Nokia
Content
1. What is your favourite make of mobile?
1. Nokia 2. 3. Sony Ericsson
2.In determining which phones you want to buy what are the most important features?
1. Long Battery Life 2. Technological Features specification of mobiles 3. Appearance/design 4. Usability
3.In purchasing phones does your choice depend on?
1. Brand popularity make and model of mobile 2. Technological features, specification of mobile 3. A bit of both 4. Cost
Importance
Satisfaction
Not Important
1 In picking which phones you want to buy what are the most important features please number them as the most important? 2 3
Very Not Satisfied Important
4 5 1 2 3
Very Satisfied
4 5
1. Touch Screen
2. Long battery Life
3. Huge memory for contact lists storage of music /media
4. Tv mobile
5. Camera features webcam inbuilt
6. Wireless technology wi fi
7. MP3/MP4 video player
8. Internet technology
9. Email facility
10. Skype Technology
11. Quadband (use phone globally)
12. GPRS
13. bluetooth
Design
Usability/features
Poor
1 poor 2 average Nokia N97 32gb 3 good 4 very good
Excellent Not Satisfied
5 excellent 1 poor 2 average 3 good
Very Satisfied
4 very good 5 excellent
Samsung Jet
Sony Ericsson C510
HTC magic with Google
Sony Ericsson W595
Samsung Tocco Ultra Edition
Samsung Steel
Nokia 6303
Nokia 6730
Nokia White
Ericsson C510
Blackberry Curve
Nokia N85
Samsung Blade
Blackberry Storm Smartphone
Nokia E71
Sony Ericsson W715
Sony ericsson C905
Blackberry bold
Blackberry Curve
How much would you pay for a new mobile phone?
£15 to £30 £30 to £50 £50 TO £100 £100 TO £150 £150 TO £200 £200 TO £400
What factor would determine you buying a skype phone?
1. Costs 2. Range of models 3. Usability 4. Make and model
Which provider do you currently have a contract or pay as you go with?
Vodafone T Mobile O2 Carphone Warehouse Orange Phones for U
If you were given an extensive choice of the latest phones on a Pay as You go tarif (Vodafone,O2,Orange,Lycamobile, Lebara, T mobile would you buy from this company?
Yes No
8. How often you buy mobile phone? (Please choose only one box.) □ Every time they launch a new model □ Every 2-3 years □ More than 2 times a year □ When the old one is broken □ Once a year □ Other....................... 9. Which mobile phone do you prefer? (Please choose only one box.) □ Samsung □ Panasonic □ Sony Ericsson □ Siemens □ Nokia □ Sharp □ Motorola □ NEC □ Other....................... 10. Criteria for mobile phone: (Please choose the most important reason – one only.) design □ Good □ Reliability and High quality □ Famous brand □ Other....................... □ Practical functions □ Match your lifestyle □ Newness and Novelty □ Value for money □ Multifunction due to various technologies and features ii
Appendix Questionnaires and Results
11. What is the most ‘undesirable factor’ that makes you reject particular mobile phone? (Please choose the most important reason – one only.) □ Unattractive design □ Low quality and Unreliable □ No-name brand □ Difficult to use □ Do not fit your lifestyle □ No new features □ Dated or old model □ Unreasonable price □ Other....................... ---------------------------------------------------------------------------------------------------------------------12. How often you buy new clothes? (Please choose only one box.) □ Every week □ Once every 2-3 months □ When the old one is worn out □ Every 2-3 weeks □ Every season □ Special occasion □ Once a month □ Less than 4 times a year □ Other....................... 13. Which fashion brand do you prefer? (Please choose only one brand.) □ DKNY □ Next □ Topshop/Topman □ Marks & Spencer □ Gap □ Matalan □ Versace □ H&M □ Other....................... 14. Criteria for clothes: (Please choose the most important reason – one only.) design □ Good □ High quality □ Famous brand □ Other....................... □ Practical and Easy to look after □ Match your lifestyle and personality □ Newness and Trendiness □ Value for money □ Multipurpose (e.g. suitable to wear in many occasions)
iii
Appendix Questionnaires and Results
15. What is the most ‘undesirable factor’ that makes you reject particular fashion brand? (Please choose the most important reason – one only.) □ Unattractive design □ Low quality □ No-name brand □ Impractical and Difficult to look after □ Do not fit your lifestyle □ Can be worn only limited occasions □ Outdate or last-season style □ Unreasonable price □ Other....................... ----------------------------------------------------------------------------------------------------------------------
1. Nokia 2. 3. Sony Ericsson
2.In determining which phones you want to buy what are the most important features?
