SMS Mobile Presentation Power Point
Content
Stock Symbol OPMG
Options Media p SMS Services
WAP TEXT PUSH PULL
Options Media provides: > Custom list creation > Facilitation of message approval with carriers > Initial test > Deployment of message > Tracking report > Use our short code or, we can arrange to secure one for you.
WAP- Wireless Application ProtocolEnables access to the internet from a mobile device. device Examples of WAP uses: •Live clickable link in a wireless message •Video •Click to talk > The most advanced form of mobile marketing > Almost anything can be put in a WAP message > Pictures, URL, Content, Java applications etc. > Response can be generated via downloads
Text
Get a great career at McDonald's as a manager in one of our many restaurants. Send MCD to 1231 an receive your job application today – you can also read more on www.mcdonalds.com www mcdonalds com
•The most common way to do mobile marketing •It is 160 characters –(including opt-out) •Very useful in viral and response related campaigns i
Push Outbound campaigns (Push Campaign) go to an opted in audience– similar in nature to the way an opted in email broadcast would go to a specific list. You are “pushing” a message out to a list of opted in recipients.
The Options Media sms database for PUSH Marketing
• 63 million cell phone numbers in our database 63-million database. • We offer over 700 key micro-targeting factors you can use to custom create specific demographic or interest-based lists. • Cross-platform marketing -web to mobile • Multi-channel marketing- each message also has a matching HTML email message for greater impact on each campaign campaign.
1 similar to opt-in email marketing a How sms push marketing works
company rents a list based on the prospect universe they wish to reach.
2 similar to opt-in email marketing an
actionable message is broadcast directly to the mobile phone of the opted in user user.
3 the recipient of the message then
takes action based on the information provided on the message.
4 based on the response mechanism
used, the advertiser receives leads.
Example of Push
Recipients received a message with a live link to download free wallpaper for the movie Hotel for Dogs.
Pick up a pup! Get a FREE adorable wallpaper from the new movie, ne mo ie Hotel for Dogs and make sure to see it in theaters 1/16! http://hfdmovie.com http://hfdmovie com
Clicking on the link launched a WAP page. Once recipients enter their contact info they were able to download free wallpaper for the movie Hotel for Dogs Dogs.
Pull Pull Campaigns (sms Keyword Campaigns) which are promoted to a general audience. Viewers are prompted through a tag on a TV or Radio spot, in a print ad, billboard,etc. to text in. (This is the type of message used by American Idol.) A great example of this is the "Text 'n Win" or “text to Vote Text n Win text Vote” style campaigns
How sms pull marketing works
Example of Pull Marketing
Marketing Services-For PUSH Marketing Click to Call – By placing a phone number in the message itself, you are giving the end user another means of interacting with your brand. Smartphone users will see the number as a clickable link in the message. If they click on the link, their phone will dial the number for them. This is effective for use in call centers or when the client has an operator standing by. This is a popular technique being that if the end users do not have smartphones, the phone number is still displayed in the message for them to call.
ABC BRAND is throwing a Toys for Toddlers event on 12/15. Music, Fine Dining, Dining and a Raffle Contest! Call 123456-7890 for more details. Text OUT to stop.”
Marketing Services-For PUSH Marketing Click to WAP – By placing a link to a WAP site or mobile web site within your message, you will give the end user the ability to access more information, make purchases, or even opt in more personal information for your records. This is most effective when Smartphones are present, but can still be accessed by any phone with mobile web capabilities.
ABC BRAND is throwing a Toys for Toddlers event on 12/15. Music, 12/15 Music Fine Dining, and a Raffle Contest! Visit www.abcbrand.com for more details. TextOUTtostop.
Marketing Services-For PULL Marketing Click to Call, Click to WAP, Text Chat, or Text Poll” can be placed in your auto-responder message
ABC BRAND values our customers and would like to improve our products. Please products reply back with your favorite product that we offer. Text OUT to stop.” .
What s What’s going on in SMS today
Mobile advertising offers a truly unique platform for marketers. Mobile phones are very personal devices. As such, users are highly engaged with its content. Mobile advertising penetration hits one in three mobile phone users with high recall statistics, especially among text messaging users. Of people who have recalled seeing an sms message on their phone, one-third recalled the brand unaided. Brand recall rates from mobile marketing are 20 times greater than web and 10 times that of direct mail.
sms /mobile marketing, goes where your prospect is…your prospect doesn’t have to go to where your advertising message is… This is because cell phones are the one device that nearly all Americans have within a few feet of them— at all times. 80% of responses occur within the first hour.
Nielsen Mobile Study: According to a new report from The Nielsen Company, 58 million U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days. 28 million recall seeing mobile advertising in the previous 30 days and say they responded to a mobile ad.
It is predicted that advertisers worldwide will spend $2.4 billion on mobile in 2009, up from $1 billion this year.
Cell phone only homes are growing. As of June 30, 2008, 17.5% of US households relied on their cell phone as their sole means of communication. Industry analysts’ estimate that 20% of US households will be completely wireless by 2009. In a deep recession, a growing number of households are likely to decide that a wired phone is a luxury. Approximately one out of every six US households has ditched their fixed-line telephone for a completely wireless mobile phone.
