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Institute for Advanced Analytics
MASTER OF SCIENCE IN ANALYTICS
Preparing students for professional success in the 21st centur y by equipping them with the tools they need in an ever-changing economy...
Dr. Michael Rappa Director
Institute for Advanced Analytics North Carolina State University June 2010

MSA

Institute for Advanced Analytics

The Master of Science in Analytics (MSA) is a professional master’s education that focuses on the tools, methods and applications of Advanced Analytics. Established in 2007, it is the nation’s first degree in Analytics.

Institute for Advanced Analytics

Advanced Analytics covers a broad spectrum of activities, which include: data collection and integration, statistical methods and models, and complex processes for enterprise-wide decision making.

Institute for Advanced Analytics
“Companies are increasingly turning to analytics to gain a competitive edge. As they do, they must resolve unique demands on their information technology, their structure, their processes, and their culture. Most critical, however, is the challenge posed by analytical talent, the people at all levels who help turn data into better decisions and better business results.”
Accenture, Counting on Analytical Talent, March 2010

Institute for Advanced Analytics

As the need of analytics becomes more widespread, there is mounting demand for professionals with strong quantitative skills coupled with an understanding of how the techniques are applied to business and the variety of critical tasks facing decision-makers.

Institute for Advanced Analytics

The Institute and the MSA degree grew out of a campus initiative launched in 2006 to address the growing need for professionals who can derive insight and understanding through analysis of the large volumes of data organizations collect.

Institute for Advanced Analytics

How much data?

Institute for Advanced Analytics

1.2 zettabytes (ZB)
The amount of digital data that will be produced worldwide in 2010.* (Measured in typewritten pages, this would be enough to cover the earth 30 times over.)
*IDC Digital Universe Study, April 2010

Institute for Advanced Analytics
40

In one decade the amount of digital data produced worldwide is projected to be 30 times larger.

30

35 ZB

20

10
1.2 ZB

0
IDC Digital Universe Study, April 2010

2010

2020

Institute for Advanced Analytics

Data everywhere... ...but a scarcity of talent with the skills to make sense of it and create value.

Institute for Advanced Analytics

Addressing the need by building a better education... ...the making of the MSA.

Institute for Advanced Analytics

Every successful business succeeds by understanding its customers’ needs better than anyone else. Listen to customers.

Institute for Advanced Analytics

Who are our customers? What do they want?

Institute for Advanced Analytics
A: Students-- the best want... a challenging and enriching learning experience to gain relevant skills that are in high demand by employers rapid time to degree completion affordable tuition

Institute for Advanced Analytics
A: Employers-- they want to hire professionals... with strong analytical skills who understand their business model who work effectively in multifunctional teams who have strong communication skills who have hands-on experience with the kind of complex analytical tools they use, and who are productive from day one!

Institute for Advanced Analytics
The MSA degree was created literally from scratch in terms of structure and content—a unique blend of statistics, applied mathematics, computer science and business disciplines—designed to meet the specific needs of both students and employers. (...and the MSA continues to evolve to meet these needs as they change.)

Institute for Advanced Analytics
Fundamental design principles for the MSA... max L (learning) min TTC (time-to-completion) cohort driven focus on the practical learn by doing athlete/team/coaching model

Institute for Advanced Analytics
I Ph.D. Advanced Knowledge II

Traditional M.S.

MSA

The MSA is an practical curriculum focused on the application of complex knowledge.
Applied Knowledge

Theoretical Knowledge

B.S.

III

Foundational Knowledge

IV

Increasing practicality 

Institute for Advanced Analytics

Unlike conventional M.S. degree programs, the MSA is not... intended to be a prelude to a Ph.D. theoretical in its focus a research or teaching apprenticeship

Institute for Advanced Analytics
The MSA program is QUICK TO COMPLETE... 10 months of intensive study across 3 semesters (summer, fall, spring) enroll in July, graduate the following May no part-time, evening, or distance learning (fine for those who place a value on convenience, but not conducive to a firstrate education in the minimum time)

Institute for Advanced Analytics
The MSA education is DEMANDING... students study full-time (M-F/9-5) on campus students march through an integrated curriculum together as a single cohort students work in teams throughout the program when not in class, students are typically at work on projects or in study groups

Institute for Advanced Analytics
Benefits of a cohort-based education... evidence shows peer-to-peer learning to be key success factor teams provide an opportunity to hone leadership and “followership” skills frequent peer evaluation of performance helps to guide individual improvement it emulates the reality of today’s workplace

Institute for Advanced Analytics
The MSA education is PRACTICAL... an integrated multidisciplinary curriculum aimed at acquisition of practical skills that can be applied to real world problems, drawing on fields such as:
statistics applied mathematics computer science operations research finance & economics marketing science technical writing & communication

Institute for Advanced Analytics
The MSA education is PRACTICAL... because students learn and use industry standard analytics software tools partner with leading tool vendor, SAS faculty decide what tools are needed, then tool skill training is done separately, mostly during summer semester students master the tools and can choose to obtain vendor certifications

