Research in Public Relations

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Research In Public Relations

By: Joy Moitra Akshay Shukla Sachin Juneja

What is What is Public Relations? Public

Relations?

Types of Public Relations Research
 Applied Research Strategic Research Evaluation Research  Basic Research  Introspective Research

Research in the Public Relations Process
 Defining public relations process  Planning public relations process  Implementing public relations programs  Evaluating the program

Defining Public Relations Problems
 Environmental Monitoring Programs

 Public Relations Audits  Communication Audits  Social Audits

Planning Public Relations Programs
 Interpretation of the information  Identification of specific problems  Finding the opportunities that can be addressed

Implementing Public Relations Programs

 Gatekeeping Research  Output Analysis

Evaluating The Program
 Implementation checking  In-progress monitoring  Outcome evaluation

Qualitative Methods in Public Relations

Critical Incidents
• It focuses on a particular event or phenomenon. • It uses informants’ detailed narrative descriptions of their experiences with the phenomenon. • It employs content analysis to analyse these descriptions. • It derives interpretive themes based on the results of the content analysis.

Discourse Analysis
 The form and content of the language used  The ways people use language to communicate ideas and beliefs  Institutional and organisational factors that might shape the way the language is used

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