Ppt on Mobile Phones
Content
Project on Research of Mobile phones
N97
History of mobiles
1946 ² Wireless Telephones 1981 ² Portable Units 1983 - DynaTAC 8000X 1989 ² GSM Digital Phones
New features
Current Design Convergent Devices 3G Next Generation Phones
Introduction of different company·s mobile phones
1.Nokia«««.. 2.Motorola««.. 3.Samsung««.. 4.Reliance«««« 5.LG«««««««
1- Introduction of Nokia
The Chairman of Nokia company Is Mr. Jorma Jaakko Ollila. Ollila. And CEO of the Nokia Company is Mr. Olli Pekka Kallasvuoe. Kallasvuoe. The Head Office Of Nokia Is Finland(1981). In the Finland(1981).
2-Introduction of Motorola
Motorola started in Chicago. Chicago. Head quartersquartersSchaumburg & US. US. Key peoplepeopleGreg Brown (President & Ist Co-CEO). CoSanjay Jha (IInd Co-CEO) Co-
It pioneered the flip phone with the StarTAC in the mid-1990s midIt enjoyed a resurgence with the RAZR in the midmid-2000s The first phone to use the newest version of Google's open source OS, Android 2.0, was released on November 2, 2009 as the Motorola Droid
Marketing Strategy
The emphasis should be given to direct marketing and customer relationship management (CRM).) The products should be stylish and in with the current trend and technology. Product differentiation could be done on the basis of the respective bundling
New models
Motorola Triumph Motorola Photon 4G
Motorola DROID 3 Motorola WILDER
3- Introduction of Samsung
The Samsung company started in 1 march 1938 in Koria. Koria. The founder & the Chairman of Samsung company is Byung Chull Lee. Lee. It is the second largest Company after Nokia.
In 1993 Samsung developed the 'lightest' mobile phone of its era. The SCH-800 and it was SCHavailable on CDMA networks. Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industry.
Marketing strategy
Product innovation: Analysts felt that the wide innovation: product range of Samsung was one of main reasons for its success in the Indian market Distribution: stateDistribution: 18 state-level distribution offices and a direct dealer interface. Advertising and sales promotion: Samsung promotion: launched corporate advertisements highlighting its technologically superior goods
New models
I9103 Galaxy Z
Samsung Trender
Conquer 4G
Samsung Gravity SMART
5- Introduction of Reliance
Reliance started in 1966. 1966. The founder of Reliance Was Mr. Dhiru Bhai Ambani. Ambani. The annual turnover of Reliance is $35.9 billion. The annual profit of Reliance Company is $4.85. $4.85.
Marketing strategy
Announced a new channel marketing strategy to reward its distributors and build on its channel successes in the region Future tech should endorse local film stars and athletes for their products and not go for international stars, which the local people wouldn't be able to relate to
Huawei C6100
Blackberry Curve 8530
HTC Wave P3000
Micromax E360
6- Introduction of LG
It established in 1958. 1958. The LG launch GSM mobile in 2001. CEO of LG mobile Mr. Yong Nam. Nam. He became CEO in Jan 2007.
In 2002, LG UMTS Mobile division demonstrate the World first WCDMA Video Telephony at Korea LG·s mobile division is the fourth biggest handset seller in the world and still growing LG·s just signed a deal with Microsoft to work Windows Mobile into its future products, and is looking into Google Android too to create the company·s smartest smart phones yet.
Marketing strategy
To develop products that deliver high value to consumers Sustaining one market price in all stores Maintaining a price gap with main competitors to retain a premium image, Unique promotions for target customers and wellwell-trained customer care executives are features.
LG Optimus White
LG EGO Wi-Fi
LG US760 Genesis
Comp. preferred by the respondents.
Options Nokia Motorola Samsung Reliance LG
Total
Respondent 61 9 14 6 4
97
% age 63 10 14 6 4
100.00 3% 14% 10% 6% 4%
%age
Nokia Motorola
63%
Samsung Tata Reliance LG
Interpretation :- From above figure it is clear that % age of Nokia
mobile is very high (62.89%). After Nokia % age of customer·s preference for Samsung(14.43%) and other companies much less. Out of 97 customers.
