2. Media Status: Print Media (News paper, Magazine) [ ] Word of Mouth [ ] 3. Which is your favorite Celebrity? Amitabh Bachchan [ ] Aishwarya ra [ ] Katrina Kaif [ ] Shahrukh Khan [ ] M S Dhoni [ ] Other __________________ Electronic Media (TV, Internet) [ ]
Other (Radio, Bill Board, Banner, Hoardings) [ ]
4. Do you consider the recommendation of celebrity while purchasing of bathing soap? Yes [ ] No [ ]
5. How much you depend upon celebrity endorsement at the time of purchasing of bathing soap? Totally [ ] Partially [ ]
6. Apart from celebrity endorsement, which factors you, considered? (Rank it 1 to 7) a. Cost / Price _________________ b. Celebrity Advertisement _________________ c. Quality & Quantity _________________ d. Experience _________________ e. Availability_______________ f. Fragrance________________ g. Other (Packaging, Trial) _________________ 7. Do you find same benefits as endorsed by celebrity with respect to product after use? Yes [ ] 8. Do you think that product endorsed by celebrities is price higher? Yes [ ] No [ ] No [ ]
9. Is the availability of the product is proper in the market which are endorsed by celebrities?
Yes [ ]
No [ ]
10. With respect to celebrity endorsement which is the most effective media? Print [ ] Electronic [ ] Others [ ]
11. (A) Are you satisfied with the product endorsed by celebrity endorsement? Yes [ ] (B) If yes, then Totally [ ] Partially [ ] No [ ]
12. Do you think, products sales are higher because of celebrity Advertisement? Yes [ ] No [ ] May be [ ]
13. Do you think that, Celebrity give a true picture of products through Advertisement? Yes [ ] No [ ] May be [ ]
14. Do you believe that, Celebrity Endorsement on advertisement motivate you to purchase? Strongly Agree [ ] Strongly Disagree [ ] Agree [ ] Disagree [ ] Neutral [ ]
Focus Group Question Guideline • How important is it for you to buy bathing soap? • Is it a main toiletairy/ cosmetic for you? • What does bathing soap mean to you? • Which is your favorite bathing soap? • Describe sagely what you go through when you want to buy a bathing soap. How do you make your decision? • How do you feel about celebrities launching fragrances? Have you bought a fragrance launched by a celebrity? Why/ Why not • If you where given an unlimited gift voucher to buy bathing soap from the ones listed,
which would you prefer and why? 15. Do you any suggestion?