nokia
Content
,bjectives:
Study the well known brand nokia How it became world recognized brand What the secret behind the success of nokia brand What are the different product levels of nokia Broad Study about the nokia all logos How these logos helped to achieve the success
Our vision and strategy
Nokia’s mission is simple: Connecting People. Our goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. Our challenge is to achieve this in an increasingly dynamic and competitive environment. Ideas. Energy. Excitement. Opportunities. In today's mobile world, it feels like anything is possible - and that's what inspires us to get out of bed every day.
Moving with rapidly changing times
From Rio de Janeiro to Nairobi, Berlin to Mumbai, mobile technology is changing our world. How can we make the most of the opportunities in our everyday lives? How can we keep a sense of identity as societies, economies and governments change all around us? We found people everywhere connected by a shared excitement for its potential. Watch our film to find out more.
Connecting the next billion
In feature phones, Nokia’s strategy is to leverage its innovation and strength in growth markets to connect even more people to their first internet and application experience. By providing compelling, affordable and localised mobile experiences, particularly to emerging markets, our ambition is to bring the next billion online. We will continue the renewal of our Series 40 platform in QWERTY, touch & type, dual SIM, Nokia services, including Maps, Browser, Life Tools, Web apps and Money. We are also investing in the future; developing assets (platform, software, apps), which will bring a modern mobile experience to consumers and enable business opportunities for developers.
Always adapting
Over the past 150 years, Nokia has evolved from a riverside paper mill in south-western Finland to a global telecommunications leader connecting over 1.3 billion people. During that time, we’ve made rubber boots and car tyres. We’ve generated electricity. We’ve even manufactured TVs. Changing with the times, disrupting the status quo – it’s what we’ve always done. And we fully intend to keep doing it.
Once upon a time, by the Nokianvirta river…
In 1865, mining engineer Fredrik Idestam sets up his first wood pulp mill at the Tammerkoski Rapids in south-western Finland. A few years later he opens a second mill on the banks of the Nokianvirta river, which inspires him to name his company Nokia Ab in 1871. How apt that Nokia begins by making paper – one of the most influential communications technologies in history.
The galoshes revolution
OK, so it’s not exactly a revolution. But in 1898, Eduard Polón founds Finnish Rubber Works, which later becomes Nokia’s rubber business, making everything from galoshes to tyres. Nokia rubber boots become a bona fide design classic, still on sale to this day – though we no longer make them.
Electronics go boom
In 1912, Arvid Wickström sets up Finnish Cable Works, the foundation of Nokia’s cable and electronics business. By the 1960s, Finnish Cable Works – already working closely with Nokia Ab and Finnish Rubber Works – starts branching out into electronics. In 1962, it makes its first electronic device in-house: a pulse analyser for use in nuclear power plants. In 1963, it starts developing radio telephones for the army and emergency services – Nokia’s first foray into telecommunications. In time, the company’s MikroMikko becomes the best known computer brand in Finland. And by 1987, Nokia is the third largest TV manufacturer in Europe.
Three become one
Having been jointly owned since 1922, Nokia Ab, Finnish Cable Works and Finnish Rubber Works officially merge in 1967. The new Nokia Corporation has five businesses: rubber, cable, forestry, electronics and power generation. But as the 1980s come into view, it’s an entirely new industry that makes Nokia a household name around the world.
The mobile revolution
In 1987, GSM (Global System for Mobile communications) is adopted as the European standard for digital mobile technology. With its high-quality voice calls, international roaming and support for text messages, GSM ignites a global mobile revolution. As a key player in developing this new technology, Nokia is able to take full advantage.
A new direction
On July 1, 1991, Finnish Prime Minister Harri Holkeri makes the world’s first GSM call, using Nokia equipment. And in 1992, Nokia launches its first digital handheld GSM phone, the Nokia 1011. That same year, new Nokia President and CEO Jorma Ollila makes a crucial strategic decision: to focus exclusively on manufacturing mobile phones and telecommunications systems. Nokia’s rubber, cable and consumer electronics divisions are gradually sold off.
Name that tune
In 1994, Nokia launches the 2100 series, the first phones to feature the Nokia Tune ringtone. Based on Gran Vals, a classical guitar piece composed by Francisco Tarrega in the 19th century, it is probably one of the most frequently played pieces of music in the world. The Nokia 2100 series goes on to sell 20 million phones worldwide. Nokia’s target had been 400,000. 1994 also sees the world’s first satellite call, made using a Nokia GSM handset. Hear Gran Vals, the inspiration for the Nokia Tune. Listen now
Snake bites
In 1997, everybody knows their Snake high score. An instant classic, the addictive game is launched on the Nokia 6110 and by 2010 its successors are available on an estimated 350 million mobile phones. Download Snake 3D for free
On top of the world
By 1998, Nokia is the world leader in mobile phones. The strategic decision to focus on telecommunications, plus early investment in GSM, has paid off. Between 1996 and 2001, Nokia’s turnover increases almost fivefold from EUR 6.5 billion to EUR 31 billion. And with the new millennium comes a host of new possibilities as the internet goes mobile…
A new chapter begins
By 2010, having dominated the mobile world for over a decade, Nokia no longer has things all its own way. In the all-important smartphone market, competitors such as the iPhone and Android-based devices now pose a serious challenge. Clearly, it’s time for a rethink… The good news is this is nothing new for Nokia. Adapting and transforming the business, finding innovative ideas and solutions, rolling up our sleeves and getting on with things: it’s in the company’s DNA.
