Seminar 1

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International Marketing Week 1 Ovidiu Țierean ([email protected]) ([email protected])

First years 

Mid 70s: assemblying computers in his garage in California with friend and co-founder Steve Wozniak 



1976: Apple I ($ 666); on April 1st Apple is registered (Jobs, Wozniak  and Wayne); Wayne drops his 10% for $ 800.



1980: Apple has 250 employees. Apple gets listed at NYSE at $ 22/share. Today, Apple trades for $ 388/share (17 times)



1982: Lisa first GUI from Apple ($ 9995) – failure, $ 1B in revenues.



1984: first Mac ($ 2500) – $ 1.5M commercial at SuperBowl.

Apple I

Apple II (printer compatible)

Lisa (GUI and mouse)

Apple (AAPL) shares - 10Y projection

Where is the competition?

Steve Jobs is left aside 

1985: Jobs resignes and later founds Next Software



1986: Jobs buys Lucas graphics store and renames it Pixar (first movie Toy Story in 1995, 3 Oscar nominations and $ 360M in revenues)



1996: Apple buys Next Software for $ 400M, Jobs becomes software consultant, Apple is next to bankrupcy – Business Week 



1998: Apple launches iMac ($ 1299), Apple back on profit



2000: Jobs launches Mac OS X.



2001: first retail stores, iPod ($ 399 – 1000 Mp3s), iTunes (200.000 songs from 5 production labels)

Powerbook 100 – 7.7 kg, 12h battery life time

iMac

iPod

Latter years 

2004: Jobs first diagnosed with cancer 



2006: Walt Disney buys Pixar for $ 8B, Jobs is largest shareholder 



2007: iPhone ($ 1B/year in revenues)



2008: media iPod, no MacWorld speach after 11 years



2010: iPad (300k first day, 500k first week, 7.3M first Q)



2011: March - iPad2, August – resigns as CEO to Tim Cook,



October 5th 2011 – dies: “The world has lost a visionary”, “There may  be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented”

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