Pros and Cons of Bids

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FIFA 2018 World Cup Bids England Pros:  ―Fabric of the English nation‖- Prince William  Favored because of the football culture there. Football is extremely popular in England, and they are the home of football, as Blatter put it: ―I would say yes, they should bid – it is the homeland of football‖  Last time the World Cup took place in England was in 1966; More than enough time for the world cup to come back again  They learned from their campaign mistakes when they bid for 2006 World Cup and lost it. The campaign now has a less arrogant tone  existing infastructure in place (stadiums, hotels, transportation)  opportunity to generate ton of revenue (home of the most profitable pro league) - came out top in financial report (commissioned by FIFA through McKinsey and Co) - world’s largest football market  achieving highest possible marks in all five revenue areas (ticketing, sponsorship, hospitality, merchandise/liscening, television/media rights) o 3,397,000 sellable tickets  highest marks on technical report (low risk overall and only two marks of medium risk)  2012 London games gives England experience and hosting expertise  concept- Football United- selling out all tickets would achieve positive experience for all  Football United- global fund uniting people through the power of football (spending as much money as FIFA does on football around the world) o 14,000,000 in over 100 countries have benefit from English social development o will benefit 1 billion people worldwide  Blatter: ―everything is there—fans, stadiums, infastructure – it’s easy  training in some of the best stadiums in the world; treatment of injuries; state of the pitches  finest police in world; great transport links between cities; fans will feel at home in England because of country’s diversity (home crowd for every team)  28,000,000 fans visiting fan fest  100,000’s of rooms in just in hotels but on university campuses (cost affortable)  Football Hosts Football- international teams are prepared by the top Premier League teams (day to day experience by working with world class players and coaches) Spain-Portugal Cons  joint-bid  allegations of voting collusion with Qatar  Portugal hosted 2004 UEFA tournament (relatively recent)  economic crisis called pose economic risks o inability to raise money to finance stadium improvements

o with Irish bailout from EU and IMF serious questions are exist as to whether Spain could finance $1.2 billion in stadium improvements Belgium- Netherlands Russia Cons  serious concerns of racism  closed culture- inaccessibility of visas (can’t be a global event)  huge emphasis on air transporation given huge distances between cities (expensive and environmentally damaging)  security issues (Georgia, Checan seperatist groups) 2022 World Cup Bids USA Pros  melting pot of many cultures- most diverse nation on Earth  country rooted in hope and possibility for all  3.58 million attended world Cup games in 1994- largest number of people in history to attend World Cup  MLS hosts players from 59 countries  hosts 150 international friendly matches a year  two football only tv networks- 112 million people watched the 2010 World Cup  15th year of MLS  averaging 76,000 seats per stadium  free public transportation for ticket holders, greatest air infastructure in the world  hotels: 823 contracted, largest room block in history, 13,000,000 room nights  115 contracted training cities  Legacy: not through infastructure, international economic legacy (record profit for FIFA to invest worldwide), television income (20 times increase since 1994 for broadcast rights), $1 billion for NBC contract still only 25% of Olympic broadcast rights (hosting will allow FIFA to make even more money)  Sponsership deals: 30x growth since 1994, McDonalds and Visa are American companies, ability to tap into 200 million a year, can tap into $9 billion sports sponsership market o 2nd half of 50 year plan sponsership will achieve $1 billion annually  social legacy: protecting environment through not building new facilities  fully committed governmental support- Attorney General Holder present to mark American support  example of Ghanians celebrating in Miami bar and Philly areas—all peoples and countries are at home in America

 helping football grow in other countries: innovation through socket, Playing for Peace (bring Arab and Israelis together and in Northern Ireland), millions of Americans playing soccer in school recess to fight childhood obesity  social responsibility commitment can be fulfilled in the US (want 5 million people to have water) Mandela: Sport has the power to change the world. Qatar Pros issue of needing infastrcuture will be addressed through $4 billion on nine new stadiums; commitments to spend $43 billion on infastucture (roads, transport, hotel accommodation, telecommunications) by 2022 experience: World Indoor Athletics Championships 2010 first World Cup in Middle East (central to our lives) 1995 organized Junior World Cup on less than 20 days noticed promote new image for the Middle East, dialogue between different peoples (bring people together regardless of background) ―most important thing is to dream‖ compact nature of the games will elevate play because of less travel and ability to rest; fans can attend two matches a day geography: bridge between Africa, Asia, and Europe (2 billion people within a four hour flight) building subway expand road network will double hotel capacity by 2022 (100,000 hotel rooms) dismantle elements of stadiums and create up to 22 stadiums in developing nations unrivalved economic opportunities: growth of $14 billion in the Middle East football market ability for football to heal the wounds of violence in the Middle East: Iraqi team at the Asian Games at 2007 (brought together the entire country) 3.2 billion people can watch games live during primetime given compact location Middle East important region o 700 million people by 2022 o developing and growing economies government: even assurance and gaurentee on all governmental points 2nd generation cooling stadiums; 27 degrees celcius; using solar panels and without carbon footprint o will share technology with other countries

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Cons Qatar's soccer team is ranked 113th in the world High temperatures in summer (reaching 50 degrees Celcius) 10 of 12 stadiums located within a 25-30 km radius lack of atmosphere (ex. England-Brazil friendly last November)

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alienation of American ticket buyers (2nd largest purchaser of tickets beside hosting country)

Australia Cons  South Korea Japan

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