Social Media in Business
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Fast Track Social Media 2012
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Fast Track Social Media 2012
OUR SERVICES
• Branding • Marketing • Search Engine Optimization (SEO) • Social Media Management • Social Media Marketing • Social Media Optimization (SMO)
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Fast Track Social Media 2012
THE ONLINE MARKETING PROCESS
1. LEAD GENERATION 2. CLIENT ACQUISITION 3. CLIENT RETENTION
SMO & Viral Marketing SEO
Website & Landing Pages Targeted Email Marketing
Blog
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Uhmmm 2012...
Fast Track Social Media 2012
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Fast Track Social Media 2012
WHY IS SOCIAL MEDIA SO IMPORTANT?
“Social Media has overtaken porn as
Activity on the Web
”
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Fast Track Social Media 2012
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Fast Track Social Media 2012
It is simply a Two Way Conversation
You need to LISTEN & ENGAGE with your FANS & FOLLOWERS
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Fast Track Social Media 2012
“Digital marketing
budgets are projected to exceed offline budgets for the 1st time ever in
2012.”
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Source: Social Examiner Report 2011
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Fast Track Social Media 2012
Blogging is the key to Article Marketing
• Content is KING • SMO & SEO works with Fresh Content
• Google Ranks the most relevant Websites, Landing Pages, Blogs and Social Business Pages.
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Fast Track Social Media 2012
So how many are out there?
“According to
there are
+ 340 of social
media sites excl. Dating Sites.
”
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Fast Track Social Media 2012
The 7 Top Social Media Sites:
• Your Professional Network • Facebook Your Personal & Business Network • Your Geo-locator Network • Twitter Your Free SMS Network • Your Video Network • Google + Your Circles Network • Your Image Network
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Fast Track Social Media 2012
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Fast Track Social Media 2012
• 1 Professional Joins LinkedIn Every Second
• 129 Million Professionals On LinkedIn to date and growing
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Fast Track Social Media 2012
• Businesses who are serious about growing their network and getting introduced to the right people.
• Create an industry group and company page which you can manage and engage with potential clients.
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Fast Track Social Media 2012
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Fast Track Social Media 2012
800,000,000 Million Users
3 Billion click I LIKE a Day
1 Billion Users forecasted by 2012
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Fast Track Social Media 2012
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Fast Track Social Media 2012
There are
311,840 Facebook Users in MAURITIUS
that is 1/3 OF THE POPULATION & GROWING STRONG
41,399,720 Facebook Users in INDIA 30,470,400 Facebook Users in UK 23,545,120 Facebook Users in FRANCE
22, 123,660 Facebook Users in GERMANY
SOURCE- http://www.socialbakers.com/facebookstatistics
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Fast Track Social Media 2012
Internet Usage / Age Group in Mauritius
2% 1%
5% 9%
36% 10%
18-24 25-34 16-17
35-44
13-15 45-54 55-64
11%
65-70
26%
Source: Socialbakers.com
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Fast Track Social Media 2012
FACEBOOK REPORTS – Analytical & Quantitative
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Fast Track Social Media 2012
A NEW BRANDING EXPERIENCE
Source: http://mashable.com/2011/10/07/vw-releases-inventive-facebook-timeline-cover-forfans/
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Fast Track Social Media 2012
http://mashable.com/2011/10/07/vw-releases-inventive-facebook-timeline-cover-for-fans/
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Fast Track Social Media 2012
FOURSQUARE
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Fast Track Social Media 2012
•Around 15 million people worldwide Over 1.5 billion check-ins, with millions more every day •Over 600,000 Businesses are registered
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Fast Track Social Media 2012
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Fast Track Social Media 2012
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Fast Track Social Media 2012
Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.
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Fast Track Social Media 2012
paid KIM KARDISHAN $25K a TWEET!
RESULT: It drove 40,000 people to the Armani website in less than 24 hours.
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Fast Track Social Media 2012
DELL: Used Twitter to create and booked $3 million in revenue in one year from Twitter postings. RESULT: Dell has over 1,543,201 followers to date on Twitter. Although they are only following 37, they are known as a value provider.
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Fast Track Social Media 2012
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Fast Track Social Media 2012
Is the 2nd largest search engine after Google
2.9Bn
hours Per month collectively **
3.5
hours Per Week*
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Source: Based on http://royal.pingdom.com/2011/02/04/facebook-youtube-our-collective-time-sinks-stats/
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Fast Track Social Media 2012
Viral examples:
2 weeks ONLINE VIEWS 85,316,893
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Fast Track Social Media 2012
•62,000,000 Users •293,000,000 Users by end of 2012
Why Google is the preferred Online TOOLS?
1. Google.com
2. Gmail
3. Google Docs
4. Google Maps
5. Google Earth
6. Google Search +
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Fast Track Social Media 2012
•11 Million unique users in JAN 2012 •Gender 31.8% Male & Female 68.2% •Av age 27.4 % are 25-34 •Av Annual Income $100,000.00 •50% of users have kids •Av Time spent 15.8 minute vs 12.1m Facebook
Source: http://blackboxsocialmedia.com/wp-content/uploads/2012/02/Pinterest-Chart.png
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Fast Track Social Media 2012
The Question is do you have a Strategy?
“Without a plan, social media efforts often fail, waste time, money and detract from the brand experience.”
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Fast Track Social Media 2012
“I
n fact, in 2011, 62% of consumers used
social media for customer support! Approximately 95% of fan-written Facebook
wall posts go unanswered.
Source: Social Examiner Report 2011
”
36
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Fast Track Social Media 2012
Case Studies Prove ROI based on: • Sales • Shorter Sales Cycles • New Leads • Improved company operations • Innovations that resulted in a better way to do business
Source: http://barnraisersllc.com/2010/10/33-13-social-media-case-studiesprove-roi/
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Fast Track Social Media 2012
THESE 4 SOCIAL MEDIA CASE STUDIES PROVE HIGHER CUSTOMER SERVICE & ROI
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Fast Track Social Media 2012
Used one of the most popular and basic functions on Facebook, Tagging Pictures and used it to IKEA’s advantage to promote its showroom products from sales people to regular people creating recommendation and advocates all over the world RESULT: 15% lift in sales
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Fast Track Social Media 2012
has over 1.6 million fans on their Facebook page and a staff of 20 to engage, manage conversations and, when appropriate, encourage sales. The company trains and educates this team. RESULT: Surveys show best customer service ratings while also delivering some of the company’s highest sales per employees.
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Fast Track Social Media 2012
22,000 fans of Cadbury Wispa petitioned the company on Facebook to bring back the discontinued chocolate bar
RESULT: Cadbury released 40 million bars and sold out in 18 weeks, a rate of 4 per second
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Fast Track Social Media 2012
TOURISM QLD: In 2009 Tourism QLD and its Ad Agency planned a social media campaign to reach 400,000 people.
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Fast Track Social Media 2012
RESULT: • 1 Million views in two days • 1100 TV hits in the US • 336,000 fans on Facebook • 3700 followers on Twitter • 6.7 Millions hits on the website • $11Million worth of exposure
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Fast Track Social Media 2012
There is no magical recipe for a successful social media marketing
It takes the right TEAM A careful mixture of simple and valuable elements which needs to be present before, through and after the implementation.
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Fast Track Social Media 2012
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Fast Track Social Media 2012
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