Mobile Phone App-Market Research
1. 2. 3. 4. 5. Apple App Store Blackberry App Store Android App Store Comparison Conclusion
Overview
» More than 50% of applications are priced below or equal to $2.00 in all stores, with the exception of BlackBerry App World and Windows Marketplace for Mobile. » The average price of all paid applications and the 100 most popular paid applications in the Apple App Store for iPad ($4.65) is higher than in the Apple App Store for iPhone ($4.01). However, the average price of the 100 top grossing applications is higher on the Apple App Store for iPhone. » Google Android Market has the largest share of free applications (57%) and Windows Marketplace for Mobile has the smallest(22%). » Twitter, Inc. published their native application in the Apple App Store and Google Android Market, becoming the monthly number 10free application in the Apple App Store for iPhone, and the number 6 free application in Google Android Market. » Nine out of the ten most popular free applications and eight out of ten most popular paid applications in the Apple App Store foriPhone are games. » In the competitive e-reader market, both the iBooks application by Apple, Inc., and the Kindle application by Amazon.com are rankedamong the 10 most popular free applications in the Apple App Store for iPad. Apple¶s application is ranked number one however,and Amazon¶s application is ranked number ten. » Five out of the ten most popular free applications in Windows Marketplace for Mobile are published by Microsoft Corporation.
Source: distimo.com
1. Apple App Store
Launch date: Jul 11, 2008 Reach: 100,000,000 Available applications:225,000 Total downloads to date: 5,000,000,000 Developer revenue share 70% One-off billingYes Subscription billingYes In-app billingYes Developer submission feeUSD 99 Source: ditimo
1. UK store ± Q1 metrics 2010
152,062 apps (+54.7 %) 32, 568 publishers (+37.8 %) 10.11 mb = average app memory (+16.3%) £1.51 = average app price (-5.3%)
1. Apple UK store ± Q1 observations 2010
Size not limiting factor if utility is compelling Optimal size 10 mb 90 % users search and/or browse for apps directly on their iphone ± (not cpu) Brand apps intended as distribution channel free Categories with high # brand apps too competitive
2. Blackberry App Store
Launch date: Apr 1, 2009 Reach: 20,000,000 Available applications: 8,563 Developer revenue share: 80% One-off billing: Yes Subscription billing: No In-app billing: No Countries: 63 free / 13 paid Developer submission fee: $200 Source: distimo
Blackberry store ± Q1 metrics 2010
7000(+) apps 10.11 mb = average app memory $6.97 = average app price
Android App Store
Launch date:Oct 22, 2008 Available applications: 70,000 (fastest growing market) Total downloads to date: 400,000,000 Developer revenue share: 70% One-off billing: Yes Subscription billing: No In-app billing: No Developer submission fee :USD 25 Source: ditimo
Blackberry store ± Q1 metrics 2010
70,000(+) apps $3.29 = average app price