Place of purchasing mobile phones
Options Shopping mall Subiksha mobile Shop Respondent % age 12 10 75 13
77%
% age
13% 10%
Mall
Swiksha
10
Shop
77
Total
97
100
Interpretation :- From above figure it is clear that (77%) users purchase mobile phone from shops, (13 %) users purchase from malls & (10 %) users from Subiksha mobile
Influencers for purchasing mobile
Options Results %age 36 41 13 10
100 From above figures It is clear that
10% 13% 41% 36%
% age Advertise Friends Family Other
Advertise 35 Friends Family Other
Total
40 12 10
97
INTERPRETATION :-
most of the customers are influenced by the friends(41%) and
advertises(36%).
The price range of customer·s mobile
Options/Rs 20002000-4000 40004000-6000 60006000-8000 80008000-10000 1000010000-12000 Results 58 19 10 05 05 % age 60 20 10 05 05
5% 5% 10% 20%
% age 2000-4000 4000-6000 6000-8000 8000-10 10000-12
60%
Total
97
100
INTERPRETATION :- From above Figure It is clear that 60% customer·s mobile phones cost lies in the range of Rs.(2000-4000) is much high , 20% users have mobile phone of rang Rs.(4000-6000),10% user·s mobile range is Rs.(6000-8000).
The connections of user·s mobile
Options Respondent % age
08%
%age
GSM CDMA Total
89 08 97
92 08 100
92%
GSM CDMA
INTERPRETATION :- According to above figure it is clear that 92 % users have GSM connection and 08% users have CDMA connection in their mobile phones.
Time period of respondent·s mobile phones
Options <1 year Respondents %age 61 63
30% 7% 63%
%age
(1(1-3)years 29 >3years Total 07 97
30 07 100
<1year (1-3)years >3years
INTERPRETATION :- From above figure I t is clear that 63% users are using mobile phones from less than one year,. 30% users are using between 1 year to 3 years and 7% users are using from above 3 years.
Respondents who want to prefer other mobile
Options Respondents %age Nokia Moto Sams LG Total 30 08 24 05 67 45 12 36 7 100
36% 12% 7%
%age Nokia Moto Sams LG
45%
INTERPRETATION :- From above figure it is clear that 45% customers prefer to Nokia mobile and 36% to Samsung, 12% customers to Motorola & 7% to LG mobile.
N97
History of mobiles
1946 ² Wireless Telephones 1981 ² Portable Units 1983 - DynaTAC 8000X 1989 ² GSM Digital Phones
New features
Current Design Convergent Devices 3G Next Generation Phones
Introduction of different company·s mobile phones
1.Nokia«««.. 2.Motorola««.. 3.Samsung««.. 4.Reliance«««« 5.LG«««««««
1- Introduction of Nokia
The Chairman of Nokia company Is Mr. Jorma Jaakko Ollila. Ollila. And CEO of the Nokia Company is Mr. Olli Pekka Kallasvuoe. Kallasvuoe. The Head Office Of Nokia Is Finland(1981). In the Finland(1981).
2-Introduction of Motorola
Motorola started in Chicago. Chicago. Head quartersquartersSchaumburg & US. US. Key peoplepeopleGreg Brown (President & Ist Co-CEO). CoSanjay Jha (IInd Co-CEO) Co-
It pioneered the flip phone with the StarTAC in the mid-1990s midIt enjoyed a resurgence with the RAZR in the midmid-2000s The first phone to use the newest version of Google's open source OS, Android 2.0, was released on November 2, 2009 as the Motorola Droid
Marketing Strategy
The emphasis should be given to direct marketing and customer relationship management (CRM).) The products should be stylish and in with the current trend and technology. Product differentiation could be done on the basis of the respective bundling
New models
Motorola Triumph Motorola Photon 4G
Motorola DROID 3 Motorola WILDER
3- Introduction of Samsung
The Samsung company started in 1 march 1938 in Koria. Koria. The founder & the Chairman of Samsung company is Byung Chull Lee. Lee. It is the second largest Company after Nokia.
In 1993 Samsung developed the 'lightest' mobile phone of its era. The SCH-800 and it was SCHavailable on CDMA networks. Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industry.
