One particular area of confusion in today’s enterprise application market is choosing the right solutions to enhance product profitability.A generic business strategy does not apply to all companies, no one application strategy is right for a given manufacturer. PLM system leads engineers, designers and other stakeholders in the automotive industry’s present and future. We believe informed, coordinated engagement by all these is crucial to meet the triple bottom line challenge to people, planet, profit, posed by sustainability, and to emerge from today’s industry turmoil strengthened and poised to lead. The power of PLM comes from the ability to effectively provide enough discipline and control on the product innovation environment. Better managing product data is not the ultimate goal. Better access to information allows manufacturers to decrease product and process costs by making the right decisions at the right time in the development cycle.