New From McGraw Hill

Published on February 2017 | Categories: Documents | Downloads: 37 | Comments: 0 | Views: 418
of 32
Download PDF   Embed   Report

Comments

Content

New From Tata McGraw Hill

NFTMH
May 2011

à Science, Engineering & Mathematics à Business & Economics à Humanities, Social Sciences & Languages à School à Test Prep à Business & General Reference à Science & Technology à Computing à Medical

HIGHER EDUCATION

Publishing

SCIENCE ENGINEERING & MATHEMATICS

MCQs in Computer Science
Timothy J Williams, Part-time Professor, California State University, Hayward

`325.00

Overview:
This book is designed for students from various Engineering (B.Tech/ BE), BSc/ MSc, BCA/ MCA streams taking their GATE, GRE and other competitive examinations e.g. exams for PSUs. This book will be also a useful practice guide for students who appear for technical placement examinations conducted by Software firms.

Salient Features:
Discount Class: C ISBN : 9780071077699 456 Pages Softcover
ë Excellent coverage of essential topics like C Programming, Mathematical Foundations, Automata Theory, Digital Logic and Computer Organization ë Contains over 2000 Multiple Choice Questions with complete solutions to fully arm the student for the GATE and other PSU exams

Market: Students taking GATE, Technical examinations

Kennedy's Electronic Communication Systems, 5/e

Kennedy's Electronic Communication Systems, 5/e
George Kennedy, Supervising Engineer, Overseas Telecommunications Commission, Australia Bernard Davis, Electronics Instructor, Dade County Public Schools SRM Prasanna, Associate Professor, Dept. of Electronics and Electrical Engineering, Indian Institute of Technology, Guwahati

`425.00

George Kennedy Bernard Davis SRM Prasanna

Overview:
Kennedy’s Electronic Communication Systems is a classic literature on Communications. Kennedy's book simplifies the concepts and presents the subject in as diagrammatic and theoretical manner as possible. In the adaptation, the original flavour of the text has been maintained while the old technology has been updated with the more latest ones. Due weightage has been provided to the discussion of Digital Communications, which has gained in importance since the last revision of Kennedy.

Discount Class: C1 ISBN : 9780071077828 660 Pages Softcover

Salient Features
ë

Enhanced coverage of Analog Communication and Radio Transmitters and Receivers ë New Chapters on: v Pulse Modulation Techniques v Digital Modulation Techniques

Market: UG students of Electronics and Communications, Electrical and Electronics, Computer Science and IT

Analog Communication
P. Ramakrishna Rao, Advisor, Raghu Engineering College, Visakhapatnam

`275.00

Overview:
Analog Communications is a text that encompasses features that make study interesting for the student. The book enables the reader to develop an understanding of the principles of Communication, while enjoying the learning experience through the attractive format followed.

Salient Features
ë ë

Focused coverage of Transmitters and Receivers In-depth discussion on Noise aspects – Randomness and Performance

Discount Class: C ISBN : 9780070704800 520 Pages Softcover

Market: UG students of Electronics and Communications, Electrical and Electronics & Computer Science

www.tatamcgrawhill.com

www.tmhshop .com

2

HIGHER EDUCATION

Publishing

SCIENCE ENGINEERING & MATHEMATICS

Principles of Electromagnetics
S C Mahapatra, Former Professor, University College of Engineering, Sambalpur University, Orissa Sudipta Mahapatra, Associate Professor, Department of Electronics and Electrical Communication Engineering, Indian Institute of Technology, Kharagpur

`365.00

Overview:
Principles of Electromagnetics has been primarily developed to elucidate the study of electromagnetics in a simple and systematic manner. The text is supported by a number of two-dimensional and three-dimensional illustrations for easy comprehension. Mathematical steps have been explained stepwise, leaving the final step such as differentiation or integration, for the students to work out.

Discount Class: C ISBN : 9780071072601 728 Pages Softcover

Salient Features:
ë Focused coverage of a one-semester course on Electromagnetics, written in unique ‘one topic, one chapter’ approach ë Dedicated chapter on ‘Solution of Boundary-Value Problems’ for both electrostatics and magnetostatics

Market: UG Students of Electronics and Communication & Electrical and Electronics Engineering

TV Engineering and Video Systems, 2/e

TV Engineering and Video Systems, 2/e
R G Gupta, Formerly Professor, Department of Electronics & Communication Engineering, BBD National Institute of Technology & Management, Lucknow

`350.00

Overview:
The text presents detailed Treatment of television engineering and video systems. Emphasis is laid on the systematic development of basic concepts with essential theory. New topics like LCD, LED, Plasma, DTH, HDTV and Blue Ray Disc are included in this revision for an up to date coverage.

R G Gupta

Salient Features
ë

Discount Class: C ISBN : 9780071077811 604 Pages Softcover

Separate chapters on television Standards, Picture Tubes, Monochrome Transmitters and Monochrome Receivers for complete coverage ë Large pool of problems including solved examples, practice questions, numerical questions, objective type questions and short answer type questions

Market: UG students of Electronics and Communication & Polytechnic Students

Thermodynamics, 7/e (SI Units)
Yunus A. Çengel, University of Nevada, Reno Michael A. Boles, North Carolina State University, USA

`550.00

Overview:
Thermodynamics Seventh Edition covers the basic principles of thermodynamics while presenting a wealth of real-world engineering examples so that the students get a feel of how thermodynamics is applied in engineering practice. This text helps students develop an intuitive understanding of thermodynamics by emphasizing the physics and physical arguments.

Salient Features:
Discount Class: C1 ISBN : 9780071072540 1012 Pages Softcover
ë In SI Units ë An early introduction to the First Law of Thermodynamics establishes a general understanding of energy, mechanisms of energy transfer, the concept of energy balance, thermo-economics, and conversion efficiency ë Over 400 brand-new homework problems

Market: UG Students of Mechanical, Production & Industrial Engineering
www.tatamcgrawhill.com www.tmhshop .com

3

HIGHER EDUCATION

Publishing

SCIENCE ENGINEERING & MATHEMATICS

Heat and Mass Transfer, 4/e (SI Units)
Yunus A. Cengel, University of Nevada, Reno Afsin J. Ghajar, Oklahoma State University, Stillwater

`525.00

Overview:
Heat and Mass Transfer: Fundamentals & Applications by Yunus Cengel and Afshin Ghajar provides the perfect blend of fundamentals and applications. It covers the standard topics of heat transfer with an emphasis on physics and real-world every day applications, while de-emphasizing the intimidating heavy mathematical aspects.

Salient Features:
Discount Class: C1 ISBN : 9780071077866 904 Pages Softcover
ë The book is self instructive. It speaks to students thereby encouraging readers to link fundamental concepts with practical component specification ë Offers practical approach with a wide range of real-world applications and examples

Market: UG Students of Mechanical, Chemical and Aeronautical Engineering

Doebelin's Measurement Systems 6th Edition

Doebelin's Measurement Systems, 6/e
Ernest O Doebelin, Dept of Mechanical Engineering, The Ohio State University, USA Dhanesh N Manik, Professor, Dept of Mechanical Engineering, Indian Institute of Technology, Mumbai

`495.00

Overview:
This is a well known text on Measurement and Instrumentation where due diligence has been taken to explain each and every topic with the help of theoretical, schematic and numerical explanations. Stress is laid on both solved and unsolved examples for better coverage and depth.

Ernest O Doebelin Dhanesh N Manik

Salient Features:
Discount Class: C ISBN : 9780070699687 784 Pages Softcover
ë Exhaustive coverage of the course on Measurement Systems ë New chapter on Data Acquisition Systems ë Inclusion of vital topics like Measurement of Level, Humidity, Viscosity, Density

Market: UG Students of Mechanical, Chemical and Aeronautical Engineering

Building Materials

Building Materials

Products, Properties and Systems
M L Gambhir, Formerly Professor and Head, Department of Civil Engineering, Thapar University, Patiala Neha Jamwal, Project Engineer JHG, Queensland, Australia

`395.00

Overview:
M L Gambhir Neha Jamwal
This book on Building Materials provides the reader an insight into the sources, production techniques, properties, environment friendly performance and relative economy of the well established building materials used by engineers, architects and builders. The list of the relevant National Standards (IS codes) is a unique feature of the book.

Discount Class: C ISBN : 9780071077606 652 Pages Softcover

Salient Features:
ë Extensive coverage of all the different types of Building Materials with emphasis on their production techniques and properties ë List of relevant National Standards (IS codes) given at the end of each chapter

Market: UG students of Civil Engineering
www.tatamcgrawhill.com www.tmhshop .com

4

HIGHER EDUCATION HIGHER EDUCATION

Publishing

SCIENCE ENGINEERING & MATHEMATICS

Food Hygiene and Sanitation, 2/e
Sunita Roday, Sr. Lecturer & I/C, Training and Placement Officer, Maharashtra State Institute of Hotel Management and Catering Technology, Pune

`300.00

Overview:
The second edition is a revision of the earlier edition to keep the students up-to-date who handle food abreast with the latest food-processing techniques, food standards, laws and regulations enacted recently as well as emerging concerns related to food and disease. This edition includes these major changes along with environment-friendly practices to preserve not only the health and well-being of humankind, but also conserve the planet Earth.

