Government is an organ It has to convince the public Public needs to be informed about affairs PR practitioner is the representative of government.
SUPERVISING AND ASSESSNG KEY ROLE EFFECTIVE ROLE
ROLE OF PR IN GOVERNMENT SECTOR
Reasons which have increased the Importance of PR in government sector
• Maintains confidence • Public Awareness • Provides shape
• Promotion of Education, Information and entertainment activities
OBJECTIVES OF PR IN GOVERNMENT
GOVERNMENT PUBLIC RELATIONS HAD TO CHANGE ITS NAME
Government Communicators act as a link between Government and Needy People of the Society.
Government Communicators act as a link between Government and Victims or survivors of any calamity.
Government Communicators act as link between Government and People using Defective goods.
The unique differences of working as a public relations officer in government when compared to private companies are:
The direct and powerful impact the work has on large numbers of people. The diverse and multiple levels of accountability.
The fish bowl environment in which government employees work.
The fiscal constraints placed on government spending.
Considering a job or a career in government communication?
ENTRY LEVEL
government salaries are comparable to those in the private sector. Benefits such as health care and retirement programs
HIGHER LEVEL
After promotion salaries quickly fall behind those in the private sector.
Promotion may include:
Starting salary somewhere in the $30,000 to $35,000 range. a writer, editor, special events coordinator, video producer, etc.