MIS 672 Ecommerce Final Exam Q

MIS672 Final Exam

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Final Examination
1. E-commerce can be defined as:
a. the use of the Internet and the Web to transact business.
b. the digital enablement of transactions and processes within a firm.
c.
digitally enabled commercial transactions between and among organizations
and individuals. d. both (a) and (c).
2. The following are all unique features of e-commerce technology:
a. interactivity, global reach, information asymmetry,
personalization/customization. b. universal standards, richness, information
density, interactivity.
c. information density, universal standards, personalization/customization, sales
force-driven. d. local/regional reach, interactivity, richness,
personalization/customization.
3. Disintermediation refers to:
a. new opportunities for middlemen to aggregate content, products and services.
b.
the disappearance of market middlemen and the destruction of traditional
distribution channels. c. hyper-competition.
d. the fact that when everyone uses the same tool or product, all participants
receive more value.
4. In addition to the Internet and the World Wide Web, which of the following
technologies is integral to understanding e-commerce?
a. Client/server computing b. Wireless computing
c. Peer-to-peer computing d. Mainframe computing
5. Today, the portal business model is to:_
a. serve solely as a gateway to the Internet. b. be a destination site.
c. provide an integrated package of content and services all in one place. d. both
(b) and (c).
6. A/An
is a company that offers access to Internet-based software
applications to other companies.
a. market creator b. ASP
c. exchange
d. portal

7. The global scale of the Internet impacts the business environment in all of the
following ways except:__
a. it lowers costs of industry and firm operations through production and sales
efficiencies. b. it enables competition on a worldwide scope.
c. it increases the importance of having a local and regional sales force.
d. it lowers barriers to entry, yet greatly expands market at the same time.
8. The basic building blocks of the Internet include all of the following except:_
a. client/server computing.
b.
the SMTP, POP, and IMAP protocols. c. the TCP/IP communications protocol.

d.

packet-switching hardware.

9. The process of slicing digital messages into parcels, sending them along different
communication paths as they become available, and reassembling them at the
destination point is called:
a. routing.
b. the Transmission Control protocol. c. packet switching.
d. the File Transfer Protocol.
10. Specialized computers that interconnect the thousands of computers that make
up the Internet in order to transmit message parcels along available communication
paths and on to their destinations are called:
a. transponders. b. routers.
c. servers.
d. clients.
11. A set of rules for formatting, ordering, compressing, and error-checking
messages is called a/an:
a. algorithm. b. domain.
c. statute.
d. protocol.
12. The Internet Layer of TCP/IP is responsible for:
a. placing packets on and receiving them from the network medium. b.
addressing, packaging, and routing messages.
c.
providing communication with the application by acknowledging and
sequencing the packets to and from the application.
d. providing a variety of application with the ability to access the services of the
lower layers.
13. Internet addresses (IP addresses) are currently expressed as a:
a. 32-bit number that appears as a series of four separate numbers separated by
semicolons. b. 128-bit number that appears as a series of four separate numbers
separated by periods.
c. 64-bit number that appears as a series of four separate numbers separated by
periods. d. 32-bit number that appears as a series of four separate numbers
separated by periods.

14. The addresses used by browsers to identify the location of content on the Web
are called:
a. domain names.
b. uniform resource locators. c.
IP addresses.
d. Hypertext Transfer Protocol.
15. Which of the following statement about client/server computing is true?
a. It exploded the available communications capacity. b. It provided
communication rules and regulations.
c.
It connects multiple powerful personal computers together in one network
with one or more computers dedicated to common functions that they all need.
d. It does not provide sufficient computing capacity to support graphics or color.
16. Which of the following is not an advantage of client/server computing over
centralized mainframe computing?
a. It is easy to expand capacity by adding servers and clients.
b. It uses photonics to greatly increase capacity and transmission speeds.
c.
It is less vulnerable because the processing load is balanced over many
powerful smaller computers rather than concentrated in a single huge computer.
d. There is less risk that a system will completely malfunction because backup or
mirror servers can

pick up the slack if one server goes down.
17.
a.
b.
c.
d.