Salient Features:
Discount Class: C ISBN : 9780070700208 456 Pages Softcover
Following three new chapters included: v FoodPreservation Techniques v Quality and Food Standards v Recent Concerns ë Real-life case studies, latest food laws and acts, hospital and transport catering and green technologies have been covered in relevant chapters in this edition.
ë

Market: UG and PG Students of Hotel Management & Catering and
B.Tech. Food Technology

Publishing

HUMANITIES, SOCIAL SCIENCES & LANGUAGES

Placement Interviews
Skills for Success
S Anandamurugan, Kongu Engineering College, Perundurai, Erode

`295.00

Overview:
This book has been written as a self-help material to cater to the needs of students and professionals preparing for interviews. It gives tips and suggestions on various aspects of interview, resume preparation, soft skills, non-verbal communication, etiquettes, and so on.

Discount Class: C ISBN : 9780070700956 278 Pages

Market: Students preparing interviews

Reprint

HUMANITIES, SOCIAL SCIENCES & LANGUAGES

Educational Psychology, 4/e
John W. Santrock, University Of Texas At Dallas

`595.00

Overview:
John Santrock's Educational Psychology is a well-crafted text that emphasizes the application of theory to classroom practice. With richly evocative classroom vignettes provided by practicing teachers, as well as the most case studies--three per chapter--of any Introductory text, Santrock's Educational Psychology helps students think critically about the research basis for best practices. Additionally, Santrock's hallmark Learning System organizes the content into manageable chunks to support retention and mastery, and makes it much more likely that students will have an engaging and successful course experience.

Discount Class: C ISBN : 9780071332668 704 Pages

Market: Students of Psychology
www.tmhshop .com

www.tatamcgrawhill.com

5

HIGHER EDUCATION

Reprint

HUMANITIES, SOCIAL SCIENCES & LANGUAGES

Adolescence, 12/e
John W. Santrock, University Of Texas At Dallas

`595.00

Overview:
More students learn from John Santrock’s Adolescence than from any other text in this field. Students and instructors rely on the careful balance of accurate, current research and applications to the real lives of adolescents. This new 12th edition features expanded coverage of emerging adulthood, increased coverage of brain development, integrated and expanded coverage of health and wellness, and a new and improved Visual Assets Database for instructors.

Discount Class: C ISBN : 9780071332743 640 Pages Softcover

Market: Students of Psychology

Publishing

BUSINESS & ECONOMICS

Managerial Economics, 2/e
G.S. Gupta, Former Professor, Indian Institute of Management, Ahmedabad

`350.00

Overview:
This book acquaints the students with concepts and techniques of managerial economics as well as its application in the decision- making process. The new edition offers a thorough revision of each chapter and adds many new concepts with real life examples.

Discount Class: C ISBN : 9780071067867 278 Pages Softcover

Market: Students of Management

Reprint

BUSINESS & ECONOMICS

Intercultural Communication in the Global Workplace, 4/e
Linda Beamer & Iris Varner, Illinois State University

`495.00

Overview:
Intercultural Communication in the Global Workplace, 4/e by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relationships among the cultural environments of the firm and the structure of the firm. They examine how companies and individuals communicate, and concentrate on the underlying cultural reasons for behavior. This approach helps readers develop an ability to work successfully within an environment of cultural diversity both at home and abroad.

Discount Class: C ISBN : 9780071332644 496 Pages Softcover

Market: Students of Management Education
www.tatamcgrawhill.com www.tmhshop .com

6

HIGHER EDUCATION

Reprint

BUSINESS & ECONOMICS

Foundations of Financial Management, 13/e
Stanley B. Block, Texas Christian University Geoffrey A. Hirt, Depaul University Bartley Danielsen, North Carolina State U,camp Box 7107

`550.00

Overview:
Foundations of Financial Management is a proven and successful text recognized for its excellent writing style and step-by-step explanations to make the content relevant and easy to understand. The text's approach focuses on the "nuts and bolts" of finance with clear and thorough treatment of concepts and applications. There is a strong real-world emphasis presented throughout. This text has definitely stood the test of time due to the authors' time, energy, and commitment to quality revisions. In addition to completing the textbook revisions, the authors also revised ALL end of chapter problems and complete the solutions themselves.

Discount Class: C ISBN : 9780071332637 744 Pages Softcover

Market: Students of Management Education

Organizational Behavior: Improving
Performance and Commitment in the Workplace
Jason A. Colquitt, University of Florida @ Gainesville Michael J. Wesson, Texas A&M University Jeffrey A. LePine, University of Florida @ Gainesville

`525.00

Overview:
Colquitt, Organizational Behavior: Improving Performance and Commitment in the Workplace provides a fresh modern look at Organizational Behavior with scientifically proven models and theories.
Discount Class: C ISBN : 9780071332583 640 Pages Softcover

Research on learning motivation has shown that students learn more when they have an intrinsic interest in the topic. This prompted the Colquitt team to create an OB text to using a more informal conversational style and use of company examples students will be familiar with and find compelling, thus helping to stimulate interest. Each chapter includes special features designed to “bring OB to life.”

Market: Students of Management Education

New Products Management, 9/e
C. Merle Crawford, Emeritus--University of Michigan C. Anthony Di Benedetto, Temple University--Philadelphia

`550.00

Overview:
Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.

Discount Class: C ISBN : 9780071332651 552 Pages Softcover

Market: Students of Management Education
www.tmhshop .com

www.tatamcgrawhill.com

7

HIGHER EDUCATION

Reprint

BUSINESS & ECONOMICS

Entrepreneurial Small Business, 2/e
Jerry Katz, Saint Louis University Richard P. Green, University Of The Incarnate Word

`575.00

Overview:
The book focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

Discount Class: C ISBN : 9780071332620 848 Pages Softcover

Market: Students of Management Education

Fundamentals of Cost Accounting, 2/e
William N. Lanen, University Of Michigan--ann Arbor Shannon Anderson, University Of California Davis Michael W. Maher, University Of California Davis

`550.00

Overview:
A direct, realistic, and efficient way to learn cost accounting. Fundamentals is short (608 pages) making it easy to cover in one semester. The authors have kept the text concise by focusing on the key concepts students need to master. Opening vignettes and In Action boxes show realistic applications of these concepts throughout. Comprehensive end-of-chapter problems plus Homework Manager provide students with all the practice they need to fully learn each concept.

Discount Class: C ISBN : 9780071332613 704 Pages Softcover

Market: Students of Management Education

Tha Microeconomic Today, 11/e
Bradley R. Schiller, University Of Nevada Reno

`525.00

Overview:
Brad Schiller's text, The Micro Economy Today, 11e, is noted for three great strengths: readability, policy orientation, and pedagogy. His accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasizes how policymakers must choose between government intervention and market reliance to resolve the core issues of what, how, and for whom to produce. This strategic choice is highlighted throughout the full range of micro, macro, and international issues. Every chapter ends with a policy issue that emphasizes the markets vs. government dilemma. And Schiller packs his chapters with the facts of economic life—real stories and applications.

Discount Class: C ISBN : 9780071332675 548 Pages Softcover

Market: Students of Management Education

www.tatamcgrawhill.com

www.tmhshop .com

8

HIGHER EDUCATION

Reprint

BUSINESS & ECONOMICS

Business: A Changing World, 7/e
O. C. Ferrell, University Of New Mexico--albuquerque Geoffrey A. Hirt, Depaul University Linda Ferrell, University Of New Mexico--albuquerque

`525.00

Overview:
“Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn’t inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available.

Discount Class: C ISBN : 9780071332676 624 Pages Softcover

Market: Students of Management Education

Global Business Today, 6/e
Charles W. L. Hill, University Of Washington

`525.00

Overview:
Charles Hill’s Global Business Today, 6e (GBT) has become an established text in the International Business market for several key reasons: (1) it is comprehensive and upto-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tight, integrated flow between chapters, (4) it focuses on managerial implications, (5) it makes important theories accessible and interesting to students, and (6) it incorporates ancillary resources that enliven the text and make it easier to teach.

Discount Class: C ISBN : 9780071332569 640Pages Softcover

Market: Students of Management Education

www.tatamcgrawhill.com

www.tmhshop .com

9

HIGHER EDUCATION

Reprint

BUSINESS & ECONOMICS

Managerial Accounting for Managers
Eric Noreen, University Of Washington Peter C. Brewer, Miami University Of Oh-oxford Ray H. Garrison, Brigham Young Univ-provo

`550.00

Overview:
Managerial Accounting for Managers, 1/e by Noreen/Brewer/Garrison is based on the market-leading text, Managerial Accounting, by Garrison, Noreen and Brewer. The Noreen book was created to serve customers who do not wish to teach the financial accounting-oriented content that is included in the Garrison book.
Discount Class: C ISBN : 9780071332606 672 Pages Softcover

N/B/G, 1e is geared towards professors who love Garrison’s market-leading managerial accounting content, but have been bothered by the debits and credits included in the book. It includes the same great coverage of managerial accounting topics such as Relevant Costs for Decision Making, Capital Budgeting Decisions, and Segment Reporting and Decentralization without the journal entries.