Institute for Advanced Analytics
The MSA education is PRACTICAL... because analytics is wasted unless results can be effectively communicated. MSA students receive rigorous training in communication: 60 hours of practical instruction taught in small groups by industry trainer focus on presentation techniques students can earn certification as a presenter

Institute for Advanced Analytics
The MSA education is CHALLENGING... over 20 faculty participate as lecturers faculty deliver customized learning modules based narrowly on their expertise, not standardized courses faculty focus exclusively on knowledge transfer to students, not administrivia classes are exclusive to MSA students highly-qualified adjunct lecturers with industry experience add practicality

Institute for Advanced Analytics
The MSA education is LEARNING BY DOING... Practicum replaces traditional M.S. thesis students work in teams of 5 individuals use real world problem and data provided by industry sponsor (under NDA to protect confidentiality) highly structured, substantive work conducted over 7-months culminates in final report to the sponsor

Institute for Advanced Analytics
Practicum projects vary each year and cover a wide range of topics and industries, such as: consulting retail, including web manufacturing transportation energy banking & financial services telecommunications publishing

Institute for Advanced Analytics
Analytics Courses and Topics Summer Semester AA 501 – Analytics Foundations (3 cr) AA 570 – Analytics Laboratory (2 cr) Fall Semester AA 502 – Analytics Methods and Applications I (6 cr) AA 504 – Analytics Practicum I (6 cr) AA 591 – Special Topics in Analytics (1 cr) Spring Semester AA 503 – Analytics Methods and Applications II (6 cr) AA 504 – Analytics Practicum II (6 cr)

Institute for Advanced Analytics
AA501 ANALYTICS FOUNDATIONS Exploratory Data Analysis Linear Regression Multiple Linear Regression Regression Diagnostics Logistic Regression ANOVA Cluster Analysis Analysis of Tables Survey Data Analysis Statistics Assessments AA570 ANALYTICS LABORATORY Data Querying and Reporting Data Access and Management Data Cleaning Basic Statistical Programming Data Mining / Text Mining Geospatial Data Analytics Relational Databases Statistical Analysis of Databases Web Analytics Databases, Datamarts and Data Warehouses

Institute for Advanced Analytics
AA502, AA503 ANALYTICS METHODS AND APPLICATIONS I & II Time Series and Forecasting Geospatial Data Analytics Linear and Matrix Algebra Data Mining Survival Data Analysis Logistic Regression Models Statistical Methods for Process Improvement Advanced Data Mining Text Mining Marketing Science and Customer Analytics Financial Analytics Risk Analytics Linear and Nonlinear Programming Web Analytics

Institute for Advanced Analytics
AA504, AA505 ANALYTICS PRACTICUM I & II Data Privacy Data Security Legal Issues Teamwork Conflict Resolution Leadership Followership Project Management Data Visualization Visual Communication of Data Problem Solving Technical Writing Consulting Skills

Institute for Advanced Analytics

Every successful business succeeds by understanding its customers’ needs better than anyone else. The same can be said of successful professional education.

Institute for Advanced Analytics

How successful is the MSA program in meeting the needs of students and employers?

Institute for Advanced Analytics
The MSA experience is REWARDING... students consistently rate the program highly... mean 4.5/5.0 in terms of overall quality and satisfaction supportiveness of the staff and quality of the facilities receive high marks over 95% of MSA graduates are inclined to recommend the degree program to family, friends, or colleagues

Institute for Advanced Analytics
MSA graduates are in HIGH DEMAND... despite the difficult economy demand for talent in Analytics remains strong for the third consecutive year over 90% of the MSA graduates had offers of employment in the profession within 30 days of commencement. students had on average 10 job interviews and 2 job offers arranged by the Institute— and one-quarter of the job seekers had 4 or more offers

Institute for Advanced Analytics
MSA graduates are HIGHLY VALUED... average base salaries in 2010 reached a record high of $83,500 — up $10,000 offers for experienced candidates frequently topped $100,000 half the offers included a signing bonus many sectors of the economy are hiring MSAs, the strongest was consulting interest among employers both large and small

Institute for Advanced Analytics
MSA graduates are HIGHLY VALUED...
Percent with one or more offers of employment within 30-days of graduation Number of employers interviewing Number of employers hosted by Institute Average number of interviews per student Average number of job offers per student Percent of graduates with 3 or more job offers Average salary offer including signing bonus Average salary offer not including signing bonus Percent of offers that include signing bonuses 91 61 38 10 2.3 29 $94,000 $83,500 51

Salary range on job offers $60,000- $150,000

Institute for Advanced Analytics
The MSA is a young degree in comparison to the century-old MBA and is not intended to mirror a traditional business education. However, employers have set a value for the MSA that is on par with lucrative graduate degrees in business.

Institute for Advanced Analytics
$90,000 $85,000

MSA

MBA

MSA average salary offers surpass the average for MBA’s.

$80,000 $75,000 $70,000 $65,000 $60,000 2008 2009 2010

Source of MBA data from Graduate Management Admissions Council

Institute for Advanced Analytics
MSA
100% 90% 80%

MBA

MSA placement rates at graduation are more than double the MBA.

