Competitors
Our indirect competitors are
Lightening services VIP lighting and decoration, Khan lighting and decoration Caterers Bawajee Caterers, Modern Caterers Cooks Abdul Ghafoor, Abdul Razaq Florists Nasir Habib Nursery, Shabbir Nursery, Mujahid nursery Marriage Halls Al-rehman banquet, Golden Palm, Royal Garden, Pearl Beauty Parlours Almays, Zahra, Femina Wedding boutiques (female) Rangoli, Reet, Laaj collection Wedding boutiques (male) Al-Haadi Collection, Junaid Jamshed Jewellery Shops Al Falah, Gul jewellery, Kapoor Thalla. Photographers Tariq’s Studio, Hanif Studio, Rabnawaz studio. Foot wear Stylo Shoes, Metro Shoes Rent a car
Subhan Rent a car, Raja rent a car, Car Club
Competitive Analysis table FACTOR Me Stre Weakn ess ngt h yes yes yes yes no no no no no no yes yes Golden Palm Marriage Hall High Prices Good Quality Good services Good repute in market 3 years of experience A good image in minds if clients Outside city Rangoli Boutique Medium Price Medium quality No services provided Not very famous 4 years of experience Have a good image Importa nce to Custome r 4 2 3 2 2 2
Price Quality Service Reliability
Low price to capture more customers Best suppliers to ensure high quality Skilled staff
Legally registered so you can trust Lack of Expertise experience Company Newly formed company Reputatio n Location Advertisin g Commercial area On social, print and electronic media to attract more audience st 1 image will attract customers to us
yes yes
no no
Location is near to competitiors No Only print advertisemen media t on regular basis Good image Not so famous
4 1
Image
yes
no
2
Competitve advantage
Our price is low it will help us to attract more customers. Best suppliers to ensure quality. Skilled staff. Legal existence so clients can trust on it. Location for the office is a commercial area where targeted customers visit oftenly. Advertisement is done on social, print and electronic media. Advertisement will help us to attract more customer as it creates first impression in minds of customers.
Competitive Disadvantage
Lack of experience and expert knowledge also a newly formed company people don’t have knowledge about it.
Niche Marketing
Young adults and old adults having family income 60,000+ belong to upper middle or elite class of Punjabi,sindhi,balochi or pakhtun culture living in Sargodha and have broad minded behavior.
Promotional Strategies
Developing a strategy for our wedding planning business is critical to the growth of our client base. If we’re just starting out as an independent planner, we need to start our marketing plan immediately. Begin expanding our client base with a strategy that utilizes both online and offline wedding marketing ideas. 1. Create a Website A professional website for our wedding planning business can play a crucial role in our efforts to attract new clients. To impress our future clients, we will hire an experienced web designer to create a stunning and memorable website. Our website would highlight important information about our business, including our location and phone number. 2. Add a Blog A weblog provides a functional and easy way to keep our visitors and clients updated about our business. In addition to using a blog to spread important news, we can also use it to share interesting information about the wedding industry. Through a built-in commenting system, we can even encourage our visitors to interact directly with us on our website. Our helpful responses might encourage a few brides to hire us.
3. Participate in Social Media Social media networks give us a free way to advertise our business and interact with prospective customers. We will start cultivating our presence on these networks by creating a brand with a memorable name and logo. We will then link our social media profiles on our website so that potential customers can easily find us. We will keep monitoring our social media profiles so that we can respond to an inquiry from a new contact immediately. 4. Attend Wedding Expos We use wedding expos to network with a diverse crowd of brides. If our city is hosting an upcoming bridal expo, we will make sure to reserve a booth. During the expo, we’ll likely meet plenty of overwhelmed brides in need of our services. We keep a stack of business cards at our booth to hand out to each passing guest. 5. Partner with Vendors Throwing a successful wedding relies on the work of many different vendors, from photographers to caterers. We devote time to forming relationships with some of the wedding vendors in our local area. If we and our partners agree to recommend each other to new customers, we can expect to find even more clients for our services. 6. Encourage Online Reviews A collection of glowing reviews for our business may encourage a bride to hire us. We will ask our previous clients to leave reviews for our business on the Internet. Potential clients will likely use these reviews to guide their decision on a wedding planner. We will then monitor these online reviews so that we can gauge the success of our business. We might even find a few suggestions to help us improve our business. 7. Learn about Search Engine Optimization Search engine optimization can help brides pick out our website from the stack of competitors. To optimize our site, we are confident to include relevant and important keywords on each page of our website. These keywords should include the location of our business and the specific services we provide. 8. Offer an Online Portfolio Even if we don’t want to create a full website, we will invest in an online portfolio that displays our work. Our pictures would include recent wedding events that we coordinated, complete
with pictures of the wedding party and the decorations. We will invest in a good digital camera so that we can take these pictures our self. 9. Use Print and Online Advertising Brochures, mailings, magazine ads and business cards are a great way to let more people know about our business. We will also try online advertising to target brides in our area. We will further look for popular wedding blogs that focus on our region. We will rent a small space on these sites for our advertisements. 10. Ask for Referrals Our past and current customers can be a source of future work for our business. As we work with a bride, we will not hesitate to ask her if she knows a friend or relative who is in need of our services. We will develop good relationships with other wedding vendors; we can also ask them for referrals.
Promotional Budget
Whatever our promotional budget would be we will manage it as 15.6% 14.0% 13.4% 12.3% 12.0% Mobile Marketing Local Search/Linking Social Media Retargeting/Remarketing Advertising Online Video
Price Strategies
We will go for penetration strategy We are providing three packages: PLATINUM: Arrange whole marriage ceremony. GOLD: Arrange any two events of client’s want. SILVER: Arrange one event of client’s choice. FEE PER EVENT: Rs. 25000/-
Our competitors are giving only one or two services but we are giving all services with discount prices. So prices will be low then others. We are giving online booking facilities and also 24/7 availability.
Proposed Location
While choosing the location certain things we kept in mind that it should be easily available, a busy location like commercial areas and our targeted customers oftenly visit there. It should be near to our suppliers. A neat, clean and healthy environment having basic facilities which we want for our office. It is convenient for our customer it has facilities like parking and cafeterias.
Sale Forecasting
MILLANN – The cultural wedding planner
Items No of clients Price per event Revenue
2013 12 25000 300000
2014 17 25000 425000
2015 25 25000 625000
2016 33 30000 990000
2017 40 40000 1600000
Operational Plan
Daily operations of business
Our daily operations include meeting with clients, taking orders, dealing with suppliers, visiting the venues, managing our budget.
Location
We have chosen ChenOne Tower for our office it provides all facilities which we need in an office and all qualities which help us to attract potential customers.
Equipment
Our office equipment will include 10 chairs, 5 tables, 1 sofa set, ballpoints, diaries, files, wall clock, wedding calendar, 5 laptops, 1 printer, 1 scanner, kitchen accessories 12 cups, 12 plates, 12 glasses and 12 spoons
People
In office, we will be 9 staff members, 6 partners, 1 assistant and 1 tea boy
Surrounding environment
It is a commercial location, includes in very busy and main roads of the city. Near to our suppliers. Our office will be in a shopping center where our targeted customers visit.
Location
One of the things that need to be ensured in establishing a business is choosing the right location for it. Of course when we talked about the location, the thing that is brought to our mind is strategic. A business needs to have a strategic location to do business. It is a place where communication and transportation are so much accessible; a place where people most likely go and a place where your services can easily be accessed by the consumers. Having a strategic location for your business is truly an advantage and an edge against your competitors. Like what mentioned, a good location for the business should have accessibility. It means that there should be a convenient, fast or easy and available means of transportation for the consumers to reach your business. Another thing is that the location should have an allowance for expansion. Since business grows, there are possibilities of acquiring additional space for your establishment to be able to cater with the needs of your business. This is one of the reason why you should consider also the possible expansion that could take place in the future time before choosing the location of the business. The product demand should be also considered. You should also consider that the services that you offer are fit for the location or not. Even though the location is good but if the services are not fit for the said location, still it is not considered as strategic for your business. You must ensure that your services should have the population that needs these. The availability of power, fuel as well as water supply should also be considered. The location for your business establishment needs not only the strategic position but should also ensure that the availability of some resources such as the power, the fuel and the water are accessible. These resources are important factors in running your business and it should be considered as the factors that should be first ensured upon choosing the right location for the business.
