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Please feel free to contact me for a chat or to arrange a meeting. Gary Howard T. +44 (0) 2074 626 161 M. +44 (0) 7973 304 459 E. [email protected] Tangent Snowball 84-86, Great Portland Street London W1W 7NR www.tangentsnowball.com
INTEGRATED MARKETING PLATFORM
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Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
CREATING CONNECTIONS MULTIPLE CHANNELS, RETAILERS AND PARTNERS HAVE MADE MARKETING MORE EXCITING, MORE DYNAMIC, AND
C
arlsberg, Wolseley, Citroen and The Labour Party have all faced these challenges and conquered them with the help of Tangent Snowball and the TS Connect integrated marketing platform. Combining industry expertise with flexible technology, TS Connect uses marketing tools, loyalty systems, data management, ecommerce, reporting and a community platform to bring brands closer to their customers.
Benefits for the brand • Reduce time to market for campaign distribution • Improve campaign implementation in the field • Regional, local and single customer reporting views • Improve marketing effectiveness reporting • Automate marketing fulllment • Reduce costs as campaign materials are more effectively
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
INFLUENCE BRAND ACTIVATION AT STORE LEVEL MARKETING IS MOST EFFECTIVE WHEN IT’S TARGETED AND RELEVANT.
TS Connect marketing tools
Benefits for the brand
• POS shop
• Encourage local marketing initiatives
• Bespoke print creation and
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
BUILD CUSTOMER LOYALTY LOYALTY IS ONE OF THE MOST VALUABLE ASSETS IN A SALES PORTFOLIO.
The program utilises the concept of gamification where small incentives are offered on a regular basis. It takes the form of a points scheme where customers collect points whenever they use the site or fulfill a specified task. For example, correctly implementing POS in their stores. The accumulated points can be redeemed for discounted or free products, promotional merchandise or personal prizes. The incentives can be customised by customer groups ensuring that the program remains relevant and interesting for
TAKE OFFLINE SALES ONLINE In a channel where wholesalers form a crucial role in the distribution of products, TS Connect can be aligned with wholesalers for product sales and offer redemption.
W
here brands do have the opportunity to sell directly to customers, TS Connect’s ecommerce functionality can support the ordering and invoicing process. Having created a central hub for interacting with clients and empowering them to be active in
Benefits for the brand • Sell at the point when the customer is already engaged with the brand • Expose customers to product ranges or related products • Customise offers depending on
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
JOIN THE DOTS WITH DATA Make data work for you
W
e integrate your data and business systems with TS Connect and give everyone in your organisation a single view of sales and marketing actions at the local, regional and national levels.
The system can integrate with prospect data from multiple proprietary and third party databases, providing access to targeted business and consumer leads.
Dashboard reporting can reveal a variety of data such as sales, purchase history, campaign engagement, site visits and dwell times. Armed with this information you can more easily monitor
Benefits for the brand • Aligning data across the organisation to help build a single customer view for sales teams • Ability to run targeted data driven
FOSTER A COMMUNITY SPIRIT We can help you create a professional networking platform where customers can share learnings and campaign materials. This ‘walled garden’ is also a powerful listening tool.
B
y monitoring and responding to conversation you’ll always appear one step ahead, having anticipated their needs with practical advice or solutions. You can also run polls and surveys to gain quick and cost effective feedback from the field.
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
HOW DOES IT ALL CONNECT TOGETHER? EVERY CLIENT IS DIFFERENT, SO WE HAVE A THREE STAGE APPROACH TO UNCOVER EXACTLY WHAT
ONE
THE SYSTEM INSIGHT
We work with you to understand the problems and opportunities individual to your business, and outline the business objectives of the system.