Which of the following protocols is used to send mail to a server?:
SMTP
FTP
HTTP
SSL

18.
is a utility program that allows you to track the path of a message you
send from your client to a remote computer on the Internet.
a. Telnet b. Ping
c. Tracert d. Finger
19.
is a set of standards for communicating between a browser and
a program running on a server that allows for interaction between the user and
server.
a. CGI
b.
ColdFusion c.
JavaScript d. VBScript
20.
a.
c.
d.

Which of the following languages did Microsoft invent to compete with Java?
VBScript b. ActiveX
ColdFusion
Java Server Pages

21. Which of the following would not be an appropriate choice for an e-commerce
suite for a medium-sized business?
a. Microsoft Commerce Server 2002 Standard Edition
b.
IBM Websphere Commerce Suite Professional Entry edition c. Microsoft
Commerce Server 2002 Enterprise Edition
d. Blue Martini Commerce
22. Dynamic page generation makes all of the following possible except:
a. lowered menu costs. b. market segmentation.
c. nearly cost-free price discrimination. d. multi-browser functionality.
23. The leading Web server software is:
a. Apache HTTP.
b.
Microsoft Internet Information Server. c.
d. Zeus.

Sun.

24. Which of the following might include a data flow diagram to describe the flow of
information for a
Web site?
a. Physical design b. Logical design c. Testing plan
d. Co-location plan
25. What are the most important management challenges in building a successful ecommerce site?
a. Developing a clear understanding of business objectives and knowing how to
choose the right

b.
c.
d.

technology to achieve those objectives
Building a site quickly
Building a site inexpensively
Choosing the right people to build the site

26.
a.
c.
d.

The most popular Internet activity is:_
general Web surfing. b. e-mail.
reading news.
shopping online.

27. Which of the following is an example of an integrity violation of e-commerce
security?
a. A customer denies that he or she is the person who placed the order
b. An unauthorized person intercepts an online communication and changes its
contents c. A Web site is not actually operated by the entity the customer believes
it to be
d. A merchant uses customer information in a manner not intended by the
customer
28. Bugbear is an example of a:_

a.
b.
c.

macro virus
script virus/worm
Trojan horse/worm d.

file infecting virus

29. Encryption can provide all of the following dimensions of e-commerce security
except:
:
a. authentication. b. Confidentiality.
c. message integrity. d. privacy.
30. A
is a software application that acts as a filter between a company’s
private network and the
Internet.
a. firewall
b.
virtual private network c. proxy server
d. PPTP
31. All of the following are used for authentication except:_
a. digital signatures.
b.
certificates of authority. c.
biometric devices.
d. packet filters.
32. An account created by depositing funds and from which funds are paid out or
withdrawn as needed is a:
a. credit card account.
b.
accumulating balance system. c.
stored value payment system. d.
none of the above.
33. All of the following are important federal regulations of payment systems
except:_
a. Regulation Z. b. Regulation E. c. EFTA.
d. Regulation P.
34. Mondex is an example of a:_
a. smart card.

b.
c.
d.

digital checking payment system.
digital credit card.
digital accumulating balance payment system.

35. All of the following are examples of scrip except:
a. trading stamps. b. point programs. c. smart cards.
d. consumer loyalty currency.
36. Which of the following is the major concern of Internet users about purchasing
online?
a. Security of credit card information b. Privacy of personal information
c. Shipping costs d. Product quality

37.
CTR is a measure of the:
a.
percentage of times an ad is clicked. b.
number of times an ad is
served.
c.
number of http requests. d.
number of pages viewed.
38.
Acquisition rate is a measure of the:
a.
percentage of visitors who indicate an interest in a site’s products by
registering or visiting a product’s pages.
b.
percentage of visitors who become customers.
c.
percentage of existing customers who continue to buy on a regular basis.
d.
percentage of shoppers who do not return within a year after their initial
purchase.
39.
a.
b.
c.

