proctor gamble vizir launch

Case: Procter & Gamble Europe: Vizir Launch
Reading: Das, Gurucharan. 1993. Local Memoirs of a Global Manger.
Harvard Business Review, March/April.
Case Preparation Questions
1. As Charlie Ferguson, P&G’s European VP, would you authorize Wolfgang Berndt’s third
request to launch Vizir in Germany? Rationalize your answer

2. What do you think of the Eurobrand proposals? What concerns do you have? How do you
resolve them?

Assignments should be typed, single space, 12 Times New Roman Script. The cover page should
include the name of the case, the number of the group, the names of the group members with the
name of the group leader highlighted. Assignments should not be more than 3 pages. Only hard
copies submissions are allowed.

Deadline for submission is 16
th
July, 2014, 5 PM. The case would be discussed in the class
on 17
th
July. Group 4 to make the presentation. All groups other than the presenting
groups are required to submit the assignment in hard copy. Group 4 to email me a copy of
the presentation to [email protected]

Assignment 6