Motorcycle

MALAYSIA
Thailand Cambodia Vietnam Philippines

MALAYSIA
Singapore Indonesia

MOTORCYCLE MARKET

ICE Kuala Lumpur, September 2001.

Istituto Nazionale per il Commercio Estero

CONTENTS
1. 2. 3. Brief of Malaysia Overview of the Motorcycle Market In Malaysia The Malaysian Motorcycle Industry 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. Production – Market Demand Factors Affecting Demand Capacity Utilisation Employment Sales Market Players Page 3 3 3-8 4 4-7 7 7 7 7-8 8 8-9 9 10 10-11 11 12-18 18-19 19-20 20 20-23 24-27 27-28 28-31 31-37 38 39-41 42

Exports Imports Motorcycles Registered in Malaysia Major Developments in the Industry Prospects and Outlook of the Industry Globalisation & Market Liberalisation Import Statistics Import Duties Market Players Local Production of Motorcycles Production Statistics Registration, Driving Licence and Road Tax Exhibitions/Events Magazines/Newspapers Important Contacts Suggestions Retail Prices of Motorcycles (2000) Map of Malaysia (by states)

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BRIEF OF THE COUNTRY, MALAYSIA The Federation of Malaysia consists of thirteen States, eleven of which are situated in Peninsular Malaysia, and two, Sabah and Sarawak, which are situated on the North coast of the island of Borneo (East Malaysia). The capital of the country is Kuala Lumpur. Map on page 48. The country covers a total of 330,434 square kilometers and has a population of approximately 22 million persons. The population is divided into three main ethnic groups: Malays, which constitute about 60 percent of the population; Chinese, which constitute approximately 30 percent of the population; and, Indian, which represent approximately 10 percent of the population. The national language is Bahasa Malaysia. Several Chinese dialects and Tamil are also spoken, and English is used widely. The official religion is Islam, however Buddhism, Hinduism and other religions are also practiced.

OVERVIEW OF THE MOTORCYCLE MARKET IN MALAYSIA It is estimated that Malaysia has more than 5 million motorcycles on the road, compared to over 4 million motorcars. Traditionally, Malaysian motorcycle buyers have liked smaller motorcycles in the range of 70cc to 115cc. It is estimated that approximately 85 percent of all motorcycles in Malaysia are under 115cc. Large motorcycles are available but not very practical due to road conditions (deep man-holes), and lack of courtesy among motorcar drivers towards the motorcycle users. The majority of motorcycle buyers/users does not own a car and belong to the lower and middle-income group. A significantly larger percentage of motorcycle users in Malaysia are male. Most motorcycle production companies in Malaysia are joint ventures between Japanese motorcycle manufacturers and local companies. Malaysia has five joint venture motorcycles companies involved in production. The market leaders are Honda, Suzuki, Yamaha, Kawasaki and Modenas.

THE MALAYSIAN MOTORCYCLE INDUSTRY The motorcycle industry in Malaysia comprises of mopeds, streets, cruisers and scooters in which the moped category comprises of 91% of the overall sales of motorcycles in 2000, followed by cruisers (4%), street (3%) and scooter (2%). As seen in the chart below, the motorcycle sector registered a decline of 5.1% in production and 4.2% in sales (comparing 1999 to 2000). As a result of this, there is an excess capacity, increasing to 41.2% as compared with 39.7% in 1999.
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Production The overall production of motorcycles declined by 5% from 269,586 units in 1999 to 255,731 units in 2000. Modenas maintained its position as the major producer, with 100,842 units, contributing 39.4% of the total production. Modenas production constituted an increase of 5% over that of 1999 while other producers experienced a decline. The decrease in production was attributed mainly to lower market demand.
Motorcycle Production 1999-2000
120000 100842 96062 100000 88783 74213 80000 60000 45416 45612 40000 20000 0 549 Modenas 35260 38580

Units produced

2000 0 1999

Honda

Yamaha

Suzuki

Kawasaki

Producers
* Note: Year 2001 production figures not available yet.

Factors Affecting Demand of Motorcycles in Malaysia The lower market demand for motorcycles is triggered by several factors: 1) Wider Roads – There has been many changes and developments in the roads and highways in Malaysia. Although there is an improvement in the transportation standards due to construction of new highways, many of the new highways connecting/linking existing major highways do not have provision for motorcycle users. 2) More Vehicles (Cars) Being Sold This Year – In spite of all the talk on economic recession, it appears that motor vehicle sales have not slowed down during the first six months of 2001. There has also been a growth in the same period in 2000. For the first half of 2001, there has been an 11% increase in vehicle registration over the same period in
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2000. Coinciding with the increased volume was a higher production output of 14% more than the first six months of 2000.

The affordability of locally manufactured cars I.e. Proton Tiara and Perodua Kancil also plays a role. The Malaysian car manufacturer, Proton (2 authorized distributors, Proton Edar and EON) and second Malaysian car manufacturer, Perodua have been very active in Reseach and Development (R & D). Both manufacturers have been constantly introducing new models to the automotive market for the past 2 years. The latest addition to the Proton line is the new Juara Multi Purpose Vehicle (RM40,000) and Waja (RM63,000). Perodua on the other hand has the Kancil (RM 24,000 ++) Kenari (RM43,000), the newly launched Kelisa (RM39,000) and another new model codenamed ‘ X-690’to be launched in 2002. Furthermore, due to the abundance of replacement spare parts for local made cars, the cost of maintenance is brought to a minimum. From the graph above, we can see that the locally manufactured cars dominate approximately 80% of the local market due to its affordability. There are much fewer motorcycle sale branches, motorcycle repair shops, aftermarket motorcycle performance parts shops and motorcycle tuning shops compared to that of automotive/motorcar. The used motorcycle market is almost insignificant compared to the abundance of used car dealers. The used car market in Malaysia is growing rapidly due to the favorable demand and perception on used car. 3) Fatal Road Accidents Involving Motorcycles – The rising road accident rates in Malaysia have been a concern for many Malaysians. The Transport Ministry has failed to achieve its target of reducing the MALAYSIA –MOTORCYCLE MARKET Pg. 5

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death toll on the Malaysian roads by its goal of thirty percent by the year 2000. According to statistics released by the Transport Ministry, the number of deaths which had occurred during the years were: Year Year Year Year Year 1996 1997 1998 1999 2000 ---------------------------------------------321 262 274 203 220

The majority of deaths were motorcycle riders and passengers. Even when special enforcements by the Ministry were made, with operations like ‘ Ops Static’ , the number of accidents and death toll has not been significantly decreased. 4) Fuel Prices in Malaysia Among the Lowest in the Region – According to the latest comparisons, petrol in Singapore cost RM3.29 (S$1.499) a litre, Thailand RM1.52 (16.79 baht), the Philippines RM1.43 (16.49 pesos) and Brunei RM1.16 (B$0.53). In Malaysia, the petrol price was at RM1.10 a litre, making it the second lowest price in the region, behind Indonesia’ s controlled price at RM0.47 (1,000 rupiah) a litre. With effect from 1 October 2000, the Government has approved an increase in domestic retail pump price of premium grade petrol at RM1.20 a litre. Even with this price increase, the petrol price in Malaysia is still among the lowest in the region. This makes it very attractive to own a car in Malaysia. 5) Easier Credit Facilities and Lower Interest Rate for Hire Purchase of Passenger Cars - Due to the weakening financial markets and fierce competition, the banks and finance companies have been reducing their criteria for credit facilities and offering special incentives for hire purchase of passenger cars, including very low interest rates (4-5.5%), longer loan periods and larger loan amounts. For a used car, it is possible to get up to 80%-90% loan and for new cars, between 80100% loan of the purchase amount. 6) Motorcycle Theft – According to the latest report by a major insurance company, motorcycle theft claims have increased. A total of 14,394 (or 40 per day) motorcycle theft claims were incurred in the year 2000 as compared to 13,466 in 1999. This represents over RM52 million (USD13.68 million) in claims paid out in year 2000 as compared to RM50 million (USD13.16 million) the year before. Similarly, automobile thefts have also increased by 25% from 3734 private cars, equalling RM192 million (USD 50.5 million) in 1999 to 4548 private cars in 2000, equalling RM240 million (USD63.15 million). Motorcycle thefts are 3 times more common compared to automobile. This is because an automobile is physically larger and is harder to break into due to the availability of many aftermarket security devices to safeguard the vehicle. The security devices are less effective on a motorcycle
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because of its physical size, which allows for the motorcycle to be easily transported away.

