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What would make your customers stand up and take a fresh look at your business? Exceed their expectations. Give them something that they will value without char ging them for it. Add convenience to their lives. What can you do to tempt your customers with something of value that will provid e a good ROI? If you don t try, you will likely lose them to those competitors who are taking th is advice. Make a goals board. Survey your customers Answer questions on LinkedIn Talk to your vendors. Think of a brilliant value-add idea to better serve your customers indian mkt relies on solution rather on a product mission : no compromize on the power of comfort vision : leading innovative foot wear brand in the next 10 years

1 intro 2 scope for the business ( trend for footwear mkt in india) 3 product design ( pl ppt) 4 business model & strategy( need to add our entire strategy of outsourcing) 5 features(pl ppt) 6 advantages(pl ppt) 7 target customers(pl ppt) 8 distribution channel(pl ppt) 9 financial calculations(balance sheet) 10 post launch (need to work) 27/09/2011 Indian footwear market is estimated at about Rs 19,900 crore with a growth rate of 8-10 per cent. The and Men tes category covers casual, formal, semi-formal sports shoes along with sandals for men and women. s segment accounts for 59 per cent of the market, while women s segment contribu 41 per cent.

The overall share of organised retail is 20 per cent and is expected to reach 25 -30 per cent by 2015. Urban India is estimated to contribute 70 per cent to the overall footwear market in FY 2011. Exclusive-brand outlets a ccount for over 50 per cent of the footwear market followed by multi-brand outlets at 28 per cent. The preference for branded products is on the rise with a growing consumer prefe rence to shop from organised retail locations like malls/large format stores. Key brands in India are Bata, Liberty, Clarks, Woodland, Khadims, Metro, Red Tap e, The Loft, M&B Footwear, Da Milano, Timberland, Puma, Nike, Adidas, Reebok, M&B, Rockport, Provogue, Lee Cooper, Con verse, Nine West, Aldo, Relaxo etc.

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