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ACKNOWLEDGEMENT
I am greateful to Mr.Sanjay Pradhan Founder and CEO and Mr.Vishal Nandeshwar Area Sales Manager for giving me a opportunuity to work in its esteem organisation MAXSECURE ANTIVIRUS Pune.

I would like to record my gratitude to our Director of IGBS and entire staff and specially to my Internal project guide Mr.Amit Kulsreshtra for giving me a number of valuable suggestion which have helped me to improve the style of presentation.

It has been a very educating and unforgettable and enlightening experience at MAXSECURE ANTIVIRUS PUNE.

Abstract/Executive Summary
We do our internship in MAXSECURE this company is already very strongly present in US, UK and Australia there they have Spyware detector, Registry Cleaner, File Shredder now they came in INDIA and launch new product Maxsecure antivirus in three major states of INDIA Maharashtra (Mumbai,pune),Gujarat(Ahmadabad),MP(Indore) We do the work on new product development and development of distribution channel for maxsecure antivirus. So for that we make awareness of that product in market by distributing broachers, our company executive also taking different press press conference with that published news in different news paper and local news paper also and its really help us for to make real awareness about our product in market. For distribution channel development we individually meet to all pune and surrounding areas distributer who selling computer software we gave them a 30 days demo version of our product and make negotiation with them for our product or for capturing market .Already there is to many competitor in every market so for that we apply some differentiation strategy for to differentiate our product from existing once we add some extra features in our product which other don’t have and also concentrate on our product packaging which is show more impact on product selling because it’s comes under a product appearance which is the most important thing in every product development. With that we also arrange dealer meets in every particular area for to concentrate dealer towards our product and in that meets our Founder & CEO Sanjay Pradhan address to all of them. After some period of time when we completed our dealer survey we again revisit to this dealer for to take feedback regarding our product which we gave them for 30days trail. If they like the product its working capacity after that we talk with them regarding our product selling we told them what exact cost of our product which as dealer they need to pay and at how much price they can sell our product to end user all this thing we do in distribution channel development its all about B2B marketing. With that we also did B2C marketing for that activity 2weeks we visited different different housing society different malls, colleges where we directly interact with end users and here we get all the practical knowledge regarding how to convince, bargain , negotiate and with that also learn how to face the question off different user. So this entire project we learn how to use all this aspect like Idea generation, Idea screening, concept development and testing, business analysis, beta testing and market testing,technical implementation,commercialization,new product pricing all this important aspect we practically learn in new product and its distribution channel.

EXECUTIVE SUMMARY
OBJECTIVE The project was carried out for the MAXSECURE ANTIVIRUS to conduct a market research for antivirus requirement in distributors and consumer in the city of Pune. With a following objectives⇒ To understand the market potential of its new antivirus product. ⇒ To analyse the present market condition of different compititor. ⇒ To understand the customer awarness about anivirus. ⇒ To understand what distributor and customer expectation from new antivirus compare to present antivirus.

LIMITATION The project was subject to the following limitation⇒ The project shows the overview of the some areas so result may vary when the entire city will be covered.

⇒ Some of the distributors might have given wrong informationunavoidable circumstances.

⇒ Due to some confidential data we cant able to provide exact statistical data.

CONCLUSION

MAXSECURE ANTIVIRUS is new firm in India they already succesfully present in US,UK and Australia there they have product spyware detector.After getting good response they again come back in India and develop this new antivirus. In this antivirus they develop some extra features which other antivirus is doesn’t have and its more user friendly no any coplicated function in it this are the main features which differentiate this antivirus from other. For the development of market for this antivirus we make a research of distributor and consumer which helps us to understand exact whats the condition of antivirus which already avilable in Pune market During this market research it was found out that both distributor and consumer are manly giving preference to only that thing which make there work easy with significant solution.