Motorcycles will sustain in the Malaysian market owing to the following factors: 1) Traffic Congestion - Due to the increase in motorcars on the road, traffic problems will arise, leading to congestions. Motorcycles will remain useful for commuting, especially within the city. It remains the favourite choice for company despatch. 2) Rural Undeveloped Roads - There are still many rural ‘ kampung/village’areas with small or undeveloped roads. Certain states with narrow roads (Perak and Penang; see page 10) makes for a good use of the motorcycle. 3) Parking Rates - The parking rates for motorcars in Malaysia are reasonable compared to other developed and developing countries, however, motorcycles park free of charge in most areas in Malaysia. In major towns, the hourly parking rates for motorcars can get quite expensive but most building still provide parking spaces for motorcycles at free of charge. This remains an attractive incentive for cost savings. 4) Preferred Choice for Lower Income Group - The lower income group still depend heavily on motorcycles for transportation. However, with the Asean Free Trade Agreement (AFTA) projected for 2005, imported motorcars and motorcycles will be cheaper and more affordable. The true picture of the effects of AFTA is still unknown. Capacity Utilisation The installed capacity of the Motorcycle sector was 450,000 units in year 2000, while capacity utilised was only at 58.8%, compared with 60.3% in 1999. The decline in production level is again attributed to lower demand. Employment Due to the decline in Motorcycle production levels, the motorcycle sector has seen an employment reduction of 8% to 2,137 employees in 2000 from 2,325 employees in 1999. The employment rate for 2001 has not improved. The cause of lower employment in this sector is due to cutbacks from the decline in production, resulting from lower demand. Sales In the first quarter of 2001, motorcycle sales dropped by 14.1% to 57,069 units from 66,475 units in the same period last year, indicating a continuing
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contraction in the Malaysian motorcycle market. The overall sales of motorcycles decreased by 4.2% to 247,977 units from 258,805 units in 1999. The mopeds dominated the motorcycle market, with a share of 90% of total sales.

Motorcycle Sales 1999-2000
100000 90000 80000 70000 60000 50000 40000 30000 20000 10000 0 Honda Yamaha Suzuki Kawasaki Modenas

Sales units

2000 1999

Producers

Modenas, Malaysia’ s national motorcycle producer, was strong in the mopeds segment, due to its price advantage. However, overall Modenas, which serves mainly the domestic Malaysian market, lost market share to its competitors and its share of the Asean market decreased to 4.2% from 5.5% The decrease in sales was partly due to competition, as a result of shifting consumer preference to motor vehicles, following easier credit facilities and lower interest rate for hire purchase for passenger cars. Exports Exports of the sector decreased to RM131.4 million (USD34.58 million) from RM140.6 million (USD37 million) in 1999. Modenas started to export the first Malaysian made motorcycle in 1997 with a volume of 1,133 units. The number has increased to 10,782 units in 1998 and was exported to Cambodia (its major market), Greece, Turkey, Argentina, Mauritius, Egypt, Botswana, Singapore, Malta, Vietnam and Iran. In 1999, Modenas exported 7,735 units of motorcycles, valued at RM33.7 million (USD8.87 million). Modenas currently exports only one model, Kriss 110 Electric Starter. Imports

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Imports by the sector increased to RM10.9 million (USD2.87 million) from RM9.6 million (USD2.53 million) in 1999. The biggest source of imports was Japan, at RM7.7 million, followed by Singapore and the United States of America. Most of the imported motorcycles consisted of CKDs (Completely Knocked Down) for motorcycle with engine capacity of more than 50 c.c. but not exceeding 250 c.c., which were assembled locally. Motorcycle Registered The number of newly registered motorcycles in Malaysia increased by 8.3% to 390290 units in 1999 compared to 363186 units in 1998. However, only an increase of 5.4% (274131 units) was recorded for the year 2000. For motorcycles with smaller cc, there is a greater concentration in the states of Penang, Perak and Johor while the higher ranges can be found more in the capital of Malaysia (Kuala Lumpur) and Selangor followed by Penang and Johore. Owners of higher range motorcycles are normally car owners also and the motorcycle is regarded as a weekend hobby or a “ second car” . Higher range motorcycles also incur heavy import duty (100%-120%) and we do not expect much relaxation from the government in the near future as they are considered luxury goods. Therefore, these owners are more of the higher range income and this reflect the concentration of this type of motorcycles in major cities/towns such as Kuala Lumpur. In comparison, the demand of the lower range of motorcycles is for individuals with a lower income (who cannot afford a car) and therefore is more evenly spread among all the states. TOTAL NUMBER OF REGISTERED MOTORCYCLES IN MALAYSIA (BY STATE AND BY CC)

No. of motorcycles in Malaysia
6000000 5000000

Number

4000000 3000000 2000000 1000000 0
1 2 3 4 5 6 1996 7 1997 8 1998 9 1999 10 2000

MALAYSIA MARKET 1991 1992 1993 1994 YEAR –MOTORCYCLE
NO.

91995

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2,595,749 2,762,666 2,970,769 3,297,474 3,608,475 3,951,931 4,328,997 4,692,183 5,082,473 5,356,604

Year

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As of 1st February 2000
State Perlis Kedah Penang Perak Selangor Kuala Lumpur Negeri Sembilan Malacca Johore Pahang Terengganu Kelantan Sabah Sarawak Total 0-75cc 76-100cc 101-200cc 201-500cc 501-1000cc >1000cc Total 6648 10873 10853 18 63 15 28470 109550 128789 102233 250 354 212 341388 147968 290515 201628 589 1327 418 642445 177163 261936 213505 518 629 227 653978 86966 217228 268972 1075 1945 841 577027 89010 245281 340839 2161 6136 1951 685378 56729 106471 102291 494 374 231 266590 33653 124676 61939 48986 93325 7597 29573 1073783 89783 265287 82219 38955 60277 19906 91087 1908607 90881 384057 87075 48062 51511 41073 155810 2098790 293 520 178 110 313 330 599 7448 439 1318 287 181 332 474 567 14426 260 414 69 69 160 253 261 5381 215309 776272 231767 136363 205918 69633 277897 5108435

Source Road Transport Department, Malaysia

MAJOR DEVELOPMENTS In 2000, the manufacturers concentrated on improvements of current models and facelifts. Modenas is currently undertaking R & D efforts towards producing a more energy efficient and low pollution vehicle. In addition to that, Modenas has also embarked on a cost reduction programme to remain competitive. The Department of Environment is the process of ratifying a regulation on motorcycle emission, which is based on the EU standards. The draft of the regulation was formulated with consultations with industry associations, namely the Motorcycle and Scooter Assemblers Association of Malaysia and Persatuan Pengimport Kenderaan Melayu Malaysia, as well as Modenas.