Market: Students of Management Education

Marketing, 2/e
Dhruv Grewal, Babson College Michael Levy, Babson College

`550.00

Overview:
It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word “marketing” itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new definition and its value focus. In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplement of the package in order to provide the most current, useful text and package on the market. Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts.

Discount Class: C ISBN : 9780071332750 720 Pages Softcover

Market: Students of Management Education

www.tatamcgrawhill.com

www.tmhshop .com

10

HIGHER EDUCATION

Reprint

BUSINESS & ECONOMICS

The Macroeconomic Today, 11/e
Bradley R. Schiller, University Of Nevada Reno

`525.00

Overview:
Brad Schiller's text, The Macro Economy Today, 11e, is noted for three great strengths: readability, policy orientation, and pedagogy. His accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasizes how policymakers must choose between government intervention and market reliance to resolve the core issues of what, how, and for whom to produce. This strategic choice is highlighted throughout the full range of micro, macro, and international issues. Every chapter ends with a policy issue that emphasizes the markets vs. government dilemma. And Schiller packs his chapters with the facts of economic life—real stories and applications.

Discount Class: C ISBN : 9780071332736 548 Pages Softcover

Market: Students of Management Education

Leaders and the Leadership Process, 5/e
Jon Pierce, University of Minnesota--DuluthJohn W. Newstrom, University of Minnesota--Duluth

`525.00

Overview:
Pierce and Newstrom’s Leaders and the Leadership Process, 5e is a collection of readings, self-assessments, case studies and experiential exercises on leadership intended to give students a feel for the breadth and richness of this study. The book is organized in to two parts: Part One, divided into 15 chapters, presents a set of readings that will help students understand leaders and the leadership process. Part Two provides readers with additional opportunities to explore leaders and the leadership process via cases, incidents and exercise, which are intended to supplement the conceptual material. Leaders and the Leadership Process, 5e provides students with a sense of the complexity associated with leadership in organizations as well as an understanding of the pieces that serve to define leadership.

Discount Class: C ISBN : 9780071332590 544 Pages Softcover

Market: Students of Management Education

www.tatamcgrawhill.com

www.tmhshop .com

11

Publishing

SCHOOL

The TMH T arget 2012 Series
SCHOOL

Term-I Books for Classes IX-X

ISBN: 9780071332095 Price: `125.00

as per the latest CCE pattern

ISBN: 9780071332071 Price: `130.00

ISBN: 9780071332101 Price: `150.00

ISBN: 9780071332088 Price: `150.00

Salient Features:
ë ë ë ë ë ë ë ë ë

22 titles from classes IX – XII, written by well-known subject experts Term books (I & II) for classes IX and X Quick revision of concepts taught in NCERT textbooks in Take a Look section CCE-Complaint: Objective-Type Questions -- Fill in the blanks, True or False, Multiple Choice Questions Comprehensive Exercises -- Very Short, Short, Long, and HOTS-based questions Market : Activity-based practical questions For CBSE Classes: IX - X Self-assessment test with answers NCERT questions and answers Discount Class : A3 Solved and unsolved - All India and Delhi CBSE papers

www.tatamcgrawhill.com

www.tmhshop .com

12

Publishing

TEST PREP

India and World Geography
TEST PREP
Majid Husain, Jamia Milia Islamia, Delhi

`325.00

Salient Features :
ë Key points identified and listed at the beginning of the chapter ë Text supported with suitable maps, diagrams and Illustrations ë A reading list at the end of each chapter includes general book references
Market : Aspirants appearing for Civil Services Preliminary Examination Paper 1

Discount Class: G ISBN : 9780070679726

Complete Study Package for Nationalised Bank Clerical Examination
Sanjeev Joon, Educational Consultant

`325.00

Salient Features :
ë ë ë ë ë Based on the current trends of previous year questions Concise introduction at the beginning of each chapter with example Fully solved exercise in each chapter provided at the end for self assessment Over 4000 MCQs with their explanatory answers Easily understandable, simple and lucid language

Discount Class: G ISBN : 9780071074506

Market : Aaspirants appearing for clerk grade banking examination

IIT Master 2012
TMH

`375.00

Salient Features :
ë Fully solved 2011 objective questions of past 25 years ë Covers Physics, Chemistry and Mathematics ë Fully solved 2011 IIT papers (Maths, Physics and Chemistry)
Market : Aspirants appearing for IIT-JEE Examination

Discount Class: G ISBN : 9780071329422

Indian History
Krishna Reddy, Director Hyderabad, Study Circle

`550.00

Salient Features :
ë Three comprehensive section on Ancient, Medieval and Modern India ë A separate section at the end of the book for revision and self evaluation ë Chronology of events at the beginning of each section
Market : Aspirants appearing for state service examinations & other competitive examinations

Discount Class: G ISBN : 9780071329231

www.tatamcgrawhill.com

www.tmhshop .com

13

Publishing

TEST PREP

TEST PREP

New Editions of ‘TMH’ CAT Best Sellers

ISBN : 9780071332149 Price : `550.00 Author: Arun Sharma Educational Consultant
Salient Features :
ë 2000+ Solved problems ë More than 2000 unsolved problem with answers ë Speed tests & Mock test papers ë Past year’s various exams MBA papers

ISBN : 9780071332156 Price : `495.00 Author: Arun Sharma Educational Consultant
Salient Features :
ë Previous Year CAT papers with detailed solutions ë Step by step solutions to DI questions on varying levels of difficulty ë Logical Reasoning section extensively deals with illustrated solutions especially for Level of Difficulty-II and Level of DifficultyIII reasoning questions ë An assortment of tests under different parts —` Ten Minute Test Papers’, `Full Length Sectional Test Papers’, and `Model Test Papers’ providing aspirants a wide range of problem solving experience

ISBN : 9780071332132 Price : `550.00 Author’s: Arun Sharma & Meenakshi Upadhyay Educational Consultants
Salient Features :
ë Provides exhaustive practice on Reading Comprehension questions ë Covers all vocabulary-based question types (antonyms, synonyms etc) ë Adopts a scientific approach to solve CAT problems in the allotted time frame ë Five options incorporated in questions ( as per latest pattern) ë Innovative chapters like `Words and Phrases Often Confused’ and `Fact, Inference and Judgment’

Market : Aspirants appearing for CAT Examination Discount Class : G

www.tatamcgrawhill.com

www.tmhshop .com

14

Publishing

TEST PREP

Study Package for the

TEST PREP

A unique augmented product that integrates the print, electronic and online medium for CAT aspirants
920
M He Con lpl nec in t <is <e- e SM supp ma S M or su e d il I C t to escr D> NT 56 ipt 07 0 ion>

CAT ONLINE

He

lp

AT 3 e C 1533 lin 4 On o. 9 eN lin

ISBN : 9780071329415,

Price : `1295.00,

DISCOUNT Class: G

THE CONCEPT
ë ë ë

A Printed reference book An interactive demo CD Access to Mindworkzz (a dedicated online coaching portal for CAT aspirants) ë Access to mobile plateform for language practice

The book
A blend of theory and practice. Divided into 3 sections ë Quantitative Aptitude ë Data Interpretation ë Verbal Ability and Reading Comprehension

The CD
ë ë ë ë ë

Visual walkthrough on online CAT preparation A demo on online classes Recorded classroom sessions Online demo test on CAT Access to Mindworkzz portal

Online Access Access to 30 hours of online coaching by Arun Sharma at www.mindworkzz.in

Free Mobile Access Access to mobile application for language practice

www.tatamcgrawhill.com

www.tmhshop .com

15

Publishing

TEST PREP

TEST PREP

NŸkhlx<+% oLrqfu”B lkekU; Kku
Vh- ,e- ,pizeq[k fo’ks”krk,a ë jkT; ds lHkh {ks=ksa ls lacaf/kr vR;ar mi;ksxh cgqfodYih iz’uA ë fofo/k izdkj ds cgqfodYih iz’uksa dk leUo;A ë jkT; dh lHkh izfr;ksfxrkvksa ds :>ku ds vuq:i iz’uA ë o”kZ 2011 dh tux.kuk ds jkT; laca/kh vkadMksa ij iz’uA
Market : jkT; dh lHkh izfr;ksfxrk ijh{kkvksa ds fy, vR;ar mi;ksxh
Discount Class:G ISBN : 9780071074575

