In the year 2002-2003,company launched private labels In 5 categories in menswear, women s wear, and kidswear. In 2003-2004,staretegy used by food bazaar is to offer fresh value added products and services to the customers. Over the years,Big bazar has introduced a new range of fashion products.
In 2008 Big bazaar has signed with M S Dhoni, the youth icon of India, as its brand ambassador. Big bazaar would focus on KANJUSSI culture i.e it focuses on identifying areas to cut costs. At the end of 2008 Big bazaar has estimated a turnover of Rs.4000 crores and double over the next year.