PROSPECT AND OUTLOOK OF THE INDUSTRY The outlook for the motorcycle industry is a not as bleak as it seems. With the moderate economic growth forecasted for 2001, the motorcycle industry is still expected to grow, in terms of production and sales. As the motorization rate for the motorcycle industry is the highest in the ASEAN region, with 223 motorcycles per 1000 people, the industry’ s growth will largely depend on its ability to export. In this regard, efforts need to be intensified to diversify its current market. The industry must also prepare itself to remain competitive, once the market is liberalized through implementation of AFTA (Asia Free Trade Agreement). The motorcycle market in Malaysia is yet to reach its saturation stage especially for the moped segment. Moped is the primary mode of transport for MALAYSIA –MOTORCYCLE MARKET Pg. 10

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people with earning below RM1,000 a month including those who are in the government sector, direct workers in the industrial and manufacturing industries, workers in the agriculture industry and lower level staff in the private industry. With the government effort to boost the industrial/manufacturing industry and the increase in the demand for agriculture products, the demand for moped will continue. As for other segment, the most potential segment is the 150cc - 250cc segment. This segment provides the alternative to moped. The demand will come from those in the higher income bracket but yet unable to afford a car. Greater efforts will be required to support the development of a strong motorcycle industry cluster to facilitate the industrialization process. In order to achieve economies of scale for both the motorcycle and component manufacturer, the export-oriented strategy will continue to be implemented. The efficiency and competitiveness of the industry will have to be improved to further tap market opportunities in the regional and global markets. To support this, the key strategies will be to develop capabilities and production technologies, improve R&D and design work as well as to strengthen the distribution network and marketing expertise. Locally produced components and parts will be upgrade through joint R&D activities and technical collaborations between component manufacturers and larger firms. This gives a great opportunity for foreign countries to be part of the R&D and to form technical collaboration with local producers for the mutual benefit of both parties. This effort to undertake and to forge strategic alliances with global motorcycle and component manufacturers will enable the local motorcycle sector to achieve world-class standard and capabilities. GLOBALISATION AND MARKET LIBERALISATION The globalization and the market liberalization provide both the opportunity and threat to the Malaysian motorcycle manufacturer and the motorcycle industry. The opportunity can be viewed from the perspective of potential growth in the manufacturing output for export market. ASEAN countries alone provide a potential demand of 3.5 million units of motorcycle. The biggest segment is the small cc (100 - 125cc) moped with an estimated 2.7 million units. Competitive specifications and price are the major factors fur success. On the other hand, it is also a threat to the Malaysian motorcycle industry if the manufacturers are unable to reduce cost to remain competitive with that motorcycle from the neighbouring nations such as Thailand and Indonesia.

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STATISTICS ON MALAYSIA’ S IMPORT OF MOTORCYCLES New C.B.U. Motorcycles with a reciprocating internal combustion piston engine of a cylinder capacity (Codice Doganale) not exceeding 50 cc (8711.10.921) 1999 Value (RM) 1998 Value (RM)

Country

Qty

Country

Qty

1997 Country Valu (RM

Italy

9892

1 Italy

11094

exceeding 50 cc but not exceeding 150 cc (8711.20.921)

Total Japan Peninsular Malaysia Singapore Italy Thailand

9892 807382 137256 18672 15768 12174

1 Total 361 Italy 32 Japan 3 Australia 3 Indonesia 2 Singapore

11094 1207350 84092 9850 8500 8085

1 Austria Japan Italy Germany 1 Total 109 Italy 10 Austria 1 Germany 1 Japan 3 Vietnam Taiwan

4166

exceeding 150 cc but not exceeding 200 cc (8711.20.922) New C.B.U. Motorcycles with a reciprocating internal combustion piston engine of a cylinder capacity (Codice Doganale) not exceeding 50 cc (8711.10.921)

Total Italy Total

991252 5412 5412

401 Total 1 Japan Thailand 1 Total

1317877 27759 9368 37127 2000 Value (RM)

124 Total 5 Taiwan 1 6 Total

4801

2001 (January – July) Country Value Qty (RM)

Country

Qty

exceeding 50 cc but not exceeding 150 cc (8711.20.921)

Total Japan Thailand China

- Total 1972558 1084 Italy 157905 123 Singapore 155800 100 Taiwan 12

443055 400140 168378

119 156 13
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Vietnam Korea Total Italy Total

17614 1216

2 Japan 1 Thailand

44764 11796 1068133 32000 32000

13 3 294 1 1

exceeding 150 cc but not exceeding 200 cc (8711.20.922)

2305093 1310 Total 76608 24 Japan 76608 24 Total

New C.B.U. Motorcycles with a reciprocating internal combustion piston engine of a cylinder capacity (Codice Doganale) exceeding 200cc but not exceeding 250 cc (8711.20.923) exceeding 250 cc but not exceeding 500 cc (8711.30.310) exceeding 500 cc but not exceeding 800 cc (8711.40.310) exceeding 800 cc (8711.50.310)

Country

1999 Value (RM)

Qty Country

1998 Value (RM)

1997 Qty Country

Japan Total Japan Total USA Japan Italy Total

247700 247700 763800 763800 2124806 122200 27300 2274306

- Japan - Total 15 15 31 Italy Japan 31 Total 62 USA 11 Japan 1 UK 74 Total

45280 45280 503040 126116 629156 867106 52000 34644 953750 2000 Value (RM)

4 Italy 4 Total - - 35 10 45 20 5 1 26 -

New C.B.U. Motorcycles with a reciprocating internal combustion piston engine of a cylinder capacity (Codice Doganale) exceeding 200cc but not exceeding 250 cc (8711.20.923) exceeding 250 cc but not exceeding 500 cc (8711.30.310) exceeding 500 cc but not exceeding 800 cc (8711.40.310) exceeding 800 cc (8711.50.310)

2001 (January – July) Country Value Qty Country (RM)

Qty

Japan Total Italy Australia Spain Total Japan Australia Total Japan 143640 46000 24250 213890 37010 30541 67551 150747 13 9 5 2 16 2 1 3 10 Total

30473 30473

2 2

Total Japan German Total USA

2759166 31572 2790738 563892

102 1 103 22
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USA Italy Total

60372 43280 254399

2 Japan 5 UK 17 Total

46352 12390 622634

4 1 27

Other new C.B.U. Motorcycles (Codice Doganale) not exceeding 150 cc (8711.90.922) exceeding 150 cc but not exceeding 200cc (8711.90.923) exceeding 200 cc but not exceeding 250 cc (8711.90.924) exceeding 250 cc but not exceeding 500 cc (8711.90.925) exceeding 500 cc but not exceeding 800 cc (8711.90.926) exceeding 800 cc (8711.90.927) Other new C.B.U. Motorcycles (Codice Doganale) not exceeding 150 cc (8711.90.922) exceeding 150 cc but not exceeding 200cc (8711.90.923) exceeding 200 cc but not exceeding 250 cc (8711.90.924) exceeding 250 cc but not exceeding 500 cc (8711.90.925) exceeding 500 cc but not exceeding 800 cc (8711.90.926) exceeding 800 cc (8711.90.927)

Country USA Sweden -

1999 Value (RM) 6254 15015 -

Qty Country - 40 - - Japan 1 - -

1998 Value (RM) 289594 -

1997 Qty Country - - - 24 - - -

2001 (January – July) Country Value Qty Country (RM) - Japan - - - - - -

2000 Value (RM) 17369 -

Qty 1 -

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1999

1998

1997

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Country not exceeding 50 cc (8711.10.929) Japan Singapore Total Cambodia Thailand Japan Hungary Total Japan Total Japan China Thailand Total

Value (RM) 6113 5986 12099 117475 58500 857066 5988 1039029 126751 126751 97644 9595 9000 116239

Qty Country 9 1 10 14 17 438 1 470 45 45 32 1 1 34 Japan Indonesia UK Total Japan Total Japan HongKong Indonesia Total

Value (RM) 478889 89710 5000 573599 494615 494615 441520 56655 55910 554085

Qty Country - Singapore Japan - Total 212 Japan 11 1 224 Total 176 Japan 176 Total 113 Japan 6 6 125 Total

exceeding 50 cc but not exceeding 150 cc (8711.20.991)

exceeding 150 cc but not exceeding 200 cc (8711.20.992) exceeding 200cc but not exceeding 250 cc (8711.20.993)

Old C.B.U. Motorcycles with a reciprocating internal combustion piston engine of a cylinder capacity (Codice Doganale) not exceeding 50 cc (8711.10.929) exceeding 50 cc but not exceeding 150 cc (8711.20.991)

2001 (January – July) Country Value Qty Country (RM)

2000 Value (RM)

Qty

Japan Total Thailand Singapore

63000 1 63000 1 Total 25350 6 Thailand 17847 3000 Peninsular Malaysia France Japan
Hong Kong

175656 46460 24886 7600 7464 5412 267478 70850 70850 92034 92034 1998

22 6 15 2 1 1 47 28 28 36 36

Italy Total exceeding 150 cc but not exceeding 200 cc (8711.20.992) exceeding 200cc but not exceeding 250 cc (8711.20.993) Total Japan Italy Total 43197 663871 30200 694071 1999
3006 Total