INTRODUCTION
Antivirus is comes under software product which manly use in IT industry and for personel use also in computer its main function is to protect the computer from different kind of viruses. In todays scenario everyone is using internet so the chances of affection of viruse to system is more through internet so it contain tracking cookis,trojen this are the some type of viruses which hack the user personnel information to prevent this thing antivirus is plays vital role in that. Only when if this antivirus is developed by that manner . This study would help us to knowing the how much distributor and the consumer aware about there securities regarding computer. Through that we also learnt many thing like whats the distributor as ur partner for saling your product in market what is his condition what expectation they have from your product ,what extra features your product provided to them to tackle the consumer. From consumer as our direct/end user we learn how they set there mind about any particulor product selection process which thing they see at the time of when they purchase .

COMPANY PROFILE
About Max Secure Max Secure Software is a global software company developing products designed to protect the privacy and security of Windows computer users. The company creates innovative privacy, security, protection and performance solutions for Internet users. Max Secure Software has a strong technical team of qualified professional and a dedicated customer support team to cater to all the requirements of the customers. Company Overview Max Secure Software creates user-friendly and innovative PC security and privacy products, focusing on Individual, Professionals and Corporate Internet users across the globe. Max Secure Software founded in February 2002, is a global provider of world class Anti Spyware Solution. It is in the Primary Domain of Security and Privacy. The company creates innovative privacy, security, protection and performance solutions for Internet users. Max Secure Software is a professionally managed software company with an excellent management team. The company has strong leadership with robust technology experience as the founders have tremendous background in developing world-class security and privacy solutions. Max Secure Software drives on the basic emphasis that simplicity, integrity and attitude in providing perfect solutions and total customer satisfaction. Max Secure Management Team Max Secure Software has assembled a dedicated, visionary management team and advisory board with tremendous entrepreneurial, information technology,

marketing/sales, e-business, and software development experience. The Company has drawn executives and advisors from senior positions at major corporations with tremendous experience.

Max Secure Products Using Max Secure products, assures you greater privacy, safer Internet browsing, improved system performance and faster browsing speed. Max Spyware Detector It is a globally recognized, 5-star rated Anti-Spyware that provides real-time protection against spyware, Trojan, worms, adwares, BHO and keyloggers. Max Registry Cleaner This is an advanced registry cleaner for windows. It safely cleans and repair problems with your windows registry that are common causes of crashes and slow performance.

Management Team Sanjay Pradhan: Founder & CEO Sanjay Pradhan, who is the Founder & CEO of Max Secure Software, has been recognized for his leadership and team-building skills in technology and management. He has held a successful International career of almost two decades starting in the U.S.A with companies pioneering in Real Time Dynamic Simulation, Artificial intelligence, designing and deploying Control systems using Batch Processes. At a Fortune 500 company, he successfully held various positions with increasing responsibilities in the technical and business development. He traveled extensively to work with a large diverse client base. His key responsibilities during his tenure at the Fortune 500 firm was establishing the India office where he developed and managed key client-relationships and delivered solutions. At Max Secure Software, he is responsible for overall business Strategy, Marketing and Product development. He received his B.S in Chemical Engineering from Indian Institute of Technology (I.I.T.) Kanpur in 1986. He did his M.S from Carnegie Mellon University, (C.M.U.) Pittsburgh in 1987, in Artificial Intelligence and Optimization. Rachna Pradhan: Co-Founder & CTO Rachna Pradhan is the Co-founder and Chief Technical Officer at Max Secure Software. She directs the technology vision behind Max Secure Software's product development. She assesses emerging technologies for the existing and new products to make them highest performing and customer friendly. Her main objective is to have as much complex functionality as possible in the back-end but front-end very easy to use

such that customers view Max Secure products a best of breed solution. Her versatile career includes extensive experience of over 20 years. She has successfully managed projects providing varied solutions in the field of R&D, Design, Manufacturing and QA/Testing in diverse technology sphere, right from manufacturing of Television sets, developing Power supplies for missile launchers, designing Photo Cameras, building Power distribution sub-stations, Quality Audit of Nuclear power plants to Managing Software Projects and Products.