TWO
PAYMENT GATEWAY INTERFACE
COMMS
ACCOUNTS
INNOVATION
We turn the insights into marketing strategies and help you put together
FULFILLMENT / WHM
L I A M E
P R I N T
BUDGETS
EGC
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
BUILDING LOYALTY FOR WOLSELEY D HELPING WOLSELEY TAP INTO VALUABLE CUSTOMER DATA AND TURN IT INTO A
ue to the recession, Plumb Center and Parts Center found they had fewer customers to trade with, and each had less to spend. We helped them increase revenue by turning low-spending customers into repeat, high-spending customers during the key autumn season and beyond. A project we took very personally Using local branch knowledge, customer profiles and transaction histories, we gathered data on
The dash for success Every branch of Plumb Center and Parts Center had its own dashboard to help them create marketing initiatives. Staff could view customer details including profession, offers received and spend target to unlock the next level of discounts. In this respect, the dashboard sat at the heart of Plumb Center and Parts Center brand positioning of ‘best local merchant’.
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
TOOLS TO BUILD STRONGER CHANNEL PARTNERSHIPS EMPOWERING CHANNEL PARTNERS TO W BE YOUR MOST EFFECTIVE MARKETERS
We helped Carlsberg distinguish itself from other drinks sellers by becoming a genuine business partner to the places that sell its beer. e Deliver More, a web portal built on the TS Connect platform, has helped Carlsberg’s on and off-trade customers increase sales, save business costs and manage staff. The first platform was designed and built for Carlsberg UK. It
It’s incentivised with Carlsberg Credits to encourage repeat use and shift sales from offline to online. Each time someone places an order they receive Carlsberg Credits, which can be redeemed for over 3,000 gifts. Expanding on the success of the UK platform, Carlsberg has started a global roll-out to 27 countries. The global implementations bring together sophisticated ecommerce technology and full integration with Carlsberg’s SAP processes to let
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
TAKING THE HARD WORK OUT OF LABOUR’S CAMPAIGN CREATION The center of politics may be in Westminster, but it’s at a local level where people engage. We helped Labour put local issues at the heart of their campaign by creating an engagement platform for hundreds of thousands of party members.
L
abour Member Centre is where the party held data on its members, former members and donors at local and regional level. In some cases, this was stored on PCs and laptops. We collated the data
Along with this, we established a livelink to pull data in from the electoral role, using an external supplier that helped local groups identify others who would be sympathetic to their campaigns.
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
ACCELERATING CITROËN’S CRM
INTEGRATED MARKETING PLATFORM
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
CREATING CONNECTIONS MULTIPLE CHANNELS, RETAILERS AND PARTNERS HAVE MADE MARKETING MORE EXCITING, MORE DYNAMIC, AND
C
arlsberg, Wolseley, Citroen and The Labour Party have all faced these challenges and conquered them with the help of Tangent Snowball and the TS Connect integrated marketing platform. Combining industry expertise with flexible technology, TS Connect uses marketing tools, loyalty systems, data management, ecommerce, reporting and a community platform to bring brands closer to their customers.
Benefits for the brand • Reduce time to market for campaign distribution • Improve campaign implementation in the field • Regional, local and single customer reporting views • Improve marketing effectiveness reporting • Automate marketing fulllment • Reduce costs as campaign materials are more effectively
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
INFLUENCE BRAND ACTIVATION AT STORE LEVEL MARKETING IS MOST EFFECTIVE WHEN IT’S TARGETED AND RELEVANT.
TS Connect marketing tools
Benefits for the brand
• POS shop
• Encourage local marketing initiatives
• Bespoke print creation and
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
BUILD CUSTOMER LOYALTY LOYALTY IS ONE OF THE MOST VALUABLE ASSETS IN A SALES PORTFOLIO.
The program utilises the concept of gamification where small incentives are offered on a regular basis. It takes the form of a points scheme where customers collect points whenever they use the site or fulfill a specified task. For example, correctly implementing POS in their stores. The accumulated points can be redeemed for discounted or free products, promotional merchandise or personal prizes. The incentives can be customised by customer groups ensuring that the program remains relevant and interesting for
TAKE OFFLINE SALES ONLINE In a channel where wholesalers form a crucial role in the distribution of products, TS Connect can be aligned with wholesalers for product sales and offer redemption.