Microsoft’s Banner Advertising Network is an example of a(n):
banner exchange.
superstitial network.
paid search engine program. d.
online public relations firm.

40. All of the following are true statements about superstitials except:
a.
A superstitial does not play until fully loaded. b.
A superstitial is a rich
media ad.
c.
A superstitial differs from an interstitial in that it waits until the user clicks to
another page before popping up in a separate window.
d.
A superstitial can be any screen size display up to 900 × 500 pixels
and with a file size up
to 600 KB.
41.
Which of the following is the leading industry in terms of dollars spent on
online advertising?
a.
Financial services b.
Retail
c.
Entertainment d.
Travel
42.
Recency refers to the:
a.
percentage of customers who do not return during the next year after an
initial purchase. b.
time elapsed since the last action taken by a customer.
c.

percentage of existing customers who continue to buy on a regular basis.

d.
percentage of customers who return to the site within a year to make
additional purchases.

43.
Which of the following protects original forms of expression in a tangible
medium?
a.
Trade secret law b.
Copyright law
c.
Patent law

d.

Trademark law

44.
Registering a domain name similar or identical to trademarks of others to
divert Web traffic to their own sites is an example of:
a.
cybersquatting. b.
cyberpiracy.
c.
framing.
d.
metatagging.
45.
created
a.
1998.
c.
d.

Internet Corporation for Assigning Numbers and Names (ICANN) was
during what period of the evolution of the governance of e-commerce:_
the Government Control Period 1970–1994. b.
Privatization 1995–

46.
a.
c.

Which of the following is a core Fair Information Practices (FIP) principle?
Access/Participation b.
Security
Choice/Consent d.
Enforcement

47.
a.
b.
d.

Pretty Good Privacy (PGP) is an example of a technology that enables:
anonymous surfing.
privacy policy generation. c.
anonymous remailing.
secure e-mail.

Self Regulation: 1995-present.
Government Regulation. 1998–present

48.
Which of the following e-commerce technology dimensions opens up the
possibility of intensive invasion of privacy for commercial and governmental
purposes?
a.
Richness
b.
Interactivity
c.
Personalization/customization d.
Ubiquity
49.
Which of the following can be used on the Web to gather personal
information:
a.
search engines. b.
shopping carts. c.
online forms.
d.
all of the above.
50.
Which of the following basic principles plays an important role in defining
privacy?
a.
Responsibility b.
Accountability c.
Liability
d.
Due process
51.
The placing of a cookie on a user’s hard drive by one site that is then used
by another site to sell that user related products without the knowledge of the user
is:
a.
legal in the United States but illegal in Europe. b.
legal in both the
United States and Europe.

c.

illegal in both the United States and Europe.

d.

illegal in the United States but legal in Europe.

52.
Which of the following laws regulates the federal government’s collection,
use and disclosure of data collected by federal agencies and gives individuals a
right to inspect and correct records about themselves?
a.
The Privacy Protection Act of 1980
b.
The Computer Matching and Privacy Protection Act of 1988 c.
The
Privacy Act of 1974, as amended
d.
The Freedom of Information Act of 1966
53.
a.
c.
d.

Which product category had the highest market penetration rate in 2005?
Computer hardware/software b.
Books
Travel
Music/video

54.
A
is a single channel Web firm that generates almost all its revenues
from online sales. a.
bricks-and-clicks company
b.
catalog merchant c.
virtual merchant
d.
manufacturer-direct firm
55.
All of the following statements about Dell are true except:
a.
Dell is an example of a manufacturer-direct firm.
b.
Dell uses a supply-push model rather than a demand-pull model. c.
Dell had almost $50 billion in revenue in 2005.
d.
Dell relies on a build-to-order manufacturing process.
56.
E-loan.com is an example of a(n):
a.
established lending firm moving into the online environment. b.
online mortgage banker.
c.
mortgage service company. d.
mortgage broker.