She holds BS in Electrical Engineering from Indian Institute of Technology (I.I.T.) Kanpur in 1985. She is a Project Management Professional (PMP) and holds PGDBM (Operations Research). She has also completed several Computer Science and Web Technologies courses. She handles technology with enthusiasm and develops innovative solutions with very persistent approach. She is an entrepreneur who believes in thinking out-of-the box. She drives employees about producing highest Quality Solutions. Most technology breakthroughs in Max Secure Software products were possible because of her Passion to experiment the ideas to fruition. She relentlessly develops the continually learning and evolving attitude in her employees. Passion for Excellence is nurtured in the culture of the organization. She is an avid reader of Security related articles, mostly on-line. She spends the rest of her time with Yoga, Gym, reading, cooking, painting and kids. Her mission is to accelerate the rate of change in SDLC through efficient Product Architecture, quickly improve the company's Products Performance technologically and to Go Where No Competition Has Gone Before. Board of Advisors Bob Daly: Principal, RD Consulting Services Bob Daly has been active in the software industry for the past 17 years and has always striven for excellence in all facets of his work. He is the Principal, RD Consulting Services, which addresses the needs of growing software firms using tailored workshops with emphasis on productive process improvement. He also does software process engineering due diligence analysis and detailed technical due diligence for high

profile venture capital firms. He is an adjunct professor of Computer Science at Queens College in New York. Before this, he was VP of Engineering of Cheyenne Software, where he was responsible for the product creation process – from requirements through code development; quality assurance, localization, delivery and product review coordination as well as technical support. The award winning, network essential product, ARCserve, was created, developed and popularized under Bob’s leadership. A graduate of Rutgers University in New Jersey, Bob did his graduate work at C.W. Post.

Manish Chandra – CEO of Kaboodle Manish Chandra is the founder and CEO of Kaboodle, an emerging leader in social media with a focus on shopping and e-commerce. Prior to Kaboodle, Manish was the VP of Worldwide Marketing at Versant Corporation (NASDAQ: VSNT), a company he joined after he catalyzed the acquisition of Mokume Software. Before Versant, Manish served in various roles at Versata including VP of Marketing and Product Strategy and was part of the executive team that grew the company from 8 to 600 and took Versata public in March 2000. Manish also spent time in R&D and Product Management Roles at Sybase (NYSE:SY) and Intel (NASDAQ: INTC) before joining Versata. Manish is a charter member of TiE and chairs the TiE Special Interest Group on Internet and New Media. He is an alumnus of the Young Entrepreneur’s Association. Manish holds an MBA from Haas Business School, MS in Computer Science from UT Austin and a Bachelor of Technology from IIT Kanpur, India. Michael DeVries: Chief Executive Officer, Instill Corporation Mike DeVries serves as chief executive officer of Instill, the leading provider of spend intelligence solutions to the food services industry.. He brings to Instill 25 years of enterprise software and services experience. Prior to joining Instill, DeVries co-founded Powershift Partners, a business strategy and start-up incubation firm focused on the On-Demand solutions market. DeVries also served as CEO for Clarus Systems, a provider of VOIP testing software and Wakesoft, an application infrastructure provider.

As Chief Marketing Officer for Versata, he defined the strategy and developed the partnerships that took the company from start-up to $57M in revenue over a four year period. DeVries spent 10 years at General Electric where he served in a variety of Information Technology and General Management positions. DeVries holds a BA in Economics from the UC Santa Barbara.

Rao Remala: Director, Microsoft Corporation Nurturing PC progress from the very start, Rao was the first person to write code for and give initial shape to the ubiquitous Microsoft Windows program, which is used on a daily basis by millions globally. In a 21-year period with this Goliath of the information technology world, he worked on a slew of the company's best known products - Basic, Cobol Compiler, Windows 1.0, Windows 2.0, OLE 1.0, OLE 2.0, Office 95, and Office 97. He held a range of positions from individual contributor, to Group Manager, to Product Unit Manager and was an integral part of the team that virtually defined the personal computing industry. Before Microsoft, Rao was working at DCM, Computer R&D center and then at Hindustan Computers Limited (HCL). Rao has a Master's degree in Computer Science from Indian Institute of Technology, Kanpur. India and a Bachelor's degree from REC Warangal College with highest honors in the engineering program. Board of Directors