Japan - Total 360 Japan 1 361 Total

Old C.B.U. Motorcycles with a reciprocating internal combustion piston engine of a cylinder MALAYSIA –MOTORCYCLE MARKET capacity (Codice Doganale)

1997

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Country exceeding 250 cc but not exceeding 500 cc (8711.30.390) USA Singapore HongKong Japan Total USA Italy UK Sweden Total USA Germany Japan Canada Total Old C.B.U. Motorcycles with a reciprocating internal combustion piston engine of a cylinder capacity (Codice Doganale) exceeding 250 cc but not exceeding 500 cc (8711.30.390) exceeding 500 cc but not exceeding 800 cc (8711.40.390)

exceeding 500 cc but not exceeding 800 cc (8711.40.390)

Value (RM) 35173 7195 6548 5000 53916 60800 42022 24000 15015 141837 410644 80000 21097 5981 517722

Qty Country 108 1 5 1 115 4 1 1 1 USA Thailand Indonesia

Value (RM) 10500 9395 9345 29240 184781 14964 12472 10455 6500 229172 130364 12000

Qty Country 1 1 1 3 15 1 1 1 1 19 7 1

exceeding 800 cc (8711.50.390)

Total USA UK Italy Spain Peninsular Malaysia 7 Total 18 USA 1 Peninsular Malaysia 1 1 21 Total

142364 2000 Value (RM)

8 -

2001 (January – July) Country Value Qty Country (RM)

Qty

Malaysia Japan Total Germany Thailand

20000 19884 39884 28750 20280

1 Japan 22 23 Total 1 Thailand 2 Peninsular Malaysia Japan
Hong Kong

13450 13450 113592 87870 27158 24881 9090 9090 271681 27533 14698 42231 1998

2 2 12 10 1 1 1 1 26 1 2 3

exceeding 800 cc (8711.50.390)

Total Thailand Total

49030 60260 60260 1999

Nepal China 3 Total 3 UK USA 3 Total

C.K.D. motorcycles with a reciprocating internal combustion piston engine of a cylinder capacity MALAYSIA –MOTORCYCLE MARKET (Codice Doganale)

1997

16

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Country not exceeding 50 cc (8711.10.910) exceeding 50 cc but not exceeding 150 cc (8711.20.911) exceeding 150 cc but not exceeding 200 cc (8711.20.912) exceeding 200 cc but not exceeding 250 cc (8711.20.913) exceeding 250 cc but not exceeding 500 cc (8711.30.200) exceeding 500 cc but not exceeding 800 cc (8711.40.200) exceeding 800 cc (8711.50.200) Japan Thailand Total Japan -

Value (RM) 4152520 6200 4158720 5090 -

Qty Country - 2160 1 2161 - - - 2400 Japan - -

Value (RM) 662712 -

Qty Country - - Japan - Total - - - 100 - -

4053

4053

C.K.D. motorcycles with a reciprocating internal combustion piston engine of a cylinder capacity (Codice Doganale) not exceeding 50 cc (8711.10.910) exceeding 50 cc but not exceeding 150 cc (8711.20.911)

2001 (January-July) Country Value Qty Country (RM)

2000 Value (RM)

Qty

Germany Total Japan Italy Taiwan

6206 6206 1265102 744800 32508

1 Total Japan Australia Thailand Malaysia Italy Singapore 812 Total 1 720 80 12 4081028 46283 46000 42420 18162 14393 4248286 2400 17 8 7 7 16 2455

Total exceeding 150 cc but not exceeding 200 cc (8711.20.912) exceeding 200 cc but not exceeding 250 cc (8711.20.913) exceeding 250 cc but not exceeding 500 cc (8711.30.200)
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2042410

Japan

500731

17

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exceeding 500 cc but not exceeding 800 cc (8711.40.200) exceeding 800 cc (8711.50.200)

IMPORT DUTIES This is under the jurisdiction of the Ministry of Finance, Customs and Excise Department and subject to change during annual budget reviews (usually during the month of October). The following import duty / sales tax table incorporates the 2001 Budget review. There were no changes in import duties of motorcycles from the past year. For the high range of motorcycles, the import duties range from 100% to 120%. There is no sales tax in Malaysia for motorcycles. An Import Permit is also required to bring in these motorcycles. The Malaysian Ministry of International Trade and Industry (MITI) issue the permit. Import Duties of Assembled Motorcycles (completely knocked down) Codice Doganale Motorcycles with a reciprocating Import Duty Sales Tax internal combustion piston engine of a cylinder capacity 8711.10.910 not exceeding 50 cc 5% Nil 8711.20.911 exceeding 50 cc but not exceeding 5% Nil 150 cc 8711.20.912 exceeding 150 cc but not 5% Nil exceeding 200 cc 8711.20.913 exceeding 200 cc but not 10% Nil exceeding 250 cc 8711.30.200 exceeding 250 cc but not 10% Nil exceeding 500 cc 8711.40.200 exceeding 500 cc but not 20% Nil exceeding 800 cc 8711.50.200 exceeding 800 cc 30% Nil Import Duties of Imported Motorcycles (completely built-up) Codice Doganale Motorcycles with reciprocating Import Duty Sales Tax internal combustion piston engine of a cylinder capacity 8711.10.921 not exceeding 50 cc 60% Nil 8711.20.921 exceeding 50 cc but not exceeding 60% Nil 150 cc 8711.20.922 exceeding 150 cc but not 60% Nil exceeding 200 cc 8711.20.923 exceeding 200 cc but not 80% Nil
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exceeding 250 cc 8711.30.310 exceeding 250 cc but not exceeding 500 cc 8711.40.310 exceeding 500 cc but not exceeding 800 cc 8711.50.310 exceeding 800 cc

80% 100% 120%

Nil Nil Nil

Market Players The major market players in the motorcycle industry in Malaysia are: Make Modenas Honda Yamaha Product Line 4 stroke 110cc moped, 175cc cruiser 4 stroke 70cc, 100cc moped, 150 sports bike, 500cc cruiser 4 stroke 102cc, moped, 100cc - 110cc 2 stroke moped, 135 street bike, 150cc sports bike, 500cc cruiser 4 stroke 110cc moped, 2 stroke 110 - 125cc moped, 100 - 125cc scooter, 150cc street bike 150cc street and sports bike, 500 - 1500cc cruiser

Suzuki Kawasaki

The primary models for each company is as below: Makes Modenas Model 110cc 4 stroke moped 175cc cruiser (estimated) Honda 70cc 4 stroke moped 100cc 4 stroke moped 102cc 4 stroke moped 100 - 110cc 2 stroke moped 125cc 2 stroke moped Suzuki 110 - 125cc 2 stroke moped 19 45% 50% 1800 2000 8% 4% 600 400 % 92% Average Monthly Volume 7000

Yamaha

94% 10%

8000 400

40%

1600

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Kawasaki

110 - 125cc 4 stroke moped 150cc

47% 70%

1880 70

Modenas and Honda control almost 87% of the 4 stroke moped, and the balance is shared by Suzuki (10%) and Yamaha (3%). LOCAL PRODUCTION OF MOTORCYCLES There is one national motorcycle manufacturer and three motorcycle assemblers in Malaysia (all Japanese models). Since 1999, MODENAS, the national motorcycle manufacturer has started producing JAGUH, the 175 cc Made-In-Malaysia bike in addition to the series of KRISS motorcycles and 10,081 units were sold in Malaysia. Modenas is the national motorcycle project with technical input from Yamaha. Kawasaki has closed their factory and stopped their assembly work since 1998. The other assemblers remain and have increased their production in 1999 compared to the previous year. After a slow 1998, the local motorcycle manufacturer, MODENAS, once again regained its position as the top producer (35.7% share) compared to HONDA (32.7%) with an increase in production of 72.6% compared to the year before. YAMAHA also increased its production by 43.4%, with a 16.8% share of domestic production. The higher range of motorcycles assembled in Malaysia are the YAMAHA XV535 which has a cylinder capacity of 535, HONDA VT 600C (583.1cc). The KAWASAKI EN500 with a cylinder capacity of 500 has ceased to be produced in Malaysia.