Physical requirements
Amount of space: 18 feet wide and 24 feet long Type of building: Shopping mall Power and other utilities: Fuel, Gas, Electricity, Tele Phone, Water.
It is convenient for our suppliers We need a easy walk in access. Parking facility is available Cost of occupational expenses: 11 A.M to 10 P.M are our business hours.
Legal environment:
Health and safety environment: We are committed to conduct our business in a manner that protects the health and safety of our employees and the communities in which we operate. HSE performance and programs at Millann will be annually reviewed. We also recognize the importance of protecting the environment while conducting our business and believe that caring for the environment is not only an ethical and legal obligation but also a mechanism for success. Millann abides by all local environmental laws and regulations including National Environmental Quality Standards (NEQS). We continually strive to align our HSE management systems and processes to international best practices including Occupational Safety and Health Administration (OSHA) and Dupont Workplace Safety Standards. Our HSE systems will be processed, regularly assessed and audited internally as well as independently by third parties. Special regulations covering your industry:
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Advance/ Token Money are non-refundable in case of cancelation the assignment. 50% advance of total amount will be paid at the time of booking which is 75% non adjustable in the case of cancellation. The Balance 50% payment must be paid before 10 Days of the event. Any change in order must be intimated 10-Days before the event after consulting with manager operations. Government Rules and Regulation relating to wedding Functions must be followed i.e. One Dish Menu, No Fire work, No Firing and Function Timing to be strictly observed. If the client violet the rule Company will not responsible. Breakage and shortage of company's equipment / items will charge to the client. The event shall be executed in the Risk and Cost of the Client without any liability of the company for any loss or damage to the property of any guest. The event shall be executed on the responsibility of the client for fool proof security arrangements and damage to our property, labour and staff. In case of Natural Disaster Millan- The cultural wedding planners will not responsible for any lose / damage.
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In case of increase in confirmed number of guests please inform 3 days before event. If not so company will not be responsible of food shortage or any other mess-up. Increased number of guests will charge accordingly. Traveling and loading charges will be affect final amount in case of out station programs. Imported flowers or special modules will cost extra. Rates are accepted and total bill amount is agreed.
Copyright statement
© [Millann-The cultural wedding planners] [2013] All Rights Reserved No part of this business or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the owners, unless otherwise indicated for stand-alone materials. Any business or commercial use and distribution of the contents of the business is not allowed without express and prior written consent of the author.
Memorandum of Association
Name: Millann-The Cultural Wedding Planners Registered Office: Shop No # 25 Basement ChenOne Tower,Sargodha Aims and Objectives: Aims and objectives for which the company is incorporated is as under: a) We offer a host of packages and services specifically tailored to the needs of each
couple.
b) We will provide complete services with standard and quality.
c) We will provide the highest level of customer service and maintain customer satisfaction, always trying to exceed their expectations d) Our commitment to our clients is based on long-term relationships formed through dedicated service, value creation and loyalty. e) We will provide a cost-effective service and develop a well-trained, organized, focused, goal-oriented, committed and rewarded group of clients and associates
Governing bodies: Names, addresses and designation of present member of governing body to whom management is entrusted under section 42 of companies ordinance 1984 as required is as follows: S no. Name 1 SALMANA SADAF 2 3 4 NIDA KHALID WARRAICH SIDRA HAKIM LABEEDA FARID Addresses H No 89 Block C Satellite Town Sargodha H No 41 Muradabad Sargodha H No 82 St No 6, Iqbal Colony Sargodha H No 45/9 Canal Park Sargodha Designation V.P Marketing and IT V.P Finance V.P Human Resource CEO
5 6
ADEELA YOUSAF ZIRWA TASKEEN ZAHRA
H No 25/ 2 Gillwala Mehboob Colony Sargodha H no 64/4 Farooq Colony Sargodha
President V.P Operations
Desirous person: We the undersigned are desirous of forming a company named “MILLANN-The Cultural Wedding Planners” under the companies ordinance 1984. S no. 1 2 3 4 5 6 Names and Adresses NIDA KHALID SALMANA SADAF SIDRA HAKIM LABEEDA FARID ADEELA YOUSAF ZIRWA TASKEEN Age 21 21 22 20 22 22 Signatures
SECURITIES AND EXCHANGE COMMISION OF PAKISTAN Shop No # 25 Basement ChenOne Tower, Sargodha Certificate Of Incorporation (Under section 32 of Companies Ordinance, XLVII of 1984)
Company number: 0086388
I hereby certify that Millann-The Cultural Wedding Planner Company of Sargodha is this day incorporated under the companies ordinance 1984 (XLVII of 1984), and that company is private company.
Given under my hand at Faisalabad this 1st day of December two thousand thirteen. (MAHBOOB AHMAD)
Joint Registrar of companies Faisalabad Region
Fee 25000/No. JRF Dated:________
Personnel
Job specification
Wedding planner Bachelor degree or higher degree Any Event management course Basic computer skills Time management and stress management courses. Assistant Intermediate or higher degree Basic Computer skill
Job description
Wedding planner. 1. Should have Knowledge of the local area 2. Should be a good communicator 3. Should be a Negotiator 4. Planning 5. Should be able to solve problems 6. A good time manager 7. Should be able to work under stress Assistant 1.Attend calls 2. Fix meeting with clients 3.Computer operating
How we measure performance
Performance is measured by Performance evaluation forms. They will be made after every wedding by the employee and also CEO. Then both are compared. To improve performance training sessions will be done.
Rewards and Compensation •
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After each wedding a meeting will be held to appreciate the work of employees and motivate them for more hard word.
Annual leave will be given to employees for 15 days. 25% discount on employee’s wedding. If death in service happened then three times your salary paid to a nominated beneficiary Annual increment of 25% in salary.
Number of employees : Six Some other workers are also employed Tea Boy Assistant Type of labor: Skilled Where and how will you find right employees? On the basis of their specialization employees are recruited i.e employee specialized in:I. II. Finance will be financial manager. HRM will be a human resource manager.
Training methods & requirements:
Trainings are held for different purposes, some are organized to help new employees to get to know the service completely, some are for improving employees‟ professional skills, therefore, the trainings can be divided by their contents: Apprentice training
To introduce this service general information and basic skills needed at work to new workers. This training helps building up good relationships between employees themselves and as well as between employees and management team. Moreover, it helps employees to set up the right attitude towards work. Simulation training
Practical training is held with the help of Human Resource managers, aiming to improve methods of working and increase work effectiveness by simulating the real workplace. This training is in existence in everyday work, therefore it is long-term. In order to have good results from this training, managers play very important roles by using proper training skills. On-the-job training Employees‟ professional quality is the key of services, the rules and principles of work are taught in this kind of training, besides, courtesy, manners and techniques of handling interpersonal relations are taught as well. This kind of training aims to train employees to learn the best way to do the work in the most quickly and effective way. Language Training
Employees are required to be able to speak one or two foreign languages, for different cultures, different work categories or different positions, language requirements also differ. Urdu as an national used language, every staff needs to be familiar with. Another language is required or to be trained depending on the location of the wedding. Services and administration training
This training is more focused on a specific subject according to the request of improving administration and services, including telephone techniques, guest relations, sales skills, public relations general information and application, safety and first-aid etc. Cross training
To ensure the communication among different cultures and increase the ability of adjusting to distinguished environments, cross training is used to assist employees to receive knowledge and skills from other cultures. culture is a key factor in International HRM(IHRM), therefore, culture topic is treated more seriously and carefully, employees should be trained well to deal with possible cultural
misunderstandings or even conflicts. Practical information should be provided during the training, role play, simulations, and meetings with foreign employees will help the trainees to understand better.
