Sectors On Investment Radar

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Sectors On Investment Radar
A Perspective Of Indian Market for 2011

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By Mridula Velagapudi 4/1/2011
© Mridula Velagapudi

Data courtesy:

Intelligent Entrepreneur Issue 6

Disclaimer: The data information in this document makes no representation of accuracy and completeness. It is for reference only. It is not intended to be relied upon or be a substitute for professional advice. Accordingly author does not accept any liability for any loss which may arise from any reliance on the data in this book or its contents or howsoever arising.

Which Sectors Will Be On Investment Radar In 2011
The dilemma that you as an entrepreneur may face is getting external funding from investors. Looking at the data that I had collected about the focus of 30 investors, it clearly shows a preference for a few sectors. These sectors are healthcare, education and ecommerce, closely followed by mobile apps and financial services. Healthcare and Education sectors will invite investor attention for IT products or technological solutions which promise to solve consumer problems. Similarly financial services sector also will gain investor attention if the business models promise to solve consumer problems through distinct technical solutions. The focus will also be on e-payment models. E-commerce will see investors’ interest with special focus on travel and retail verticals. According to most of the investors, the online user base in India has reached a tipping mass where the critical mass can be achieved easily. So e-commerce providing specific value-add and addressing specific needs in a value chain will get external funds. E-commerce offering lifestyle based services will gain enough traction among the investor community. With improved smartphones in the market and the ‘social-networking-on-the-go’ culture picking up fast, startups in the mobile apps addressing specific segments will get better preference. Much awaited 3G standards for mobile phones are now implemented. These standards will improve mobile internet access, video calls, mobile TV etc. 3G-enabled services sector will also see increased investor interest in the coming year. The potential of this sector also increases the possibilities in online & mobile advertising sector. Though cloud computing is the way IT resources will be used in the future, only around 17% of the investors are going to focus on this sector. In my opinion cloud computing serving the SMEs in every industry must gain more focus from the investors.

Micro Insurance Mobile Apps Logistics Waste Management Cleantech E-commerce (retail and travel) Cloud Computing Mobile Space (3G enabled services) Online & Mobile Advertising Financial Services Education Healthcare 0% 10% 20% 30% 40% 50% 60% Series1

Sectors Not On Investment Radar:
Microfinance is a clear no-no sector. So is the plain vanilla IT outsourcing services, BPO services and real estate sectors. Any model which is purely based on cost-arbitrage will not be on the investment radar at all this year. Also the copycat websites without any clear distinct content may not gain any traction. Another sector to avoid is the group buying discount models as there are many such players in the market without any proven success story.

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