W
here brands do have the opportunity to sell directly to customers, TS Connect’s ecommerce functionality can support the ordering and invoicing process. Having created a central hub for interacting with clients and empowering them to be active in
Benefits for the brand • Sell at the point when the customer is already engaged with the brand • Expose customers to product ranges or related products • Customise offers depending on
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
JOIN THE DOTS WITH DATA Make data work for you
W
e integrate your data and business systems with TS Connect and give everyone in your organisation a single view of sales and marketing actions at the local, regional and national levels.
The system can integrate with prospect data from multiple proprietary and third party databases, providing access to targeted business and consumer leads.
Dashboard reporting can reveal a variety of data such as sales, purchase history, campaign engagement, site visits and dwell times. Armed with this information you can more easily monitor
Benefits for the brand • Aligning data across the organisation to help build a single customer view for sales teams • Ability to run targeted data driven
FOSTER A COMMUNITY SPIRIT We can help you create a professional networking platform where customers can share learnings and campaign materials. This ‘walled garden’ is also a powerful listening tool.
B
y monitoring and responding to conversation you’ll always appear one step ahead, having anticipated their needs with practical advice or solutions. You can also run polls and surveys to gain quick and cost effective feedback from the field.
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
HOW DOES IT ALL CONNECT TOGETHER? EVERY CLIENT IS DIFFERENT, SO WE HAVE A THREE STAGE APPROACH TO UNCOVER EXACTLY WHAT
ONE
THE SYSTEM INSIGHT
We work with you to understand the problems and opportunities individual to your business, and outline the business objectives of the system.
TWO
PAYMENT GATEWAY INTERFACE
COMMS
ACCOUNTS
INNOVATION
We turn the insights into marketing strategies and help you put together
FULFILLMENT / WHM
L I A M E
P R I N T
BUDGETS
EGC
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
BUILDING LOYALTY FOR WOLSELEY D HELPING WOLSELEY TAP INTO VALUABLE CUSTOMER DATA AND TURN IT INTO A
ue to the recession, Plumb Center and Parts Center found they had fewer customers to trade with, and each had less to spend. We helped them increase revenue by turning low-spending customers into repeat, high-spending customers during the key autumn season and beyond. A project we took very personally Using local branch knowledge, customer profiles and transaction histories, we gathered data on
The dash for success Every branch of Plumb Center and Parts Center had its own dashboard to help them create marketing initiatives. Staff could view customer details including profession, offers received and spend target to unlock the next level of discounts. In this respect, the dashboard sat at the heart of Plumb Center and Parts Center brand positioning of ‘best local merchant’.
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
TOOLS TO BUILD STRONGER CHANNEL PARTNERSHIPS EMPOWERING CHANNEL PARTNERS TO W BE YOUR MOST EFFECTIVE MARKETERS
We helped Carlsberg distinguish itself from other drinks sellers by becoming a genuine business partner to the places that sell its beer. e Deliver More, a web portal built on the TS Connect platform, has helped Carlsberg’s on and off-trade customers increase sales, save business costs and manage staff. The first platform was designed and built for Carlsberg UK. It
It’s incentivised with Carlsberg Credits to encourage repeat use and shift sales from offline to online. Each time someone places an order they receive Carlsberg Credits, which can be redeemed for over 3,000 gifts. Expanding on the success of the UK platform, Carlsberg has started a global roll-out to 27 countries. The global implementations bring together sophisticated ecommerce technology and full integration with Carlsberg’s SAP processes to let
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
TAKING THE HARD WORK OUT OF LABOUR’S CAMPAIGN CREATION The center of politics may be in Westminster, but it’s at a local level where people engage. We helped Labour put local issues at the heart of their campaign by creating an engagement platform for hundreds of thousands of party members.
L
abour Member Centre is where the party held data on its members, former members and donors at local and regional level. In some cases, this was stored on PCs and laptops. We collated the data
Along with this, we established a livelink to pull data in from the electoral role, using an external supplier that helped local groups identify others who would be sympathetic to their campaigns.
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
Did you know?
Readers love Scribd! Our app has over 350,000 5-star reviews. Learn more
Did you know?
Trust the science! Reading leaves people feeling more relaxed and accomplished. Scribd makes it easy to read more. Learn more
ACCELERATING CITROËN’S CRM