Salary of employees Designation
MILLANN – The cultural wedding planner
Payroll per month 2000 1000 3000 2700 1300 4000 3600 1900 5500 4500 2500 7000 6000 3000 9000 Payroll per year 24000 12000 36000 32400 15600 48000 43200 22800 66000 54000 30000 84000 72000 36000 108000
For 2013
Assistant Tea boy Total For 2014 Assistant Tea boy Total For 2015 Assistant Tea boy Total For 2016 Assistant Tea boy Total For 2017 Assistant Tea boy Total Suppliers:
We chose the best suppliers in the city to ensure quality Following is the list of our suppliers
Supplier
Lightening services
Name
Madina Light
Address
University Road Near
Experience
4 years
Decoration Caterer Datta Tent Services
Cook
Iqbal Marriage Hall & Pakwan Center Depilex Beauty Clinic
Beauty Parlour (female & male)
Florist
Al-Makkah flower decoration Style Inn Party Halls
Marriage Hall
Wedding Boutique Male Wedding Boutique Female Jewellery Shop Photographer Rent a Car Foot wears
Rox Men
Rahat Fashion Center Patiala Fancy Jewellers Shafiq’s National Studio Car Land Anarkali Shoes
Honda Center, Sargodha Bangla no 99-A Jamia Girls High School Bahadur Shah Zafar Road, Sargodha Block C, Near Passport Office, Satellite Town, Sargodha H.No 52/7 Old Civil Line Near Zam Zam Hotel, Katchery Road, Sargodha Commissioner House, University Road, Sargodha Near Chaman Ice Cream Katchery Road Sargodha Zafarullah chowk Near Ajwa Kulfi, Satellite Town Sargodha Shop no 73, Inside goal chowk, Sargodha Sarafa Bazar, Sargodha Shop no 135-UG AlRehman Trade Center Railway Road Sargodha LG-47 Al-Rehman Trade Centre University Road Sargodha
6 years
20 years
2 years
5 years
5 years
3 years
25 years 10 years 3 years 5 years 3 years
No, we don’t face any delivery problems and our supply cost will be fixed in the contract
Rules and Regulations
Rules and regulations of our company for employees
1. All members must hold a certified wedding planner certificate or have attended a recognized wedding planner course. 2. All members must understand that we have the right to cancel any membership, if you are found in breach of the code of practice. 3. All members must be truthful and transparent in all business dealings with suppliers and prospective couples. 4. All members are encouraged to give their clients an evaluation form for feedback. 5. All members must provide truthful and accurate information with respect to advertising. 6. All members must uphold each other’s businesses and must not defame any other wedding planner business. If this is the case, their membership will be terminated.
Code of Ethics
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All members shall continually strive to raise the level of professionalism and excellence in the events industry through ethical, reliable and competent conduct. Members shall provide compassionate, professional service of the highest level at all times. Members shall utilize continuing education programs and networking opportunities to enhance their knowledge base and raise their level of professionalism. Members shall adhere to all safety standards set for the industry. Members shall utilize proper legal contracts to protect themselves and their clients. Members shall maintain appropriate insurance coverage for all business activities. Members shall treat other event professionals with the utmost respect. Members shall encourage newcomers to the industry through local mentoring and intern programs. Members shall provide their time and talent to benefit their community through the local Chapter’s philanthropic efforts or other opportunities. Members shall act in accordance with the Code of Ethics, Bylaws and Policies
Management and Organization
Board Of Directors Miss Salmana Sadaf Miss Nida Khalid Waraich Miss Sidra Tul Ain
Miss Labeeda Farid Miss Adeela Yousaf Miss Zirwa Taskeen Zahra President Miss Adeela Yousaf CEO Miss Labeeda Farid Vice president operations Miss Zirwah Taskeen Zahra Vice President Marketing and IT Miss Salmana Sadaf Vice President finance Miss Nida Khalid Waraich Vice President Human Resource Miss Sidra Tul Ain
Day To Day Activities
Accountant Miss Miss Nida Khalid Waraich Supplier Relationship Managers
Miss Zirwa Taskeen Zahra and Miss Adeela Yousaf Customer Relation Officer Miss Salmana Sadaf HR managers Miss Labeeda Farid and Miss Sidra Tul Ain Assistant Aabira Khan Tea boy Muhammad Tayyab
Team Leaders on wedding day
Lightening Decoration Miss Adeela Yousaf Wedding Boutique, Foot Wear Jewellry, Makeup Miss Sidra Tul Ain Caterers, cook, marriage hall Miss Nida Khalid Waraich
Rent a car, photographer Miss Labeeda Farid Flower decoration
Miss Zirwa Taskeen Zahra Managing Guests, IT Miss Salmana Sadaf.
Personal Financial Statement
Personal plan
MILLANN – The cultural wedding planner
Miss Miss Miss Miss Miss Salmana Nida Sidra Labeeda Adeela Sadaf Khalid Tul Ain Farid Yousaf Waraich Miss Zirwa Taskeen Zahra
ASSETS:
Current assets Cash in hand Cash in bank Account receivable Total current assets Fixed assets property Total fixed assets
10000 100000 5000 115000 200000 200000 315000
5000 90000 15000 110000 100000 100000 210000
13000 500000 30000 543000 300000 300000 843000
10000 250000 6000 266000 0 0 266000
20000 300000 20000 340000 75000 75000 415000
8000 700000 25000 733000 800000 800000 1533000
Total assets Less Liabilities:
Current liabilities Accounts payable
30000
10000
50000
12000
20000
75000
Credit card balance Total current liabilities Long term liabilities mortgage Total long term liabilities Total liabilities Net worth
13000 43000
0 10000
25000 75000
4000 16000
6000 26000
20000 95000
100000 100000 143000 172000
0 0 10000 200000
200000 200000 275000 568000
50000 50000 66000 200000
75000 75000 101000 314000
500000 500000 595000 938000
Startup Expenses and Capitalization
Each partner contributed 130000, and will share profit and loss with ratio 16.67each. Our startup expenses are Rs84000/- including office equipment, rent, maintenance and other charges
Financial Plan
Break even analysis
MILLANN – The cultural wedding planner
Breakeven point = fixed cost / price -variable cost per client
2013 2014 48000 240000 90000 1000 2015 66000 240000 85000 1000 2016 84000 360000 80000 1000 2017 108000 360000 75000 1000
Fixed cost Salary Rent advertisement Depreciation on equipment
36000 240000 100000 1000
Depreciation on furniture Total fixed cost Variable cost Office expenses Printing and stationary utilities Transportation expenses Other expenses Total variable cost Variable cost per client Price per event Breakeven point
3000 380000 11000 12000 52000 20000 1000 96000 8000 25000 22
3000 382000 13000 14000 59500 25000 1500 113000 6647 25000 21
3000 395000 15000 16000 66500 30000 2500 130000 5200 25000 20
3000 528000 18000 19000 85000 45000 3000 170000 5151 30000 21
3000 547000 22000 24000 110000 60000 5000 221000 5525 40000 16
INCOME STATEMENT FOR
MILLANN – The cultural wedding planner
Revenue expenses Office expenses Salary Rent Printing n stationary utilities advertisement Transportation
2013 300000 11000 36000 240000 12000 52000 100000 20000
2014 425000 13000 48000 240000 14000 59500 90000 25000
2015 625000 15000 66000 240000 16000 66500 85000 30000
2016 990000 18000 84000 360000 19000 85000 80000 45000
2017 1600000 22000 108000 360000 24000 110000 75000 60000
expenses Depreciation on office equipment Depreciation on office furniture Other expenses Total expenses Income before Tax Tax Net operating income Other income Net income Dividend paid Retained earning
1000 3000 1000 476000 (176000) 0 (176000) 50000 (126000)
1000 3000 1500 495000 (70000) 0 (70000) 70000 0
1000 3000 2500 525000 100000 10000 90000 100000 190000
1000 3000 3000 698000 292000 29200 262800 160000 422800 (300000) 122800
1000 3000 5000 768000 832000 83200 748800 200000 948800 (600000) 348800
Cash flow statement
MILLANN – The cultural wedding planner
