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‡ In the year 2002-2003,company launched private labels In 5 categories in menswear, women s wear, and kidswear. ‡ In 2003-2004,staretegy used by food bazaar is to offer fresh value added products and services to the customers. ‡ Over the years,Big bazar has introduced a new range of fashion products.

‡ In 2008 Big bazaar has signed with M S Dhoni, the youth icon of India, as its brand ambassador. ‡ Big bazaar would focus on KANJUSSI culture i.e it focuses on identifying areas to cut costs. ‡ At the end of 2008 Big bazaar has estimated a turnover of Rs.4000 crores and double over the next year.

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