Examples of Mobile Campaigns
Increase brand awareness & sales mCoupons Announce Promo, event or special Announce New Product Invite to visit retail location Increase Opt-in Database Drive traffic to website Register for giveaway Contest entry Customers become involved in brand Voting Interacting through submissions Downloads
What are you doing in the weekend? At MTV we are celebrating our 25th birthday. Click here and get a free wall paper from MTV wap.mtvcreativity
MTV – 25th birthday Push/WAP C P h/WAP Campaign i
Teleflora – Mother’s Day Push Campaign
Make Mom :-) Send Mother s Mother's Day flowers and save 20%. Call 1-800900-0341 or go2 Teleflora.com. Promo Code: MOM13 (to optout please call 1-866736-0022)
Los Angeles Lakers Push Campaign
Pepsi Pull Campaign
:: Options Media
Options Media and its subsidiary, 1Touch Marketing, is a leading provider of precision direct marketing solutions. Our expertise, technology, analytic capabilities & innovative products allow our clients to maximize their advertising dollar. 1Touch Marketing was founded in 2003, and is headquartered in Boca Raton, Florida and employs a t l t d team of experienced technologists & seasoned marketing professionals. talented t f i dt h l i t d k ti f i l The 1Touch Marketing network infrastructure enables us to provide greater access to services for the Internet and direct marketing communities.
:: Facility
1Touch Marketing has a state-of-the-art 10,000 Sq. Ft. facility in Boca Raton, Fl. Our modern offices feature fully staffed departments using the most technologically advanced equipment available today!
:: Proprietary Statement
This document contains confidential and proprietary information and is the property of 1Touch Marketing this document was prepared for the requesting party for the sole purpose of evaluating the products and services proposed. It is submitted to you in confidence, on the condition that you and your representatives have, by receiving it, agreed not to reproduce or copy it, in whole or in part, or to furnish such information to others, or to make any other use of it except for the evaluation purposes stated above, and to return it to 1Touch Marketing upon request above request. The previous statement shall not apply to the extent that such statement violates any federal or state laws requiring such information to be made available to the public. In the event this document results in a contract, you may retain this document for use, including making any necessary copies related t th products and services covered b such contract. Th offerings and i l t d to the d t d i d by h t t The ff i d prices presented in this document, excluding any leasing quotes or rates, shall remain valid for a period of 30 days from the document date unless 1Touch Marketing authorizes an extension
Options Media p SMS Services
WAP TEXT PUSH PULL
Options Media provides: > Custom list creation > Facilitation of message approval with carriers > Initial test > Deployment of message > Tracking report > Use our short code or, we can arrange to secure one for you.
WAP- Wireless Application ProtocolEnables access to the internet from a mobile device. device Examples of WAP uses: •Live clickable link in a wireless message •Video •Click to talk > The most advanced form of mobile marketing > Almost anything can be put in a WAP message > Pictures, URL, Content, Java applications etc. > Response can be generated via downloads
Text
Get a great career at McDonald's as a manager in one of our many restaurants. Send MCD to 1231 an receive your job application today – you can also read more on www.mcdonalds.com www mcdonalds com
•The most common way to do mobile marketing •It is 160 characters –(including opt-out) •Very useful in viral and response related campaigns i
Push Outbound campaigns (Push Campaign) go to an opted in audience– similar in nature to the way an opted in email broadcast would go to a specific list. You are “pushing” a message out to a list of opted in recipients.
The Options Media sms database for PUSH Marketing
• 63 million cell phone numbers in our database 63-million database. • We offer over 700 key micro-targeting factors you can use to custom create specific demographic or interest-based lists. • Cross-platform marketing -web to mobile • Multi-channel marketing- each message also has a matching HTML email message for greater impact on each campaign campaign.
1 similar to opt-in email marketing a How sms push marketing works
company rents a list based on the prospect universe they wish to reach.
2 similar to opt-in email marketing an
actionable message is broadcast directly to the mobile phone of the opted in user user.
3 the recipient of the message then
takes action based on the information provided on the message.
4 based on the response mechanism
used, the advertiser receives leads.
Example of Push
Recipients received a message with a live link to download free wallpaper for the movie Hotel for Dogs.
Pick up a pup! Get a FREE adorable wallpaper from the new movie, ne mo ie Hotel for Dogs and make sure to see it in theaters 1/16! http://hfdmovie.com http://hfdmovie com
Clicking on the link launched a WAP page. Once recipients enter their contact info they were able to download free wallpaper for the movie Hotel for Dogs Dogs.