1. Long Battery Life 2. Technological Features specification of mobiles 3. Appearance/design 4. Usability
3.In purchasing phones does your choice depend on?
1. Brand popularity make and model of mobile 2. Technological features, specification of mobile 3. A bit of both 4. Cost
Importance
Satisfaction
Not Important
1 In picking which phones you want to buy what are the most important features please number them as the most important? 2 3
Very Not Satisfied Important
4 5 1 2 3
Very Satisfied
4 5
1. Touch Screen
2. Long battery Life
3. Huge memory for contact lists storage of music /media
4. Tv mobile
5. Camera features webcam inbuilt
6. Wireless technology wi fi
7. MP3/MP4 video player
8. Internet technology
9. Email facility
10. Skype Technology
11. Quadband (use phone globally)
12. GPRS
13. bluetooth
Design
Usability/features
Poor
1 poor 2 average Nokia N97 32gb 3 good 4 very good
Excellent Not Satisfied
5 excellent 1 poor 2 average 3 good
Very Satisfied
4 very good 5 excellent
Samsung Jet
Sony Ericsson C510
HTC magic with Google
Sony Ericsson W595
Samsung Tocco Ultra Edition
Samsung Steel
Nokia 6303
Nokia 6730
Nokia White
Ericsson C510
Blackberry Curve
Nokia N85
Samsung Blade
Blackberry Storm Smartphone
Nokia E71
Sony Ericsson W715
Sony ericsson C905
Blackberry bold
Blackberry Curve
How much would you pay for a new mobile phone?
£15 to £30 £30 to £50 £50 TO £100 £100 TO £150 £150 TO £200 £200 TO £400
What factor would determine you buying a skype phone?
1. Costs 2. Range of models 3. Usability 4. Make and model
Which provider do you currently have a contract or pay as you go with?
Vodafone T Mobile O2 Carphone Warehouse Orange Phones for U
If you were given an extensive choice of the latest phones on a Pay as You go tarif (Vodafone,O2,Orange,Lycamobile, Lebara, T mobile would you buy from this company?
Yes No
8. How often you buy mobile phone? (Please choose only one box.) □ Every time they launch a new model □ Every 2-3 years □ More than 2 times a year □ When the old one is broken □ Once a year □ Other....................... 9. Which mobile phone do you prefer? (Please choose only one box.) □ Samsung □ Panasonic □ Sony Ericsson □ Siemens □ Nokia □ Sharp □ Motorola □ NEC □ Other....................... 10. Criteria for mobile phone: (Please choose the most important reason – one only.) design □ Good □ Reliability and High quality □ Famous brand □ Other....................... □ Practical functions □ Match your lifestyle □ Newness and Novelty □ Value for money □ Multifunction due to various technologies and features ii
Appendix Questionnaires and Results
11. What is the most ‘undesirable factor’ that makes you reject particular mobile phone? (Please choose the most important reason – one only.) □ Unattractive design □ Low quality and Unreliable □ No-name brand □ Difficult to use □ Do not fit your lifestyle □ No new features □ Dated or old model □ Unreasonable price □ Other....................... ---------------------------------------------------------------------------------------------------------------------12. How often you buy new clothes? (Please choose only one box.) □ Every week □ Once every 2-3 months □ When the old one is worn out □ Every 2-3 weeks □ Every season □ Special occasion □ Once a month □ Less than 4 times a year □ Other....................... 13. Which fashion brand do you prefer? (Please choose only one brand.) □ DKNY □ Next □ Topshop/Topman □ Marks & Spencer □ Gap □ Matalan □ Versace □ H&M □ Other....................... 14. Criteria for clothes: (Please choose the most important reason – one only.) design □ Good □ High quality □ Famous brand □ Other....................... □ Practical and Easy to look after □ Match your lifestyle and personality □ Newness and Trendiness □ Value for money □ Multipurpose (e.g. suitable to wear in many occasions)
iii
Appendix Questionnaires and Results
15. What is the most ‘undesirable factor’ that makes you reject particular fashion brand? (Please choose the most important reason – one only.) □ Unattractive design □ Low quality □ No-name brand □ Impractical and Difficult to look after □ Do not fit your lifestyle □ Can be worn only limited occasions □ Outdate or last-season style □ Unreasonable price □ Other....................... ----------------------------------------------------------------------------------------------------------------------