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ANNUAL PRODUCTION OF MOTORCYCLES IN MALAYSIA – BASED ON BRAND No. 1 Brand Yamaha Model Y80 Y100 Y110 RXZ TZM150 XV535 SRE XV250 YP250 XVS650 Y125Z RC80 RC100 RC110S RU110 RU120 FD110 FX150 TXR150 AG100 AN125 FU125 RG Sports RGV120 GSX110 c.c. 79 102 110 133 147 535 102 250 249 649 125 79 99 110 110 120 109 147 147 99 124 124 120 120 109 1994 (Qty) 1995 (Qty) 1996 (Qty) 1806 1000 34804 29420 26735 46502 49748 34200 19391 17574 15800 4041 7239 9720 1251 2653 1997(Qty) 10260 26810 17000 6400 1627 15217 405 342 36 78097 1080 1434 21361 20580 2994 4980 4332 5760 7507 940

1998

2.

TOTAL Suzuki

106544 2880 2160 10045 28082

106232 3240 2923 5400 47182 5966

89108 360 677 720 15915 9207 17 3240 2880

9684 8400

10080 9360

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V100 VS125 FXR150 FX110 FX125 RR110 No. 3 TOTAL Brand Honda Model C70 EX5 NX105 NSR150 TH110M C100MT NSR150RR VT600C NF100 NF100M Model AN090E-A KS100 KR150A KR150B AH115 A AH115B KS150A KG150A

99 124 147 109 124 109 c.c. 71.8 97.1 105.1 149 105.1 97.1 149 583.1 97.1 97.1 c.c. 95 99 148 148 115 115 148 148 61251 84151 33016 1994 (Qty) 1995 (Qty) 1996 (Qty) 18580 16451 15094 74220 90985 109596 1540 8300 3460 2600 1900 1937 362 70968 1997(Qty) 9795 100220 625 1163

1998

658

No. 4.

TOTAL Brand Kawasaki

97302 117636 130087 1994 (Qty) 1995 (Qty) 1996 (Qty) 721 250 217 329 16 169 2433 1533 440 813 4 2017 1181 872 894 135 2206 282 1624 601 690 22
Pg.

112461 1997(Qty) 35 10 61 190 567 32

1998

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KR150C KR150C-1 KR150F EX250H EL250 KG150C (SCR) KR150F-D KR150C-F EN500 ZXR250 No. 5. TOTAL Brand Modenas Model Kriss AN110E Kriss AN110F KrissAN110G Jaguh

148 148 148 248 248 150 150 150 500 248 c.c. 110 110 110 175

6574 425 996

3664 371 424 829 1298

1994 40 1780 585 913

213 597 213 255

19032 10584 7654 1994 (Qty) 1995 (Qty) 1996 (Qty) 7446* 7469*

1371 2286 1501 7331 1997(Qty) 47255 65749 4779

1998

TOTAL 14915 117783 th * Modenas, Malaysia’ s national motorcycle manufacturer, started production on 15 September 1996

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REGISTRATION, DRIVING LICENCE AND ROAD TAX Registration of motorcycles, issuance of driving licences and road tax are all under the jurisdiction of the Road Transport Division. ROAD TRANSPORT DEPARTMENT (Headquarters) 1st Floor, Block A Kompleks Pejabat Damansara 50620 Kuala Lumpur Tel. (603) 2549044 Fax. (603) 2554594 Website: www.jpj.gov.my Director General: YBhg. Dato’ZAKARIA Mohd Taib Email: [email protected]

REGISTRATION OF IMPORTED MOTORCYCLES Documents required: p Completed JPJK1 form p National Identity Card and its photocopy p Appendix A (Letter of Indemnity) p Custom Form (Form 1, 8 or 9 – refer to Custom & Excise Department) p Original Import Permit (AP) p Certificate of origin for used vehicle p Inspection report from PUSPAKOM p Purchase documents p Approval letter for a tendered registration number (if any) p Letter of ownership claim (if any) p Insurance policy/cover note p Letter of authority (if represented by agent/individual) REGISTRATION FEES (RM 5) for all of Malaysia LOST OF MOTORCYCLE REGISTRATION CARD Documents required: p Completed JPJK7 form p Police report p Vehicle Inspection Report p National Identity Card p Payment : RM 20 for Peninsular Malaysia RM 25 for Sabah RM 20 for Sarawak

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DAMAGED MOTORCYCLE REGISTRATION CARD Documents required: p Completed JPJK7 form p Damaged Vehicle Registration Card p Payment : RM 20 for Peninsular Malaysia RM 25 for Sabah RM 20 for Sarawak DRIVING LICENCE All new riders will be issued a Probrationary Driving Licence and they will have to undergo a two-year probationary period before they can obtain a Competent Driving Licence. During this period, these riders will have to place their “ P”plate above or below the headlights and above or below the registration plate at the rear. Other conditions for probationary riders are: 1) ensure that the proportion of alcohol in his breath, blood or urine is at 0.00 level. 2) at all times carry his probationary driving licence while riding

Those who fail to display their “ P”plate and other conditions could be fined up to RM 1000 and jailed up to 3 months for the first offence. They will also be given a 10 demerit point penalty under the Kejara Demerit System for failure to display the “ P”plate and 5 demerit points each for the violation of the other two conditions. Probationary drivers who record 10 demerit points will have their licence revoked. The type of probationary driving licence for motorcyclists are: B1: B2: B3: more than 500 cc not more than 500 cc not more than 250 cc

To apply for a probationary driving licence, you need: p Completed JPJL1 Form p Test Card for Part I, II and III – JPJL3 p Provisional Driving Licence p 1 colour photograph p Payment of RM 40 Application for this probationary driving licence must be submitted not later than 1 year after the successful completion of the driving tests Part I, II and III.

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Converting a foreign driving licence to a Malaysia probationary driving

licence

For holders of valid domestic licences from countries with reciprocal agreement with the Government of Malaysia, the required documents are: • Foreign driving licence and its photocopy • Translated script (if the licence is other than English language) in English or Malay by the Embassy of the issuing country or licence • 1 colour photograph (25 mm x 32 mm) • International passport/travel document • Payment of RM 60 for 2 years • Completed JPJL1 Form For holders of valid foreign driving licences from countries that do not have reciprocal agreement with the government of Malaysia but are member/contracting countries of the United Nation Conference on Road and Motor Transport, Geneva (1949 and 1968), they can apply to the Director General of the Road Transport Department to be exempted for tests to obtain a driving licence based on the following criteria: Malaysians returning for good from overseas (after studies, jobs,etc) • Application form “Lampiran B-2”duly completed • Certified copy of valid foreign driving licence • Translated script (if licence is other than English language) in English or Malay by the Embassy of the issuing country or licensing authority • Certified copy of National identity card Non-Malaysians Expatriates with valid work permit exceeding one year from the Department of Immigaration Spouses or children of expatriates with valid dependent passes exceeding one year from the Department of Immigration Spouses of Malaysians who are foreigners must have permanent resident status to be eligible to apply • Application Form “Lampiran B2”duly completed • Certified copy of valid foreign driving licence • Certified copy of passport and relevant work permits/dependent passes • Translated script (if the licence is in other than English language) in English or Bahasa Malaysia by the Embassy of the issuing country of licensing authority • 1 colour photograph (24mm x 32mm) • International Passport/Travel Document • Complted JPJL1 Form • Letter of approval from the Director General, RTD

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After two years using the probational driving license, new riders can apply for a Competent Driving Licence. The documents required are: • Original probational driving licence • 1 colour photograph • Payment of RM 40 ROAD TAX Road Tax is paid annually by motorcycle owners and varies according to the cylinder capacity of the motorcycles. However, for motorcycles registered in the state of Sabah there is no variation in the annual road tax irregardless of their cc. Annual Road Tax for Motorcycles Cylinder Capacity 00001 cc-00075 cc 00076 cc-00100 cc 00101 cc-00150 cc 00151 cc-00200 cc 00201 cc-00250 cc 00251 cc-00500 cc 00501 cc-00800 cc 00801 cc-99999 cc Cylinder Capacity 00001 cc-99999 cc

Peninsular Malaysia and Sarawak RM 50 RM 55 RM 65 RM 100 RM 150 RM 200 RM 300 RM 400 Sabah RM 50