Marketing strategy
Product innovation: Analysts felt that the wide innovation: product range of Samsung was one of main reasons for its success in the Indian market Distribution: stateDistribution: 18 state-level distribution offices and a direct dealer interface. Advertising and sales promotion: Samsung promotion: launched corporate advertisements highlighting its technologically superior goods
New models
I9103 Galaxy Z
Samsung Trender
Conquer 4G
Samsung Gravity SMART
5- Introduction of Reliance
Reliance started in 1966. 1966. The founder of Reliance Was Mr. Dhiru Bhai Ambani. Ambani. The annual turnover of Reliance is $35.9 billion. The annual profit of Reliance Company is $4.85. $4.85.
Marketing strategy
Announced a new channel marketing strategy to reward its distributors and build on its channel successes in the region Future tech should endorse local film stars and athletes for their products and not go for international stars, which the local people wouldn't be able to relate to
Huawei C6100
Blackberry Curve 8530
HTC Wave P3000
Micromax E360
6- Introduction of LG
It established in 1958. 1958. The LG launch GSM mobile in 2001. CEO of LG mobile Mr. Yong Nam. Nam. He became CEO in Jan 2007.
In 2002, LG UMTS Mobile division demonstrate the World first WCDMA Video Telephony at Korea LG·s mobile division is the fourth biggest handset seller in the world and still growing LG·s just signed a deal with Microsoft to work Windows Mobile into its future products, and is looking into Google Android too to create the company·s smartest smart phones yet.
Marketing strategy
To develop products that deliver high value to consumers Sustaining one market price in all stores Maintaining a price gap with main competitors to retain a premium image, Unique promotions for target customers and wellwell-trained customer care executives are features.
LG Optimus White
LG EGO Wi-Fi
LG US760 Genesis
Comp. preferred by the respondents.
Options Nokia Motorola Samsung Reliance LG
Total
Respondent 61 9 14 6 4
97
% age 63 10 14 6 4
100.00 3% 14% 10% 6% 4%
%age
Nokia Motorola
63%
Samsung Tata Reliance LG
Interpretation :- From above figure it is clear that % age of Nokia
mobile is very high (62.89%). After Nokia % age of customer·s preference for Samsung(14.43%) and other companies much less. Out of 97 customers.
Place of purchasing mobile phones
Options Shopping mall Subiksha mobile Shop Respondent % age 12 10 75 13
77%
% age
13% 10%
Mall
Swiksha
10
Shop
77
Total
97
100
Interpretation :- From above figure it is clear that (77%) users purchase mobile phone from shops, (13 %) users purchase from malls & (10 %) users from Subiksha mobile
Influencers for purchasing mobile
Options Results %age 36 41 13 10
100 From above figures It is clear that
10% 13% 41% 36%
% age Advertise Friends Family Other
Advertise 35 Friends Family Other
Total
40 12 10
97
INTERPRETATION :-
most of the customers are influenced by the friends(41%) and
advertises(36%).
The price range of customer·s mobile
Options/Rs 20002000-4000 40004000-6000 60006000-8000 80008000-10000 1000010000-12000 Results 58 19 10 05 05 % age 60 20 10 05 05
5% 5% 10% 20%
% age 2000-4000 4000-6000 6000-8000 8000-10 10000-12
60%
Total
97
100
INTERPRETATION :- From above Figure It is clear that 60% customer·s mobile phones cost lies in the range of Rs.(2000-4000) is much high , 20% users have mobile phone of rang Rs.(4000-6000),10% user·s mobile range is Rs.(6000-8000).
The connections of user·s mobile
Options Respondent % age
08%
%age
GSM CDMA Total
89 08 97
92 08 100
92%
GSM CDMA
INTERPRETATION :- According to above figure it is clear that 92 % users have GSM connection and 08% users have CDMA connection in their mobile phones.
Time period of respondent·s mobile phones
Options <1 year Respondents %age 61 63
30% 7% 63%
%age
(1(1-3)years 29 >3years Total 07 97
30 07 100
<1year (1-3)years >3years
INTERPRETATION :- From above figure I t is clear that 63% users are using mobile phones from less than one year,. 30% users are using between 1 year to 3 years and 7% users are using from above 3 years.
Respondents who want to prefer other mobile
Options Respondents %age Nokia Moto Sams LG Total 30 08 24 05 67 45 12 36 7 100
36% 12% 7%
%age Nokia Moto Sams LG
45%
INTERPRETATION :- From above figure it is clear that 45% customers prefer to Nokia mobile and 36% to Samsung, 12% customers to Motorola & 7% to LG mobile.
