Shapes of Organizational Change

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Shapes of Organizational Change The Case of Heineken Inc.

Introduction 

The paper makes use of the punctuated

equilibrium model of organizational change.  It identifies two shapes of organizational change: Radical Radical,, Incremental Incremental.. 

It elaborates the link between these two types and role of management.

Introduction 

The paper (and the presentation) is

divided into three parts.  Part I provides I provides the theoretical framework   for organizational change.  Part II describes II describes the case study and study and relates it to the theoretical model  Part III presents III presents the conclusion conclusion..

Part I: Theoretical Framework for Organizational Change

Punctuated Equilibrium Model 

Punctuated Equilibrium: Rapid Equilibrium: Rapid change occurs for relatively shorter periods of time sandwiched between larger periods where little change occurs. Radical Change

  e   g   n   a    h    C

Incremental Change

Time

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