EXHIBITIONS/EVENTS There are a number of motor shows in Kuala Lumpur held by different organizers during the past few years (Malaysian International Motor Show 1998 and 1999 by PROTEMP Exhibition and Malaysian Motorsports by Le Proton). This is because for the past five years, the Malaysian Motor Traders Association has not organized a Motor Show – largely due to the slump in the motor trade. In the year 2000, the KL International Motor Show was held and under the auspices of the Malaysian Motor Traders Association and will be the main event to participate in. The next event will expect to be held at the end of 2002. KL INTERNATIONAL MOTOR SHOW (supported by the Malaysian Motor Traders Association) Last Event: Venue: Organiser: Nov 25 –Dec 4, 2000 Putra World Trade Centre Trade-Link Exhibition Services Sdn Bhd No. 12A, 1 st Floor MALAYSIA –MOTORCYCLE MARKET 27

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Jalan S 12/1B 47500 Subang Jaya Tel. (603) 56356086 Fax. (603) 56356199 Email: [email protected] Att. Mr. Paul Ng Malaysia is also one of the legs for the Motorcycle Grand Prix which will be held from October 19-21, 2001. The Malaysian Motorcycle Grand Prix and is the biggest motorcycling event in Malaysia For the local importer of APRILIA, they normally organise for the owners of APRILIA bikes to support the APRILIA riders and at the same time, contributing to some PR work. MALAYSIAN WORLD MOTORCYCLE GRAND PRIX, 11th edition Date: 19 –21 October 2001 Venue: Sepang F1 International Circuit, Kuala Lumpur Another effective method used by several car/bikes distributors is to rent a space at a major departmental store (the most popular being the shopping centre at base of the twin towers SURIA KLCC) for a week. This allows the public to have direct access to the motorcycles and related parts. Salesmen can offer promotional prices or other attractive packages in conjunction with this exhibition. Several performance shops, like Sparco, HKS have also taken up a permanent place in the major shopping centers for showcasing their products with little intention of selling. Potential buyers are directed to proper garages where installation can be done. The reason why shopping malls are chosen is because it effectively gets you in contact with a wide cross-section of the public that are potential motorcycle enthusiasts. MAGAZINES There are no special local English magazines for motorcycles in Malaysia. ASIAN AUTO, which is a popular local based auto magazine, concentrates more on motor vehicles with one special edition on motorcycles. Other times, there is occasional advertisement (one page KAWASAKI SUNROCK or the national motorcycle). The Malaysian Motor Trader magazine (priced at RM 3.50) is a simple edition advertising both cars and motorcycles. ASIAN AUTO CREDO PUBLISHING SDN BHD 351, Jalan Sri Petaling 57000 Kuala Lumpur Tel. (603) 90583504 Fax. (603) 90572243 Email: [email protected] Website: www.asianauto.com
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Executive Editor: Mr. Chris Wee It is more an auto magazine but occasionally it features bikes as well. (RM 8.80 per issue) Their website www.asianauto.com also provides free services such as the MANUFACTURER PRESS RELEASE SECTION (www.asianauto.com/aai_manufacturer.asp) and the ASIAN AUTO INDEX which lets you list your site for free for Asia’first auto-only directory. (www.asianauto.com/aai_asianautoindex.asp). MALAYSIAN MOTOR TRADER MAGAZINE Malaysian Motor Trader 12.05, 12 th Floor, Amcorp Tower Jalan Persiaran Barat Off Jalan Timur 46200 Petaling Jaya, Selangor Tel. (603) 79551655 Fax. (603) 79551343 Email: [email protected] (Price: RM 3.50 per issue every two weeks once ) AUTOWORLD 2nd Floor, Bangunan Teo Cheow Seng, No. 78, Jalan SS22/21, Damansara Jaya, 47400 Petaling Jaya, Selangor Darul Ehsan. Tel: (603) 77222820 Fax: (603) 77222830 Website: www.autotrade.com.my There is one monthly local magazine (in Malay language) called MOTOSIKAL which features on motorcycles. The publisher is: TALENT PRESTIGE SDN BHD No. 4-1, Jalan 9/23E, Taman Danau Kota Off Jalan Genting Klang 53300 Kuala Lumpur Tel. (603) 41496011 Fax. (603) 41439101 Editor: Mr. Rozman Rofli (West Malaysia RM 3.50, East Malaysia 5.00 per issue) Other magazines available at bookstores are motorsports magazine imported from Australia, UK and the United States such as MOTOR RETRO, MOTORCYCLIST, PERFORMANCE BIKES and many others. Other local magazines, MOTOR AND BOATS ASIA RACING and SPORTS (on general sporting activities and sporting gears) may feature on motorcycles. (Motor & Boats Asia Racing magazine) WORLD ASIA MEDIA HOLDINGS (M) SDN BHD No. 19, Lorong Dungun, Suite 19-02-1 MALAYSIA –MOTORCYCLE MARKET 29

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2nd Floor, Plaza Kelanamas Damansara Heights, 50490 Kuala Lumpur Tel. (603) 2552700 Fax. (603) 2552800 Email: [email protected] Managing Editor: Mr. Johnny Ong (SPORTS magazine) WDE MALAYSIA SDN BHD 14, Jalan USJ 9/5P UEP Subang Jaya 47620 Subang Jaya, Selangor Tel. (603) 80244688 Fax. (603) 80241426 Editor: Mr. Donald Cheah Another effective way to advertise or send a press release to the Auto section of newspapers. NEW SUNDAY TIMES (Cars, Bikes & Trucks) 31, Jalan Riong, Bangsar 59100 Kuala Lumpur Tel. (603) 22823322 ext 300 Fax. (603) 77232258 Email: [email protected] Att. Mr. Yamin Vong, Editor Frequency: Every Sunday (Weekly issue) (For advertising in this section, you may contact Mr. Joseph Raj, Tel (603) 22822328 ext 734 Fax. (603) 22832363 Email; [email protected]) THE SUN CORPORATION SDN BHD (SunWheels) Lot 6, Jalan 51/217 Section 51 46050 Petaling Jaya Tel. (603) 77846688 Fax. (603) 77852624 SunWheels Editor: Mr. Leonard Kheong Every Friday (weekly issue) STAR PUBLICATIONS (M) BHD No. 13, Jalan 13/6 46200 Petaling Jaya Tel .(603) 79581188 Fax. (603) 79554039/2959 Motoring Correspondent: Mr. Louis Cheang UTUSAN MALAYSIA ( Malay newspaper) 46M, Jalan Lima Off Jalan Chan Sow Lin 55200 Kuala Lumpur Tel. (603) 92217055/2210373 Fax. (603) 92227876/0911 Journalists: Mr. Daud Ghani/Ms. Wan Rahimah Draman

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BERITA HARIAN SDN BHD (Malay newspaper) Balai Berita 31, Jalan Riong 59100 Kuala Lumpur Tel. (603) 22825807 Fax. (603) 22822425/4340 Email: [email protected] Journalist: Mr. Ebi Azly Abdullah