pure

57.
Which of the following roles do Global Distribution Systems (GDSs) play in
the travel services value chain?
a.
They are suppliers.
b.
They are intermediaries. c.
They are customers.
d.
None of the above.
58.
All of the following statements about the online real estate services market
are true except:
a.
The major impact of Internet real estate sites is in influencing offline
decisions.
b.
Real estate differs from other types of online financial services because it is
impossible to complete a property transaction online.
c.
The primary service offered by real estate sites is a listing of house
available.
d.
The Internet and e-commerce had created significant disintermediation in the
real estate marketplace.
59.
An
provides electronic catalogs that represent the products of
thousands of direct manufacturers

a.
b.
d.

e-distributor
e-procurement company c.
industry consortium

60.

exchange

An

is an independently-owned intermediary connecting hundreds of online
suppliers offering millions of maintenance and repair products to business firms who
pay fees to join the market.
a.
e-distributor
b.
e-procurement Net marketplace c.
exchange
d.
industry consortium
61.
moving
a.
d.
62.
a.
b.
d.

A
continuously links the activities of buying, making, and
products from suppliers to purchasing firms, as well as order entry systems.
MRP system b.
ERP system c.
VCM system
Supply Chain Management (SCM) system
An e-procurement net marketplace is sometimes referred to as a(n):
one-to-many market.
many-to-many market. c.
many-to-few market.
one-to-one market.

63.
All of the following statements about EDI are true except:
a.
EDI is a communications standard for sharing business documents. b.
Virtually all large firms have EDI systems.
c.
EDI systems generally serve horizontal markets. d.
EDI systems are
owned by buyers.
64.
The second step in the procurement process is to:
a.
negotiate price, credit terms, etc. b.
qualify the seller and its
products.
c.
issue a purchase order.
d.
ship the goods.
65.
The majority of inter-firm trade involves:
a.
spot purchasing of direct goods.
b.
contract purchasing of indirect goods. c.
direct goods.
d.
spot purchasing of indirect goods.

contract purchasing of

66.
The key players in the procurement process are the:
a.
adjusters and investigators. b. administrative personnel.
c.
material recording and scheduling personnel. d.
purchasing
managers.
67.

Automated order entry systems are:

a.
c.

buyer-side solutions. b.
hub-and-spoke systems. d.

seller-side solutions.
all of the above.

68.
a.
b.

The stock market is an example of a(n):
English auction.
group buying auction. c.
Dutch auction.

d.

double auction.

69.
of reach
a.
d.

All of the following portals are in the top four in the United States in terms
except:
AOL. b.
MSN. c.
Yahoo.
Lycos.

70.
Which of the following is a community technology that allows users to
easily post messages to the entire community?
a.
Chat
b.
Message board
c.
Instant messaging d.
E-mail
71.
A(n)
is created by an organization for the purpose of pursing
organizational goals a.
interest community
b.
affinity community
c.
sponsored community d.
practice community
72.
a.
c.
73.
hours
a.
b.
d.

Which of the following generates the largest share of media revenues?
Entertainment b.
Television
Newspapers d.
Radio
Which of the following three forms of media account for over 80% of the
spent consuming media?
Television, radio, Internet
Television, magazines, Internet c.
Internet, radio, and newspapers
Television, Internet and newspapers

74.
a.
c.

All of the following are aspects of content convergence except:
industry structure. b.
design.
Production. d.
distribution.

75.
a.
c.

Which of the following occurs first in the process of media convergence?
Media integration b.
Media migration
Media transformation d.
Media maturity

76.
a.
c.

The merger of AOL and Time Warner is an example of:
technological convergence. b.
content convergence.
industry convergence. d.
none of the above.

77.
A Hollywood film production company that creates a Web site that contains
free content about its forthcoming movies is using which type of revenue model:
a.
subscription. b.
pay-per-view.

c.

advertising. d.

marketing.