A fresh face at the helm
In September 2010, Nokia appoints Stephen Elop as President and CEO. Formerly head of Microsoft’s business division, following roles at Juniper Networks and Adobe Systems Inc., Elop has a strong software background and proven record in change management.
A meeting of minds
In February 2011, Nokia announces it is joining forces with Microsoft to strengthen its position in the smartphone market. The strategic partnership sees Nokia smart phones adopting the new Windows 7 operating system, with the Symbian platform gradually being sidelined. The goal is to establish a third ecosystem to rival iOS and Android. “The industry has shifted from a battle of devices to a war of ecosystems.” Stephen Elop, President and CEO, Nokia
Let battle commence
Nokia launches its first Nokia with Windows phones, the Nokia Lumia 800 and the Nokia Lumia 710, in October 2011.
For Nokia’s designers and image specialists, improving cameraphone performance has never been a megapixel race. It’s about photo quality, sharing and, of course, people.
Over the years, megapixel numbers in digital cameras and phones have increased steadily. But do more megapixels mean better photo quality? What use is a huge photo file when more and more of us are sharing online? “I think we’ve already reached a point where more megapixels aren’t adding anything to image quality,” says Adam Laycock, a professional photographer. “Unless there are comparable advances in optics and image processing you can actually get poorer results.” For sharing online to Flickr and Facebook, or making physical prints, 5 megapixels is usually plenty. 6mpixel.org even calculated that 6 megapixels provides all the detail you need for printing and sharing purposes.
Get more out of what you put in
“When you’re putting in more pixels, you need to ask what benefit you’re getting back,” says Damian Dinning, Lead Program Manager - Imaging Experience at Nokia. “Even in our early cameraphones we only ever introduced more megapixels to dramatically improve image quality – advances were often accompanied by a high performance lens and processor.” Our latest work has been looking at the zoom functionality of a cameraphone, and at further improving the quality of a shareable 5 megapixel photo. And at how we can design both a high performance camera and smartphone that’s intuitive to use.
“We came at this with a whole different approach,” says Dinning. “We knew that easy-to-share, compact files are a big deal to people. So we set out to help them capture high quality 5 megapixel photos, where they could zoom without losing detail, and keep file sizes friendly too.” With the Nokia 808 PureView – our latest high-end cameraphone – this is achieved by a powerful image sensor, which captures more light, and an image processor which converts the 41 megapixels from the sensor into highly detailed 5MP photos. Importantly, photo file size is about 1 megabyte – which makes it easy to upload to social networking sites straight from a mobile phone.
Designing for human instinct
Speed is everything for mobile photography, especially when it comes to zooming and framing a picture. “We set out to make everything instinctive,” says Greg Steeves, Principle Usability Specialist. “We explored how people made gestures, the direction of movement and how it could work intuitively as people expected.” The result, seen on the Nokia 808 PureView, is on-screen slide zooming and cropping. Every aspect has to be considered so it’s only a matter of seconds from framing a photo to hitting the shutter button and sharing what you’ve captured. “We rounded off the edges of the Nokia 808 PureView so it wouldn’t snag on your jeans pocket,” says Jamie
Langford, Head of Industrial Design, Smart Devices. “We considered details such as a ceramic coating which has a beautiful finish and is easy to grip.”
“We always kept in mind it’s a smartphone too,” says Langford. “We bonded the 4 inch screen to the sculpted glass so the display is optimised for reviewing and sharing images on your phone.”
Photography that works for you
A high performance cameraphone is about more than just a high number of megapixels. You need to be able to capture a shot quickly in the highest possible quality. Editing on the go, if necessary, and sharing instantly to social networks – all from a mobile phone. The Nokia 808 PureView is our latest technological leap forward which brings all this together to better help people take and share photos. Capturing a perfect photo opportunity is one thing, but maybe it’s the photos on your hard drive waiting to be edited and shared which is really missing the moment.
analysys:
Product levels of Nokia Core benefit: Communication Basic product: Feature and design: Small sizes, sliding and flip open Quality Level: Excellent quality Brand Name: Nokia Packaging: Attractive outer package Expected product: Looks good, light weight, easy to operate, battery durable with long standby time, color display, polyphonic ringtones. Augmented product: With FM radio, MP3 player, camera, voice dialing etc. Potential product: With internet, e-mail, camcorder for videos, TV channels.
LOGO
‘Nokia’ in Finnish means means a dark, furry animal we now call the Pine Marten weasel. However, this has little to do with the current business and brand image. The origin of the company name, can rather be attributed to the setting up of the wood pulp mill (set up by Knut Fredrik Idestam), on the banks of Nokianvirta river in the town of Nokia. The Nokia Corporation was formed as a merger of Finnish Rubber Works (which also used a Nokia brand), the Nokia Wood Mill, and the Finnish Cable Works in 1967. The company has sold a variety of products in the past including television, shoes, car tires and others. The evolution and the meaning of the logo is unclear due to the changing business over the years.
1865:
This is their first logo which was designed in 1871 for the Nokia featuring a fish which leaves many people asking what on earth does fish have to do with what Nokia have ever done? Well, as you may know Nokia weren‟t always the mobile phone company we know it as now. And no I‟m not about to tell you that they were a fishing company! The name Nokia derived from the town where their first offices were based, yes, you guessed it, somewhere called Nokia in Finland! The fish is a reference to the river which was located nearby called Nokiavirta. At this point in time, the company Nokia were manufacturing paper.
