Social Media in Business

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Social Media Seminar Mauritius, companies attended our social media seminar at Eureka where the directors of Mataora and Page Administrator were presenting.Contact us for all your social media and online marketing strategy.

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Fast Track Social Media 2012

Presented by

www.pageadministrator.com
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 1

Fast Track Social Media 2012

OUR SERVICES
• Branding • Marketing • Search Engine Optimization (SEO) • Social Media Management • Social Media Marketing • Social Media Optimization (SMO)
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 2

Fast Track Social Media 2012

THE ONLINE MARKETING PROCESS
1. LEAD GENERATION 2. CLIENT ACQUISITION 3. CLIENT RETENTION
SMO & Viral Marketing SEO

Website & Landing Pages Targeted Email Marketing

Blog

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Uhmmm 2012...

Fast Track Social Media 2012

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Fast Track Social Media 2012

WHY IS SOCIAL MEDIA SO IMPORTANT?

“Social Media has overtaken porn as
Activity on the Web


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Fast Track Social Media 2012

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Fast Track Social Media 2012

It is simply a Two Way Conversation

You need to LISTEN & ENGAGE with your FANS & FOLLOWERS
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Fast Track Social Media 2012

“Digital marketing
budgets are projected to exceed offline budgets for the 1st time ever in

2012.”
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Source: Social Examiner Report 2011

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence

Fast Track Social Media 2012

Blogging is the key to Article Marketing
• Content is KING • SMO & SEO works with Fresh Content

• Google Ranks the most relevant Websites, Landing Pages, Blogs and Social Business Pages.
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 9

Fast Track Social Media 2012

So how many are out there?

“According to
there are

+ 340 of social

media sites excl. Dating Sites.


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Fast Track Social Media 2012

The 7 Top Social Media Sites:
• Your Professional Network • Facebook Your Personal & Business Network • Your Geo-locator Network • Twitter Your Free SMS Network • Your Video Network • Google + Your Circles Network • Your Image Network
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 11

Fast Track Social Media 2012

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence

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Fast Track Social Media 2012

• 1 Professional Joins LinkedIn Every Second
• 129 Million Professionals On LinkedIn to date and growing

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence

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Fast Track Social Media 2012

• Businesses who are serious about growing their network and getting introduced to the right people.

• Create an industry group and company page which you can manage and engage with potential clients.

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence

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Fast Track Social Media 2012

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence

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Fast Track Social Media 2012

800,000,000 Million Users

3 Billion click I LIKE a Day

1 Billion Users forecasted by 2012
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© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence

Fast Track Social Media 2012

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence

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Fast Track Social Media 2012

There are

311,840 Facebook Users in MAURITIUS

that is 1/3 OF THE POPULATION & GROWING STRONG

41,399,720 Facebook Users in INDIA 30,470,400 Facebook Users in UK 23,545,120 Facebook Users in FRANCE
22, 123,660 Facebook Users in GERMANY
SOURCE- http://www.socialbakers.com/facebookstatistics
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Fast Track Social Media 2012

Internet Usage / Age Group in Mauritius
2% 1%

5% 9%
36% 10%

18-24 25-34 16-17

35-44
13-15 45-54 55-64

11%

65-70
26%

Source: Socialbakers.com
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Fast Track Social Media 2012

FACEBOOK REPORTS – Analytical & Quantitative

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Fast Track Social Media 2012

A NEW BRANDING EXPERIENCE

Source: http://mashable.com/2011/10/07/vw-releases-inventive-facebook-timeline-cover-forfans/
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Fast Track Social Media 2012

http://mashable.com/2011/10/07/vw-releases-inventive-facebook-timeline-cover-for-fans/
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Fast Track Social Media 2012

FOURSQUARE
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Fast Track Social Media 2012

•Around 15 million people worldwide Over 1.5 billion check-ins, with millions more every day •Over 600,000 Businesses are registered

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Fast Track Social Media 2012

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Fast Track Social Media 2012

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence

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Fast Track Social Media 2012

Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence

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Fast Track Social Media 2012

paid KIM KARDISHAN $25K a TWEET!