78.
a.
c.

Salon.com uses which of the following revenue models:_
marketing. b.
advertising.
pay-per-view. d.
mixed.

79.
An e-book that is stored on a publisher’s server and for which purchasers
pay a fee for reading on- screen is an example of a:
a.
Web-accessed e-book.
b.
Web-downloadable e-book. c.
print-on-demand e-book.
d.
custom-published e-book.
80.
a.
c.

The primary e-book revenue model is:_
advertising. b.
subscription.
pay-per-download. d.
marketing.

81.
a.
b.

All of the following as screen display technologies for e-books except:
ONIX.
Clear Type. c.
Cool Type. d.
E-Ink.

82.
a.
c.
d.

All of the following are e-book formats except:
OEB. b.
PDF.
TK3.
E-Ink.

83.
Which of the following are the top three producers of media revenues?
a.
Television, Internet and newspapers
b.
Television, entertainment and newspapers c.
Entertainment, Internet,
and books
d.
Entertainment, books and radio
84.
b.

The online paid content audience is growing at about
11% c.
16% d.
24%

a year. a. 6%

85.
Which of the following forms of online entertainment is expected to grow
the fastest to 2012?
a.
Film
b.
Online games
c.
Music downloads d.
Sports
86.
a.
c.

Which of the following media companies had the highest 2005 revenues?
News Corporation b.
Viacom/CBS
AOL/Time Warner

d.

Walt Disney/ABC

87.
a.
c.
d.

Which of the following media companies recently purchased MySpace.com?
AOL/Time Warner b.
Viacom/CBS
Disney/ABC
News Corporation

88.
Music download Web sites offer:
a.
high user control and high user focus. b.
user focus.
c.
low user control and high user focus.
d.
low user control and low user focus.

high user control and low

89.
a.
b.
d.

Newspapers have historically used which of the following revenue models?
Marketing
Subscription c.
Advertising
Pay-per-view

90.
fee?
a.
b.
d.

Which of the following online newspapers charges readers a subscription
New York Times
Los Angeles Times c.
Wall Street Journal

91.
a.
b.
c.

Which of the following is an example of technological convergence?
iPods
WebTV
Web-enabled cell phone d.
All of the above

Washington Post

92. Which of the following is a high-speed, medium-range, broadband wireless
metropolitan area network?
a.
b.
c.

Wi-Fi
WiMax
Bluetooth d.

ZigBee

93. Which of the following is a very high-speed, fixed broadband wireless LAN
technology for the business market?
a.
b.

Wi-Fi
Wi-Fi 5 c.

Wi-Max d.

ZigBee

94. Which of the following is a Web application that enables Internet users to
communicate with each other, although not in real time.

a.
b.
d.

Online chat
Online forum c.
VoIP

IM

95. Which of the following is the fastest growing streaming audio and video tool?
a.
c.

Microsoft’s Media Player b. Apple Quicktime
RealMedia Player d. Adobe Flash

96. Which Internet telephony firm did eBay purchase in September 2005?
a.
b.
d.

Vonage
Dialpad Communications c.
Teleo

Skype

97.
Which of the following allows the consumer to enter a maximum price and
the auction software automatically bids up the goods to that maximum price in
small increments?
a. Watch lists
b. Proxy bidding c.
Sealed bidding d. Price matching
98.
All of the following types of auctions have a seller bias except:_
a. Dutch-traditional.
b. Yankee auction-Internet. c. Dutch-Internet.
d. double auction.
99.
All of the following types of auctions have a buyer bias except:_
a. sealed bid auction.
b.
name your own price. c. English auction.
d. group buying.
100. Which of the following is not a major trend in B2B e-commerce in 2006?
a. Rapid growth of independent Net marketplace exchanges
b. Rapid growth in collaborative commerce B2B applications c. Rapid growth of
e-procurement firms
d. Rapid growth of private industrial networks