LOCAL ASSEMBLERS OF MOTORCYCLES
Motorsikal dan Enjin Nasional Sdn Bhd (MODENAS) Kawasan Perusahaan Gurun 08300 Gurun, Kedah Tel. (604) 468 3471 Fax. (604) 468 3477 Email: [email protected] Website: www.modenas.com.my Att. Mr. Chang Liang Hou R & D Manager (ext 2300) Att. Mr. Azmi Abdul Wahab Production Manager (ext 2805) Manufactures the National Motorcycle (KRISS) Kah Motor Co. Sdn Bhd 4449, MK 15 Jalan Permatang Pauh 13400 Butterworth, Penang Tel. (604) 332 6925 Fax. (604) 331 5158 Att. Mr. Jeremy Loo, Production Manager Assembles HONDA motorcycles Hong Leong Yamaha Motor Sdn Bhd Kompleks Hong Leong Yamaha Lot 57, Persiaran Bukit Rahman Putra 3 47000 Sungai Buloh, Selangor Tel. (603) 6157 7086 or (603) 61577104/5 Fax. (603) 61577107 Att. Phua Siak Yeong, General Manager, HL Yamaha Research (ext 6300/6321) Assembles YAMAHA motorcycles Suzuki Assemblers Malaysia Sdn Bhd 1412, Plot 281, Prai Industrial Complex 13600 Prai, Penang Tel. (604) 390 8239 Fax. (604) 3908211 Att. Mr. Kamal Hisham, Production Manager (ext 2206) Mr. Lee Boon Teng, Technical Manager (ext 2107) Assembles SUZUKI motorcycles
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MIDA (Malaysian Industrial Development Authority) has also approved in 1999 a project for the manufacture of scooters in Malaysia. The Malaysian company for this project is ALLIED PACIFIC MOTORS SDN BHD with 70% Taiwanese foreign equity. The proposed factory will be in Malacca. ALLIED PACIFIC MOTORS SDN BHD 19A-11-5, UOA Centre Jalna Pinang 50450 Kuala Lumpur Tel. (603) 21649400 Fax. (603) 21649403 Manager: Mrs. Rahilah Sabaruddin (Subsidiary of ARTAC HOLDINGS SDN BHD) To start up a manufacturing plant in Malaysia, you need to apply for a manufacturing licence, which is issued by: Malaysian Industrial Development Authority (MIDA) 5th Floor, Wisma Damansara Damansara Heights Jalan Semantan 50490 Kuala Lumpur Tel. (603) 2553633 (G)/2595543 (D) Att. Mr. CHAN Yew Min, Deputy Director (Transport & Machinery Division)

IMPORTERS AND DISTRIBUTORS OF MOTORCYCLES
PISA MOTOR INDUSTRY No. 18, Jalan Sungai Besi 57100 Kuala Lumpur Tel. (603) 92219551 Fax. (603) 92229002 Managing Director : Mr. ALLY Azran Mr. Ally Azran is also the General Manager of TORINO MOTORS (which brings in FIAT cars to Malaysia). They brought in PIAGGIO GILERA 180cc from Italy. They are liaising with the PIAGGIO representative office in Singapore. GENTALI MOTOR CORP. SDN BHD 163-0-9, Wisma Mah Sing 163, Jalan Sungai Besi 57100 Kuala Lumpur Tel. (603) 9223 2939 Fax. (603) 9223 2989 E-mail: [email protected] Att. Mr. GAN APRILIA motorcycles
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KHALID TRADING CO. No. 210, Jalan Padungan 93100 Kuching, Sarawak Tel. (6082) 231 663 Fax. (6082) 241127/231 663 Director: Abang Hj. MOHD KHALID bin Tun Datuk Patinggi Hj. Muhd Salahuddin BIMOTA motorcycles Distributor in BIMOTA in West Malaysia GSM MOTORSPORTS 496, 3 rd Mile, Jalan Ipoh 51200 Kuala Lumpur Tel/Fax. (603) 40452497 Manager: Mr. Law EL HYOSUNG BIKES SDN BHD 147, Jalan Raja Muda Abdul Aziz Kampung Bahru 50300 Kuala Lumpur Tel. (603) 2926919 Fax. (603) 2938991 Att. Mr. Samson Anand George, Manager Mr. Ruazmi Haji Suref, Operations Executive imports HYOSUNG bikes from South Korea. (part of NAZA Group of Companies) CARTRADE No. 44 & 46, Jalan Ipoh 51200 Kuala Lumpur Tel. (603) 40434500 Fax. (603) 40435175 Managing Director: Mr. ILYAS Mohamed BMW motorcycles HARLEY DAVIDSON (M) SDN BHD No. 3, Jalan 222 46100 Petaling Jaya Tel. (603) 79545900 Fax. (603) 79582377 Managing Director: Mr. OSMAN Jaffar Harley Davidson motorcycles BIKERS POINT G 8, Jalan Hilir Satu Taman Sri Angsana Kampung Pandan Dalaman 55100 Kuala Lumpur Tel. (603) 92859278 Fax. (603) 92836121 Imports CALIFORNIA motorcycles (CMC) EDARAN PEKEMAS SDN BHD 1A, Persiaran Titiwangsa 3
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Off Jalan Pahang 53200 Kuala Lumpur Tel. (603) 4022 2353 Fax. (603) 4023 6018 Att. Tuan Haji NIK IZANI Nik Ibrahim, Director DUCATI, CAGIVA, MOTO GUZZI, MALAGUTI KAWASAKI SUNROCK SDN BHD Lot 6 & 8, Jalan Segambut Pusat Segambut 51200 Kuala Lumpur Tel. (603) 62512591 Fax. (603) 62512688 Managing Director: Mr. Susumu SATO HONG LEONG YAMAHA DISTRIBUTORS SDN BHD Kompleks Hong Leong Yamaha Lot 57, Persiaran Bukit Rahman Putra 3 47000 Sungai Buloh, Selangor Tel. (603) 61577011 Fax. (603) 61576997 Managing Director: Mr. Ron LIM LION SUZUKI MARKETING SDN BHD Plot 2B, Lot 72 Persiaran Jubli Perak Lion Industrial Park, Seksyen 21 40000 Shah Alam Tel. (603) 51918818 Fax. (603) 51910286 Managing Director: Mr. KS CHAN BOON SIEW SDN BHD Wisma Kah Motor 566, 3 ½ Miles, Jalan Ipoh 51200 Kuala Lumpur Tel. (603) 62591888 Fax. (603) 62529655 Managing Director: Dato’Robert WONG As for TRIUMPH motorcycles, the distributor in Singapore is setting up a subsidiary company in Malaysia in two months time. We will forward you the contact details once the company is set up. In any case, the distributor in Singapore is: TIGER MOTORS 8, Sam Leong Road Singapore 207900 Tel. (65) 3924898 Fax. (65) 3925913 Email: [email protected] Managing Director: Mr. Hassan

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IMPORTANT INDUSTRY ORGANIZATIONS
AUTOMOTIVE FEDERATION MALAYSIA (AFM) c/o AMIM Holdings Sdn. Bhd. Jalan Sesiku 15/2 40000 Shah Alam Selangor Darul Ehsan Malaysia Phone: (60-3) 550-1601; 550-7139 Fax: (60-3) 559-4863 Chairman: Ms. Aishah Ahmad Vice Chairman: Datuk Paul Low Seng Kuan MALAYSIAN AUTOMOTIVE COMPONENT PARTS MANUFACTURERS (MACPMA) c/o Federation of Malaysian Manufacturers 17th Floor, Wisma Sime Darby Jalan Raja Laut, P.O. Box 12194 50350 Kuala Lumpur Malaysia Phone: (60-3) 293-1244 Fax: (60-3) 294-7290 Website: www.fmm.org.my/fmm/service-ig-macpma.htm President: Datuk Paul Low Seng Kuan Vice President: Mr. Soh Kim Seng MALAYSIAN MOTOR VEHICLE ASSEMBLERS ASSOCIATION (MMVA) c/o AMIM Holdings Sdn. Bhd. Jalan Sesiku 40000 Shah Alam Selangor Malaysia Phone: (60-3) 559-1601; 550-7139 Fax: (60-3) 559-4863 Chairman: En Nor Azizan Bin Mustapha Kamal Vice Chairman: Mr. Ngiam Fook Tien MALAYSIAN MOTOR TRADERS ASSOCIATION (MMTA) No. 17-4, 3rd Floor Jalan 14/22 46100 Petaling Jaya Selangor Darul Ehsan Malaysia Phone: (60-3) 755-0454 Fax: (60-3) 744-0954 Email: [email protected] Chairman: Ms. Aishah Ahmad Vice Chairman: Mr. Tan Hoe Pin