Sanjay Pradhan: Founder & CEO Rachna Pradhan: Co-Founder & CTO





Ramneek Bhasin – CEO of Mobio Networks

Partners Max Secure Affiliate Program Max Secure Software would like to partner with individuals / organizations that are eager to make commitments to sell world class Anti Spyware and Privacy Solutions. As a Max Secure Affiliate you will enjoy a broad range of benefits including rewards, tools and resources. These benefits are designed to speed up your timeto-market, lower the cost of doing business and identify new revenue streams that will help you broaden your customer base and significantly increase your profitability. Benefites of Max Secure Affiliate program  Huge and Massive 60% commissions on all Sales!  Generate monthly income of $40,000  We provide commissions on all cross sales as well  Dedicated and Personal affiliate account manager  We offers your site visitors flexible customized ordering process, coupons and deals that will bring you the highest ROI!  You receive commission on all products that your referred customer purchases, not just the initial product they clicked on

 Max Secure handles all customer service, post sales support and tracking of sales so you can concentrate on selling

RESEARCH METHODOLOGY
The Research Methodolgy for finding the raw data was markst survey with the help of questionnaire and the questionnaire was directly by distributor and consumer through personal interview.After this raw data was compiled and analysed to the access the MAXSECURE ANTIVIRUS product in the city of Pune.

METHODOLOGY • • • Interview Questionnaire Observation

Types Of Research• Descriptive Research DdesignIt determines the frequency of phenomenon of interest or of its association with something else .It narrates fact or characterisics whereas diagnostic study relates to association of variables.Its always help researcher to a lot of spade work and act as a launch pads of further research.

• Data Collection Techniques

a) Questionaire method b) Observation method

• Analysis Technique a) Rating scale questions (Ranking) b) Dichotomous questions(Yes/No) c) Multiple choice question (Optional)

• Finding and analysis a) Both distributors and consumers give more importance to the price b) Launch activity plays an important role c) Extra feature is the most important thing which both of them ask. d) Speed for scanning, while scanning if its affect the system performance or not.

e) Service is realy available for 24*7 or not f) How its multiuser work. g) How the enterprise version work h) Which is the most suggested antivirus by distributor to end user. i) Which is the most preferable antivirus in consumer mind. j) Which extra feature distributor or consumer like to add for that we focus on there suggestion regarding our product.

Annexure
For to find out the market for our product we make the survey of the current market through that we get information about the how much market capture by other antivirus for

that purpose we design such kind of questionnaire which help us to collect exact information about current antivirus market. We survey the entire area which recommended to us by our company and in that area we visited near about 55-60 dealers through that area we collect information about which antivirus is capturing how much of market and we also get the information about the every antivirus position in market. For that purpose we design this questionnaire.

Questionnaire for dealers survey
1. Name of dealer 2. Person contacted 3. Address 4. Tel. no 5. E-mail id 1.Which services do you provide? Hardware Software AMC of H/W AMC of S/W All the above

2. Which Antivirus software’s do you sell at your shop? Norton TrendQuick MacAfe AVG Net Micro heal e protector

Other(please specify)

3.How many copies do you sell per month? Total Unit : __________ Norton TrendQuick Micro heal MacAfe e AVG Net protector Other(please specify)

4. Who are your target customers for antivirus software? Home users SME Corporate 5. Which benefits customer seeks from antivirus software? Security Frequent Economy Technical upgrades support

Scan Time

6. Rank the following Brands of antivirus according to following parameter (Please rank at least three brands) Brand Max Norton Trendsecure micro antiviru s Rank (1-5) Quick heal MacAfe e AVG Net protecto r Other(please antivirus specify)

7. Which Antivirus do you recommend to customers and why? Quality Margin Technical support Availability Brand awareness

8. Rank the following factors for dealing in antivirus software? Margin Service of vendor Brand Product reliability

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