MKT 421 WEEK 3 Perceptual Map Presentation

MKT 421 WEEK 3 Perceptual Map Presentation Buy Solutions: http://hwsoloutions.com/downloads/mkt-421-week-3-perceptual-map-presentation/ Review “perceptual mapping” located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. Select an industry with many competitors. Select two key variables that segment the competition. Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map. Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include discussion notes with your presentation. A reference slide with a minimum of three (3) sources required. Your notes and references must be in APA format. MKT 421 WEEK 3 Perceptual Map Presentation Review “perceptual mapping” located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. Select an industry with many competitors. Select two key variables that segment the competition. Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map. Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include discussion notes with your presentation. A reference slide with a minimum of three (3) sources required. Your notes and references must be in APA format. MKT 421 WEEK 3 Perceptual Map Presentation