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MALAYSIAN MOTORCYCLE ASSEMBLERS & DISTRIBUTORS ASSOCIATION c/o Lion Suzuki Motor Marketing Sdn. Bhd. 2nd Floor, Wisma Lion Suzuki 72 Persiaran Jubli Perak Malaysia 40000 Shah Alam Selangor Darul Ehsan Phone: (60-3) 5191-8818 Fax: (60-3) 5191-8641 President: Dato Syed Mohamad Aidid Vice President: Mr. Tan Gim Sen Att. Mr. Chee Kok Leong, Honorary Secretary MALAYSIAN RUBBER PRODUCTS MANUFACTURERS' ASSOCIATION 1A, Jalan USJ 11/1J 47620 Subang Jaya Malaysia Phone: (60-3) 5631 6150 Fax: (60-3) 5631 6152 Contact: Mr. Kong Ping Yee MALAYSIAN AUTOMOTIVE COMPONENTS PARTS MANUFACTURERS ASSOCIATION (MACPMA) c/o Federation of Malaysian Manufacturers Wisma FMM No. 3, Persiaran Dagang PJU 9, Bandar Sri Damansara 52200 Kuala Lumpur or P.O. Box 12194 50770 Kuala Lumpur Phone: (00 603) 6276 1211 Fax: (00 603) 62776714/6276 6774 Email: [email protected] Website: www.fmm.org.my/fmm/service-ig-macpma.htm MALAYSIAN AUTOMOTIVE ASSOCIATION (MAA) No.17-4 (Tingkat 3), Jalan 14/22, 46100 Petaling Jaya, Selangor Darul Ehsan, Malaysia Phone: (603) 7955 0454 Fax: (603) 7955 0954 Email: [email protected] Website: www.maa.org.my MOTORCYCLIST ASSOCIATION OF FEDERAL TERRITORY AND SELANGOR c/o Bangunan Shell PO Box 11027 50732 Kuala Lumpur, Malaysia Phone: (603) 2512806 Fax: (603) 2511237 Att. Mr. Woo Yin Khee
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IMPORTANT GOVERNMENT AGENCIES
MINISTRY OF FINANCE Block 9, Khazanah Malaysia Government Offices Complex Jalan Duta 50592 Kuala Lumpur Malaysia Phone: (60-3) 258-2000 Fax: (60-3) 255-6264 MINISTRY OF INTERNATIONAL TRADE & INDUSTRY Block 10 Government Offices Complex Jalan Duta 50622 Kuala Lumpur Malaysia Phone: (60-3) 6201-0033 Fax: (60-3) 6201-0827 MINISTRY OF TRANSPORT 3rd, 5th, 6th, 7th & 9th Floor Wisma Perdana, Jalan Dungun Damansara Heights 50616 Kuala Lumpur Malaysia Phone: (60-3) 254-8122 Fax: (60-3) 255-7041 / 2546545 MINISTRY OF SCIENCE, TECHNOLOGY & ENVIRONMENT 14th Floor, Wisma Sime Darby Jalan Raja Laut 50662 Kuala Lumpur Malaysia Phone: (60-3) 2693-8955 Fax: (60-3) 2693-6006

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SUGGESTIONS FOR SITO GRUPPO INDUSTRIALE S.p.A. The main objective is to have greater access to the public and also to maintain loyalty of the owners. For the first objective, promotion via exhibitions, magazines and newspapers would be an effective introduction to the public. Occasionally, some companies also offer sponsorship for racing events. You could also do so in exchange for publicity and to show the public how effective your custom exhaust systems helps in the performance of the motorcycles. To promote brand awareness and to maintain the loyalty of the owners, we recommend tying up with local associations to organize annual biking tours to Phuket, Thailand or the mountainous Cameron Highlands, Genting Highlands, Frasers Hill and other places in Malaysia and actively promoting your brand of merchandise in order to create the image of fraternity and exclusivity. On a technical viewpoint, it is necessary to have a service centre or workshop or a dedicated auto-garage to install your custom pipes and exhaust systems as a sign of exclusivity and also a guarantee of quality service. You can also offer test rides on bikes using your products to editors of specialized magazines and newspapers for an exchange of free reviews or feature in the magazine. Advertisement of merchandise in leading magazines is very effective in the Malaysian market. The motor trader magazine, a magazine for selling used cars and motorcycles is particularly effective and many companies offering aftermarket products and add-ons have successfully published in this magazine with positive results. The Autoworld and Asian Auto also have successful websites that are very well received and have gain many hits per day, thanking to the active discussion forum and the buy/sell section. Many if its members are enthusiast that visits the site almost everyday. Placing an advertisement or feature in the site would obtain many relevant viewers.

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Istituto Nazionale per il Commercio Estero

2000 PRICES OF MOTORCYCLES (by alphabetical order of models) BRAND APRILIA MODEL RX 125 RS 250 RX 125 PEGASO 2 650 PEGASO 3 650 MOTO 650 CLASSIC 125 SCARABEO GULLIVER 50 F 650 R 1100 R R 1100 GS R 1100 RS R 1100 RT K 1100 RS K 1100 LT MITO EV 125 MITO EV 125 SP CANYON RIVER ROADSTER 200 ROCKET 88 SUSAN STREETRIDER THE WANDERER STREET CRUISER ROAD WARRIOR LAREYNA STREET MASTER WIDE RIDER STINGER STINGREY ULTIMATE WIDERIDER FLASH WIDERIDER 600 SS 600 MONSTER 900 SS 900 SS MONSTER 748 BIPOSTO 748 SP 916 BIPOSTO 39 RETAIL PRICE ( RM) 22190 37605 19662 27430 29930 30300 18482 8127 10058 36997 53930 58454 65219 70363 68900 73005 19000 24000 26000 23900 13888 98562 99493 99132 99512 99873 110707 111647 112816 117547 118307 138285 139216 150255 30000 29900 41500 39900 52000 75000 58500
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BMW

CAGIVA

CMC

DUCATI

MALAYSIA –MOTORCYCLE MARKET

Istituto Nazionale per il Commercio Estero

HARLEY DAVIDSON

HONDA

KAWASAKI

MOTO GUZZI

916 SP 916 SENNA SPORTSTER 883 SPORTSTER 883 HUGGER SPORTSTER XL 1200 SPORTSTER XL 1200S BLACK SPORTSTER XL 1200C SPORTSER CUSTOM ANNIVERSARY TWO TONE DYNA SUPER GLIDE DYNA LOW RIDER DYNA LOW RIDER CONVERTIBLE DYNA WIDE GLIDE SOFTAIL HERITAGE SPRINGER FAT BOY ELETRA GLIDE STANDARD BLACK ELECTRA GLIDE CLASSIC ULTRA CLASSIC ROAD KING ROAD KING CLASSIC C70 EX 5 C100 KICK EX 5 C100 ELECTRIC EX 5 CLASS 1 KICK EX 5 CLASS 1 ELECTRIC VT 600 CC SHADOW K-1 SPORTS K-1 SPORTS SPECIAL VICTOR S VICTOR JAZZ KR 150A ZSR 150 CYCLONE ZZR 250 EL 250 ZXR 250 VULCAN 500 VN 800 CLASSIC VN 1500 CLASSIC ZX-6R ZX-R7R ZX-9R ZX-7R ZZR 1100 VOYAGER 750 NEVADA 1100 SPORT INJ 1000 DAYTONA 40

75000 72000 46000-47200 49500-50400 55800-58600 59000 62500-65500 68500 69200-70200 86300-89600 88500-91600 92100-97700 95600-99700 118400-120400 93400-99500 82100 106600-114600 121000-126000 93200-96900 105700-111800 3644 4371 4766 4802 5074 24494 4814 5112 696328 5941 7487 8688 19810 17979 20614 21667 40981 50851 46681 56042 88206 73861 65910 77408 27000 44000 49000
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Istituto Nazionale per il Commercio Estero

SUZUKI

YAMAHA

1000 V 10 CENTARO 46000 1100 CALIFORNIA INJ 39000 1000 QUATA INJ 39000 RG SPORTS 5199 RU 110U 5354 FX 110 KS 4058 FX 110 MS 4390 RGV 120 5667 V 100 4968 VS 125 6478 FXR 150 6939 FX 125 6266 FX 125E 5688 Y100K SPORTS II KICK 4625 Y100E SPORTS II ELECTRIC 4827 SRE KICK 4532 SRE ELECTRIC 4837 SRX KICK 4887 SRX ELECTRIC 5180 Y 110 SS TWO DUAL CLUTCH 5605 Y 125Z SUPER SPORT 615592 RXZ 6730 TZM150 10573 YP250 MAJESTY 18194 VIRAGO XV250S 16008 VIRAGO XV535 23948 DRAGSTAR XVS650 26803 Source: MOTOSIKAL magazine March 2000 issue

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