Perhaps it‟s the sentimental fool within me but I rather like this logo. Effervescently simple whilst incredibly identifiable as a brand logo. If this logo was used today in other industries I don‟t think many people would be critical of its design, I can just imagine this logo for a camping equipment company.
1965:
Next, Nokia moved in to manufacturing rubber which was to be their main business, but also moved in to the electronics and cable business. The fish logo however, wasn‟t dropped until over 60 years later when this new logo was introduced in 1965. By this time, Nokia‟s main focus was on the cable industry.
I really dislike this logo and to be honest I think it‟s one of the worst I‟ve seen from the 1960′s. It looks like a poor man‟s mashup of Pepsi meets Nokia. Says nothing about the company and is so bland if you saw it you wouldn‟t notice it. But hey, they were manufacturing rubber and cable, a personable brand logo wasn‟t exactly vital for their success. No surprise though that this logo lasted just under a year
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Now, this is where I have a logo missing. I‟m not the only one, but I seem to be the only one who acknowledges it existed. Most people when discussing the evolution of the Nokia logo will jump straight to the next one. The one before this logo was identical, however featured the text „MOBILE PHONES‟. I do have a screenshot of it from a magazine advert where you can see the logo.
Rocket:
The change here isn‟t just the addition of colour, but the removal of „MOBILE PHONES‟. By this time Nokia had either recognised or decided that they should or would be known for one thing and one thing only, mobile phones. The need to state what Nokia does was moot. The colour of the Nokia text is a light blue colour, soft yet clear. The reason for the colour blue isn‟t immediately obvious, it‟s a reference to their home country; Finland. Their flag features a cross of the colour blue. I‟m sure if I remember correctly, but when Nokia first started colourising the text in their logo it featured a blue very close to the dark blue of the Finnish flag but over time changed to the lighter blue we see now.
The trident/fork icon used in the logo is a reference to mobile phone cells, the connection from your phone to the towers. The focus at this time on mobile handsets was reception, people were put off buying them because of a fear that there would simply be no reception for them to make phone calls. Nokia needed to remind people that not only were they capable of building handsets which didn‟t suffer the “CAN YOU HEAR ME NOW” syndrome of other phones but also that they were the ones behind the GSM technology. A job well done I think.
Nokia then dropped the trident icon from their logo and stuck to just text, but not any old text, this time featuring their new found slogan “Connecting People” which I believed was coined by Ove Strandberg, one of the key players in Nokia‟s success. The issue I have with this logo is that the two type fonts simply don‟t go well together and the typeface for the „Connecting People‟ text is bog standard Times New Roman. I‟m not 100% as to how long this logo lasted but again, if geek memory serves me correct it was less than a year till it was redesigned to the logo we know today.
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This time Nokia hired a professional typographer to redesign the logo, Erik Spiekermann of Germany who is a pretty well known and well respected typography expert and designer. The “Connecting People” text is now complementary in design to the Nokia typeface. This is why you get professionals in!
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So is this the last of the Nokia logo rebrands? Will we see a completely new, more hip and trendy one? Well, my money is on a major rebranding within the next 5 years. Nokia has seen its sales stall over the past 5 years and I believe this is down to one thing and one thing only. The Apple iPhone.
Without getting in to a vicious diatribe about the iPhone I will instead criticise Nokia for obsessing over what the iPhone is and does. Nokia has been well known for it‟s own unique designs and for leading the mobile phone world in innovation, not imitation. You know the ball they‟ve been keeping their eye on? Well I think they‟ve lost that focus and instead are obsessing over the iPhone.
I think their current logo is outdated and is in need of a change. It reminds me too much of the late 90′s and doesn‟t inspire one to think of innovation, something they can‟t assume people will associate with their brand any more.
Nokia is quite possibly one of the biggest success stories of the mobile phone boom. What started off as a relatively small company dabbling in bits and pieces, ranging from paper to rubber to electronic products is now a massive brand known purely, if not exclusively for its mobile phones.
Many people misinterpret Nokia‟s success as simply being there at the right time, but that is a gross insult to the near flawless goings on of the company. Back when mobile phones first came out they were not only clunky but very unuser-friendly and certainly not marketed to the common person. Very slowly mobile phone manufacturers started noticing that it wasn‟t just so called businessmen who wanted mobile communication, but everyone did. Nokia had been since the 1980′s developing commercial mobile telephones and in the early 90′s had developed the GSM standard, the standard all of us in the UK and Europe use to make calls.
Despite being the leader in the development of the mobile network technology Nokia never took their eye off the consumers. Often, a company that is the leader in the development of technology takes the arrogant approach of seeing the common man as someone unworthy of attention. Take IBM for example.
Nokia were the first mobile phone manufacturer to successfully make good quality mobile handsets with a mind on ensuring a clear and user friendly user interface. That is the reason for their initial success. The reason for their continuing success was because again they never took their eye off the ball, the everyday consumer. Products were developed with the consumer in mind, whilst other manufacturers were taking the arrogant approach of if they want it than they‟ll buy it. Nokia wanted to know what people wanted, why they wanted it, how they wanted it, when they wanted it. Not only innovators in the technology behind mobile phones and the mobile phone network system but innovators in their approach to consumers.
