Shapes of Organizational Change The Case of Heineken Inc.
Introduction
The paper makes use of the punctuated
equilibrium model of organizational change. It identifies two shapes of organizational change: Radical Radical,, Incremental Incremental..
It elaborates the link between these two types and role of management.
Introduction
The paper (and the presentation) is
divided into three parts. Part I provides I provides the theoretical framework for organizational change. Part II describes II describes the case study and study and relates it to the theoretical model Part III presents III presents the conclusion conclusion..
Part I: Theoretical Framework for Organizational Change
Punctuated Equilibrium Model
Punctuated Equilibrium: Rapid Equilibrium: Rapid change occurs for relatively shorter periods of time sandwiched between larger periods where little change occurs. Radical Change