Sales and Marketing Multiple Choice

QUESTIONS:
1. There has been a drop in sales. = Sales have _________________.
decreased
downed
increased

2. Sales have increased for three years _________________. = Sales have increased for
three years in a row.
even
straight
forward

3. You have to market these particular attributes. = You have to market these particular
_________________.
qualifiers
qualifications
qualities

4. We shouldn't use the same old strategies. = We should __________________ using the
same old strategies.
avoid
averse
avert

5. Thanks to smart planning, we have __________________ another crisis. = Thanks to
smart planning, we have thwarted another crisis.
put forth
unveiled
averted

6. We shouldn't rule that out as an option. = We should still _________________ that an
option.
reject
consider
contain

7. The figures are down from January. = The _________________ are down from January.
numbers
numerals
mathematics


8. Our company has seen 10 years of uninterrupted growth. = Our company has seen 10
years of _________________ growth.
sporadic
steady
stagnant

9. We should market this product as being durable and dependable. = We should market this
product as being _________________ and dependable.
study
sturdy
studious

10. We need to develop a new strategy. = We need a new _________________.
appraisal
approval
approach

1. You should change that color. = You should _________________ that color with another one.
redo
replace
revert

2. This brand is known around the world. = This brand is world-_________________.
known
famed
famous

3. Will this brand be marketed all over the world? = Will this brand have a global
_________________?
approach
scope
interest





4. This particular campaign isn't doing so well. = This particular campaign is
__________________ .
struggling
streaming
stellar

5. The market is __________________ with these types of products. = The market is already
full of these types of products (There isn't any room for another one).
saturated
satisfied
happy

6. We want to make sure that this new message doesn't __________________ what we've
been saying before. = We don't want the new message to be at variance with the previous
one.
consider
contemplate
contradict

7. Give me a couple of days to ___________________ this strategy. = Give me a couple of
days to think about this strategy.
contemplate
contain
contradict

8. This type of mistake can have serious _____________________. = This type of mistake
can have serious consequences.
repercussions
reprieves
reprimands

9. This, for example, is the marketing plan from last year. = This, for _________________, is
the marketing plan from last year.
instant
instance
sure


10. We need to create a consistent brand _________________. = We need to create a
corporate image that doesn't change.
attitude
clout
platform

1. We'd like to change consumers'_________________ of our brand. = We would like to
change how consumers see our brand.
perception
review
reevaluation

2. These types of products are becoming _________________ popular. = These types of
products are becoming more and more popular.
incredibly
increasingly
impossibly

3. Our market researchers have determined that this is an effective approach. = Our
market researchers have come to the _________________ that this is an effective
approach.
conclusion
condition
coincidence

4. It's not easy to _________________ the outcome of this campaign. = It's not easy to
know in advance what the outcome of this campaign will be.
pursue
predict
prevent

5. The next step is to ________________ the results. = The next step is to
measure/evaluate the results.
gather
inquire about
gauge


6. Who is going to be the lead on this project? = Who is going to be in
__________________ of this project?
head
front
charge

7. Which approach do you recommend? = Which approach do you
___________________?
suggest
exaggerate
subdue

8. We shouldn't _______________ the importance of these recent developments. = We
shouldn't overemphasize the importance of these recent developments.
exacerbate
exaggerate
exercise

9. He _______________ to bring up several important issues. = He didn't bring up
several important issues.
fell
folded
failed

10. A new business prospect = A _________________ customer/client
potential
potent
patented

1. He was _________________ a product we were not interested in. = He was trying to
sell us a product we were not interested in.
pitching
evaluating
examining




2. There are more effective ways to _________________ prospective customers to
buy our products. = There are more effective ways to convince prospective customers
to buy our products.
persuade
persist
pursue

3. The results of the research _________________ me to take a different approach. =
After seeing the results of the research, I decided to (I had to) take a different
approach.
promoted
promised
prompted

4. To _________________ an idea = To make an idea fail/ To reject an idea
sell
sink
stress

5. Our customers don't like it when we ____________ things down for them. = Our
customers don't like it when we oversimplify things for them in order to make them
easier to understand.
dome
do
dumb

6. Why can't he ever answer a question directly? = Why does he always talk
__________________ a question?
around
about
over

7. How do you plan to _________________ this campaign? = What changes do you
plan to make to this campaign?
restructure
resolve
reorder

8. To take a _________________ view = To not be overly optimistic.
captured
callous
cautious

9. What kind of _________________ will this have on sales? = How will this affect
sales?
income
impact
interest

10. National advertising will be negatively _________________. = This will have a
negative effect on national advertising.
effective
affected
efficient

1. web campaigns = _________________ campaigns
online
inline
screen

2. catering to these types of customers = _________________ these types of
customers
providing services for
unwillingly servicing
overcharging

3. increased level of interaction = increased level of _________________
coercion
competition
communication






4. online video providers are getting in on the race = online video providers are
_________________
not doing too well
entering the market
running

5. the traditional 30-second TV spot = the traditional 30-second TV
_________________
pause
channel
commercial

6. to engage the viewer in the online-viewing experience = to __________________
the viewer in the online-viewing experience
involve
invest
invoke

7. these ads are _________________ made for the online channel = these ads
areexpressly made for the online channel
specifically
remotely
carefully

8. to improve ad relevance = to improve ad _________________
awareness
budgets
pertinence

9. _________________ video technology = personalized video technology
derogatory
customized
modern