Not only was innovation and consumer focus was at the forefront of Nokia‟s strategy but also the development of the brand. The only mobile phone company to have a branded and copyrighted ringtone on all their handsets, people knew when they heard that ringtone, that person was using a Nokia, regardless of whether they could see the handset. A simple, yet immensely effective tool for raising brand awareness.
Many companies stay away from having taglines or mottos, after all it‟s a dead moot situation if you develop a tagline that people just don‟t identify with. Not Nokia though. As a result of their marketing pitches at the start of their mobile phone development they identified one goal, to connect people. Once they developed the GSM technology and the handsets for it, they certainly were connecting people. Personally, I can‟t think of any other brand tagline that can outrank Nokia‟s. Simple, relevant and self descriptive. To go with the motto „Connecting People‟ they incorporated two hands touching in to their redesigned logo which you can see below.
A Finnish multinational communications corporation, namely Nokia Corporation is known to be one of the biggest telecommunications companies throughout the globe. Nokia Corporation rules over telecommunication industry by producing innovative and distinctive mobile phones, smartphones, multimedia computers and networks. It started its business in 1960s and has undoubtedly turned out to be a global pioneer of the industry. Nokia logo, like the company, is tantamount to contemporary mobile technology, high tech gadgets and fashionable ways to communicate and explore. Nokia Co. has offered every endeavor to decode the mission intended by the company through its brilliant logo design. Thus, the ‘Nokia Connecting People’ slogan was born with the Nokia logo. The slogan of Nokia logo provides the brand with an exceptionally strong elevated altitude in the communication industry. The slogan explains the company goal to connect people without any barricade and with total comfort.
Findings: These elements we founded in our project work Design Elements of Nokia Logo:
Nokia logo features a perfect portrait of two people almost joining hands with each other. The illustration provides a polite pillar to the Nokia logo and has expertly conveyed the company’s mission along with the slogan.
Shape of Nokia Logo: The Nokia logo is a brilliant image which explains the company expertise in a subtle way. Nokia logo is designed in a simple yet elegant shape with a well-defined slogan. The simplicity of the Nokia logo expresses the bold and unique characteristics of the company and its exceptional products. Color of Nokia Logo: A dull blue tint is used for Nokia logo to demonstrate the pre-eminent corporate image of the Nokia Co. Blue shade defines the firm durability and credibility of the company at its most. Hence, the use of the particular shade has enhanced the company’s attributes. Font of Nokia Logo: The use of bold typeface has been adopted for Nokia logo. However, the font itself is very plain and summarizes the easy going character of the firm. The slogan of Nokia logo is engraved in the same typeface though in a smaller font size. Both the representations project a highly professional spirit which is worthwhile for the corporation.
Nokia Logo
Nokia Corporation has been in the telecommunications business since the 1960s and has become a global leader of the industry. The Nokia logo, like the company, is synonymous with mobile technology, high-tech gadgets and new ways to communicate and explore. So when it came to designing their logo, Nokia Co. made every effort to make its logo represent the company‟s mission. And thus, the infamous „Nokia Connecting People‟ logo came into being. Features of the Nokia Logo: Let‟s look at the features of the Nokia logo that make the brand so attractive. What’s in a Slogan? The Nokia logo consists of a very burly slogan that gives the brand a truly strong position in the telecommunication industry. The slogan cleverly expresses the company‟s mission, which is to connect people without barrier and distance. This has made the Nokia logo stand out from the rest. Picture Perfect! There is a perfect image of two people almost joining hands with each other on the Nokia logo. The image has given a proper support to the logo and has brilliantly complimented the company‟s mission and the slogan. A Powerful Brand. Undoubtedly, Nokia is a powerful player in the mobile telecommunication industry. Its mobile phones and gadgets have been infiltrated globally in mobile markets and are the customers‟ favorite. Apart from being celebrated for its mobile phones, Nokia Co. also offers it‟s customer other corporate functions which include multimedia devices and applications, enterprise solutions and network services. This further makes the Nokia logo a common household icon.
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recommendations through out colloborative recearch we have find out some areas where nokia should empasize more so that it continues to be the market leader and have an edge over its competetiors: these include custmer satisfaction nokia should come with more added value added products todays nokia logo is very much understandble to customers but they should come with visually informative and at the same time entertaining also features and design of nokia should be innovative in which they should focus more on the research and devolepment product competetiveness the products of nokia should be innovative atleast at par from the competetors regarding technology and design research and devolepment demand and supply : strong demand and supply network should be established for smooth availbulity of products to customers
1. Do you think nokia hand sets updated with the latest futures? Yes No 2. Are Nokia mobile Readily available in the market? Yes No 3. Do u think Nokia mobile is user friendly? Yes No 4. Do nokia provide good service after sale? Yes No 5. Why do you prefer Nokia?
Nokia brand name User friendly Better future All the above 6. Does nokia phone come with a reasonable price? Yes No 7. If a mobile company offers same features, quality, price as Nokia, will still you go for Nokia? Yes No 8. Except nokia your other preferred mobile phone brands? Samsung LG Motorola Others 9. How do you rate the after sale service of nokia? Very good Good Neither good nor bad Bad Very bad
Question No 1 2 3
Yes % 85 86 100
No % 15 14 0
4 6 7
65 75 50
35 25 50
Manager 1. 2. 3. 4. 5. 6. How many different products of Nokia currently you are having? How many customer visits in a day? How many of them purchase a hand set? Which handset model’s sale is highest? What were the customer responses for new product? Which feature customer generally looks for?
