Organic aquaculture is the need of present day situations existing in this world of indiscriminate use of nature
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Content
Organic Aquaculture -Opportunities for Emerging Markets
The environmental challenge for exporting to Europe
OECD Workshop on Opportunities and Challenges of Fisheries Globalisation Markus Stern SIPPO – Swiss Import Promotion Programme
Modern Seafood Marketing
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Trends in Europe
Consumer market trends
Ecology
Social Aspects
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Neglecting market trends means out of the market
poor quality
Service antibiotics Center chemicals
negative press price wars
environmental factors
poor social responsibility
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Regulations and market requirements
• Import duties, levies (anti-dumping), taxes, VAT, import licensing, quota, phytosanitary certificates, bans • Standardisation - technical specifications - performance of goods and services ⇒ CE Marking • Quality management ⇒ ISO 9000 series, ISO 22000 (food industry) • Health and safety (no risk for the safety and health of persons) ⇒ HACCP, Good Agricultural Practice (GAP), Good Manufacturing Practice (GMP) EurepGap, IFS, BRC, organic certificate • Environment, waste management ⇒ Green dot (some countries), ISO 14001, Ecolabeling, FSC, MSC • Social accountability ⇒ SA 8000, Fair trade (IFAT, IFOAM, Max Havelaar)
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Market Perspectives for Organic Food
International Market 2006: > $ 30 billion USA: > $ 15 billion Europe: > $ 15 billion Asia: > $ 900 million Asia: Oceania: > $ 400 million Oceania: Others: ? Others: International Market 2007: est. $ 40 billion est. Growth per year: 10 – 15% year: ⇒ Growth potential of the global organic markets ⇒ Global change in consumer behaviour
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Consumer Behaviour
Reasons, why some consumers prefer organic products: 75% health-consciousness 60% environmental reasons 25% better taste How many consumers buy organic products? 20% of the consumers buy regularly organic products 50% of the consumers buy organic products once in a while 30% of the consumers never buy organic products
Organic aquaculture projects
Vietnam Black Tiger shrimp White shrimp Trout Scallops Black Tiger shrimp Black Tiger shrimp & FW Prawns 1‘198 farmers (1 farm) farm) 4-5 Farms 1 Farm 1‘000 farmers certified
Ecuador & Peru Bangladesh
Certified Certified in process in process 300-500 300certified 2007 just started
India
1‘500 – 3‘000 farmers
Indonesia Not yet Mozambique defined
planned
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Interfaces areas of co-operation
Activities of partners partner organisations
Activities of SIPPO
Production
Processing
Export marketing
Match-making
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Organic black tiger shrimp in Vietnam
Protection and re-forestation of mangroves 1‘198 Aquafarms in Ca Mau
No use of pesticides, herbicides and antibiotics Training/ Vietnam
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SIPPO RIA2 / MOFI Shrimp Hatchery Improvement Project
Domestication of Penaeus monodon in indoor system and production of specific-pathogen-free shrimps
Nguyen Van Hao, Nguyen Duy Hoa, Nguyen Quoc Hung, Vu Thanh, Thanh, Greg Coman, Olivier Muller, Uwe Waller, Patrick Sorgeloos, Roeland Wouters, Coman, Sorgeloos, Wouters,
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Organic Aquaculture in Myanmar, Thailand and Malaysia
Duration Location Estimated total costs Financing from the Common Fund Counterpart contributions in cash and in kind Co-financing (FAO/SIPPO) CoProject Executing Agency (PEA) Supervising Body : : : US$ 133,875 INFOFISH Sub-Committee on Fish Trade of the FAO SubCommittee of Fisheries, as the designated International Commodity Body (ICB) for Fishery Products : : : : : 36 months Union of Myanmar, Thailand and Malaysia US$ 1,401,875 US$ US$ 835,217 432,783
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Organic aquacultural production
Advantages Market opener / competitive product / price premium Steady buyer, co-operation coNatural production sites Positive image Market trends in Europe Opportunities opportunities for smaller producers in rural areas favours “natural” production methods can often be applied in developing countries on current production, but needs certification
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Coop 2005 Purchases of Organic Shrimps from State Owned Enterprise 184 and Camimex
Summary of Purchases 2002-2006