PROJECT ON
“CUSTOMER ATTITUDE TOWARDS SMARTPHONE IN
MADURAI DISTRICT”
1. NAME
2. GENDER
MALE
FEMALE
3. AGE
16 and Less
17 – 26
27 – 36
37 – 46
47 – 56
More than 56
4. Education level
Secondary
Bachelor
Master
Professionals
Others specify --------------------------5. MARTIAL STATUS
SINGLE
MARRIED
Others
6. PROFESSION
STUDENT
BUISNESS
Government EMPOLYEE
Private Employee
Professional
HOMEMAKER
OTHERs Specify ------------------------------7. Income Level:
Below 10,000Rs. 10,001-20,000 Rs. 20,001-30,000rs, 30,001-40,000
Above 40,000
8. WHAT COMPANY MOBILE PHONE ARE YOU USING?
Apple
Blackberry
Nokia
Samsung
Micromax
Others
9.
How long have you used Smartphone?
口 0-12 months 口 12-24 months 口 over 24 months
10. State your network service provider
Airetel
Aircel
BSNL
Vodafone
Idea Others specify ------
11. WHAT IS YOUR CURRENT MOBILE PHONE OPERTING SYSTEM?
ANDROID
WINDOWS
IOS (IPHONE)
BLACKBERRY
OTHERS
12. WHY ARE YOR USING THAT OPERTING SYSTEM?
Business Use Entertainment
Others specify -------------
Chatting and Browsing
Application
13. Which kinds of apps are your common-used Apps features?
口 News
口 Entertainment ( e.g. music)
口 Social networking ( e.g. Face book)
口 Lifestyle ( e.g. Fashion, shopping, magazine )
口 Game
口 Finance ( e.g. i Banking )
口 Business ( e.g. Adobe reader, power point)
口 Reference ( e.g. Google search, dictionary )
口 Others ( Please state: _____________________________________________ )
14. Have you ever purchased via Apps?
口 Yes
口 No
15. Factors influencing you to buy Smartphone:
1) Trend
2) Features 3) Needs
6) others specify------------------------------
4) software
5) cost
16. Rank the Importance of Device Specifications
Specifications
Operating Platform
Screen Size
Design
Price
Screen Size
Simplicity
Brand
Battery Life
Business Supports
Other
Rank
17. Usage pattern of Smart Phone
Daily
Usage
Few
Times
a week
Weekly Rarely
Never
Make a phone call
Check e-mail
Business
Entertainment
Studying
Browsing Web page
Instant messaging
Read PDF/Word
Others
18. Will you continue with the same Smart phone company in future?
Yes
No
19. If No what is the reason -----------------------------------------------------------------Which company smart phone you prefer
-------------------------------------------------