Study the well known brand nokia How it became world recognized brand What the secret behind the success of nokia brand What are the different product levels of nokia Broad Study about the nokia all logos How these logos helped to achieve the success
Our vision and strategy
Nokia’s mission is simple: Connecting People. Our goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. Our challenge is to achieve this in an increasingly dynamic and competitive environment. Ideas. Energy. Excitement. Opportunities. In today's mobile world, it feels like anything is possible - and that's what inspires us to get out of bed every day.
Moving with rapidly changing times
From Rio de Janeiro to Nairobi, Berlin to Mumbai, mobile technology is changing our world. How can we make the most of the opportunities in our everyday lives? How can we keep a sense of identity as societies, economies and governments change all around us? We found people everywhere connected by a shared excitement for its potential. Watch our film to find out more.
Connecting the next billion
In feature phones, Nokia’s strategy is to leverage its innovation and strength in growth markets to connect even more people to their first internet and application experience. By providing compelling, affordable and localised mobile experiences, particularly to emerging markets, our ambition is to bring the next billion online. We will continue the renewal of our Series 40 platform in QWERTY, touch & type, dual SIM, Nokia services, including Maps, Browser, Life Tools, Web apps and Money. We are also investing in the future; developing assets (platform, software, apps), which will bring a modern mobile experience to consumers and enable business opportunities for developers.
Always adapting
Over the past 150 years, Nokia has evolved from a riverside paper mill in south-western Finland to a global telecommunications leader connecting over 1.3 billion people. During that time, we’ve made rubber boots and car tyres. We’ve generated electricity. We’ve even manufactured TVs. Changing with the times, disrupting the status quo – it’s what we’ve always done. And we fully intend to keep doing it.
Once upon a time, by the Nokianvirta river…
In 1865, mining engineer Fredrik Idestam sets up his first wood pulp mill at the Tammerkoski Rapids in south-western Finland. A few years later he opens a second mill on the banks of the Nokianvirta river, which inspires him to name his company Nokia Ab in 1871. How apt that Nokia begins by making paper – one of the most influential communications technologies in history.
The galoshes revolution
OK, so it’s not exactly a revolution. But in 1898, Eduard Polón founds Finnish Rubber Works, which later becomes Nokia’s rubber business, making everything from galoshes to tyres. Nokia rubber boots become a bona fide design classic, still on sale to this day – though we no longer make them.
Electronics go boom
In 1912, Arvid Wickström sets up Finnish Cable Works, the foundation of Nokia’s cable and electronics business. By the 1960s, Finnish Cable Works – already working closely with Nokia Ab and Finnish Rubber Works – starts branching out into electronics. In 1962, it makes its first electronic device in-house: a pulse analyser for use in nuclear power plants. In 1963, it starts developing radio telephones for the army and emergency services – Nokia’s first foray into telecommunications. In time, the company’s MikroMikko becomes the best known computer brand in Finland. And by 1987, Nokia is the third largest TV manufacturer in Europe.
Three become one
Having been jointly owned since 1922, Nokia Ab, Finnish Cable Works and Finnish Rubber Works officially merge in 1967. The new Nokia Corporation has five businesses: rubber, cable, forestry, electronics and power generation. But as the 1980s come into view, it’s an entirely new industry that makes Nokia a household name around the world.
The mobile revolution
In 1987, GSM (Global System for Mobile communications) is adopted as the European standard for digital mobile technology. With its high-quality voice calls, international roaming and support for text messages, GSM ignites a global mobile revolution. As a key player in developing this new technology, Nokia is able to take full advantage.
A new direction
On July 1, 1991, Finnish Prime Minister Harri Holkeri makes the world’s first GSM call, using Nokia equipment. And in 1992, Nokia launches its first digital handheld GSM phone, the Nokia 1011. That same year, new Nokia President and CEO Jorma Ollila makes a crucial strategic decision: to focus exclusively on manufacturing mobile phones and telecommunications systems. Nokia’s rubber, cable and consumer electronics divisions are gradually sold off.
Name that tune
In 1994, Nokia launches the 2100 series, the first phones to feature the Nokia Tune ringtone. Based on Gran Vals, a classical guitar piece composed by Francisco Tarrega in the 19th century, it is probably one of the most frequently played pieces of music in the world. The Nokia 2100 series goes on to sell 20 million phones worldwide. Nokia’s target had been 400,000. 1994 also sees the world’s first satellite call, made using a Nokia GSM handset. Hear Gran Vals, the inspiration for the Nokia Tune. Listen now
Snake bites
In 1997, everybody knows their Snake high score. An instant classic, the addictive game is launched on the Nokia 6110 and by 2010 its successors are available on an estimated 350 million mobile phones. Download Snake 3D for free
On top of the world
By 1998, Nokia is the world leader in mobile phones. The strategic decision to focus on telecommunications, plus early investment in GSM, has paid off. Between 1996 and 2001, Nokia’s turnover increases almost fivefold from EUR 6.5 billion to EUR 31 billion. And with the new millennium comes a host of new possibilities as the internet goes mobile…
A new chapter begins
By 2010, having dominated the mobile world for over a decade, Nokia no longer has things all its own way. In the all-important smartphone market, competitors such as the iPhone and Android-based devices now pose a serious challenge. Clearly, it’s time for a rethink… The good news is this is nothing new for Nokia. Adapting and transforming the business, finding innovative ideas and solutions, rolling up our sleeves and getting on with things: it’s in the company’s DNA.
