Oat drinks are defined as a food products that are formulated through processing oat with milk or other liquid ingredient. It is marketed as a supplementary food and positioned as a healthy, fast and convenient option for breakfast. Consumers are giving preferences to health drink products as well as the value added products which is expected to fuel the growth of oat drink market over the forecast period. In addition, growing number of single individuals along with rising number of working women across the globe is leading to changing lifestyle, improving living standards and increasing urbanization are some of the factors which are expected to drive the market of oat drinks over the forecast period.
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Oat drinks are defined as a food products that are formulated through processing oat with milk or other liquid ingredient. It is marketed as a supplementary food and positioned as a healthy, fast and convenient option for breakfast. Consumers are giving preferences to health drink products as well as the value added products which is expected to fuel the growth of oat drink market over the forecast period. In addition, growing number of single individuals along with rising number of working women across the globe is leading to changing lifestyle, improving living standards and increasing urbanization are some of the factors which are expected to drive the market of oat drinks over the forecast period.