`140.00

LVMh iSdst NTSE
jk”Vªh; izfrHkk [kkst ijh{kk Vh- ,e- ,p`315.00

iqLrd ds fo”k; esa jk”Vh; izfrHkk [kkst ijh{kk ds uohure ikB~;Øe ij vk/kkfjr ;g iqLrd d{kk VII ds mu fo|kfFkZ;ksa dks n`f”Vxr j[krs gq, fy[kh x;h gS tks bl izfr”fBr ijh{kk dh rS;kjh dj jgSaA nks Hkkxksa esa foHkkftr bl iqLrd ds ys[ku esa lHkh fo”k;ksa dks lekfgr djus esa vR;ar lko/kkuh cjrh x;h gSaA ekufld ;ksX;rk ijh{k.k ¼MAT½ ij fo’ks"k cy fn;k x;k gSaA xf.kr dh egŸkk dks ns[krs gq,] bls izHkkoiw.kZ <+x ls le>k;k x;k gSA
Discount Class:G ISBN : 9780071329484

izeq[k fo’ks”krk,a ë uohure ikB~Øe ij vk/kkfjr ë ekufld ;ksX;rk [kaM ¼Mental Ability Section½ ij fo’k”k n`f”V ë izR;sd Hkkx esa Lej.kh; rF;ksa dk lekos’k ë ekWMy iz’u&i=ksa ,oa uohure iz’u&i=ksa dk ladyu

mŸkj izns’k iqfyl vkj{kh ¼dkaLVscy½ HkrhZ ijh{kk
Vh- ,e- ,pizeq[k fo’ks”krk,a
ë ë ë ë ë ë ë ë iw.kZr;k uohure ikB~;ØekuqlkjA fiNyh ijh{kk dk gy iz’ui=A izR;sd [kaM esa oLrqfu”B iz’uksa dk lekos’kA lkekU; Kku ds fofHkUu Hkkxksa ij vR;ar mi;ksxh iz’uA mŸkj izns’k ij fo’ks”k lkexzh ,oa mi;ksxh iz’uA mŸkj izns’k iqfyl dh lajpuk ij egRoiw.kZ tkudkjhA vH;kl gsrq ekWMYk isijA ljy rFkk lqcks/k Hkk”kk&’kSyh dk iz;ksxA
`130.00

Discount Class:G5 ISBN : 9780071329460

www.tatamcgrawhill.com

www.tmhshop .com

16

Publishing

BUSINESS & GENERAL REFERENCE

PROFESSIONAL

How to Analyse Financial Statements
Dr N Ramachandran, fellow of IIM-Calcutta, is the principal consultant with Management Advisory Services, Kochi, Kerala, with over three decades of academic experience at his alma mater and Asian Institute of Technology (AIT), Bangkok. Dr Ram Kumar Kakani, fellow of IIM-Calcutta, is Associate Professor at XLRI, Jamshedpur, with a rich experience in the corporate sector.

`150.00

Overview:
How to Analyse Financial Statements focuses on Financial Statements, which are timely account of the financial situation of an enterprise. The book covers: ì Overview and importance of financial statements ì Steps involved in analysing financial statements ì Different type of analyses ì Comparison using financial ratios ì Solved illustrations and exercises Using simple language and short stories to set the stage and tone for theoretical discussions, this book helps non-finance executives make sense of jargon-laden financial statements of their firms.

Discount Class: E ISBN : 9780070707153 148 Pages Softcover

Financial Management Theory and Practice, 8/e
Dr Prasanna Chandra, MBA and PhD in Finance, is Director of Centre for Financial Management (CFM), Bangalore.

`625.00

Overview:
Financial Management: Theory and Practice celebrates 27th year of its publication. Over these two and a half decades, Indian business and finance have considerably changed owing to deregulation, liberalisation, privatisation, globalisation, and the ascendance of the services sector. The book has kept pace with these changes and captures the central themes and concerns of corporate financial management—making it both contemporary and comprehensive. New in this edition: ë A new chapter titled Global Financial Crisis ë 12 new sections on various topics ë 12 new minicases The accompanying CD contains: ë Additional solved problems ë Additional self-test problems ë Excel spreadsheets ë Over 20 supplementary notes on advanced topics

Discount Class: E3A ISBN : 9780071078405 1096 Pages Softcover

www.tatamcgrawhill.com

www.tmhshop .com

17

Reprint

BUSINESS & GENERAL REFERENCE

PROFESSIONAL

The Breakthrough Marketing Strategy From Today’s Most Innovative Advertising Firm!
The Dentsu Way:
Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency
Kotaro Sugiyama is a Senior Vice President and the Chief Creative Officer of Dentsu. Tim Andree is the first non-Japanese Executive Officer of Dentsu. The Dentsu Cross Switch Team was formed to develop new concepts and methods to implement Cross Communications for the Dentsu Group's more than 6,000 clients.

`375.00

Overview:
The Dentsu Way provides proven tactics for getting your message to consumers and creating “scenarios” to move them through calculated Contact Points to meet whatever specific goal you set. Presenting the planning process in a simple format, this gamechanging book: ë Introduces Dentsu’s 110-year history and unique service structure, as well as its broad range of business fields ë Contains descriptions of ten successful case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and Adfest ë Presents nine of Dentsu’s newest original tools and analysis methods Written by two high-level Dentsu executives and their team, The Dentsu Way illustrates how effective the company’s cross communication strategies are—and how they can work for you.

Discount Class: E ISBN : 9780071332491 336 Pages Softcover

Think like a trader. Act like a trader. Become a Super Trader.
Make Consistent Profits in Good and Bad Markets
Van K. Tharp, Ph.D., is the founder and president of the Van Tharp Institute. He is regarded as an international leader among professional trading coaches and consultants.

`695.00

Overview:
Let your profits run!" It's the golden rule by which all Super Traders live. With the help of investing guru Dr. Van K. Tharp, you can join the ranks of full-time traders who consistently master the market. Super Trader provides a time-tested strategy for creating the conditions that allow you to reach levels of trading success you never thought possible. Providing expert insight into both trading practices and psychology, Tharp teaches you how to steadily cut losses short and meet your investment goals through the use of position sizing strategies--the keys to steady profitability. Tharp offers concepts and tactics designed to help you: ë Create And Meet Your Specific ë Understand The Big Picture ë Conquer Counterproductive Thinking ë Master The Art Of Position Sizing Strategies

Discount Class: E ISBN : 9780071331876 316 Pages Hardcover

www.tatamcgrawhill.com

www.tmhshop .com

18

Reprint

BUSINESS & GENERAL REFERENCE

PROFESSIONAL

More Books In
Project Management

in easy steps

John Carroll is a project management consultant with many years experience of managing projects both large and small.

Overview:
Successful project management is not rocket science it is based on two elements: sound common sense and proven methods and processes. This book covers both and deals with successful project management in a way that is easy to follow for novice project managers while still providing a valuable source of inspiration for the more experienced. It covers a well-proven approach to risk management, together with valuable insights on how to plan, lead, organize and control a project.

Discount Class: E ISBN : 9780071331791 192 Pages Softcover

`225.00

Get to #1 on Google, 2/e
Ben Norman is one of the UK 's leading SEO Consultants specialising in Google optimization. He also runs one of the UK 's leading search engine marketing companies Impact Media Ltd.

Overview:
Did you know that if your website is not in the top listings of Google you could be potentially losing over 70% of your total online market? Scary isn't it?
Discount Class: E ISBN : 9780071331784 216 Pages Softcover

Get to #1 on Google In Easy Steps shows you how to successfully market your website to Google, the world's most popular search engine

`225.00

www.tatamcgrawhill.com

www.tmhshop .com

19

Reprint

BUSINESS & GENERAL REFERENCE

PROFESSIONAL

Hard Goals : The Secret to Getting from Where You Are to Where You Want to Be
Mark Murphy is founder and CEO of Leadership IQ, a top-rated provider of leadership training for Microsoft, IBM, MasterCard, Merck, and other companies.

`375.00

Overview:
Want to increase sales? Get promoted? Change the world? There’s a goal for that . . . The work of Leadership IQ has consistently focused on making people more effective, extracting better performance, and teaching managers and leaders how to push rather than placate – both themselves and the people they manage and lead.

Discount Class: E ISBN : 9780071331852 192 Pages Softcover

There's copious self-help literature that tells us if we write down our goals, our dreams will come true. Corporations have formal goal-setting systems, like SMART Goals, to help employees develop and track their goalsWhether intentionally or intuitively, successful people taps into the same mental systems to achieve their extraordinary goals: ë Heartfelt (the Emotional System) ë Animated (the Visual System) ë Required (the Survival System) ë Difficult (the Learning System)

A Blueprint for Mobile Marketing Best Practices
Mobile Marketing
Kaan Varnali, Ph.D., has been conducting research on mobile marketing for more than 3 years at Boğaziçi University, Turkey. Aysegul Toker is a professor and the chair of the Department of Management, Boğaziçi University. Cengiz Yilmaz is a professor of marketing at Boğaziçi University, whose research has been published in several scholarly journals. The authors live in Istanbul, Turkey.