A fresh face at the helm
In September 2010, Nokia appoints Stephen Elop as President and CEO. Formerly head of Microsoft’s business division, following roles at Juniper Networks and Adobe Systems Inc., Elop has a strong software background and proven record in change management.
A meeting of minds
In February 2011, Nokia announces it is joining forces with Microsoft to strengthen its position in the smartphone market. The strategic partnership sees Nokia smart phones adopting the new Windows 7 operating system, with the Symbian platform gradually being sidelined. The goal is to establish a third ecosystem to rival iOS and Android. “The industry has shifted from a battle of devices to a war of ecosystems.” Stephen Elop, President and CEO, Nokia
Let battle commence
Nokia launches its first Nokia with Windows phones, the Nokia Lumia 800 and the Nokia Lumia 710, in October 2011.
For Nokia’s designers and image specialists, improving cameraphone performance has never been a megapixel race. It’s about photo quality, sharing and, of course, people.
Over the years, megapixel numbers in digital cameras and phones have increased steadily. But do more megapixels mean better photo quality? What use is a huge photo file when more and more of us are sharing online? “I think we’ve already reached a point where more megapixels aren’t adding anything to image quality,” says Adam Laycock, a professional photographer. “Unless there are comparable advances in optics and image processing you can actually get poorer results.” For sharing online to Flickr and Facebook, or making physical prints, 5 megapixels is usually plenty. 6mpixel.org even calculated that 6 megapixels provides all the detail you need for printing and sharing purposes.
Get more out of what you put in
“When you’re putting in more pixels, you need to ask what benefit you’re getting back,” says Damian Dinning, Lead Program Manager - Imaging Experience at Nokia. “Even in our early cameraphones we only ever introduced more megapixels to dramatically improve image quality – advances were often accompanied by a high performance lens and processor.” Our latest work has been looking at the zoom functionality of a cameraphone, and at further improving the quality of a shareable 5 megapixel photo. And at how we can design both a high performance camera and smartphone that’s intuitive to use.
“We came at this with a whole different approach,” says Dinning. “We knew that easy-to-share, compact files are a big deal to people. So we set out to help them capture high quality 5 megapixel photos, where they could zoom without losing detail, and keep file sizes friendly too.” With the Nokia 808 PureView – our latest high-end cameraphone – this is achieved by a powerful image sensor, which captures more light, and an image processor which converts the 41 megapixels from the sensor into highly detailed 5MP photos. Importantly, photo file size is about 1 megabyte – which makes it easy to upload to social networking sites straight from a mobile phone.
Designing for human instinct
Speed is everything for mobile photography, especially when it comes to zooming and framing a picture. “We set out to make everything instinctive,” says Greg Steeves, Principle Usability Specialist. “We explored how people made gestures, the direction of movement and how it could work intuitively as people expected.” The result, seen on the Nokia 808 PureView, is on-screen slide zooming and cropping. Every aspect has to be considered so it’s only a matter of seconds from framing a photo to hitting the shutter button and sharing what you’ve captured. “We rounded off the edges of the Nokia 808 PureView so it wouldn’t snag on your jeans pocket,” says Jamie
Langford, Head of Industrial Design, Smart Devices. “We considered details such as a ceramic coating which has a beautiful finish and is easy to grip.”
“We always kept in mind it’s a smartphone too,” says Langford. “We bonded the 4 inch screen to the sculpted glass so the display is optimised for reviewing and sharing images on your phone.”
Photography that works for you
A high performance cameraphone is about more than just a high number of megapixels. You need to be able to capture a shot quickly in the highest possible quality. Editing on the go, if necessary, and sharing instantly to social networks – all from a mobile phone. The Nokia 808 PureView is our latest technological leap forward which brings all this together to better help people take and share photos. Capturing a perfect photo opportunity is one thing, but maybe it’s the photos on your hard drive waiting to be edited and shared which is really missing the moment.
analysys:
Product levels of Nokia Core benefit: Communication Basic product: Feature and design: Small sizes, sliding and flip open Quality Level: Excellent quality Brand Name: Nokia Packaging: Attractive outer package Expected product: Looks good, light weight, easy to operate, battery durable with long standby time, color display, polyphonic ringtones. Augmented product: With FM radio, MP3 player, camera, voice dialing etc. Potential product: With internet, e-mail, camcorder for videos, TV channels.
LOGO
‘Nokia’ in Finnish means means a dark, furry animal we now call the Pine Marten weasel. However, this has little to do with the current business and brand image. The origin of the company name, can rather be attributed to the setting up of the wood pulp mill (set up by Knut Fredrik Idestam), on the banks of Nokianvirta river in the town of Nokia. The Nokia Corporation was formed as a merger of Finnish Rubber Works (which also used a Nokia brand), the Nokia Wood Mill, and the Finnish Cable Works in 1967. The company has sold a variety of products in the past including television, shoes, car tires and others. The evolution and the meaning of the logo is unclear due to the changing business over the years.
1865:
This is their first logo which was designed in 1871 for the Nokia featuring a fish which leaves many people asking what on earth does fish have to do with what Nokia have ever done? Well, as you may know Nokia weren‟t always the mobile phone company we know it as now. And no I‟m not about to tell you that they were a fishing company! The name Nokia derived from the town where their first offices were based, yes, you guessed it, somewhere called Nokia in Finland! The fish is a reference to the river which was located nearby called Nokiavirta. At this point in time, the company Nokia were manufacturing paper.