2013 Change due to operating activity Revenue Accounts receivables Cash paid for Operation n administration expenses Accounts payable Change in cash due to operating activity Change due to investing activity Cash receipts from 260000 20000 260000 15000 5000 2014 300000 30000 245000 40000 45000 2015 500000 10000 360000 50000 100000 2016 630000 25000 485000 40000 130000 2017 800000 50000 445000 25000 380000
Sale of property/equipment Collection of loan Sale of investment activity Cash paid for Purchase of property/equipment Making loan to other entities Purchase investment activity Change in cash due to investing activity Change due to financing activity Cash receipts from Issuance of stock borrowing Cash paid for Repayment of loan Dividend paid drawing Change in cash due to financing activity Net change during the year Opening balance of cash a/c Current year balance of cash
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 5000 0 5000
0 0 0 0 0 0 45000 5000 50000
0 0 0 0 0 0 100000 50000 150000
0 0 0 100000 0
0 0 0 300000 60000
(100000) (360000) 30000 150000 180000 20000 180000 200000
Balance sheet
MILLANN – The cultural wedding planner
2013
2014
2015
2016
2017
ASSETS:
Current assets
Cash in hand Cash in bank Advance for office Account receivable Total current assets Fixed assets Equipment Less depreciation Furniture Less depreciation Total fixed assets Intangible assets Goodwill Total intangible assets
5000 354000 100000 50000 509000 95000 (1000) 100000 (3000) 191000
50000 317000 100000 70000 537000 94000 (1000) 97000 (3000) 187000 0 0 724000
150000 351000 100000 80000 681000 93000 (1000) 94000 (3000) 183000 50000 50000 914000
180000 282000 100000 95000 657000 92000 (1000) 91000 (3000) 179000 200000 200000 1036000
200000 401800 100000 100000 801800 91000 (1000) 88000 (3000) 175000 400000 400000 1376800
0 0 700000 Total assets Liabilities and owner equity: Current liabilities 126000 Account payable 0 Income tax payable Total liabilities 126000
70000 0 70000 654000 0 0 654000 724000
60000 10000 70000 654000 190000 0 844000 914000
40000 29200 69200 844000 122800 0 966800 1036000
38000 83200 121200 966800 348800 (60000) 1255600 1376800
Owner equity
Capital stock Retained earning Less drawings Total equity 700000 (126000) 0 574000 700000
Total liabilities and equity
Business Plan
Owners Miss Salmana Sadaf Miss Nida Khalid Waraich Miss Sidra Tul Ain Miss Labeeda Farid Miss Adeela Yousaf Miss Zirwa Taskeen Zahra
Millann – The Cultural Wedding Planners Address City ZIP Code Mobile – E-mail – Visit us – Shop No # 25 Basement ChenOne Tower, Sargodha Sargodha 40100 0333-1234567 [email protected] www.millann.weebly.com
Telephone – 043-1234567
Facebook - www.facebook.com/millan.cultural.wedding.planners
No.
1 2 3 4 5 6 7 8 9
Title Executive Summary Company’s Description Our Services Marketing Plan Operational Plan Management and Organization Personal financial statement Startup expenses and Capitalization Financial Plan
Page No.
Executive summary
We are six partners Miss Salmana Sadaf, Miss Nida Khalid Waraich, Miss Sidra Tul Ain , Miss Labeeda Farid, Miss Adeela Yousaf, Miss Zirwa Taskeen Zahra. We provide the services of cultural wedding planners. Our company name is Millann – The cultural wedding planners. We thought of this idea as previously there are no wedding planners in the city and there is a need of wedding planners in the market. Our customers will be young adults and old adults having family income 60,000+ belong to upper middle or elite class of Punjabi, sindhi, balochi or pakhtun culture living in Sargodha and have broad minded behavior. We made these segments because it is a new concept for the area so only broad minded people having enough income to spend on a new thing which they do not know and on their side it is a risk of investing. In the company, in future will get growth because the concept of wedding planners is initiated by us but when others will see attraction in the industry they will surely start this business. Millann – The cultural wedding planners is a full service company that provides complete consulting services for weddings. Millann – The cultural wedding is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients' wishes become our commands. Our goal is to give each & every event a different Meaning, Identity and a Vision with true professionalism to chart the roads of informative & entertaining events. Our services include weddings, receptions, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc. In future we would like to expand our business city by city.
Company’s Description
We provide services of CULTURAL WEDDING PLANNERS Weddings are meant to be breathtakingly beautiful, classy and elegant, suffused with solemnity; a reflection of one’s rich cultural traditions. A Wedding ought to be truly special, the one and only one of its kind. You only get married once and it should be a day when you and your special one can concentrate on the love your share for each other. On perhaps one of the biggest days of your life, why leave anything to chance? Our team of Cultural Weddings Planners and weddings coordinators will take care of all the details, such as the wedding music, photographer / videographer, food and drinks, locations for weddings ceremonies, wedding dresses, wedding gifts, decoration etc. Wedding Planning is something that should be left to professionals who have the experience of coordinating all the event-related activities.
Our Scope of services
• • Ideas on venue, theme decoration, deal with suppliers and caterers according to their budgets. We deal with Vendors Caterers Transporter Florist Decorator Note: Our clients can use suppliers suggested by us or they can refer their own. • • • Design and print the invitation card Plan the guest list. Plan the guest activities Number of guest Guest tragectary through wedding ceremony Entertainment activities Setting the venue on the day.
•
• • • • •
Take responsibility of decoration and coordinate with suppliers and make the perfect wedding happen. Organizing hair making and wedding costume. Get Bride getting groom and their relatives for the big event. Taking care of uncertain factors. Keep a sharp eye for any problem that might occur.
Mission
We will help to make your wedding ceremony perfect and memorable for all who come and provide quality and standard services
Vision
Be the most helpful wedding planning resource in Sargodha. Create services for the market place that add value for both couples and wedding professionals.
Objectives
Whether this is our client's first wedding, a renewal of their vows or their anniversary, we want every detail of their event to be both a pleasurable and a memorable experience. Therefore we offer a host of packages and services specifically tailored to the needs of each couple. We are confident that this business venture will be a success and we estimate that our net income will increase modestly by the second year.
Business Philosphy
Planning a wedding or event can be fun, but stressful at the same time. We help alleviate the stress involved with event planning and bring our clients perfect event into a reality. Our main goal is to make our clients day as special as they have envisioned. We strive to make the event planning experience enjoyable. We handle the little details so our clients can enjoy the event as much as their honored guests. We work to make sure no detail is overlooked. We leave the planning decisions up to our clients. This is their event, not ours. We are here to reduce the anxieties of planning an event, not add to them. We will remain open to our clients dreams and ideas, ultimately creating an event that fits their vision of the perfect event.
Our client’s introduction
Young adults and old adults having family income 60,000+ belong to upper middle or elite class of Punjabi, Sindhi, Balochi or Pakhtun culture living in Sargodha and have broad minded behavior.
We expect that our company will grow faster as previously there is no wedding planner in the city and marriage industry is an industry which will run even in economic instability because whatever the situation people will marry.