`250.00

Overview:
The book brings you fully up to date on the world of mobile marketing with the latest facts, statistics, and academic research about the mobile medium and mobile consumer behavior. Filled with case studies from Turkcell's impressive portfolio of clients, Mobile Marketing covers: ë The Basics of Mobile Marketing: short message service (SMS), multimedia messaging services (MMS), Internet, interactive voice response (IVR), games, services, and more ë Unique Value Propositions: convenience, personalization, localization, privacy, and more ë Factors Influencing Mobile Consumer Behavior: demographics, cultural values, consumer history, social network data, peer pressure, and more ë Mobile Markets of the Future: health services, distance learning, emergency services, television, commerce, government services, and more

Discount Class: E ISBN : 9780071332507 176 Pages Softcover

www.tatamcgrawhill.com

www.tmhshop .com

20

Reprint

BUSINESS & GENERAL REFERENCE

PROFESSIONAL

Get In Your Practice For The New GRE Test Format Scheduled To Debut In August 2011
McGraw-Hill's 6 GRE Practice Tests
Kathy A. Zahler is a widely published textbook writer and the author of McGrawHill's Conquering GRE Verbal and McGraw-Hill's MAT: Miller Analogies Test. Christopher Thomas is a professor of math at Massachusetts College of Liberal Arts.

`650.00

Overview:
McGraw-Hill's 6 GRE Practice Tests offers you the most GRE practice available anywhere. It includes 6 complete sample GREs, with in-depth explanatory answers for every question that act as a mini-review for GRE test topics. With no comparable book of practice tests, this is the resource that you will need to fully prepare for the exam. Includes: ë 6 practice paper-and-pencil GREs in the new test format with in-depth explanations ë Complete introduction to the exam and to its new format: What Is the GRE General Test? • Test Structure and Format • How to Use the Practice Tests • Scoring the Verbal and Quantitative Test Sections • Scoring the Analytical Writing Section

Discount Class: E ISBN : 9780071332521 412 Pages Softcover

Publishing

COMPUTING

Mobility Management in Cellular and IP Networks
Somashekhar V Rudrakshi is a senior Technical Leader at Intel Mobile Communications.

`495.00

Overview:
Mobility Management is an important and interesting protocol in the cellular and IP networks. This book discusses the various procedures involved in mobility management. Networks are becoming complex day by day which involves integration of cellular and IP networks. The mobility management layer is also undergoing changes continuously, in terms of Technical Specification or Customer Requirements, as we are approaching new generations of technology. This book discusses Mobility aspects from a mobile station perspective. It is the outcome of the author’s continuous research to find the answers to questions related to mobility management as well as the real-life experience gathered from the development and commercialization of various mobile devices.

Discount Class: F1 ISBN : 9780070680807 352 Pages Softcover

Quantum Information Systems (with CD)
Dr Vishal Sahni is Assistant Professor at the Faculty of Engineering in Dayalbagh Educational Institute ( Deemed University ), Dayalbagh, Agra . Prof. Vasudevan Lakshminarayanan is a Professor at the School of Optometry, University of Waterloo, Canada. Ms Dayal Pyari Srivastava is an avid researcher and has been actively involved in physics education for over 15 years.

`950.00

Overview:
This book explains the concepts of QIS along with the various application and research areas. Further, topics such as quantum communication and cryptography, quantum error correction and decoherence, quantum computation models and simulators and Grand Unified Theory (GUT) are dealt with in a lucid manner. It also discusses the present state of physical realization of quantum computation devices and their future scope. The book concludes with a note on developing a Theory of Many Things for high-end complexity systems. This book would be a handy reference for researchers, scientists and professionals working in the field. It would also be useful to students of quantum computing and information systems. CD contains MATLAB based simulators such as Qubit4MATLAB and their codes, along with examples. It also contains NMR lab exercises in MATLAB.

Discount Class: F1 ISBN : 9780070707078 336 Pages Hardcover

www.tatamcgrawhill.com

www.tmhshop .com

21

Publishing

COMPUTING

PROFESSIONAL

Analytics in Practice
Soumendra Mohanty is a Senior Executive and Global AIMS Lead at Accenture.

`525.00

Overview:
This book provides an insight into the mechanics of Analytics and how to use it to identify and leverage the competitive advantage in the era of ever-growing data increment needs. This book discusses topics such as Foundations of Analytics, Business Analytics, Sentiment Analysis and Opinion Mining, methodology, and technical architecture. It also contains useful case studies, tips, techniques, and best practices. This book would be a hands-on reference for practitioners for dealing with the type of information often called for by practitioners, developers, and specialists working in the Data Mining and Analytics area. It would also be highly useful for the students of Computer Science, Information Technology and MBA-Information Technology at various universities.

Discount Class: F1 ISBN : 9780070707061 416 Pages Softcover

Reprint

COMPUTING

Best Practices For Deploying And Managing Master Data Services (MDS)
Microsoft SQL Server 2008 R2 Master Data Services
Tyler Graham is a Senior Program Manager with the Microsoft Master Data Services team. Suzanne Selhorn is Technical Writer on the MDS team. She was a major contributor to the SQL Server 2008 R2 Books Online content for Master Data Services.

`525.00

Overview:
Microsoft SQL Server 2008 R2 Master Data Services Implementation & Administration shows you how to use MDS to centralize the management of key data within your organization. Find out how to build an MDS model, establish hierarchies, govern data access, and enforce business rules. Legacy system integration and security are also covered. Real-world programming examples illustrate the material presented in this comprehensive guide. ë Co-written by a Microsoft Senior Program Manager for Microsoft MDS and a Microsoft technical writer for MDS documentation ë Covers all functionality available in MDS along with best practices for implementation and administration ë Includes tips for using MDM to solve common business problems ë Contains details on securing and extending the application

Discount Class: F1 ISBN : 9780071331906 384 Pages Softcover

www.tatamcgrawhill.com

www.tmhshop .com

22

Reprint

COMPUTING

PROFESSIONAL

Extreme Availability and Scalability--up and Running with DB2 Pure Scale
DB2 pureScale: Risk Free Agile Scaling
Paul C. Zikopoulos, B.A., M.B.A., is the Director of Technical Professionals for IBM Software Group's Information Management division. Matt Huras, B.ASc., M.Eng., is an IBM Distinguished Engineer, and a senior architect for the DB2 on the Linux, UNIX, and Windows platform. Paul Awad, B.Sc., is an IBM Project Manager whose main focus is DB2 pureScale. Aamer Sachedina, B.Eng., P.Eng., is a Senior Technical Staff Member and IBM Master Inventer at the IBM Toronto Lab.

`250.00

Overview:
This book, together with IBM DB2 9 New Features (McGraw-Hill, 2007) and Break Free with DB2 9.7 (McGraw-Hill, 2009), provides you with the comprehensive knowledge you need to get started with the latest DB2 release. Try the new features by downloading DB2 Express-C 9.7--it is free to develop, deploy, and distribute (with no user and database size limitations) and features pureXML technology. Go to ibm.com/db2/express. ë Discover the benefits your business can achieve with the agility provided by DB2 pureScale ë Find out how applications can be transparently scaled ë Reduce the risk and cost of business growth through unlimited capacity

Discount Class: F1 ISBN : 9780071331913 144 Pages Softcover

Maximize Oracle Exadata Capabilities
Achieving Extreme Performance with Oracle Exadata
Robert (Bob) Stackowiak is Vice President, Enterprise Solutions at Oracle. Rick Greenwald is Director of Oracle Partner Enablement at Oracle where he has worked for more than 10 years. He is also the author or coauthor of several books on Oracle technologies. Maqsood Alam, OCP, is Senior Manager, Product Development at Oracle. Mans Bhuller, Senior Director, Enterprise Solutions, Oracle, has worked at the forefront of emerging technologies at Oracle Corporation for the last 13 years.

`550.00

Overview:
Achieving Extreme Performance with Oracle Exadata and the Sun Oracle Database Machine is filled with best practices for deployments, hardware sizing, architecting the database machine environments for maximum availability, and backup and recovery. Oracle Database 11gR2 features used within these offerings, as well as migration options and paths for Oracle and non-Oracle databases to Oracle Exadata are covered. This Oracle Press guide also discusses architecture, administration, maintenance, monitoring, and tuning of Oracle Exadata Storage Servers and the Sun Oracle Database Machine. ë Achieving Extreme Performance with Oracle Exadata and the Sun Oracle Database Machine ë Covers Oracle Exadata concepts and best practices for deployments in enterprise data centers ë Is written by experts who are educating the sales and technical teams at Oracle about Oracle Exadata and the Sun Oracle Database Machine ë Contains all the information you need for successful implementation in one book

Discount Class: F1 ISBN : 9780071331951 432 Pages Softcover

www.tatamcgrawhill.com

www.tmhshop .com

23

Reprint

COMPUTING

PROFESSIONAL

100 CSS And HTML Power Solutions In One Handy Guide
Plug-In CSS 100 Power Solutions
Robin Nixon has worked with and written about computers since the early 1980s.