Perhaps it‟s the sentimental fool within me but I rather like this logo. Effervescently simple whilst incredibly identifiable as a brand logo. If this logo was used today in other industries I don‟t think many people would be critical of its design, I can just imagine this logo for a camping equipment company.
1965:
Next, Nokia moved in to manufacturing rubber which was to be their main business, but also moved in to the electronics and cable business. The fish logo however, wasn‟t dropped until over 60 years later when this new logo was introduced in 1965. By this time, Nokia‟s main focus was on the cable industry.
I really dislike this logo and to be honest I think it‟s one of the worst I‟ve seen from the 1960′s. It looks like a poor man‟s mashup of Pepsi meets Nokia. Says nothing about the company and is so bland if you saw it you wouldn‟t notice it. But hey, they were manufacturing rubber and cable, a personable brand logo wasn‟t exactly vital for their success. No surprise though that this logo lasted just under a year
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Now, this is where I have a logo missing. I‟m not the only one, but I seem to be the only one who acknowledges it existed. Most people when discussing the evolution of the Nokia logo will jump straight to the next one. The one before this logo was identical, however featured the text „MOBILE PHONES‟. I do have a screenshot of it from a magazine advert where you can see the logo.
Rocket:
The change here isn‟t just the addition of colour, but the removal of „MOBILE PHONES‟. By this time Nokia had either recognised or decided that they should or would be known for one thing and one thing only, mobile phones. The need to state what Nokia does was moot. The colour of the Nokia text is a light blue colour, soft yet clear. The reason for the colour blue isn‟t immediately obvious, it‟s a reference to their home country; Finland. Their flag features a cross of the colour blue. I‟m sure if I remember correctly, but when Nokia first started colourising the text in their logo it featured a blue very close to the dark blue of the Finnish flag but over time changed to the lighter blue we see now.
The trident/fork icon used in the logo is a reference to mobile phone cells, the connection from your phone to the towers. The focus at this time on mobile handsets was reception, people were put off buying them because of a fear that there would simply be no reception for them to make phone calls. Nokia needed to remind people that not only were they capable of building handsets which didn‟t suffer the “CAN YOU HEAR ME NOW” syndrome of other phones but also that they were the ones behind the GSM technology. A job well done I think.
Nokia then dropped the trident icon from their logo and stuck to just text, but not any old text, this time featuring their new found slogan “Connecting People” which I believed was coined by Ove Strandberg, one of the key players in Nokia‟s success. The issue I have with this logo is that the two type fonts simply don‟t go well together and the typeface for the „Connecting People‟ text is bog standard Times New Roman. I‟m not 100% as to how long this logo lasted but again, if geek memory serves me correct it was less than a year till it was redesigned to the logo we know today.
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This time Nokia hired a professional typographer to redesign the logo, Erik Spiekermann of Germany who is a pretty well known and well respected typography expert and designer. The “Connecting People” text is now complementary in design to the Nokia typeface. This is why you get professionals in!
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So is this the last of the Nokia logo rebrands? Will we see a completely new, more hip and trendy one? Well, my money is on a major rebranding within the next 5 years. Nokia has seen its sales stall over the past 5 years and I believe this is down to one thing and one thing only. The Apple iPhone.
Without getting in to a vicious diatribe about the iPhone I will instead criticise Nokia for obsessing over what the iPhone is and does. Nokia has been well known for it‟s own unique designs and for leading the mobile phone world in innovation, not imitation. You know the ball they‟ve been keeping their eye on? Well I think they‟ve lost that focus and instead are obsessing over the iPhone.
I think their current logo is outdated and is in need of a change. It reminds me too much of the late 90′s and doesn‟t inspire one to think of innovation, something they can‟t assume people will associate with their brand any more.
Nokia is quite possibly one of the biggest success stories of the mobile phone boom. What started off as a relatively small company dabbling in bits and pieces, ranging from paper to rubber to electronic products is now a massive brand known purely, if not exclusively for its mobile phones.
Many people misinterpret Nokia‟s success as simply being there at the right time, but that is a gross insult to the near flawless goings on of the company. Back when mobile phones first came out they were not only clunky but very unuser-friendly and certainly not marketed to the common person. Very slowly mobile phone manufacturers started noticing that it wasn‟t just so called businessmen who wanted mobile communication, but everyone did. Nokia had been since the 1980′s developing commercial mobile telephones and in the early 90′s had developed the GSM standard, the standard all of us in the UK and Europe use to make calls.
Despite being the leader in the development of the mobile network technology Nokia never took their eye off the consumers. Often, a company that is the leader in the development of technology takes the arrogant approach of seeing the common man as someone unworthy of attention. Take IBM for example.
Nokia were the first mobile phone manufacturer to successfully make good quality mobile handsets with a mind on ensuring a clear and user friendly user interface. That is the reason for their initial success. The reason for their continuing success was because again they never took their eye off the ball, the everyday consumer. Products were developed with the consumer in mind, whilst other manufacturers were taking the arrogant approach of if they want it than they‟ll buy it. Nokia wanted to know what people wanted, why they wanted it, how they wanted it, when they wanted it. Not only innovators in the technology behind mobile phones and the mobile phone network system but innovators in their approach to consumers.
