National Bank of Pakistan

Published on July 2016 | Categories: Types, Business/Law | Downloads: 129 | Comments: 0 | Views: 756
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Content

M.Umair Siddique
Situation analysis and Market Evaluation

Situation Analysis

Introduction to NBP

Situation Analysis
Marketing Environment 1) Change in Macro Environment a) Fraud in Multan Branch

Situation Analysis
Opportunities of NBP Threats of NBP

Product Evaluation
Core Benefit Actual Benefit Augmented Consumer Good Specialty Good

Product Evaluation
Life Cycle

Younis Kanju Product Evaluation

Product Evaluation
Comments on Perception of Brand Comment of Packaging and labeling

Product Evaluation
Compare to Competitor

Online service provider competitors

Manual work in National Bank

Product Evaluation
Widespread Distribution How retailer feel about it?

Product Evaluation
Services Provided with Product
‡ Account Balance Enquiry ‡ Mini Statement (Only at NBP ATM) ‡ PIN Change facility (Only at NBP ATM)

‡Problems with Consumer ‡Past performance ‡Unique Features

Product Evaluation
Over all strengths and weakness
‡ Quick service ‡ Time Saving ‡ Status wise

‡ Chances of Hacking ‡ Errors in System ‡ Less protective fire walls

Azhar Niaz Consumer Evaluation

Consumer Evaluation
Customer Profile Present Customer

Consumer Evaluation
Attitudes towards product Brand reputation Customer loyalty Brand switching

Consumer Evaluation
Prospectus of Brand The Domestic Branch Network of NBP is in Blochistan Sindh Punjab N.W.F.P F.A.T.A Northern Areas Azad Kashmir Federal Capital

Consumer Evaluation
In short Customer Details: Currently we have following customers: 1) Employees 2) Pensioners 3) Agricultures 4) Gold loan clients 5) Commercial loan clients 6) Corporate loan clients 7) Consumer loan clients 8) Students

Abbas Rasheed Competitors Analysis

Competitors Analysis
Direct Competitors Bank of Punjab Habib Bank Bank Alflah UBL MCB Allied Bank

Competitors Analysis
Indirect Competitors NRSP Tameer Bank National Saving Center First Micro Finance Bank

Competitors Analysis
Strengths and weakness of Direct Competitors In term of Product: Strength: Quick and fast method of Electronic facilities, Easy and best way to facilitate customer. Weakness: All banks working data through electronic devices. If an error in electronic device occur than at the same time bank will fail to provide services to its customer.

Competitors Analysis
Strengths and weakness of Direct Competitors In term of Price: Strengths: Providing services at comparatively low prices

Competitors Analysis
Strengths and weakness of Direct Competitors In term of Promotion: Strength: Advertise new product to aware the customer. Weakness: Actual price is not shown to customer.

Competitors Analysis
Strengths and weakness of Direct Competitors In term of Distribution: Strength: They are providing online services at least single branch of the each city.

Ashraf Nawaz Marketing objectives and Strategies

Marketing Objective
³To Customer focus Bank and Provide excellence services to the customer.´

Marketing Strategy
Target Market Market Mix Product strategy

$

Marketing Strategy
Concentrated Market
ATM Debit / Credit Card Online ay ent / eceipt

Marketing Mix

Marketing Strategy
Product strategy

H.Hassan Zahoor Pricing, promotion, distribution strategies and budget

Marketing Strategy
Pricing strategy

Marketing Strategy
Distribution strategy Our distribution strategies will be direct.
Nowadays each bank have separate credit card departments who directly send credit card to the customer home address.

Marketing Strategy
Promotion strategy
2. PULL STRATEGIES

Manufacturer

Demand

Retailer Demand & Wholesaler Marketing Activities

Consumer

Evaluation, Monitoring and Control Ask Question Monitor Profit figure Management team is responsible

Click to advance slides

Join National Bank

...Make Decisions.
National Bank of Pakistan is the only bank that provides you exactly what you need. National Bank of Pakistan is serving you since 1949. National Bank of pakistan is the right choice.

NBP Online Services Umeedain.com/Commerce_I UB_Group_D

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