Short term and long term Goals
Short term goal is to increase our advertising budget each month for the next 3 months and long term business goal is that the short term goal help to achieve double business revenue by the end of the fiscal year & also to receive 95% positive feedback regarding the service. Due to advertising more customers are attracted towards business and they will choose us instead of doing marriages by themselves. Thus we will get more clients and also our revenue increase.
Strengths
We are the first wedding planners in the city and our all indirect competitors are providing only one or two services but we will give all services. We have chosen that location which will attract more potential customer. We have targeted all types of customer through our advertisements. We have a team fully dedicated to work. We have chosen the best suppliers in the city so you get quality arrangements in your budget without any headaches.
Legal form of business. We are doing partnership and we are six partners in the business. The type of business we are doing prefers partnership/
Services
We have taken photos of the location for our office. We have printed some banners, brochures for advertisement. We have also printed our visiting cards, a writing pad. We have also made a catalog of wedding invitation cards and a catalog of photos of marriages.Our copies of contracts and market research is attached in the file. Our office equipment will include 10 chairs, 5 tables, 1 sofa set, ballpoints, diaries, files, wall clock, wedding calendar, 3 landline phones, 5 laptops, 1 printer, 1 scanner, kitchen accessories 12 cups, 12 plates, 12 glasses and 12 spoons
Competitive Advantage
We are introducing our idea of launching wedding planner service in the market on the surety that is potential customers who want to make their weddings marvelous. Millann is the wedding planner service that is the need of status & role oriented people because it does not make only your wedding super but also gives you memorable moments. On the basis on
research and intelligence there are no wedding planner service available like Millann in the market at present in the city. This can give you a path. In all events of marriage we would be with you at every step and to make your wedding special like your dreams. The major difference that supports our company is that:
•
Our wedding planner service would be the only option for consumers who want to make their wedding as special as they want. Millann offers helpful and informative resources for all brides and grooms. We hope you find everything you need here to plan your dream wedding
•
Pricing
We will charge price per event. Our per event fee will be Rs 25000/-
Marketing Plan
Market Research
Total: 70 Male: 29 Female: 41 89% Punjabi 1) 94% people said that their culture attract them and 6% said their culture don’t attract them. 2) 19% people said that they never attend any culture based wedding ceremony while 81% said they attend. 3) 91% people want to organize their wedding based on their culture and 9% don’t like. 4) 90% people say that 20-30 years age is ideal to get married while 10% disagreed. 5) 40% people said that they can manage huge gathering by themselves and 60% can’t. 6) 60% said they want to lessen headaches and 40% don’t want. 7) 77% people want to get married in winter season and 23% want in summer season. 8) 77% peoples prefer halls and 23% like open air environment. 9) 76% prefer designer wear and 24% don’t. 10) 71% people likes formal wedding and 29 % don’t like. 11) 74% people say that culture should represent with new ideas and 28% says it shouldn’t. 12) 49% likes mix gathering and 51% like separate. 13) 11% don’t like photography/movie and 89% like.
14) 93% want secure environment and 7% don’t. 15) 19% people don’t want to include religious and family traditions in weddings while 81% want to include. 16) 51% people don’t like multiple location photography while 49% like. 17) 14% haven’t good attitude toward wedding planners while 86% have good attitude.
Economics
Our market survey shows are market size is 105000.
Percentage share of market of market 11% Current Demand in target market:
Mostly people in Sargodha are willing to consult wedding planner as families are huge and they feel it difficult to manage huge gathering by themselves. Also when people arrange marriages by themselves they can’t enjoy each and every moment of the wedding.
Trends in market:
Wedding industry is growing industry as population is increasing and all people get married, also now people are very status conscious they want all things to be perfect including marriage so they like to hire a team of professionals to arrange their marriage.
Opportunities
Little competition, spread offices in different parts of city, wedding season coming up, we can also go in event planning.
Barriers
• •
• •
High marketing cost People are not aware about this it will take for consumer acceptance and brand recognition Lack of well trained staff. Training costs are high High transportation cost.
Change in technology: Now adays mostly people search on internet for planning their
marriages for inspiration, also they are looking for vendors and wedding planners on facebook pages and websites. Even one can design their own wedding cards and costumes online. They can invite friends by just sending an email.. We will provide all these services
Change in government regulations: As government legislations change rapidly in Paksitan like one dish in wedding, no late night events and no display of dowry etc, we will change our business according to rules Change in the economy: It effects our business as when labor costs is high we have to pay more to suppliers, when taxes rise it will affect our business. Change in your industry: When more competitors come then there will be more competition as new trends in wedding also effects our industry
Target Customers
Young adults and old adults having family income 60,000+ belong to upper middle or elite class of punjabi, sindhi, balochi or pakhtun culture living in Sargodha and have broad minded behavior.
Competitors
Our indirect competitors are
Lightening services VIP lighting and decoration, Khan lighting and decoration Caterers Bawajee Caterers, Modern Caterers Cooks Abdul Ghafoor, Abdul Razaq Florists Nasir Habib Nursery, Shabbir Nursery, Mujahid nursery Marriage Halls Al-rehman banquet, Golden Palm, Royal Garden, Pearl Beauty Parlours Almays, Zahra, Femina Wedding boutiques (female) Rangoli, Reet, Laaj collection Wedding boutiques (male) Al-Haadi Collection, Junaid Jamshed Jewellery Shops Al Falah, Gul jewellery, Kapoor Thalla. Photographers Tariq’s Studio, Hanif Studio, Rabnawaz studio. Foot wear Stylo Shoes, Metro Shoes Rent a car
Subhan Rent a car, Raja rent a car, Car Club
Competitive Analysis table FACTOR Me Stre Weakn ess ngt h yes yes yes yes no no no no no no yes yes Golden Palm Marriage Hall High Prices Good Quality Good services Good repute in market 3 years of experience A good image in minds if clients Outside city Rangoli Boutique Medium Price Medium quality No services provided Not very famous 4 years of experience Have a good image Importa nce to Custome r 4 2 3 2 2 2
Price Quality Service Reliability
Low price to capture more customers Best suppliers to ensure high quality Skilled staff
Legally registered so you can trust Lack of Expertise experience Company Newly formed company Reputatio n Location Advertisin g Commercial area On social, print and electronic media to attract more audience st 1 image will attract customers to us
yes yes
no no
Location is near to competitiors No Only print advertisemen media t on regular basis Good image Not so famous
4 1
Image
yes
no
2
Competitve advantage
Our price is low it will help us to attract more customers. Best suppliers to ensure quality. Skilled staff. Legal existence so clients can trust on it. Location for the office is a commercial area where targeted customers visit oftenly. Advertisement is done on social, print and electronic media. Advertisement will help us to attract more customer as it creates first impression in minds of customers.
Competitive Disadvantage
Lack of experience and expert knowledge also a newly formed company people don’t have knowledge about it.
Niche Marketing
Young adults and old adults having family income 60,000+ belong to upper middle or elite class of Punjabi,sindhi,balochi or pakhtun culture living in Sargodha and have broad minded behavior.
Promotional Strategies
Developing a strategy for our wedding planning business is critical to the growth of our client base. If we’re just starting out as an independent planner, we need to start our marketing plan immediately. Begin expanding our client base with a strategy that utilizes both online and offline wedding marketing ideas. 1. Create a Website A professional website for our wedding planning business can play a crucial role in our efforts to attract new clients. To impress our future clients, we will hire an experienced web designer to create a stunning and memorable website. Our website would highlight important information about our business, including our location and phone number. 2. Add a Blog A weblog provides a functional and easy way to keep our visitors and clients updated about our business. In addition to using a blog to spread important news, we can also use it to share interesting information about the wedding industry. Through a built-in commenting system, we can even encourage our visitors to interact directly with us on our website. Our helpful responses might encourage a few brides to hire us.