RESULT: It drove 40,000 people to the Armani website in less than 24 hours.
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Fast Track Social Media 2012

DELL: Used Twitter to create and booked $3 million in revenue in one year from Twitter postings. RESULT: Dell has over 1,543,201 followers to date on Twitter. Although they are only following 37, they are known as a value provider.
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 29

Fast Track Social Media 2012

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence

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Fast Track Social Media 2012

Is the 2nd largest search engine after Google

2.9Bn
hours Per month collectively **

3.5

hours Per Week*
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Source: Based on http://royal.pingdom.com/2011/02/04/facebook-youtube-our-collective-time-sinks-stats/

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence

Fast Track Social Media 2012
Viral examples:

2 weeks ONLINE VIEWS 85,316,893
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Fast Track Social Media 2012

•62,000,000 Users •293,000,000 Users by end of 2012
Why Google is the preferred Online TOOLS?
1. Google.com

2. Gmail

3. Google Docs

4. Google Maps

5. Google Earth

6. Google Search +
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 33

Fast Track Social Media 2012

•11 Million unique users in JAN 2012 •Gender 31.8% Male & Female 68.2% •Av age 27.4 % are 25-34 •Av Annual Income $100,000.00 •50% of users have kids •Av Time spent 15.8 minute vs 12.1m Facebook
Source: http://blackboxsocialmedia.com/wp-content/uploads/2012/02/Pinterest-Chart.png
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 34

Fast Track Social Media 2012

The Question is do you have a Strategy?

“Without a plan, social media efforts often fail, waste time, money and detract from the brand experience.”
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 35

Fast Track Social Media 2012

“I

n fact, in 2011, 62% of consumers used

social media for customer support! Approximately 95% of fan-written Facebook

wall posts go unanswered.
Source: Social Examiner Report 2011


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© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence

Fast Track Social Media 2012

Case Studies Prove ROI based on: • Sales • Shorter Sales Cycles • New Leads • Improved company operations • Innovations that resulted in a better way to do business
Source: http://barnraisersllc.com/2010/10/33-13-social-media-case-studiesprove-roi/
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Fast Track Social Media 2012

THESE 4 SOCIAL MEDIA CASE STUDIES PROVE HIGHER CUSTOMER SERVICE & ROI

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Fast Track Social Media 2012

Used one of the most popular and basic functions on Facebook, Tagging Pictures and used it to IKEA’s advantage to promote its showroom products from sales people to regular people creating recommendation and advocates all over the world RESULT: 15% lift in sales
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 39

Fast Track Social Media 2012

has over 1.6 million fans on their Facebook page and a staff of 20 to engage, manage conversations and, when appropriate, encourage sales. The company trains and educates this team. RESULT: Surveys show best customer service ratings while also delivering some of the company’s highest sales per employees.
© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 40

Fast Track Social Media 2012

22,000 fans of Cadbury Wispa petitioned the company on Facebook to bring back the discontinued chocolate bar

RESULT: Cadbury released 40 million bars and sold out in 18 weeks, a rate of 4 per second

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Fast Track Social Media 2012

TOURISM QLD: In 2009 Tourism QLD and its Ad Agency planned a social media campaign to reach 400,000 people.

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Fast Track Social Media 2012

RESULT: • 1 Million views in two days • 1100 TV hits in the US • 336,000 fans on Facebook • 3700 followers on Twitter • 6.7 Millions hits on the website • $11Million worth of exposure

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Fast Track Social Media 2012

There is no magical recipe for a successful social media marketing
It takes the right TEAM A careful mixture of simple and valuable elements which needs to be present before, through and after the implementation.
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Fast Track Social Media 2012

DO YOU HAVE ANY QUESTIONS?
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Fast Track Social Media 2012

Our Partners

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