70% 60% 50% 40% 30% 20% 2008 2009 2010

Source of MBA data from Graduate Management Admissions Council

Institute for Advanced Analytics
MSA graduates are valued by EMPLOYERS... who come from across the country to recruit from many different industry sectors who return each year to hire some who seek to hire several grads who claim to save between 6- to 24months in start-up time with MSA hires

Institute for Advanced Analytics
Employers making offers to MSA graduates...
Acxiom (Chicago, IL) Alltel Wireless (Little Rock, AR; Chicago, IL) Amazon.com (Seattle, WA) Bank of America (Charlotte, NC) Barclays (Wilmington, DE) Blue Cross Blue Shield of NC (Chapel Hill, NC) Blue Cross Blue Shield of TN (Memphis, TN) CA (Islandia, NY) Capital One (Richmond, VA) Constellation Energy (Baltimore, MD) Crossbit Solutions (Cary, NC) d-Wise (Raleigh, NC) Deloitte Consulting (various locations) Deluxe (Shoreview, MN) Detica (Arlington, VA) Dex One (Cary, NC) Duke University (Durham, NC) Epocrates (San Mateo, CA) Family Dollar (Charlotte, NC) Five x Five (Atlanta, GA) Food Lion (Salisbury, NC) Fulcrum (Fairfield, CT) Futures Company (Chapel Hill, NC) Hallmark (Kansas City, MO) HSBC Finance (Chicago, IL) IBM Corporation (various locations) Labcorp (Burlington, NC) MaxPoint (Cary, NC) NetApp (Raleigh, NC) NetJets (Columbus, OH) Quaero/CSG (Charlotte, NC) Quintiles (Durham, NC) RBC Bank (Raleigh, NC) RTI International (RTP, NC) SAS Institute (Cary, NC) Sharefile (Raleigh, NC) State Farm (Bloomington, IL) T-Mobile (Seattle, WA) Takeda (Chicago, IL) The Body Shop International (Raleigh, NC) Travelers Insurance (Hartford CT) UNC (Chapel Hill, NC) Wells Fargo (Charlotte, NC) Werum (Cary, NC)

Institute for Advanced Analytics
Types of positions offered to MSA graduates...
Analyst Analytics Analyst Analytic Engineer Applications Analyst Applications Developer Applied Statistician Research Statistician Biostatistician Business Analyst Business Intelligence Engineer Business Technology Analyst Credit Risk Analyst Data Mining Analyst E-Commerce Business Analyst Fraud Analyst Informatics Analyst Marketing Analyst Marketing Database Analyst Operations Research Analyst Programmer/Analyst Research Analyst Risk Analyst Risk Solutions Architect SAS Analyst, Promotional Planning Senior SAS Analyst SAS Programmer Sr. Analyst Sr. Business Analyst Sr. Business Analyst, BI Sr. Business Analyst, Optimization Senior Decision Science Analyst Senior Health Outcomes Analyst Statistical Analyst Strategic Business Analyst Systems Engineer Technical Specialist – Analytics Consultant Principal Consultant Senior Consultant Senior Consultant, Research & Models Life Sciences Consultant Marketing Consultant — Manager, Forecasting & Analytics Manager, Pricing & Analytics Manager, Strategy & Analytics Project Manager, Product Development — Director of Analytics Director, Quantitative Analytics Director, Web Analytics

Institute for Advanced Analytics
Prospective employers interested in hiring MSA graduates or sponsoring practicum projects should contact us at: [email protected] We’ll be glad to connect you with our students and alumni community. Visit our website to learn more: http://analytics.ncsu.edu/employ

Institute for Advanced Analytics

What kind of students are admitted to the MSA program?

Institute for Advanced Analytics
MSA student cohorts are DIVERSE in both their experience and education...
Number of students Percent enrolled who are US citizens Percent enrolled who are NC residents Number of countries of origin Percent who are female Percent with a prior graduate degree Median years since last academic degree Percent previously employed full-time Average age Range in age 40 80–90 70–80 5–10 45–55 25–35 2–5 55–65 28–30 22–55

Institute for Advanced Analytics
Distribution of academic majors...
Other Engineering
10% 10% 25%

Statistics

Business, Finance & Economics

15% 25%

15%

Computer Science & Information Technology

Applied Mathematics

Institute for Advanced Analytics
Prospective students interested in applying for admission should send their resume to: [email protected] We’ll let you know if the MSA is right for you and the next steps you can take. Visit our website to learn more: http://analytics.ncsu.edu/apply

Institute for Advanced Analytics
The MSA education is AFFORDABLE... Residents from the following 16 southern states may qualify for low resident tuition rates...

Institute for Advanced Analytics
Our commitment to our CUSTOMERS... To prepare students for professional success in the 21st century by equipping them with the tools they need in an ever-changing economy.* To produce graduates who can productively contribute to their employers from day one.

*See: University of North Carolina Tomorrow Commission Final Report, December 2007

Institute for Advanced Analytics

Institute for Advanced Analytics Venture 2 Building, Suite 530 920 Main Campus Drive NCSU Centennial Campus Raleigh, NC 27606 http://analytics.ncsu.edu

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