3. Participate in Social Media Social media networks give us a free way to advertise our business and interact with prospective customers. We will start cultivating our presence on these networks by creating a brand with a memorable name and logo. We will then link our social media profiles on our website so that potential customers can easily find us. We will keep monitoring our social media profiles so that we can respond to an inquiry from a new contact immediately. 4. Attend Wedding Expos We use wedding expos to network with a diverse crowd of brides. If our city is hosting an upcoming bridal expo, we will make sure to reserve a booth. During the expo, we’ll likely meet plenty of overwhelmed brides in need of our services. We keep a stack of business cards at our booth to hand out to each passing guest. 5. Partner with Vendors Throwing a successful wedding relies on the work of many different vendors, from photographers to caterers. We devote time to forming relationships with some of the wedding vendors in our local area. If we and our partners agree to recommend each other to new customers, we can expect to find even more clients for our services. 6. Encourage Online Reviews A collection of glowing reviews for our business may encourage a bride to hire us. We will ask our previous clients to leave reviews for our business on the Internet. Potential clients will likely use these reviews to guide their decision on a wedding planner. We will then monitor these online reviews so that we can gauge the success of our business. We might even find a few suggestions to help us improve our business. 7. Learn about Search Engine Optimization Search engine optimization can help brides pick out our website from the stack of competitors. To optimize our site, we are confident to include relevant and important keywords on each page of our website. These keywords should include the location of our business and the specific services we provide. 8. Offer an Online Portfolio Even if we don’t want to create a full website, we will invest in an online portfolio that displays our work. Our pictures would include recent wedding events that we coordinated, complete
with pictures of the wedding party and the decorations. We will invest in a good digital camera so that we can take these pictures our self. 9. Use Print and Online Advertising Brochures, mailings, magazine ads and business cards are a great way to let more people know about our business. We will also try online advertising to target brides in our area. We will further look for popular wedding blogs that focus on our region. We will rent a small space on these sites for our advertisements. 10. Ask for Referrals Our past and current customers can be a source of future work for our business. As we work with a bride, we will not hesitate to ask her if she knows a friend or relative who is in need of our services. We will develop good relationships with other wedding vendors; we can also ask them for referrals.
Promotional Budget
Whatever our promotional budget would be we will manage it as 15.6% 14.0% 13.4% 12.3% 12.0% Mobile Marketing Local Search/Linking Social Media Retargeting/Remarketing Advertising Online Video
Price Strategies
We will go for penetration strategy We are providing three packages: PLATINUM: Arrange whole marriage ceremony. GOLD: Arrange any two events of client’s want. SILVER: Arrange one event of client’s choice. FEE PER EVENT: Rs. 25000/-
Our competitors are giving only one or two services but we are giving all services with discount prices. So prices will be low then others. We are giving online booking facilities and also 24/7 availability.
Proposed Location
While choosing the location certain things we kept in mind that it should be easily available, a busy location like commercial areas and our targeted customers oftenly visit there. It should be near to our suppliers. A neat, clean and healthy environment having basic facilities which we want for our office. It is convenient for our customer it has facilities like parking and cafeterias.
Sale Forecasting
MILLANN – The cultural wedding planner
Items No of clients Price per event Revenue
2013 12 25000 300000
2014 17 25000 425000
2015 25 25000 625000
2016 33 30000 990000
2017 40 40000 1600000
Operational Plan
Daily operations of business
Our daily operations include meeting with clients, taking orders, dealing with suppliers, visiting the venues, managing our budget.
Location
We have chosen ChenOne Tower for our office it provides all facilities which we need in an office and all qualities which help us to attract potential customers.
Equipment
Our office equipment will include 10 chairs, 5 tables, 1 sofa set, ballpoints, diaries, files, wall clock, wedding calendar, 5 laptops, 1 printer, 1 scanner, kitchen accessories 12 cups, 12 plates, 12 glasses and 12 spoons
People
In office, we will be 9 staff members, 6 partners, 1 assistant and 1 tea boy
Surrounding environment
It is a commercial location, includes in very busy and main roads of the city. Near to our suppliers. Our office will be in a shopping center where our targeted customers visit.
Location
One of the things that need to be ensured in establishing a business is choosing the right location for it. Of course when we talked about the location, the thing that is brought to our mind is strategic. A business needs to have a strategic location to do business. It is a place where communication and transportation are so much accessible; a place where people most likely go and a place where your services can easily be accessed by the consumers. Having a strategic location for your business is truly an advantage and an edge against your competitors. Like what mentioned, a good location for the business should have accessibility. It means that there should be a convenient, fast or easy and available means of transportation for the consumers to reach your business. Another thing is that the location should have an allowance for expansion. Since business grows, there are possibilities of acquiring additional space for your establishment to be able to cater with the needs of your business. This is one of the reason why you should consider also the possible expansion that could take place in the future time before choosing the location of the business. The product demand should be also considered. You should also consider that the services that you offer are fit for the location or not. Even though the location is good but if the services are not fit for the said location, still it is not considered as strategic for your business. You must ensure that your services should have the population that needs these. The availability of power, fuel as well as water supply should also be considered. The location for your business establishment needs not only the strategic position but should also ensure that the availability of some resources such as the power, the fuel and the water are accessible. These resources are important factors in running your business and it should be considered as the factors that should be first ensured upon choosing the right location for the business.
Physical requirements
Amount of space: 18 feet wide and 24 feet long Type of building: Shopping mall Power and other utilities: Fuel, Gas, Electricity, Tele Phone, Water.
It is convenient for our suppliers We need a easy walk in access. Parking facility is available Cost of occupational expenses: 11 A.M to 10 P.M are our business hours.
Legal environment:
Health and safety environment: We are committed to conduct our business in a manner that protects the health and safety of our employees and the communities in which we operate. HSE performance and programs at Millann will be annually reviewed. We also recognize the importance of protecting the environment while conducting our business and believe that caring for the environment is not only an ethical and legal obligation but also a mechanism for success. Millann abides by all local environmental laws and regulations including National Environmental Quality Standards (NEQS). We continually strive to align our HSE management systems and processes to international best practices including Occupational Safety and Health Administration (OSHA) and Dupont Workplace Safety Standards. Our HSE systems will be processed, regularly assessed and audited internally as well as independently by third parties. Special regulations covering your industry:
• • • • •
• • • •
Advance/ Token Money are non-refundable in case of cancelation the assignment. 50% advance of total amount will be paid at the time of booking which is 75% non adjustable in the case of cancellation. The Balance 50% payment must be paid before 10 Days of the event. Any change in order must be intimated 10-Days before the event after consulting with manager operations. Government Rules and Regulation relating to wedding Functions must be followed i.e. One Dish Menu, No Fire work, No Firing and Function Timing to be strictly observed. If the client violet the rule Company will not responsible. Breakage and shortage of company's equipment / items will charge to the client. The event shall be executed in the Risk and Cost of the Client without any liability of the company for any loss or damage to the property of any guest. The event shall be executed on the responsibility of the client for fool proof security arrangements and damage to our property, labour and staff. In case of Natural Disaster Millan- The cultural wedding planners will not responsible for any lose / damage.
• • • • •
In case of increase in confirmed number of guests please inform 3 days before event. If not so company will not be responsible of food shortage or any other mess-up. Increased number of guests will charge accordingly. Traveling and loading charges will be affect final amount in case of out station programs. Imported flowers or special modules will cost extra. Rates are accepted and total bill amount is agreed.
Copyright statement
© [Millann-The cultural wedding planners] [2013] All Rights Reserved No part of this business or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the owners, unless otherwise indicated for stand-alone materials. Any business or commercial use and distribution of the contents of the business is not allowed without express and prior written consent of the author.