Pull Pull Campaigns (sms Keyword Campaigns) which are promoted to a general audience. Viewers are prompted through a tag on a TV or Radio spot, in a print ad, billboard,etc. to text in. (This is the type of message used by American Idol.) A great example of this is the "Text 'n Win" or “text to Vote Text n Win text Vote” style campaigns
How sms pull marketing works
Example of Pull Marketing
Marketing Services-For PUSH Marketing Click to Call – By placing a phone number in the message itself, you are giving the end user another means of interacting with your brand. Smartphone users will see the number as a clickable link in the message. If they click on the link, their phone will dial the number for them. This is effective for use in call centers or when the client has an operator standing by. This is a popular technique being that if the end users do not have smartphones, the phone number is still displayed in the message for them to call.
ABC BRAND is throwing a Toys for Toddlers event on 12/15. Music, Fine Dining, Dining and a Raffle Contest! Call 123456-7890 for more details. Text OUT to stop.”
Marketing Services-For PUSH Marketing Click to WAP – By placing a link to a WAP site or mobile web site within your message, you will give the end user the ability to access more information, make purchases, or even opt in more personal information for your records. This is most effective when Smartphones are present, but can still be accessed by any phone with mobile web capabilities.
ABC BRAND is throwing a Toys for Toddlers event on 12/15. Music, 12/15 Music Fine Dining, and a Raffle Contest! Visit www.abcbrand.com for more details. TextOUTtostop.
Marketing Services-For PULL Marketing Click to Call, Click to WAP, Text Chat, or Text Poll” can be placed in your auto-responder message
ABC BRAND values our customers and would like to improve our products. Please products reply back with your favorite product that we offer. Text OUT to stop.” .
What s What’s going on in SMS today
Mobile advertising offers a truly unique platform for marketers. Mobile phones are very personal devices. As such, users are highly engaged with its content. Mobile advertising penetration hits one in three mobile phone users with high recall statistics, especially among text messaging users. Of people who have recalled seeing an sms message on their phone, one-third recalled the brand unaided. Brand recall rates from mobile marketing are 20 times greater than web and 10 times that of direct mail.
sms /mobile marketing, goes where your prospect is…your prospect doesn’t have to go to where your advertising message is… This is because cell phones are the one device that nearly all Americans have within a few feet of them— at all times. 80% of responses occur within the first hour.
Nielsen Mobile Study: According to a new report from The Nielsen Company, 58 million U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days. 28 million recall seeing mobile advertising in the previous 30 days and say they responded to a mobile ad.
It is predicted that advertisers worldwide will spend $2.4 billion on mobile in 2009, up from $1 billion this year.
Cell phone only homes are growing. As of June 30, 2008, 17.5% of US households relied on their cell phone as their sole means of communication. Industry analysts’ estimate that 20% of US households will be completely wireless by 2009. In a deep recession, a growing number of households are likely to decide that a wired phone is a luxury. Approximately one out of every six US households has ditched their fixed-line telephone for a completely wireless mobile phone.
Examples of Mobile Campaigns
Increase brand awareness & sales mCoupons Announce Promo, event or special Announce New Product Invite to visit retail location Increase Opt-in Database Drive traffic to website Register for giveaway Contest entry Customers become involved in brand Voting Interacting through submissions Downloads
What are you doing in the weekend? At MTV we are celebrating our 25th birthday. Click here and get a free wall paper from MTV wap.mtvcreativity
MTV – 25th birthday Push/WAP C P h/WAP Campaign i
Teleflora – Mother’s Day Push Campaign
Make Mom :-) Send Mother s Mother's Day flowers and save 20%. Call 1-800900-0341 or go2 Teleflora.com. Promo Code: MOM13 (to optout please call 1-866736-0022)
Los Angeles Lakers Push Campaign
Pepsi Pull Campaign
:: Options Media
Options Media and its subsidiary, 1Touch Marketing, is a leading provider of precision direct marketing solutions. Our expertise, technology, analytic capabilities & innovative products allow our clients to maximize their advertising dollar. 1Touch Marketing was founded in 2003, and is headquartered in Boca Raton, Florida and employs a t l t d team of experienced technologists & seasoned marketing professionals. talented t f i dt h l i t d k ti f i l The 1Touch Marketing network infrastructure enables us to provide greater access to services for the Internet and direct marketing communities.
:: Facility
1Touch Marketing has a state-of-the-art 10,000 Sq. Ft. facility in Boca Raton, Fl. Our modern offices feature fully staffed departments using the most technologically advanced equipment available today!
:: Proprietary Statement
This document contains confidential and proprietary information and is the property of 1Touch Marketing this document was prepared for the requesting party for the sole purpose of evaluating the products and services proposed. It is submitted to you in confidence, on the condition that you and your representatives have, by receiving it, agreed not to reproduce or copy it, in whole or in part, or to furnish such information to others, or to make any other use of it except for the evaluation purposes stated above, and to return it to 1Touch Marketing upon request above request. The previous statement shall not apply to the extent that such statement violates any federal or state laws requiring such information to be made available to the public. In the event this document results in a contract, you may retain this document for use, including making any necessary copies related t th products and services covered b such contract. Th offerings and i l t d to the d t d i d by h t t The ff i d prices presented in this document, excluding any leasing quotes or rates, shall remain valid for a period of 30 days from the document date unless 1Touch Marketing authorizes an extension
