mCommerce Forecast for Europe in Billions
2013 2014 2015 2016 2017
€4.6
€7.4
Key Stats for 2017 €10.7
€14.6
€19.2
Of all web sales
6.8%
Of mobile 4% users will be buyers
‘12-’17 CAGR
47.7% €227
Average Spend
30%
Of mobile users will be buyers
Source: FORRESTER RESEARCH MOBILE COMMERCE FORECAST, 2012 TO 2017 (EU-7) Countries: France, Italy, Spain, Netherlands, Germany, Sweden, UK Categories: Travel, Retail, Daily Deals