Memorandum of Association
Name: Millann-The Cultural Wedding Planners Registered Office: Shop No # 25 Basement ChenOne Tower,Sargodha Aims and Objectives: Aims and objectives for which the company is incorporated is as under: a) We offer a host of packages and services specifically tailored to the needs of each
couple.
b) We will provide complete services with standard and quality.
c) We will provide the highest level of customer service and maintain customer satisfaction, always trying to exceed their expectations d) Our commitment to our clients is based on long-term relationships formed through dedicated service, value creation and loyalty. e) We will provide a cost-effective service and develop a well-trained, organized, focused, goal-oriented, committed and rewarded group of clients and associates
Governing bodies: Names, addresses and designation of present member of governing body to whom management is entrusted under section 42 of companies ordinance 1984 as required is as follows: S no. Name 1 SALMANA SADAF 2 3 4 NIDA KHALID WARRAICH SIDRA HAKIM LABEEDA FARID Addresses H No 89 Block C Satellite Town Sargodha H No 41 Muradabad Sargodha H No 82 St No 6, Iqbal Colony Sargodha H No 45/9 Canal Park Sargodha Designation V.P Marketing and IT V.P Finance V.P Human Resource CEO
5 6
ADEELA YOUSAF ZIRWA TASKEEN ZAHRA
H No 25/ 2 Gillwala Mehboob Colony Sargodha H no 64/4 Farooq Colony Sargodha
President V.P Operations
Desirous person: We the undersigned are desirous of forming a company named “MILLANN-The Cultural Wedding Planners” under the companies ordinance 1984. S no. 1 2 3 4 5 6 Names and Adresses NIDA KHALID SALMANA SADAF SIDRA HAKIM LABEEDA FARID ADEELA YOUSAF ZIRWA TASKEEN Age 21 21 22 20 22 22 Signatures
SECURITIES AND EXCHANGE COMMISION OF PAKISTAN Shop No # 25 Basement ChenOne Tower, Sargodha Certificate Of Incorporation (Under section 32 of Companies Ordinance, XLVII of 1984)
Company number: 0086388
I hereby certify that Millann-The Cultural Wedding Planner Company of Sargodha is this day incorporated under the companies ordinance 1984 (XLVII of 1984), and that company is private company.
Given under my hand at Faisalabad this 1st day of December two thousand thirteen. (MAHBOOB AHMAD)
Joint Registrar of companies Faisalabad Region
Fee 25000/No. JRF Dated:________
Personnel
Job specification
Wedding planner Bachelor degree or higher degree Any Event management course Basic computer skills Time management and stress management courses. Assistant Intermediate or higher degree Basic Computer skill
Job description
Wedding planner. 1. Should have Knowledge of the local area 2. Should be a good communicator 3. Should be a Negotiator 4. Planning 5. Should be able to solve problems 6. A good time manager 7. Should be able to work under stress Assistant 1.Attend calls 2. Fix meeting with clients 3.Computer operating
How we measure performance
Performance is measured by Performance evaluation forms. They will be made after every wedding by the employee and also CEO. Then both are compared. To improve performance training sessions will be done.
Rewards and Compensation •
• • • •
After each wedding a meeting will be held to appreciate the work of employees and motivate them for more hard word.
Annual leave will be given to employees for 15 days. 25% discount on employee’s wedding. If death in service happened then three times your salary paid to a nominated beneficiary Annual increment of 25% in salary.
Number of employees : Six Some other workers are also employed Tea Boy Assistant Type of labor: Skilled Where and how will you find right employees? On the basis of their specialization employees are recruited i.e employee specialized in:I. II. Finance will be financial manager. HRM will be a human resource manager.
Training methods & requirements:
Trainings are held for different purposes, some are organized to help new employees to get to know the service completely, some are for improving employees‟ professional skills, therefore, the trainings can be divided by their contents: Apprentice training
To introduce this service general information and basic skills needed at work to new workers. This training helps building up good relationships between employees themselves and as well as between employees and management team. Moreover, it helps employees to set up the right attitude towards work. Simulation training
Practical training is held with the help of Human Resource managers, aiming to improve methods of working and increase work effectiveness by simulating the real workplace. This training is in existence in everyday work, therefore it is long-term. In order to have good results from this training, managers play very important roles by using proper training skills. On-the-job training Employees‟ professional quality is the key of services, the rules and principles of work are taught in this kind of training, besides, courtesy, manners and techniques of handling interpersonal relations are taught as well. This kind of training aims to train employees to learn the best way to do the work in the most quickly and effective way. Language Training
Employees are required to be able to speak one or two foreign languages, for different cultures, different work categories or different positions, language requirements also differ. Urdu as an national used language, every staff needs to be familiar with. Another language is required or to be trained depending on the location of the wedding. Services and administration training
This training is more focused on a specific subject according to the request of improving administration and services, including telephone techniques, guest relations, sales skills, public relations general information and application, safety and first-aid etc. Cross training
To ensure the communication among different cultures and increase the ability of adjusting to distinguished environments, cross training is used to assist employees to receive knowledge and skills from other cultures. culture is a key factor in International HRM(IHRM), therefore, culture topic is treated more seriously and carefully, employees should be trained well to deal with possible cultural
misunderstandings or even conflicts. Practical information should be provided during the training, role play, simulations, and meetings with foreign employees will help the trainees to understand better.
Salary of employees Designation
MILLANN – The cultural wedding planner
Payroll per month 2000 1000 3000 2700 1300 4000 3600 1900 5500 4500 2500 7000 6000 3000 9000 Payroll per year 24000 12000 36000 32400 15600 48000 43200 22800 66000 54000 30000 84000 72000 36000 108000
For 2013
Assistant Tea boy Total For 2014 Assistant Tea boy Total For 2015 Assistant Tea boy Total For 2016 Assistant Tea boy Total For 2017 Assistant Tea boy Total Suppliers:
We chose the best suppliers in the city to ensure quality Following is the list of our suppliers
Supplier
Lightening services
Name
Madina Light
Address
University Road Near
Experience
4 years
Decoration Caterer Datta Tent Services
Cook
Iqbal Marriage Hall & Pakwan Center Depilex Beauty Clinic
Beauty Parlour (female & male)
Florist
Al-Makkah flower decoration Style Inn Party Halls
Marriage Hall
Wedding Boutique Male Wedding Boutique Female Jewellery Shop Photographer Rent a Car Foot wears
Rox Men
Rahat Fashion Center Patiala Fancy Jewellers Shafiq’s National Studio Car Land Anarkali Shoes
Honda Center, Sargodha Bangla no 99-A Jamia Girls High School Bahadur Shah Zafar Road, Sargodha Block C, Near Passport Office, Satellite Town, Sargodha H.No 52/7 Old Civil Line Near Zam Zam Hotel, Katchery Road, Sargodha Commissioner House, University Road, Sargodha Near Chaman Ice Cream Katchery Road Sargodha Zafarullah chowk Near Ajwa Kulfi, Satellite Town Sargodha Shop no 73, Inside goal chowk, Sargodha Sarafa Bazar, Sargodha Shop no 135-UG AlRehman Trade Center Railway Road Sargodha LG-47 Al-Rehman Trade Centre University Road Sargodha
6 years
20 years
2 years
5 years
5 years
3 years
25 years 10 years 3 years 5 years 3 years
No, we don’t face any delivery problems and our supply cost will be fixed in the contract
Rules and Regulations
Rules and regulations of our company for employees
1. All members must hold a certified wedding planner certificate or have attended a recognized wedding planner course. 2. All members must understand that we have the right to cancel any membership, if you are found in breach of the code of practice. 3. All members must be truthful and transparent in all business dealings with suppliers and prospective couples. 4. All members are encouraged to give their clients an evaluation form for feedback. 5. All members must provide truthful and accurate information with respect to advertising. 6. All members must uphold each other’s businesses and must not defame any other wedding planner business. If this is the case, their membership will be terminated.
