Overview In 1922, nearly 50 years after Levi Strauss invented denim jeans, Levi's were still sewn and sold in San Francisco.
In 1922, nearly 50 years after Levi Strauss invented denim jeans, Levi’s were still sewn and sold in San Francisco. They were made from cloth manufactured in Greensboro, North Carolina that came from cotton grown in the southern United States. Today, Levi’s uses factories all over the world to produce its jeans. How have the company's manufacturing processes changed, and why did these changes happen? In this Project, you will explore globalization and what it has to do with your jeans (and t-shirts, coffee, laptops, cars and a lot more). Directions You work for the online edition of a local business magazine. Your editor has asked you to write four articles to be published on the website in honor of “International Corporate Responsibility Month.” Write an article about each of the following topics, being sure to address each of the points listed. “Globalization—What Is It? How Did It Happen?”Include a discussion of the political, economic and sociocultural factors involved in globalization. Provide examples of current ethical issues that globalization raises. “Marketing to a Global Audience”Include information about cross-cultural and legal issues involved in global marketing. “Corporate Responsibility—Why Does It Matter?”Include information on positive and negative practices of global corporations. “Five Global Business Trends to Watch ”Include information on five distinct and significant trends in global business. Each article should be approximately 400–500 words and should be written for a general audience with an interest in business. (Assume the audience has no specialized knowledge.) Avoid using jargon. Be sure to include facts and data to support your points. Use photos, charts, and links to other media to illustrate and supplement your articles. Be sure to document all your sources using APA formatting. You can use the Concept Organizer, available in the Project resources, to help you plan your articles.
