Public Relations Ethics Online

Public Relations Ethics Online

Guidelines and standards

Public Relations Ethics Online
Blogs:  A PR practitioner must identify him/herself as affiliated with the company or brand  Must communicate honestly about the corporation  Must admit openly to any mistakes of transparency or deception

Public Relations Ethics Online
Privacy:  The corporation must heighten security for teenagers and children  Must be aware of hacks for personal data from the website  Must be continuously checking to make sure the users’ data is protected  Must admit to mistakes and convince users of increased security

Public Relations Ethics Online
User-Generated Content:  A company must publicly outline rules and guidelines for contests for consumers and strictly follow them in order to ensure fairness and honesty  Must continuously scan and track the talk and content generated by users for negativity and decide whether to welcome or control it