Code of Ethics
• • • • • • • • • •
All members shall continually strive to raise the level of professionalism and excellence in the events industry through ethical, reliable and competent conduct. Members shall provide compassionate, professional service of the highest level at all times. Members shall utilize continuing education programs and networking opportunities to enhance their knowledge base and raise their level of professionalism. Members shall adhere to all safety standards set for the industry. Members shall utilize proper legal contracts to protect themselves and their clients. Members shall maintain appropriate insurance coverage for all business activities. Members shall treat other event professionals with the utmost respect. Members shall encourage newcomers to the industry through local mentoring and intern programs. Members shall provide their time and talent to benefit their community through the local Chapter’s philanthropic efforts or other opportunities. Members shall act in accordance with the Code of Ethics, Bylaws and Policies
Management and Organization
Board Of Directors Miss Salmana Sadaf Miss Nida Khalid Waraich Miss Sidra Tul Ain
Miss Labeeda Farid Miss Adeela Yousaf Miss Zirwa Taskeen Zahra President Miss Adeela Yousaf CEO Miss Labeeda Farid Vice president operations Miss Zirwah Taskeen Zahra Vice President Marketing and IT Miss Salmana Sadaf Vice President finance Miss Nida Khalid Waraich Vice President Human Resource Miss Sidra Tul Ain
Day To Day Activities
Accountant Miss Miss Nida Khalid Waraich Supplier Relationship Managers
Miss Zirwa Taskeen Zahra and Miss Adeela Yousaf Customer Relation Officer Miss Salmana Sadaf HR managers Miss Labeeda Farid and Miss Sidra Tul Ain Assistant Aabira Khan Tea boy Muhammad Tayyab
Team Leaders on wedding day
Lightening Decoration Miss Adeela Yousaf Wedding Boutique, Foot Wear Jewellry, Makeup Miss Sidra Tul Ain Caterers, cook, marriage hall Miss Nida Khalid Waraich
Rent a car, photographer Miss Labeeda Farid Flower decoration
Miss Zirwa Taskeen Zahra Managing Guests, IT Miss Salmana Sadaf.
Personal Financial Statement
Personal plan
MILLANN – The cultural wedding planner
Miss Miss Miss Miss Miss Salmana Nida Sidra Labeeda Adeela Sadaf Khalid Tul Ain Farid Yousaf Waraich Miss Zirwa Taskeen Zahra
ASSETS:
Current assets Cash in hand Cash in bank Account receivable Total current assets Fixed assets property Total fixed assets
10000 100000 5000 115000 200000 200000 315000
5000 90000 15000 110000 100000 100000 210000
13000 500000 30000 543000 300000 300000 843000
10000 250000 6000 266000 0 0 266000
20000 300000 20000 340000 75000 75000 415000
8000 700000 25000 733000 800000 800000 1533000
Total assets Less Liabilities:
Current liabilities Accounts payable
30000
10000
50000
12000
20000
75000
Credit card balance Total current liabilities Long term liabilities mortgage Total long term liabilities Total liabilities Net worth
13000 43000
0 10000
25000 75000
4000 16000
6000 26000
20000 95000
100000 100000 143000 172000
0 0 10000 200000
200000 200000 275000 568000
50000 50000 66000 200000
75000 75000 101000 314000
500000 500000 595000 938000
Startup Expenses and Capitalization
Each partner contributed 130000, and will share profit and loss with ratio 16.67each. Our startup expenses are Rs84000/- including office equipment, rent, maintenance and other charges
Financial Plan
Break even analysis
MILLANN – The cultural wedding planner
Breakeven point = fixed cost / price -variable cost per client
2013 2014 48000 240000 90000 1000 2015 66000 240000 85000 1000 2016 84000 360000 80000 1000 2017 108000 360000 75000 1000
Fixed cost Salary Rent advertisement Depreciation on equipment
36000 240000 100000 1000
Depreciation on furniture Total fixed cost Variable cost Office expenses Printing and stationary utilities Transportation expenses Other expenses Total variable cost Variable cost per client Price per event Breakeven point
3000 380000 11000 12000 52000 20000 1000 96000 8000 25000 22
3000 382000 13000 14000 59500 25000 1500 113000 6647 25000 21
3000 395000 15000 16000 66500 30000 2500 130000 5200 25000 20
3000 528000 18000 19000 85000 45000 3000 170000 5151 30000 21
3000 547000 22000 24000 110000 60000 5000 221000 5525 40000 16
INCOME STATEMENT FOR
MILLANN – The cultural wedding planner
Revenue expenses Office expenses Salary Rent Printing n stationary utilities advertisement Transportation
2013 300000 11000 36000 240000 12000 52000 100000 20000
2014 425000 13000 48000 240000 14000 59500 90000 25000
2015 625000 15000 66000 240000 16000 66500 85000 30000
2016 990000 18000 84000 360000 19000 85000 80000 45000
2017 1600000 22000 108000 360000 24000 110000 75000 60000
expenses Depreciation on office equipment Depreciation on office furniture Other expenses Total expenses Income before Tax Tax Net operating income Other income Net income Dividend paid Retained earning
1000 3000 1000 476000 (176000) 0 (176000) 50000 (126000)
1000 3000 1500 495000 (70000) 0 (70000) 70000 0
1000 3000 2500 525000 100000 10000 90000 100000 190000
1000 3000 3000 698000 292000 29200 262800 160000 422800 (300000) 122800
1000 3000 5000 768000 832000 83200 748800 200000 948800 (600000) 348800
Cash flow statement
MILLANN – The cultural wedding planner
2013 Change due to operating activity Revenue Accounts receivables Cash paid for Operation n administration expenses Accounts payable Change in cash due to operating activity Change due to investing activity Cash receipts from 260000 20000 260000 15000 5000 2014 300000 30000 245000 40000 45000 2015 500000 10000 360000 50000 100000 2016 630000 25000 485000 40000 130000 2017 800000 50000 445000 25000 380000
Sale of property/equipment Collection of loan Sale of investment activity Cash paid for Purchase of property/equipment Making loan to other entities Purchase investment activity Change in cash due to investing activity Change due to financing activity Cash receipts from Issuance of stock borrowing Cash paid for Repayment of loan Dividend paid drawing Change in cash due to financing activity Net change during the year Opening balance of cash a/c Current year balance of cash
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 5000 0 5000
0 0 0 0 0 0 45000 5000 50000
0 0 0 0 0 0 100000 50000 150000
0 0 0 100000 0
0 0 0 300000 60000
(100000) (360000) 30000 150000 180000 20000 180000 200000
Balance sheet
MILLANN – The cultural wedding planner
2013
2014
2015
2016
2017
ASSETS:
Current assets
Cash in hand Cash in bank Advance for office Account receivable Total current assets Fixed assets Equipment Less depreciation Furniture Less depreciation Total fixed assets Intangible assets Goodwill Total intangible assets
5000 354000 100000 50000 509000 95000 (1000) 100000 (3000) 191000
50000 317000 100000 70000 537000 94000 (1000) 97000 (3000) 187000 0 0 724000
150000 351000 100000 80000 681000 93000 (1000) 94000 (3000) 183000 50000 50000 914000
180000 282000 100000 95000 657000 92000 (1000) 91000 (3000) 179000 200000 200000 1036000
200000 401800 100000 100000 801800 91000 (1000) 88000 (3000) 175000 400000 400000 1376800
0 0 700000 Total assets Liabilities and owner equity: Current liabilities 126000 Account payable 0 Income tax payable Total liabilities 126000
70000 0 70000 654000 0 0 654000 724000
60000 10000 70000 654000 190000 0 844000 914000
40000 29200 69200 844000 122800 0 966800 1036000
38000 83200 121200 966800 348800 (60000) 1255600 1376800
Owner equity
Capital stock Retained earning Less drawings Total equity 700000 (126000) 0 574000 700000
Total liabilities and equity