`425.00

Overview:
Plug-in CSS is filled with ready-to-use CSS and HTML solutions for creating dynamic websites. Save hundreds of hours of programming time! Make your website look great with custom fonts, animated menu systems, individually styled forms, and other effects. This practical guide shows you how to do all of these things and much more using simple style sheet plug-ins. Plug-in CSS ë Gives you 100 ready-to-use CSS and HTML solutions ë Solves a single problem or set of problems in each chapter with the entire solution available ë Features a companion website with all the book’s ready-to-run examples available for download ë Covers all the main dynamic features a webmaster needs to accomplish

Discount Class: F1 ISBN : 9780071331968 320 Pages Softcover

Master Microsoft's Business Intelligence Tools
Building Integrated Business Intelligence Solutions with SQL Server 2008 R2 & Office 2010, 2/e
Phil Janus is a senior technology specialist with Microsoft. Stacia Misner, MCITP, MCTS, is a consultant, trainer, and author specializing in Microsoft BI technologies.

`625.00

Overview:
Building Integrated Business Intelligence Solutions with SQL Server 2008 R2 & Office 2010 explains how to take full advantage of Microsoft's collaborative business intelligence (BI) tools. A variety of powerful, flexible technologies are covered, including SQL Server Analysis Services (SSAS), Excel, Excel Services, Power Point, SQL Server Integration Services (SSIS), Server Reporting Services (SSRS), Share Point Server 2010, Performance Point Services, and Master Data Services. This practical guide focuses on developing end-to-end BI solutions that foster informed decision making. ë Authoritative content written by a senior technology specialist at Microsoft who has presented to thousands of users and developers on Microsoft's BI technologies ë Real-world exercises that enable you to build practical solutions for your own business problems ë Detailed illustrations depicting sophisticated reporting results ë Tips on visually representing data, creating KPI's, and business metrics

Discount Class: F1 ISBN : 9780071331944 496 Pages Softcover

www.tatamcgrawhill.com

www.tmhshop .com

24

Agency

SCIENCE & TECHNOLOGY

PROFESSIONAL

TMH proudly announces the exclusive distribution of

Industrial Press
A renowned publisher in the USA for over 125 years with a tradition of publishing the best technical and reference book for Education and Industry. Their best-sellers include The Machinery’s Handbook which is now into its 28th Edition.

Machinery's Handbook, 28th Edition
Celebrating nearly 100 years as The Bible of the Mechanical Industries, the 28th edition brings together volumes of knowledge, information and data gathered, revised and improved upon from experts throughout the mechanical industries.

Editor : Erik Oberg et al Pages : 2704 Price : `1495/-

ISBN : 9780831128036 Discount Class : I7
Hardcover

Latest Releases
Design For Reliability The RCM Solution Asset Maintenance Management, 2/e

Editor : Daley ISBN : 9780831134372 Pages : 225 Price : $44.95 Discount Class : I7 Hardcover

Editor : Nancy Regan ISBN : 9780831134242 Pages : 300 Price : $49.95 Discount Class : I7 Hardcover

Editor : Alan Wilson ISBN : 9780831133313 Pages : 800 Price : $69.95 Discount Class : I7 Hardcover

www.tatamcgrawhill.com

www.tmhshop .com

25

Price Change Effective June 1, 2011
ISBN 9780074620960 9780071070768 9780071070867 9780070636477 9780074600689 9780070670877 9780071070966 9780070436251 9780070659711 9780071074339 9780070140653 9780070700550 9780070600034 9780070964433 9780070229570 9780070621053 9780070223578 9780070703698 9780070587755 9780070248694 9780074637296 9780070439498 9780070618848 9780070486980 9780070532830 9780070495500 9780070222922 9780070187696 9780070594166 9780070248878 9780070534070 9780071067188 9780070533752 9780070531406 9780070658912 9780070223691 9780071071000 9780070495432 9780070636927 9780074633878 9780070617889 9780070598416 9780070677579 9780074639757 9780070682689 9780070607927 9780074639818 9780070412675 AUTHOR Barua Bass Bowden Brown Choudhury Clarke Deluca Dhruv Nath Edersheim Gallo Graham Gregory Harrington HMT Izzo Kohli Kroehnert Laverick Martin McLaughlin Mueller Muller Nichols O'Hearn Otey Pandit Patterson Petkovic Rackham Ramachandran Rasiel Rhodes Ries Roff Rye Scambray Scannell Schildt Smith Somanathan T Pradeep Turley Ulrich Venners Watson Whalen Young Zacker TITLE Portfolio Management 1st Rev. Lean Six Sigma Winning Body Language Rfid Implementation Project Management Comptia Network+ Cert Study Gudie Best Ans to 201 Most Frequently Asked The Nut and Bolts of E-Commerce The Definitive Drucker Innovatin Secrets of Steve Job Security Analysis CISA All-In-One Exam Guide with CD Business Process Improvement Production Technolgy 5 Secrets U Must Discover Before Project Management HB 103 Additional Training Games Vmware VSPhere 4 Implementation Boost Yourself Interview IQ Oracle DB 11g PL/SQL Prog. Visual C++ 6 From the Ground Up Bluetooth Demystified Wireless Security Oracle OCP Developer PL/SQL Programming Ado.Net: The Complete Reference Thought Leaders Influencer MS SQL Server 2008: ABG The Spin Selling Fieldbook Entrepreneurship Development The McKinsey Way: Using the Accelerating out of the Great Positioning: The Battle for You UML: A Beginner's Guide 25 Stupid Mistakes You Don't Hacking Exposed Windows Big Bk of People Skills Games java 2: The Complete Reference 3G wireless Network Derivatives Essentials of Nano Advanced 80386 Programming Tec HR Transformation Inside Java 2 Virtual Machine OCA/OCP Oracle DB 11g AIO Ex Gd. Oracle DB 10g Linux Admin. Internet: TCR Millenium Edn Upgrading and Troubleshooting New Ed. Old Price (`) New Price (`) 1 1 1 1 1 4 2 1 1 1 6 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 3 1 5 2 1 1 1 1 1 1 1 1 1 325.00 475.00 325.00 525.00 275.00 695.00 250.00 325.00 550.00 295.00 895.00 850.00 350.00 750.00 275.00 595.00 350.00 650.00 250.00 625.00 475.00 425.00 575.00 495.00 765.00 475.00 625.00 595.00 395.00 350.00 295.00 550.00 350.00 350.00 350.00 525.00 425.00 515.00 575.00 475.00 465.00 375.00 550.00 695.00 750.00 525.00 525.00 675.00 350 495 350 550 295 715 350 350 595 325 925 895 395 795 325 625 425 695 275 650 550 495 650 595 795 525 650 650 425 375 325 575 395 375 375 550 450 525 595 495 475 425 575 750 795 595 550 795

www.tatamcgrawhill.com

www.tmhshop .com

26

Titles Declared Out of Print
ISBN AUTHOR TITLE ABNORMAL PSYCHOLOGY, W/CD FOOD & BEVERAGE SERVICE MNL+F1 HUMAN RESOURCE MANAGEMENT CRITICAL THINKING ADVERTISING AND PROMOTION SCHAUMS' 3000 SOLVED PROBS IN BIOLGY ESSENTIALS OF ECONOMICS MAKING HEALTH POLICY MANAGING HUMAN RESOURCES PROD & OPER MGMT MKTG RESEARCH (IAE) EXPERIMENTAL PSYCHOLOGY HEALTH PROMOTION THEORY PRIN AD & IMC (IAE) LOCAL AREA NETWORKS ECONOMIC EVALUATION MANAGING HEALTH SERVICES PROJECT MGMT (SIE) PRINS OF SOCIAL RESEARCH FIN MKTS & CORPORATE STRATEGY FIN MGMT IN HEALTH SERVICES MARKETING RESEARCH SALES & DISTRIBUTION MGMT HUMAN RESOURCE MANAGEMENT ECONOMIC ANALYSIS FOR MGMT & POLICY COST MGMT CA FINAL ENGG MATHEMATICS-II (RGTU) ENGG MATHS I RGTU ELECTRONIC INST PRO/ENGG WILDFIRE 3.0(SIE) EXTREME RESUME MAKEOVER MARKETING FINANCIAL SERVICES MANAGEMENT ACCOUNTING SWIT'G/FINITE AUTOMATA THEORY FOOD FOR TODAY TECH OF MACHINE TOOLS (SIE) ENVIRONMENT,HEALTH&SUSTAIN.DEV GLOBAL CHANGE & HEALTH Edition 9 1 5 2 6 1 1 1 7 3 1 1 1 2 1 1 1 3 1 2 1 3 1 9 1 1 1 1 2 1 1 8 4 3 2 9 6 1 1 9780070615878 ALLOY 9780070963580 ANDREWS 9780070660205 ASWATHAPPA 9780070611245 BASSHAM 9780070581944 BELCH 9780070589483 BERNSTEIN 9780070618275 BRUE 9780070636163 BUSE 9780070615632 CASCIO 9780070583559 CHARY 9780070600911 COOPER 9780070992764 D'AMATO MN 9780070636217 DAVIES 9780070601598 DUNCAN 9780070486669 FOROUZAN 9780070636088 FOX-RUSHBY 9780070636149 GOODWIN 9780070600935 GRAY & 9780070636101 GREEN 9780070540880 GRINBLATT 9780070636095 GRUEN 9780070634794 HAIR 9780070611900 HAVALDAR 9780070585140 IVANCEVICH 9780070636071 JAN 9780070527942 JAWAHARLAL 9780070153912 KACHOT 9780070153905 KACHOT 9780070583702 KALSI H S 9780070666764 KELLEY 9780070615649 KENKEL 9780070620124 Kerin 9780070666924 KHAN 9780074636565 KHAN & JAIN 9780070993877 KOHAVI MN 9780070607941 KOWTALUK 9780070667617 KRAR 9780070636170 LANDON 9780070636200 LEE

