Sacramento County Fair New CEO
Over 70,000 guests will enjoy the Sacramento County Fair May 24-28, 2012 on the grounds of Cal Expo. Close to 10,000 school children enjoy free educational school tours. Over 5,000 local residents compete for awards in the livestock and competitive exhibit programs. Kids under 12 enjoy free admission every day at the Fair. This year’s theme is Let’s Eat, Have Fun & Celebrate the Red, White, & Blue. For more information visit www.sacfair.com or visit our Facebook page at www.facebook.com/SacramentoCountyFair.
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New CEO Outlines New Business Plan for 2012 Sacramento County Fair
According its new Chief Executive Officer, the business plan needed for the 2012 Sacramento County Fair is clear. Make it efficient. Make it entertaining. Make it educational. “The 2012 County Fair must be self supporting. Key steps toward accomplishing that goal will be to ensure the event is relevant to the community and offers a meaningful venue to help broaden education on about the area’s rich agricultural and technological heritage,” said Pamela Fyock, the recently appointed CEO. Fyock is no stranger to county fair business plans. Most recently, she served as the California State Fair’s concessions manager and held similar positions with the Siskiyou, San Benito and Tehama County Fairs during their Fairs. Fyock is also manager of the Red Bluff Gelding Sales Buckin’ Best and was the immediate past candidate of the Executive Development Program for the Western Fairs Association. She is a current member of the International Association of Fairs & Expositions and is enrolled in the Institute of Fair Management. According to Fyock, the fair’s staff will undertake an aggressive community outreach effort to tap community leaders, residents, potential sponsors and educational institutions for input to ensure the fair is relevant to today’s regional priorities. To do this, the fair’s staff will begin a series of informal focus groups to clarify the role next year’s event plays in the Sacramento region. Since the County Fair first opened in 1937 in its original Galt location, there’s been a fundamental shift in focus from the region’s agricultural roots to today’s government, technology and industrial sectors. Now the fair’s challenge, says Fyock, is to find new ways to simultaneously update and restore the event as a showcase for the many Sacramento County’s advancements in its diverse economy while educating today’s youth on the importance of agriculture. “If we find we need to increase the focus on locally grown foods, we’ll address that issue. If we find schools are in need of updated curriculum on the importance of agriculture to the area, we’ll work to develop such materials. “If we find that fairgoers have an appetite for sushi just as much as they do for corndogs, we’ll fill that void,” said Fyock. “As we work to address the consequences of agricultural illiteracy, it is imperative that our youth understand and appreciates the benefits of agriculture and open space. Children must know where their food and fiber comes from. This region has an abundance of natural resources and production agriculture, however not all urban dwellers comprehend the fundamental importance of these resources. Fairs have a huge opportunity to benefit from agriculture education while still providing an entertainment venue.” According to the new CEO, “Work has already begun to make sure the 2012 fair will be the 75th year Sacramento has a chance to celebrate all that’s new about the region.” ###
According its new Chief Executive Officer, the business plan needed for the 2012 Sacramento County Fair is clear. Make it efficient. Make it entertaining. Make it educational. “The 2012 County Fair must be self supporting. Key steps toward accomplishing that goal will be to ensure the event is relevant to the community and offers a meaningful venue to help broaden education on about the area’s rich agricultural and technological heritage,” said Pamela Fyock, the recently appointed CEO. Fyock is no stranger to county fair business plans. Most recently, she served as the California State Fair’s concessions manager and held similar positions with the Siskiyou, San Benito and Tehama County Fairs during their Fairs. Fyock is also manager of the Red Bluff Gelding Sales Buckin’ Best and was the immediate past candidate of the Executive Development Program for the Western Fairs Association. She is a current member of the International Association of Fairs & Expositions and is enrolled in the Institute of Fair Management. According to Fyock, the fair’s staff will undertake an aggressive community outreach effort to tap community leaders, residents, potential sponsors and educational institutions for input to ensure the fair is relevant to today’s regional priorities. To do this, the fair’s staff will begin a series of informal focus groups to clarify the role next year’s event plays in the Sacramento region. Since the County Fair first opened in 1937 in its original Galt location, there’s been a fundamental shift in focus from the region’s agricultural roots to today’s government, technology and industrial sectors. Now the fair’s challenge, says Fyock, is to find new ways to simultaneously update and restore the event as a showcase for the many Sacramento County’s advancements in its diverse economy while educating today’s youth on the importance of agriculture. “If we find we need to increase the focus on locally grown foods, we’ll address that issue. If we find schools are in need of updated curriculum on the importance of agriculture to the area, we’ll work to develop such materials. “If we find that fairgoers have an appetite for sushi just as much as they do for corndogs, we’ll fill that void,” said Fyock. “As we work to address the consequences of agricultural illiteracy, it is imperative that our youth understand and appreciates the benefits of agriculture and open space. Children must know where their food and fiber comes from. This region has an abundance of natural resources and production agriculture, however not all urban dwellers comprehend the fundamental importance of these resources. Fairs have a huge opportunity to benefit from agriculture education while still providing an entertainment venue.” According to the new CEO, “Work has already begun to make sure the 2012 fair will be the 75th year Sacramento has a chance to celebrate all that’s new about the region.” ###
