SEO Analyst, SEO/SEM Specialist

 

DOUG LAY 31615 W. 213th Street * Spring Hill, KS 66083-8849 * * 913.893.1467 Search Engine Optimization Strategist with 12 Years Experience in Interactive Pr oject Management and Production with Strong Skills in Customer Service and Leade rship SUMMARY OF QUALIFICATIONS * Search engine optimization strategist, web developer, and content manager 11 years experience managing projects and production for information technology and new media * Comprehensive knowledge of SEO strategies including keyword research, competi tive research,in site analytics, SEOinitiative friendly coding, page analysis and more * Experience online marketing implementation, measuring online ma rketing efforts, search engine marketing, and pay-per-click advertising * Proven experience in user-interface design, industry trends, strategic manage ment, and process improvement and leading project teams to exceed goals * Strong written and verbal communication skills to effectively convey complex technical information to audiences with diverse backgrounds and at all organizat ional levels * Solid business management acumen involved in organizational strategic plannin g, resource allocation and coordination, human resources, and leadership techniq ues * Exceptional commitment to providing world-class customer service including as sessing customer needs to offer solutions, meeting service quality standards, an d evaluating client satisfaction TECHNICAL SKILLS CERTIFICATIONS * Advanced Multimedia Technology Certification, Richland College * Visual Design Certification, Richland College * Internet Communications Certification, Richland College * Certified Networking Essentials, Microsoft * Registered Partner, Microsoft * Google AdWords Professional PLATFORMS AND TOOLS * SOFTWARE: 3D Studio Max, Acrobat, Authorware, BBEdit, Director, Dreamweaver, Fetch, Fireworks, Freehand, FrontPage, Homesite, Illustrator, ImageReady, Photos hop, Premiere, Quark, Shockwave, Sound Forge, Streamline, Stuffit, Top Style, Ty pe Manager, WinZip, WS_FTP Pro * LANGUAGES: HTML, DHTML, CSS, XML, JavaScript, Cold Fusion, Turbo Pascal, COBO L, DOS * OPERATING SYSTEMS: Windows, Macintosh, MS-DOS * MICROSOFT OFFICE: Access, Excel, Outlook, PowerPoint, Project, Publisher, Wor d, and WordPerfect * OTHER: Search Engine Optimization Research, Coding, and Copywriting; DNS Admi nistration, Microsoft Server Administration; Web Log Analysis CAREER ACHIEVEMENTS Web Development and Marketing * Oversaw creative development, project management, HTML/CSS programming, searc h marketing, server administration, and beta testing for nearly 100 websites * Developed and managed search engine optimization which resulted in an average 30% increase in client sales within 1 year * Developed traditional print media and corporate branding including logo desig n, brochures, business cards, and letterhead to boost brand awareness

 

* Produced streaming video advertising to enable 24/7 company selling opportuni ties on the web to humanize the connection therefore increasing brand awareness and sales * Designed, managed production, and optimized custom software for various indus tries including land surveyors, hospitality rental industry, and e-commerce soft ware for online sales * Custom software clients experienced average annual growth of 30% and saved si gnificant labor hours on repetitive tasks allowing them to cut production time a nd increase customer service * Managed and conducted sales, contracts, accounting, and monthly client billin g for up to 50 clients each month for individual projects ranging from $5,000 to $325,000 PROFESSIONAL EXPERIENCE SEARCH ENGINE OPTIMIZATION STRATEGIST January 1999 - Present IO MEDIA GROUP Dallas, Texas EDUCATION AND PROFESSIONAL BACHELOR OF ARTS - PSYCHOLOGY UNIVERSITY OF KANSAS Lawrence, Kansas SELECT DEVELOPMENT AND PROFESSIONAL ASSOCIATIONS * Member, International Association of Webmasters, 2000 - Present * Member, HTML Writers Guild, 2000 - Present * Guest Panelist/Lecturer/Jurist, Richland College Annual Computer Arts Festiva l, 2004 - 2006 * Treasurer and Board Member, Dallas/Fort Worth Search Engine Marketing Associa tion, 2004