www.tatamcgrawhill.com

www.tmhshop .com

27

Titles Declared Out of Print
ISBN AUTHOR TITLE HEALTH PROMOTION PRACTICE WRITING GREAT ESSAYS (SCHAUM'S) PHILOSOPHY BASIC ELE ENGG & COM ENGG (Revised) Edition 1 1 6 2 9780070637184 MACDOWALL 9780070606173 McCLAIN 9780070635227 MOORE 9780070262133 MUTHUSUBRAMANIAN 9780070615687 MYERS 9780070528055 NARGUNDKAR 9780070598546 NILSON 9780070636118 NOAH 9780070615724 PASSER 9780070636156 POMERLEAU 9780070636194 POOL 9780070620209 PRADHAN 9780070261037 RAJENDRAN 9780070487390 SAADAT 9780070502758 SAIYADAIN 9780070636125 SANDERSON 9780070611177 SCHAEFER 9780070668980 SCHULER 9780070636187 SMITH 9780074624715 TREMBLAY MN 9780070585133 ULRICH 9780070702707 VENUGOPAL 9780070660199 WEIHRICH, 9780070636132 WILKINSON SOCIAL PSYCHOLOGY MARKETING RESEARCH-TEXT & CASES DESIGN OF CONCRETE STRUCTURES CONTROLLING COMMU.DISEASE PSYCHOLOGY ISSUES IN PUBLIC HEALTH MEDICAL ANTHROPOLOGY RETAILING MANAGEMENT 2E ENGINEERING PHYSICS POWER SYSTEM ANALYSIS (WITH DISK) HRM ANALYTICAL MODELS FOR DEC W/CD SOCIOLOGY ELECTRONICS (SIE) HEALTH CARE EVALUATION AN INTRO TO DATA STRU PRODUCT DESIGN AND DEVELOPMENT DIGITAL CIRCUITS AND SYSTEMS MANAGEMENT ENVIRONMENTAL EPIDEMIOLOGY 8 2 13 1 3 1 1 2 1 1 3 1 6 6 1 2 3 1 12 1

www.tatamcgrawhill.com

www.tmhshop .com

28

Have You Ordered April, 2011 Releases?
ISBN 9780071331760 9780071331777 9780071077323 9780071072151 9780071077439 9780071077293 9780071077484 9780071078153 9780071331753 9780071077309 9780071329255 9780071331739 9780071077491 9780071072731 9780071077965 9780071069670 9780071072748 9780071077712 9780070671003 9780071074575 9780070706408 9780071077330 9780071077507 9780071074667 9780071077521 9780071077477 9780071331869 9780070587472 9780070610880 9780070659483 9780070264502 9780071072526 9780071077286 9780071077514 9780071072724 9780071331807 9780071331845 9780071331746 9780070702530 9780070700703 9780071072564 9780070683464 9780070681941 9780071067829 9780071067874 9780071329293 9780071329279 9780071329286 9780071067805 9780071331838 9780070700352 AUTHOR Balzac Belz Berson Bhardwaj Bouton Brannan Bushaway Chatterjee Cooke Deshpande Dwivedi Eley George Gupta Havaldar Holman, Hughes ISRD Group, Iyer twu Kuberkar Lairson Lavallee Laxmikanth Levin Libby Liker Liker Liker Liker Liker Limaye Lincoln McEwen Millman, Moffitt Moyer Murray Nag Pathak Rattan Rother Sharma Singh Srinivasan TMH TMH TMH Verma Zahler Zemansky TITLE MH 36-Hour Course: Organizational Development MH 36-Hour Course Product Development Master Data Management and Data Governance, 2/e Study Package for CDS Examination CorelDRAW X5 The Official Guide iOS SDK Programming A Beginners Guide Managing Research Leadership India Leading Change, Changing Lives MH 36-Hour Course: Project Management, 2/e Oracle Streams UPSC Civil Services Preliminary Examination How to be an Effective Supervisor The Psychological Contract Database Management Systems Sales & Distribution Management, 2/e Heat Transfer (SIE) (SI Units), 10/e Software Project Management (SIE), 5/e IT Tools and Business Systems Toyota Supply Chain Management dEiyhV LVMh iSdst LVsV cSad vkWQ bf.M;k Word Power Oracle CRM on Demand Embedded Analytics Key Studies in Exercise & Sports Psychology Governance in India Skillful time Management Financial Accounting, 6/e Toyota Under Fire Lessons for Turning Crisis into Opportunity The Toyota Way The Toyota Field Book Toyota Talent Toyota Culture Software Quality Assurance Programming and Customizing the PICAXE Microcontroller, 2/e Communication Skills for Adult Nurses Millman's Pulse, Digital and Switching Waveforms, 3/e Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace McGraw-Hill's Conquering the New GRE Math How to Survive Your Viva Heat and Mass Transfer, 3/e Accountancy for CA-CPT (With CD) Strength of Materials, 2/e Toyota Kata Algae Industrial Psychology Business Process Reengineering Course in Physics for IIT-JEE 2012 Course in Chemistry for IIT-JEE 2012 Course in Mathematics for IIT-JEE 2012 Statistical Methods For Sports And Physical Education McGraw-Hill's Conquering The New GRE Verbal and Writing Heat and Thermodynamics (SIE), 8/e PRICE (`) 350.00 350.00 595.00 495.00 925.00 625.00 325.00 1300.00 450.00 650.00 270.00 350.00 250.00 495.00 450.00 475.00 450.00 225.00 475.00 295.00 350.00 325.00 450.00 350.00 195.00 535.00 425.00 375.00 425.00 425.00 525.00 450.00 895.00 299.00 450.00 650.00 550.00 250.00 395.00 475.00 375.00 375.00 325.00 265.00 295.00 625.00 625.00 625.00 425.00 425.00 350.00 QTY.

www.tatamcgrawhill.com

www.tmhshop .com

29

Order Form May 2011
ISBN AUTHOR TITLE Placement Interviews Skills for Success Intercultural Communication in the Global Workplace, 4/e Foundations of Financial Management, 13/e Project Management Thermodynamics, 7/e (SI Units) Heat and Mass Transfer, 4/e (SI Units) Financial Management Theory and Practice, 8/e Organizational Behavior New Products Management, 9/e Doebelin's Measurement Systems, 6/e Business: A Changing World, 7/e Building Materials Products, Properties and Systems Microsoft SQL Server 2008 R2 Master Data Services Marketing, 2/e TV Engineering and Video Systems, 2/e Managerial Economics, 2/e Global Business Today, 6/e India and World Geography Building Integrated Business Intelligence Solutions with SQL Server 2008 R2 & Office 2010, 2/e 9780071074506 Joon Complete Study Package for Nationalised Bank Clerical Examination 9780071332620 Katz 9780071077828 Kennedy 9780071332613 Lanen 9780071072601 Mahapatra 9780070707061 Mohanty 9780071331852 Murphy 9780071331968 Nixon 9780071332606 Noreen 9780071331784 Norman 9780831128036 Oberg 9780071332590 Pierce 9780070707153 Ramachandran Entrepreneurial Small Business, 2/e Kennedy's Electronic Communication Systems, 5/e Fundamentals of Cost Accounting, 2/e Principles of Electromagnetics Analytics in Practice Hard Goals Plug-In CSS 100 Power Solutions Managerial Accounting for Managers Get to #1 on Google, 2/e Machinery's Handbook, 28/e Leaders and the Leadership Process, 5/e How to Analyse Financial Statements 325.00 575.00 425.00 550.00 365.00 525.00 375.00 425.00 550.00 225.00 1,495.00 525.00 150.00 625.00 PRICE (`) 295.00 495.00 550.00 225.00 550.00 525.00 625.00 525.00 550.00 495.00 525.00 395.00 525.00 550.00 350.00 350.00 525.00 325.00 QTY. 9780070700956 Anandamurugan 9780071332644 Beamer 9780071332637 Block 9780071331791 Carroll 9780071072540 Çengel 9780071077866 Çengel 9780071078405 Chandra 9780071332583 Colquitt 9780071332651 Crawford 9780070699687 Doebelin 9780071332676 Ferrell 9780071077606 Gambhir 9780071331906 Graham 9780071332750 Grewal 9780071077811 Gupta 9780071067867 Gupta 9780071332569 Hill 9780070679726 Husain 9780071331944 Janus