Not only was innovation and consumer focus was at the forefront of Nokia‟s strategy but also the development of the brand. The only mobile phone company to have a branded and copyrighted ringtone on all their handsets, people knew when they heard that ringtone, that person was using a Nokia, regardless of whether they could see the handset. A simple, yet immensely effective tool for raising brand awareness.
Many companies stay away from having taglines or mottos, after all it‟s a dead moot situation if you develop a tagline that people just don‟t identify with. Not Nokia though. As a result of their marketing pitches at the start of their mobile phone development they identified one goal, to connect people. Once they developed the GSM technology and the handsets for it, they certainly were connecting people. Personally, I can‟t think of any other brand tagline that can outrank Nokia‟s. Simple, relevant and self descriptive. To go with the motto „Connecting People‟ they incorporated two hands touching in to their redesigned logo which you can see below.
A Finnish multinational communications corporation, namely Nokia Corporation is known to be one of the biggest telecommunications companies throughout the globe. Nokia Corporation rules over telecommunication industry by producing innovative and distinctive mobile phones, smartphones, multimedia computers and networks. It started its business in 1960s and has undoubtedly turned out to be a global pioneer of the industry. Nokia logo, like the company, is tantamount to contemporary mobile technology, high tech gadgets and fashionable ways to communicate and explore. Nokia Co. has offered every endeavor to decode the mission intended by the company through its brilliant logo design. Thus, the ‘Nokia Connecting People’ slogan was born with the Nokia logo. The slogan of Nokia logo provides the brand with an exceptionally strong elevated altitude in the communication industry. The slogan explains the company goal to connect people without any barricade and with total comfort.
Findings: These elements we founded in our project work Design Elements of Nokia Logo:
Nokia logo features a perfect portrait of two people almost joining hands with each other. The illustration provides a polite pillar to the Nokia logo and has expertly conveyed the company’s mission along with the slogan.
Shape of Nokia Logo: The Nokia logo is a brilliant image which explains the company expertise in a subtle way. Nokia logo is designed in a simple yet elegant shape with a well-defined slogan. The simplicity of the Nokia logo expresses the bold and unique characteristics of the company and its exceptional products. Color of Nokia Logo: A dull blue tint is used for Nokia logo to demonstrate the pre-eminent corporate image of the Nokia Co. Blue shade defines the firm durability and credibility of the company at its most. Hence, the use of the particular shade has enhanced the company’s attributes. Font of Nokia Logo: The use of bold typeface has been adopted for Nokia logo. However, the font itself is very plain and summarizes the easy going character of the firm. The slogan of Nokia logo is engraved in the same typeface though in a smaller font size. Both the representations project a highly professional spirit which is worthwhile for the corporation.
Nokia Logo
Nokia Corporation has been in the telecommunications business since the 1960s and has become a global leader of the industry. The Nokia logo, like the company, is synonymous with mobile technology, high-tech gadgets and new ways to communicate and explore. So when it came to designing their logo, Nokia Co. made every effort to make its logo represent the company‟s mission. And thus, the infamous „Nokia Connecting People‟ logo came into being. Features of the Nokia Logo: Let‟s look at the features of the Nokia logo that make the brand so attractive. What’s in a Slogan? The Nokia logo consists of a very burly slogan that gives the brand a truly strong position in the telecommunication industry. The slogan cleverly expresses the company‟s mission, which is to connect people without barrier and distance. This has made the Nokia logo stand out from the rest. Picture Perfect! There is a perfect image of two people almost joining hands with each other on the Nokia logo. The image has given a proper support to the logo and has brilliantly complimented the company‟s mission and the slogan. A Powerful Brand. Undoubtedly, Nokia is a powerful player in the mobile telecommunication industry. Its mobile phones and gadgets have been infiltrated globally in mobile markets and are the customers‟ favorite. Apart from being celebrated for its mobile phones, Nokia Co. also offers it‟s customer other corporate functions which include multimedia devices and applications, enterprise solutions and network services. This further makes the Nokia logo a common household icon.
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recommendations through out colloborative recearch we have find out some areas where nokia should empasize more so that it continues to be the market leader and have an edge over its competetiors: these include custmer satisfaction nokia should come with more added value added products todays nokia logo is very much understandble to customers but they should come with visually informative and at the same time entertaining also features and design of nokia should be innovative in which they should focus more on the research and devolepment product competetiveness the products of nokia should be innovative atleast at par from the competetors regarding technology and design research and devolepment demand and supply : strong demand and supply network should be established for smooth availbulity of products to customers
1. Do you think nokia hand sets updated with the latest futures? Yes No 2. Are Nokia mobile Readily available in the market? Yes No 3. Do u think Nokia mobile is user friendly? Yes No 4. Do nokia provide good service after sale? Yes No 5. Why do you prefer Nokia?
Nokia brand name User friendly Better future All the above 6. Does nokia phone come with a reasonable price? Yes No 7. If a mobile company offers same features, quality, price as Nokia, will still you go for Nokia? Yes No 8. Except nokia your other preferred mobile phone brands? Samsung LG Motorola Others 9. How do you rate the after sale service of nokia? Very good Good Neither good nor bad Bad Very bad
Question No 1 2 3
Yes % 85 86 100
No % 15 14 0
4 6 7
65 75 50
35 25 50
Manager 1. 2. 3. 4. 5. 6. How many different products of Nokia currently you are having? How many customer visits in a day? How many of them purchase a hand set? Which handset model’s sale is highest? What were the customer responses for new product? Which feature customer generally looks for?
