Organic

Published on July 2016 | Categories: Topics, Art & Design | Downloads: 91 | Comments: 0 | Views: 529
of 17
Download PDF   Embed   Report

Organic aquaculture is the need of present day situations existing in this world of indiscriminate use of nature

Comments

Content

Organic Aquaculture -Opportunities for Emerging Markets

The environmental challenge for exporting to Europe
OECD Workshop on Opportunities and Challenges of Fisheries Globalisation Markus Stern SIPPO – Swiss Import Promotion Programme

Modern Seafood Marketing

1

Trends in Europe

Consumer market trends

Ecology

Social Aspects

Modern Seafood Marketing

2

Neglecting market trends means out of the market

poor quality

Service antibiotics Center chemicals

negative press price wars

environmental factors

poor social responsibility

Modern Seafood Marketing

3

Regulations and market requirements
• Import duties, levies (anti-dumping), taxes, VAT, import licensing, quota, phytosanitary certificates, bans • Standardisation - technical specifications - performance of goods and services ⇒ CE Marking • Quality management ⇒ ISO 9000 series, ISO 22000 (food industry) • Health and safety (no risk for the safety and health of persons) ⇒ HACCP, Good Agricultural Practice (GAP), Good Manufacturing Practice (GMP) EurepGap, IFS, BRC, organic certificate • Environment, waste management ⇒ Green dot (some countries), ISO 14001, Ecolabeling, FSC, MSC • Social accountability ⇒ SA 8000, Fair trade (IFAT, IFOAM, Max Havelaar)

Modern Seafood Marketing

4

Market Perspectives for Organic Food
International Market 2006: > $ 30 billion USA: > $ 15 billion Europe: > $ 15 billion Asia: > $ 900 million Asia: Oceania: > $ 400 million Oceania: Others: ? Others: International Market 2007: est. $ 40 billion est. Growth per year: 10 – 15% year: ⇒ Growth potential of the global organic markets ⇒ Global change in consumer behaviour

Modern Seafood Marketing

5

Consumer Behaviour
Reasons, why some consumers prefer organic products: 75% health-consciousness 60% environmental reasons 25% better taste How many consumers buy organic products? 20% of the consumers buy regularly organic products 50% of the consumers buy organic products once in a while 30% of the consumers never buy organic products

Modern Seafood Marketing

6

The Organic Approach
origin/source of material

Pilot farm / hatchery

• fishmeal/-oil • plant material • pigments etc.

feed factory
• environment harvesting • documentation • book-keeping • storage

chain of custody

System of inspection

farm

processing storage export

Modern Seafood Marketing

7

Organic aquaculture projects
Vietnam Black Tiger shrimp White shrimp Trout Scallops Black Tiger shrimp Black Tiger shrimp & FW Prawns 1‘198 farmers (1 farm) farm) 4-5 Farms 1 Farm 1‘000 farmers certified

Ecuador & Peru Bangladesh

Certified Certified in process in process 300-500 300certified 2007 just started

India

1‘500 – 3‘000 farmers

Indonesia Not yet Mozambique defined

planned

Modern Seafood Marketing

8

Interfaces areas of co-operation

Activities of partners partner organisations

Activities of SIPPO

Production

Processing

Export marketing

Match-making

Modern Seafood Marketing

9

Organic black tiger shrimp in Vietnam
Protection and re-forestation of mangroves 1‘198 Aquafarms in Ca Mau

No use of pesticides, herbicides and antibiotics Training/ Vietnam

Modern Seafood Marketing

10

SIPPO RIA2 / MOFI Shrimp Hatchery Improvement Project
Domestication of Penaeus monodon in indoor system and production of specific-pathogen-free shrimps

Nguyen Van Hao, Nguyen Duy Hoa, Nguyen Quoc Hung, Vu Thanh, Thanh, Greg Coman, Olivier Muller, Uwe Waller, Patrick Sorgeloos, Roeland Wouters, Coman, Sorgeloos, Wouters,

Modern Seafood Marketing

11

Organic Aquaculture in Myanmar, Thailand and Malaysia
Duration Location Estimated total costs Financing from the Common Fund Counterpart contributions in cash and in kind Co-financing (FAO/SIPPO) CoProject Executing Agency (PEA) Supervising Body : : : US$ 133,875 INFOFISH Sub-Committee on Fish Trade of the FAO SubCommittee of Fisheries, as the designated International Commodity Body (ICB) for Fishery Products : : : : : 36 months Union of Myanmar, Thailand and Malaysia US$ 1,401,875 US$ US$ 835,217 432,783

Modern Seafood Marketing

12

Organic aquacultural production
Advantages Market opener / competitive product / price premium Steady buyer, co-operation coNatural production sites Positive image Market trends in Europe Opportunities opportunities for smaller producers in rural areas favours “natural” production methods can often be applied in developing countries on current production, but needs certification

Modern Seafood Marketing

13

Coop 2005 Purchases of Organic Shrimps from State Owned Enterprise 184 and Camimex
Summary of Purchases 2002-2006

$4'000'000 $3'500'000 $3'000'000 $2'500'000 $2'000'000 $1'500'000 $1'000'000 $500'000 $0

$3'800'000

$2'793'829 $2'055'992

$271'500
2002

$460'570

2003

2004

2005

2006

Eurogroup Far East Ltd – Gerhard Zurlutter – 06.01.2006

Modern Seafood Marketing

14

If you take the market seriously …

Market trends Ecological production Social responsibility Marketing Customer CCCC Customer needs & wants Market Success

Marketing Mix PPPP

Sustainability Marketing
© Osec Business Network Switzerland 2006

Modern Seafood Marketing

15

Europe Facts & Figures
Member states: 27
Population 496 Mio

Population: 496 Mio. Area total: 4‘325‘675 Official languages: 23 GDP 2006 - Total: $13.3 trillion - Per capita: $28,100

Modern Seafood Marketing

16

Modern Seafood Marketing

17

Sponsor Documents

Or use your account on DocShare.tips

Hide

Forgot your password?

Or register your new account on DocShare.tips

Hide

Lost your password? Please enter your email address. You will receive a link to create a new password.

Back to log-in

Close