www.tatamcgrawhill.com

www.tmhshop .com

30

Order Form May 2011
ISBN AUTHOR Analog Communication Indian History Food Hygiene and Sanitation, 2/e Mobility Management in Cellular and IP Networks Quantum Information Systems (with CD) Educational Psychology, 4/e Adolescence, 12/e Tha Macroeconomic Today, 11/e Microeconomic Today, 11/e How to Prepare for Quantitative Aptitude for the CAT, 4/e How to Prepare for Data Interpretation & Logical Reasoning for the CAT, 6/e 9780071332132 Sharma How to Prepare for Verbal Ability & Reading Comprehension for the CAT, 4/e 9780071329415 Sharma 9780071331951 Stackowiak 9780071332491 Sugiyama 9780071331876 Tharp 9780071332095 TMH 9780071332071 TMH 9780071332101 TMH 9780071332088 TMH 9780071329422 TMH 9780071074575 TMH 9780071329484 TMH 9780071329460 TMH 9780071332507 Varnali 9780071077699 Williams 9780071332521 Zahler 9780071331913 Zikopoulos 9780831134372 Daley 9780831134242 Regan 9780831133313 Wilson Study Package for the CAT ONLINE Achieving Extreme Performance with Oracle Exadata The Dentsu Way Make Consistent Profits in Good and Bad Markets Target CBSE 2012 Science for Class IX Target CBSE 2012 Mathematics for Class IX Target CBSE 2012 Science for Class X Target CBSE 2012 Mathematics for Class X IIT Master 2012 550.00 1,295.00 550.00 375.00 695.00 125.00 130.00 150.00 150.00 375.00 140.00 315.00 130.00 250.00 325.00 650.00 250.00 US$44.95 US$49.95 US$69.95 495.00 TITLE PRICE (`) 275.00 550.00 300.00 495.00 950.00 595.00 595.00 525.00 525.00 550.00
QTY.

9780070704800 Rao 9780071329231 Reddy 9780070700208 Roday 9780070680807 Rudrakshi 9780070707078 Sahni 9780071332668 Santrock 9780071332743 Santrock 9780071332736 Schiller 9780071332675 Schiller 9780071332149 Sharma 9780071332156 Sharma

NŸkhlx<+% oLrqfu”B lkekU; Kku LVMh iSdst NTSE mŸkj izns’k iqfyl vkj{kh ¼dkaLVscy½ HkrhZ ijh{kk
Mobile Marketing MCQs in Computer Science McGraw-Hill's 6 GRE Practice Tests DB2 pureScale: Risk Free Agile Scaling Design For Reliability The RCM Solution Asset Maintenance Management, 2/e

www.tatamcgrawhill.com

www.tmhshop .com

31

PRODUCT CLASSIFICATION
HIGHER EDUCATION TEXT BOOKS PROFESSIONAL BOOKS E Regular BGR

B C C1 D E3A E3B E3C L M2 R

Karnataka Books Regular Textbooks Special Indian Edition Tamil Nadu Semester Books BGR Textbooks – Professional S&T Textbooks – Professional Computing Textbooks - Professional UP Books Paramedical Books AP Books

TRADE COMPUTING BOOKS F1 Computers & IT Applns - Professional F2 Computers & IT Applns - Higher Ed. MH IE BOOKS H H1 H2 H3 H4 H5 Higher Ed Books School Books Professional-BGR Books Professional-S&T Books Professional-Medical Books Professional-Computing Books

BERRETT-KOEHLER BOOKS Q Professional Books Higher Education Textbooks S INDUSTRIAL PRESS I7 Professional S&T Books TITLES WHICH ARE EXCLUSIVELY DISTRIBUTED BY SELECT DEALERS CB LM LP MP RP OM OX PB UD V W X Y Z CBS Publishers & Distributors Landmark Law Point Manjul Publishing House Pvt. Ltd. Rajhans Prakashan OM Book Shop Oxford Bookstore Power Books UDH Publishers & Distributors Pvt. Ltd. Jaico UBS Publishers Distributors Pvt. Ltd. India Book Distributors Prakash Books India Pvt. Ltd. Rupa & Co./ KGM International

SCHOOL TEXT BOOKS

A Regular & Special Textbooks ELT Regular & Special Textbooks A2 School Supplementary Books A3 A4 Trade Supplementary Books J TN Matric Books PINNACLE CO-PUBLISHING BOOKS T School Books

MH USE BOOKS I I1 I2 I3 I4 I5 I6 K O Professional-BGR Books Professional-S&T Books Professional-Medical Books Professional-Computing Books Higher Ed Books School Books Professional- TMH S&T Titles Professional Books B to B - Higher Ed., Prof. & School

COMPETITIVE EXAM & SUPPLEMENTARY BOOKS

AMACOM BUSINESS TO BUSINESS CD

D1 G G2 G5

Tamil Nadu First Year Engg. Books Higher Ed Competitive Exam Books Higher Ed Supplementary Books Competitive Exam Special

SALES OFFICES
Bangalore
“Sudhama” No.726, 6th Cross, K G Layout Banashankari III Stage, Bangalore–560 085 Ph.: 080–32485124/3248912 Mr. A. Srinivasan E-Mail: [email protected]

CUSTOMER SERVICE
Hyderabad
Ist Floor, "Kala Nilayam", E-6, Vikrampuri Colony, Karkhana, Secunderabad - 500 009 Ph.: 040-27842412,Telefax: 27842436 Mr. Ananda Manukonda E-Mail: [email protected]

Chennai :
444/1, Sri Ekambara Naicker Industrial Estate, Alapakkam, Porur, Chennai- 600 116 Tel.: 044-30101606 Mr. V. P. Chandrasekhar E-mail: [email protected]

Bhopal
Building No. 49, Ist Floor, Zone - 1, Major Shopping Centre, M P Nagar, Bhopal - 462 011 Ph.: 0755-4075637, 4075638 Mr. Pankaj Kalmegh E-mail : [email protected] Mr. Dinesh Waila E-mail : [email protected]

Kolkata
2, Raja Subodh Mullick Square Kolkata – 700013 Ph.: 033-30254200-09, 40066395 Ms. Urmi Bhattacharya E-Mail: [email protected]

Noida :
B-4, Sector - 63, Noida - 201301 Ph.: +91-120-4383400 Mr. Sreedharan Kurup E-mail: [email protected]

Bhubaneswar
52, Forest Park, 2nd Floor, Bhubaneswar – 751 009 Ph.: 0674-3202033, 3202034 Mr. Ashok Sarkar Email: [email protected]

Mumbai
507, Powai Plaza, Central Avenue, Hiranandani Gardens, Powai, Mumbai - 400 076 Ph: 022-65025723, 65025725 Ms. Khushnuma E-Mail: [email protected]

Chennai
444/1, Sri Ekambara Naicker Industrial Estate, Alapakkam, Porur, Chennai - 600 116 Ph.: 044-30101606 Ms. K. Priyadharshini E-mail: [email protected]

Pune
3A, Namdeo Smruti, 5, Shivprasad Society, Panmala, Dattawadi, Pune - 411 030 Ph.: 020-32316374, 32316375 Mr. Sharad Shinde E-Mail: [email protected]

Please write back to us with your suggestions and feedback at [email protected]

NOTICE: Tata McGraw-Hill Education Pvt Ltd values your Privacy. From time to time The McGraw-Hill Companies shares information collected through this form with other companies whose products or services we feel may be of interest to you. If you would like your name removed from these lists, please mail a written request to Tata McGraw-Hill Education Private Limited, B-4, Sector- 63, Dist. Gautam Budh Nagar, Noida, UP- 201 301 or email us at [email protected]. For questions about our privacy practices or to confirm the accuracy of your information, please contact S. Girish, Privacy Official at Tata McGraw-Hill Education Private Limited, B-4, Sector- 63, Dist. Gautam Budh Nagar, Noida, UP- 201 301 or call at +91 120 438 3400. Your information is stored in a secure database in India and access is limited to authorized persons. For more information about The McGraw-Hill Companies' Customer Privacy Policy, visit our Web site http://www.mcgraw-hill.com/privacy.html.

www.tatamcgrawhill.com

www.tmhshop .com

Sponsor Documents

Or use your account on DocShare.tips

Hide

Forgot your password?

Or register your new account on DocShare.tips

Hide

Lost your password? Please enter your email address. You will receive a link to create a new password.

Back to log-in

Close